In this episode, orthodontist Zaid Esmail opens up about what really matters in patient care—and it’s not just straight teeth.
From calling every patient the week after fitting braces to navigating the tension between NHS pragmatism and private practice perfectionism, Zaid reveals why communication trumps technique every time.
He shares the terrifying moment a patient swallowed a spring mid-treatment, the legal nightmare of inventing an orthodontic device, and why he built an online academy to teach GDPs the skills they’re inevitably going to use anyway.
Plus, there’s an honest take on conference culture, overtreatment trends, and why he refuses to become the kind of orthodontist who needs cases to pay bills.
Want 10% off Zaid’s Online Orthodontic Academy course and mentorship? Use code DLPOD10 at https://onlineorthodonticacademy.co.uk/
In This Episode
00:01:20 – What makes a great orthodontist
00:06:25 – Why he’ll never own a fully private practice
00:14:40 – From Iraq to Wales via dental school
00:28:00 – Teaching philosophy and the dangers of weekend courses
00:37:50 – Where GDPs go wrong with orthodontics
00:41:45 – Building the Online Orthodontic Academy
00:52:50 – Blackbox thinking
00:58:05 – Inventing the Eruptor device
01:16:45 – Conference culture and the problem with celebrity orthodontists
01:24:10 – Fantasy dinner party
01:27:10 – Last days and legacy
About Zaid Esmail
Zaid Esmail is an orthodontist working at Grosvenor House Orthodontic Practice in Tunbridge Wells, part of the Bupa Dental Care group. He runs the Online Orthodontic Academy, providing diploma-level training and case mentorship for dentists looking to incorporate orthodontics into their practice. Zaid also invented the Eruptor, a device for managing partially erupted teeth.
Follow him on Instagram at @onlineorthoacademy and @zaid_mails.
Payman Langroudi: One of the most common questions I get is how do I do more teeth whitening? The basis of that is to really [00:00:05] believe in it, and the basis of that is to fully understand it. Join us for enlightened online training on [00:00:10] enlightened online training to understand how to assess a case quickly, how to deliver [00:00:15] brilliant results every time. Next time. Whitening underwhelms. Try and lighten. Now let’s get to the [00:00:20] pod.
[VOICE]: This [00:00:25] is Dental. Leaders. The podcast where you [00:00:30] get to go one on one with emerging leaders in dentistry. Your [00:00:35] hosts Payman Langroudi and Prav [00:00:40] Solanki.
Payman Langroudi: It gives me great pleasure to welcome Zaid Ismail onto [00:00:45] the podcast side. A specialist orthodontist who [00:00:50] works in a Bupa practice and also teaches [00:00:55] a lot, um, with your online An authentic academy, [00:01:00] which is interesting. Um, and I think there’s a real need for that these [00:01:05] days. So it’s good to have you, buddy.
Zaid Esmail: Thank you. Thank you for having me on. Very glad to be part of this.
Payman Langroudi: Yeah. Well [00:01:10] done. Well done for coming all the way to the office, though. Um, I want to start with a with [00:01:15] a very general question, but hopefully you’ll you’ll like it. What’s [00:01:20] the difference between a good orthodontist and a great orthodontist?
Zaid Esmail: Uh, [00:01:25] I think, uh, a couple of things. I think communication I think any clinician really communication is massive. [00:01:30] Um, I find it with my patients that [00:01:35] they, apart from the ones they get referred through word of mouth, the ones that come through, they [00:01:40] don’t know what to expect. They don’t know you. Are they going to trust you in the next two years to do the treatment? They’re going to [00:01:45] trust you, the money they’re going to pay you. And it’s not like a general dentist. We see them every six months and you kind of get [00:01:50] to know them. They’re either being referred in, um, or they found you on online. Uh, [00:01:55] so I think communication is key. And I think that initial appointment is is key. And I think [00:02:00] being honest with them about what you can achieve and what you can’t achieve, I think is massive. And I think the more [00:02:05] I’ve been doing it, and the more sometimes when I almost not put off a patient, but go [00:02:10] through all the risks from from day one, that they realise actually you’re not trying to pull the wool over [00:02:15] their eyes. And the more you do that, the more they they trust you. Um, [00:02:20] and I think it’s really important to be personable. And because you’re going to see these patients [00:02:25] every 6 to 8 weeks, essentially these patients become your your friends. You’re going to see them maybe every 18 months. You have [00:02:30] that relationship they may not have with their general dentist because they’ve seen general dentist every, every six months, but we’re seeing [00:02:35] them every 6 to 8 weeks.
Zaid Esmail: We’re seeing the parents every 6 to 8 weeks, and we really get to know them, and which is the great part of the [00:02:40] job. But I think it’s also the the bad part, because after that, two years after that retainer review, after we’ve stopped [00:02:45] seeing them, we don’t necessarily see them again unless there’s a, there’s a problem. So sometimes I’ll the [00:02:50] older sibling that I’ve treated comes back with a younger sibling. And then you see them and then you’ve, you know, you’ve seen how much they’ve grown [00:02:55] and changed. And, um, so it’s one thing that you kind of have a really close knit relationship [00:03:00] with them for the two years, and then and after that you don’t see them again, which is um, which [00:03:05] is sad, but it’s but it’s lovely at the same time. And it feels like I’m staying the same age because all my patients [00:03:10] are roughly the same age. So I feel like I’m always treating between 11 and 14 year olds. And certainly when they come back as an [00:03:15] older sibling seven years later and you think, oh God, I’ve been doing this for a for a while. Um, [00:03:20] so that I really like, and then you end up treating siblings, you end up treating parents, and you end up treating the whole family. [00:03:25] Um, and that is that is great. But I think that really comes down to doing I think it’s quite [00:03:30] simple. Just do a good job and just be nice to people, and nice people hang out with other nice people. And because [00:03:35] we see patients, our patients, every 6 to 8 weeks, I’m always, um, very good [00:03:40] at leaving a little note on when you have a conversation about doing a half term and say, oh, we’re going to France.
Zaid Esmail: When they come back in six [00:03:45] weeks later. Oh, how was France? And oh, good memories. So that kind of those little tidbits that I’ve picked up, [00:03:50] um, along the way. And just because they see you almost [00:03:55] as a friend. I think you almost have to see them as a friend as well. Um, so [00:04:00] for every, uh, every patient that I start that I either put bond up on, [00:04:05] bond the braces on, or fit their attachments. A week later, I call them. So my Thursday evening, before I [00:04:10] go home, I call the patients from the previous week the ones that I’ve put a brace and check they’re going okay. And it’s the same [00:04:15] conversation every time, you know, and they’re so appreciative about it. And it’s such a simple thing. It takes two minutes out of my time, but [00:04:20] I don’t see it as a chore. And I don’t delegate it to other staff because I think one, it’s nice [00:04:25] that they hear it from me. And and actually, I want to know that make sure they’re okay because because [00:04:30] if they are, then I can sleep. I can enjoy my weekend. I don’t work Friday. So my Thursday night I get all my admin done, get it all [00:04:35] done. I can enjoy the weekend, but I can enjoy the weekend knowing the patients I’ve treated are in good hands and they’re happy. [00:04:40] So I’m very lucky to be in this field.
Payman Langroudi: Are you are you treating mostly adults [00:04:45] or kids?
Zaid Esmail: I say mostly kids because I practice has a quite a large NHS contract. So the private that [00:04:50] comes from there are patients that don’t qualify or they want alternative options with NHS doesn’t doesn’t fund. [00:04:55] And I’d say the majority of my adults that I treat are probably parents of kids that I’ve treated. Um, [00:05:00] so we’re a bit of a niche practice within Bupa because we’ve kept the [00:05:05] original branding of the practice, which is what Grosvenor House orthodontic practice, because when Bupa [00:05:10] bought out total, they changed all their practice to total. But there’s a total practice up the road. [00:05:15] Okay. So we couldn’t really rebrand to total. So we don’t really have the same marketing or or [00:05:20] brand name as total do. So a lot of patients don’t really [00:05:25] see us as as being part of that group. So anytime people bring out marketing and all that stuff, it’s [00:05:30] a bit of a frustration because we kind of get left behind. Um, and any branding material, they sent us all [00:05:35] total branded, which is kind of useless from our point of view. So we’ve done very well by by growing it. And now that I’ve been [00:05:40] there for coming up to seven years and growing the name and growing the brand, and even though [00:05:45] it’s a Bupa practice, I still feel like it’s my practice because it’s my name on there. I’m doing [00:05:50] the majority of the work at that practice. So the, the, um, what [00:05:55] the practice is, is I feel like is, is me. So some patients will come to [00:06:00] practice, but then they’re also coming to, to see me. So even though it’s not my practice and I’m, and I’m growing [00:06:05] the EBITDA and the brand name for, for Bupa, but that’s fine. But it’s I’m getting a good end of the deal as well. And [00:06:10] don’t you know, they always say associates are quite good because they have the responsibility of dealing with staff. But I feel [00:06:15] I’ve got the bad end of that because I deal with staff because I want the staff to be happy.
Payman Langroudi: The associate. [00:06:20]
Zaid Esmail: Yeah, but it’s, um.
Payman Langroudi: Is your goal is your goal to go [00:06:25] private?
Zaid Esmail: Um, no, I [00:06:30] two things. Um, I think a lot of my private comes from the NHS, [00:06:35] the patients that have been referred in. And when a patient does come in, I am very happy to go through the options [00:06:40] and say, these are the options. This is what we can do. This is the NHS option. This is the private option. And just let them decide. I [00:06:45] don’t want to be in a position where I have to sell treatment. I don’t want to be in position where I own a practice [00:06:50] and it’s fully private and go, oh, I’ve got bills to pay this month, I’ve got this to pay. I haven’t had enough starts. [00:06:55] That patient that comes in for a consult and back of your mind thinking I shouldn’t really be treating them, or [00:07:00] you change the plan to try and suit them because you want that start coming in. [00:07:05] I never want to be in that position. I love my job because I can sleep at night. I can just I’ve done ethical [00:07:10] work.
Payman Langroudi: Doesn’t mean that you have to be unethical, right? You could be private and ethical.
Zaid Esmail: Yeah, I think you can. But I think with ortho [00:07:15] is different because, um, we’re competing private author. You’re competing with free NHS [00:07:20] if they, if they qualify. Um, so, you know, I like [00:07:25] that position where for me, when a patient goes ahead, it’s not about the money anymore. It’s about the trust.
Payman Langroudi: Is [00:07:30] it not that as an orthodontist you can’t do what you want to do on the NHS?
Zaid Esmail: Uh, [00:07:35] yeah. That’s true.
Payman Langroudi: Um, so you know what I mean. That’s very unethical in itself, isn’t it, that you’re you’re [00:07:40] having to do treatment that isn’t as good as you could make it because you’ve got NHS payment system. [00:07:45] That’s. Yeah. True. I mean I would that would Though, as someone like you who’s [00:07:50] like, you know, a well-known orthodontist who’s at the top of your field. Yeah, completely. Do my head [00:07:55] in.
Zaid Esmail: It’s true. But I think also the flip side of that, if you didn’t have the NHS, then those patients wouldn’t be able [00:08:00] to have any treatment at all. So the fact you can offer something there and actually ultimately, you [00:08:05] know, the end result, I kind of say to patients enrolled is going to be roughly the same. You know.
Payman Langroudi: You go to these conferences in America [00:08:10] and the way they treat people there is totally different. Yeah. Because [00:08:15] the NHS can’t like I guess most of what you’re doing is extraction for.
Zaid Esmail: No, necessarily. [00:08:20] I’m very pragmatic orthodontics. I would treat what needs to be done. I think I go to these conferences, the ones that [00:08:25] are that treat everything non extraction in my view, are as bad as everyone that that treats everything with [00:08:30] extractions. The old 80s orthodontics of four fours on the floor or four fours. If not, why not? [00:08:35] I think that’s that’s wrong. It doesn’t mean you do extraction non extraction, whether it’s NHS or private. The plan [00:08:40] is.
Payman Langroudi: What do you do differently.
Zaid Esmail: Um so different appliances. So obviously Invisalign [00:08:45] ceramic appliances. Um, you’re more kind of do the service. So, um, [00:08:50] try and have more kind of optical availability appointments for, for private patients. I, [00:08:55] we let them book a couple appointments ahead. The NHS gets quite busy sometimes. They may be seeing every nine, [00:09:00] ten weeks between adjustments as opposed to every 6 to 8. Um, my, we’re quite lucky we [00:09:05] have therapists. The therapists can work in orthodontics and it works with us. We can make the NHS work as a therapist, do [00:09:10] the NHS treatment. So there’s that aspect. And, uh, I do a lot of fixed functionals, [00:09:15] um, as well. I think the one thing though that we can do better and we go to America and it [00:09:20] makes a big difference, is maybe some of the early treatments. I think the, um, in the NHS, it doesn’t really [00:09:25] pay to do early treatment and therefore are kind of slightly apart from the anterior crossbite. I, you know, for me, [00:09:30] if I can’t offer an NHS option as an alternative, I then don’t I almost don’t offer it as a [00:09:35] private option unless they inquire and ask about it. But I think the flip side of that, you go to America [00:09:40] and there is a lot of overtreatment early. You know, they call it patient capture. You treat [00:09:45] them at that age because you know they’re going to come back at, you know, 11, 12, 13 and they’re doing all this expansion [00:09:50] treatment and, and all that. And some of it patients do benefit from it, but but others don’t. And [00:09:55] so I think there is an element of potential overtreatment in that system. So I think, you know, a balance [00:10:00] between between both is is because like I said, I’ve got quite pragmatic when it comes.
Payman Langroudi: It’s [00:10:05] a funny thing, man. You know, since I’ve become a parent and I’ve had my both my kids go through [00:10:10] ortho makes me think if we’re talking from the business perspective, [00:10:15] yeah, it’s such a winner that it’s your kid. Yeah. And then [00:10:20] as soon as the orthodontist mentions your kid’s face. Yeah. That’s it. I’m like, take my money. You [00:10:25] know, it was as simple as that. And, you know, this orthodontist knew who I was. My wife’s a dentist [00:10:30] as well. Um, and both of them. Yeah. Um, the moment they talk about [00:10:35] your child’s face, that’s it. You know, I paid £7,000 for. [00:10:40] For ortho, for my kid for that reason.
Zaid Esmail: Yeah, yeah.
Payman Langroudi: I think what I’m saying is from the business perspective, [00:10:45] it’s just purely talking from a business perspective. It sounds to me like Private Author is [00:10:50] one of the easiest businesses in the world, man.
[BOTH]: And yeah, I suppose.
Zaid Esmail: And [00:10:55] I think if there wasn’t an NHS orthodontic system, I think yeah, it definitely is. It sells [00:11:00] itself, you know. You know, it’s um, I when I, one of the reasons I wanted to go into [00:11:05] ortho when I did dental school, it was the whole kind of everything was veneered and stuff in my head. I was like, you can just [00:11:10] straighten them and wine them. And it’s like, you know, it’s there are there are risks, but the risks are very minimal. And [00:11:15] what you outweigh and um, and I think from my point of view, it’s not just the [00:11:20] straightening. What I see with some patients, which I think is, is amazing, which isn’t talked about enough, is [00:11:25] that they come in, they don’t really care about their teeth. They’re not really not really looking at their teeth before. And they kind of have [00:11:30] braces because their friend had braces. They get referred in and by the end of the treatment, they you [00:11:35] have to take the brace off. The amount of patients that I see, they’re all hygiene has improved massively. They [00:11:40] only care about their teeth. They only want to go to the dentist to get that done because they suddenly value their teeth, which [00:11:45] they never did before.
Zaid Esmail: And I think that’s massive. And we have patients that come in, um, [00:11:50] and the parents are like, well, I never had ortho or I never wear my retainer or I want my kids and we do things for our [00:11:55] kids that we never had the opportunity for, and and our kids will do the same. So yeah, it is um, emotionally [00:12:00] it’s it’s difficult. And then it’s also that balance of sometimes saying to patients, your teeth aren’t that bad. [00:12:05] Like, I’ll be honest with them. So yeah, we can improve this a bit, but they’re not that bad. And [00:12:10] you know, some of it will go ahead and some of it don’t. And that’s absolutely fine I don’t think we need to treat. We treat everyone. [00:12:15] Um, but that’s going back to saying earlier, if I had a private practice [00:12:20] where I was solely relying on the private income, and I’ve got bills to pay and staff to pay and maintenance pay and and we’ve had a [00:12:25] bad month, am I still going to have those same views of going, no, they’re [00:12:30] not that bad or actually I need to pay thing [00:12:35] this month or pay staff this month. Maybe we should do the treatment. So I think.
[BOTH]: Um, I.
Payman Langroudi: Still take issue [00:12:40] with you that always conflating that with private dentistry. I mean, if you’re a dishonest [00:12:45] dentist.
Zaid Esmail: Yeah.
Payman Langroudi: In any system, you’ll do dishonest work.
Zaid Esmail: Yeah. [00:12:50]
Payman Langroudi: If you’re not a dishonest dentist, in any system, you won’t do dishonest. The motivations [00:12:55] are all there for you in the NHS. You could use cheaper stuff. You could have shorter [00:13:00] appointments. You could have longer spaces between. I mean, if you’re dishonest, you’ll find you’ll [00:13:05] find a way.
[BOTH]: No, absolutely.
Zaid Esmail: And I totally get that. Maybe it’s my slight risk averse aspect of it, [00:13:10] but I think with a with a, I think because with ortho you do a great job and that’s the patient’s done. [00:13:15] They’re not paying anymore. While the general dentistry you can keep them on a private plan. You just think, well, if I’ve got 10,000 patients [00:13:20] on my books, that’s me done. I can do whatever I need to do. But I think when you finish one case, you then [00:13:25] you’ve got to wait for the next one to come through. It’s kind of a conveyor belt. And if you’ve suddenly finished all those cases and [00:13:30] there’s less patients coming through for whatever reason, then I think that’s when it becomes more difficult.
Payman Langroudi: If it [00:13:35] was me, if it was me, I would run ads around sort of five mile radius of private [00:13:40] schools. Yeah. And I’d mentioned the face a lot in the ads. Yeah. Yeah. And [00:13:45] in ads you can’t you can’t zoom in too much on, on on body parts. Right. But [00:13:50] you know, it just it I don’t know, man. It’s from if we’re talking purely business, it [00:13:55] just seems like it was a business that you could get enough private children, I think. Yeah. Because [00:14:00] you don’t need that many. Do you like. I mean, how many patients does a private orthodontist need in a year? 200. [00:14:05] 300? Yeah. It’s not that many humans you need to convert. It’s not.
Zaid Esmail: I think also, at the [00:14:10] same time, I like doing it because I don’t want to be just treating iotn twos all the time. I like the complicated [00:14:15] cases that come through, um, and the big changes. And, you know, I would be quite disheartened if [00:14:20] someone that comes through and I say, we can do this. And then they go, oh, no, we’re going to go somewhere else because we want to get that, which is absolutely [00:14:25] fair enough. I had an opportunity to change that. So I think having a I think, yes business point [00:14:30] of view, I agree. But I think from a a whole.
Payman Langroudi: Career point of view.
Zaid Esmail: What makes you happy [00:14:35] is.
Payman Langroudi: How many years did you continue being a dentist before you decide to specialise, [00:14:40] or had you decided to specialise very early?
Zaid Esmail: So I wanted to specialise in dental school. [00:14:45] And so actually before I remember my interview, I mentioned I wanted to be an orthodontist only because I did [00:14:50] my work through braces.
Payman Langroudi: Yourself.
Zaid Esmail: I didn’t actually know. I was never referred. I did my work experience [00:14:55] with a dentist who did a bit of ortho. He had a small kind of geodesic contract and I thought, that looks all right. And I thought maybe in an interview [00:15:00] it might sound a bit different by saying, I want to orthodontics.
Payman Langroudi: Where did you grow up?
Zaid Esmail: I grew up in South Wales. Um, [00:15:05] and then I went to uni in Liverpool.
Payman Langroudi: Cardiff, South.
Zaid Esmail: Cardiff and then Swansea. So we came. [00:15:10] When we came to this country we were straight into Cardiff. Where did you come from? Iraq.
Payman Langroudi: Okay.
Zaid Esmail: So it’s quite an interesting [00:15:15] story actually. So my dad, both my parents are doctors. Um, my dad was um, doing national service [00:15:20] at the time and to get one of the top jobs in Iraq, you’ve got to come over here and do a fellowship for two years. [00:15:25] So we did. He got applied, got in, came here, did a clinical attachment in Cardiff and [00:15:30] doing the fellowship being funded by the Iraqi government. Two months in Iraq invaded Kuwait. [00:15:35] So all hell breaks loose. Sanctions funds were seized, no more money was [00:15:40] coming in. And suddenly it was like, what do we do now? Um, so.
Payman Langroudi: How [00:15:45] old were you?
Zaid Esmail: Five. And my brother was, uh, two. Um, and at [00:15:50] the time, I didn’t think anything of it. You know, I but my mum, she tells me stories now that every time there [00:15:55] was a knock on her door, she just literally thought it was the police or customs sending us back home. Um, [00:16:00] luckily, my dad was a very hard worker and he was very experienced. Um, and they just wanted him. [00:16:05] So they kind of the consultants there started to keep him on, and he redid his training and we ended up staying. So actually for [00:16:10] us it worked out very, very well. Um, and then I got a consultant job in West Wales, so we [00:16:15] moved to Swansea. Um, and then, um.
Payman Langroudi: What kind of dog was.
Zaid Esmail: He? Anesthetised. Yeah. [00:16:20] Yeah. So he’s 70 and he probably works more days than I do still. [00:16:25] Yeah, I do for he’s sometimes working five, six days a week. Um, so yeah. So [00:16:30] growing up I there were like medicinal dentistry pick one. And I was it’s like, you know, that classic [00:16:35] Arab mentality. And, uh, I did work experience in medicine I thought was all right. I did it [00:16:40] in dentistry. And I thought, actually, it’s quite nice. I’ve always liked using my hands. I always liked building stuff growing up. And I like the sciences. [00:16:45] So I thought, okay, I’ll go down that route. And I wasn’t the most judicious, [00:16:50] um, at school, I was quite I did the bare minimum to get through, um, [00:16:55] and I think I probably refers to dental school. I probably had the worst GCSEs [00:17:00] of all our year. Um, A-levels are kind of scraped. Scraped through. Um, [00:17:05] and then when I started dental school, I was like, okay, I enjoy this, I like this, and I think [00:17:10] I got a distinction in second year and I suddenly realised, oh, okay, I can, I can do this. Uh, and we had [00:17:15] a fantastic professor in Liverpool who just came over from [00:17:20] Leeds, a guy called Professor Callum Youngson, who just had an MBA last year, I think, which is very [00:17:25] thoroughly deserved. And he was someone I hold on a pinnacle because he on a pedestal, sorry. He [00:17:30] was and he just made you feel like you were really good. I remember did a couple of cases [00:17:35] and I thought, actually, I want to do more than just general dentistry. So I actually did a really fantastic restorative work case with him, and I [00:17:40] loved that. I love complicated dentistry on patients that let you just get on with it. So [00:17:45] I knew I kind of wanted to specialise and yeah, the whole ortho aspect, we did our ortho in [00:17:50] dental school, really looking forward to that module and then went to it and I was like.
Payman Langroudi: They didn’t really teach it in dental school [00:17:55] very well.
Zaid Esmail: This is awful. This is so boring. I don’t, you know, uh, so I kind of thought maybe [00:18:00] I’ll go and do restorative. And then, um, I had a meeting with with Prof. And he’s like, maybe you do. He [00:18:05] gave me a career plan of what you need to do. You need to gpt, um, potential hospital jobs and [00:18:10] get get a number. So I did GPT up in Newcastle. So that was a great program up there. I did one week on, [00:18:15] one week off, um, and did some fantastic stuff at that point, then kind of rekindled my liking for [00:18:20] orthodontics because my trainer did some ortho, so actually did a couple of cases with him and [00:18:25] I knew I wanted to specialise for me. I felt like I had to have that, um, that validation [00:18:30] that I’m a specialist in the field, and I really enjoyed restorative and I really enjoyed ortho.
Payman Langroudi: Why? Why? Because [00:18:35] of your parents?
Zaid Esmail: I don’t know, it’s just parents, but I think because if you were going out as a general dentist and [00:18:40] you had all these different courses that were available, and I was like, where do you start? I needed to have that [00:18:45] structure of, you do this on to the next stage, on to the next stage, and the whole restorative [00:18:50] aspect at the time. This is kind of just before the mono speciality aspect coming in. Um, [00:18:55] I it was all seem to be hospital based and consultant based, and I knew I liked working in [00:19:00] the pace of practice. So then with orthotics, I looked at that actually, I really, really enjoyed that [00:19:05] as well. Um, and so I just thought I’d go down that route. And then I met my wife, [00:19:10] who’s from south. She didn’t want to move up north, so we moved down to London. Um, [00:19:15] did Maxfax and did PEDs and got into ortho and from there. So I kind of knew early on I wanted to.
Payman Langroudi: Where [00:19:20] did you do the math?
Zaid Esmail: Um, I was split between guys in Brighton, so it was a wicked guys. Uh, [00:19:25] and a week at Brighton, um, which was. Which was great because it’s two very different units. You kind of have a district general [00:19:30] where learn a lot of the ortho. And then guys was was an experience because some of the cases were [00:19:35] that were coming through that. But also you were left a little bit more on your own at guys while [00:19:40] Brighton, you were kind of more, you know, the consultant right next to doing a clinic. So I [00:19:45] learned a lot at.
Payman Langroudi: So I want to talk about the more in detail, especially because there’s so many people [00:19:50] considering it. But I want to rewind to Liverpool. Yeah. What kind of a kid were [00:19:55] you? Were you like party kid? Were you like Doctor Studious?
Zaid Esmail: Um, I was a bit, so [00:20:00] I never drank any. I still don’t drink now. And, um, but because of that, I was end up being out [00:20:05] most nights because I had a hangover the next day. So I was very sociable. Um, I enjoyed going out. I enjoyed, [00:20:10] um, you know, that aspect of it. And, you know, I.
Payman Langroudi: The first time you were away from home. [00:20:15] Yeah.
Zaid Esmail: Yes.
Payman Langroudi: First time. Liverpool’s a good town.
Zaid Esmail: Great town.
Payman Langroudi: Yeah.
Zaid Esmail: Got great memories there. [00:20:20] Fantastic. Five years spent there. Great.
Payman Langroudi: I think the people though quite similar to South Wales, [00:20:25] you know, they’ve got this sort of warmth to them. Yeah. Family orientation.
Zaid Esmail: Very friendly. Yeah. Um. [00:20:30] And funny.
Payman Langroudi: People.
Zaid Esmail: And great people to to practice dentistry on because they just let [00:20:35] you get on, get away with anything. You know, almost didn’t matter. So. Yeah. Um, yeah, it was a great time. [00:20:40] I was, um, I think I, I’m quite similar now. I try and do both. [00:20:45] I try to work hard and play hard. Um, so for me, I’m not very good at sitting still and [00:20:50] doing. Which is why I’ve done all these extra things from from finishing. Um, I was always right. Let’s [00:20:55] get the work done and then let’s let’s enjoy. And I kind of grew up with that with my parents because I like [00:21:00] doing all these things, but they forced me to try and get work done. So for me. Right. Well, if I’m got my tennis [00:21:05] coach in the afternoon, if I’ve got golfer, I’ve got football or whatever, let me get a few hours work done and then go and do that. So for me, I kind [00:21:10] of I’ve always had that. So going off to uni for the first time and being away from home [00:21:15] was. Yeah, I absolutely loved it. Um, but it was quite [00:21:20] nice to have that balance of I think they’re not drinking was, was great because I, [00:21:25] I drove. It cost me anything. I drove there, drove back, I was I was the designated driver. Um, [00:21:30] but then I had different group of friends. I had my dental mates. I had my halls of residence friends. So it kind [00:21:35] of almost go out with, you know, throughout the week and with different groups and getting to know different people. So, [00:21:40] um, yeah, really loved. And then it became when you get into third year, [00:21:45] you start doing clinics.
Payman Langroudi: Gets a bit serious suddenly.
Zaid Esmail: Yeah, absolutely. Yeah. So, um, [00:21:50] but again, you know, going out, going out the night before, but it didn’t matter because a lot of patients the next day and, you know, [00:21:55] you weren’t drinking, you weren’t hungover, you were still kind of being able to to do it. So no, it was a great time.
Payman Langroudi: Let’s talk about [00:22:00] the thought process, especially now becoming an orthodontist. [00:22:05] Now, a bit different proposition to in your day and [00:22:10] in my day before you, because in my day, if I can characterise [00:22:15] it, it was like the top 2 or 3 kids in the class of dental school [00:22:20] would say they either want to be orthodontists or oral surgeons or something? Yeah, and [00:22:25] the orthodontists would have to go through a bunch of crap. Difficult life and [00:22:30] do the math, but almost promise at the end of it, a brilliant career. Loads [00:22:35] of money. Not not not risky in that sense. Yeah. Today, [00:22:40] when almost every dentist is doing ortho. Yeah. It’s a whole different proposition. Especially [00:22:45] as people don’t want to refer out of their own practices anymore.
Zaid Esmail: Yeah. No. Absolutely. [00:22:50]
Payman Langroudi: So take me through the thought process. Did you have any thought process about, you know, what [00:22:55] it will be like to be an orthodontist? Did you talk to people about it? The did [00:23:00] you go through that thing that I went through with? Watch your friends buying Porsches while you’re still studying? [00:23:05] Yeah. Yeah.
Zaid Esmail: It was it was difficult. But I think at the same time it was kind of just always [00:23:10] the next stage. So it was did Newcastle two years fine and moved down to London. [00:23:15] Enjoyed Maxfax and.
Payman Langroudi: Did you, did.
Zaid Esmail: You. I did. Um, it was an experience [00:23:20] and I think after a year doing Maxfax.
Payman Langroudi: I hated it, man.
Zaid Esmail: You’d never do it at the Royal London. And [00:23:25] I remember two months in, I was on call. New year’s Eve, and it was an absolute war [00:23:30] zone. Yeah, but after that night, I was like, nothing’s going to stress me out.
Payman Langroudi: Yeah.
Zaid Esmail: That’s true.
Payman Langroudi: Once it makes [00:23:35] a man of you.
Zaid Esmail: Yeah. And and so it was so it was great. So that year was a bit of a blur because it was so busy. [00:23:40] Um, and I applied that year and I, um, was ranked sixth, I would [00:23:45] say, in London because my wife didn’t want to move out. So I was ranked. There were 15 places in London, I was ranked 16th, so I just [00:23:50] missed out. So I ended PEDs at guy’s, uh, just to get another job done. [00:23:55] That bit was a bit disheartening because I was like, I was almost there and I could have been me, but [00:24:00] it worked out really well because I ended up because I did it. Guys. I put guys in. Brighton’s my [00:24:05] first choice, talking to a couple of friends. It was good. So I got in that year and the [00:24:10] three years I probably had a very different experience to others. My son was born two months into emerald [00:24:15] training, so Emerald started October, um, and my son was born in November.
Payman Langroudi: So is [00:24:20] your wife dentist as well?
Zaid Esmail: No, she’s a GP. She’s a doctor. But at the time she was doing her anaesthetic training. So [00:24:25] it was three years of having a kid, my wife working on calls [00:24:30] and nights, um, and doing everything else and commuting to Brighton and commuting [00:24:35] to guy’s and everything in between. And I was working Saturday morning [00:24:40] in a general dental practice, as well as every other Monday when I was at guy’s.
Payman Langroudi: Just to pay the bills, just.
Zaid Esmail: To pay the bills, [00:24:45] just to pay nursery bills, nappies, all that.
Payman Langroudi: So and it was quite a difficult course. [00:24:50]
Zaid Esmail: It’s, it’s a lot of time um.
Payman Langroudi: Reading.
Zaid Esmail: Reading [00:24:55] essays, um cases because you have to present five cases to a, to a great standard [00:25:00] and you’ve got to write those cases up and then, um, and then the research, you’ve got to do a masters with it as well. So you’ve [00:25:05] got the research aspect of it as well. So it is just complete time management. I wouldn’t say it’s difficult. [00:25:10] I think if you put the work in you’ll get there.
Payman Langroudi: Would you say it’s fit for purpose considering [00:25:15] like where we’re at?
Zaid Esmail: I think I think I think it is for the reason that [00:25:20] those three years you are living, breathing, treating orthodontics full time. So [00:25:25] that old adage you master your thing, you’ve done 10,000 hours, you know, and that was a good chunk [00:25:30] of 10,000 hours in those three years you are with other orthodontists. You are other other trainees. You every [00:25:35] day you are living and breathing it. So when I was on the train to work, I’d be doing I’ll be reading [00:25:40] papers, I’d be writing up essays. Um, and then on the train back, I’d start that [00:25:45] and probably end up falling asleep halfway through. And then in the evenings, I remember my son did not sleep in the [00:25:50] evenings unless we were in the room with him. So I’d sat on the floor.
Payman Langroudi: And which he was this.
Zaid Esmail: This would have been between 2012 and [00:25:55] 2015. Um, I was on the floor on my laptop doing work while he was sleeping in the car until [00:26:00] he slept, because he wouldn’t sleep unless someone was in the room with him.
Payman Langroudi: So, for instance, did they teach you aligners?
Zaid Esmail: No. [00:26:05] And that’s the thing. They don’t. They don’t teach aligners. They don’t teach you. They teach you bog [00:26:10] standard biomechanics and working with different.
Payman Langroudi: That’s crazy. Like, [00:26:15] yeah, I know at the end of the day, you’re still moving teeth and it’s force [00:26:20] on teeth and all that. But but it is madness, isn’t it? Yeah, the orthodontists aren’t taught aligners [00:26:25] in their mouth.
Zaid Esmail: I know it is crazy. And actually, if you went to America, they they do teach [00:26:30] you all that. But I think the sheer number of cases that you treat.
Payman Langroudi: Itself is. [00:26:35]
Zaid Esmail: Itself. And you just know how to move teeth. And then you can then apply that to, to aligners. And actually, [00:26:40] um, that was one of the things when I went to the first conference, I went to, um, I was first [00:26:45] or second year, uh, Reg was over in America. Um, my consultant came in. He’s like, if you published this, [00:26:50] if you write this as a case report, as a poster and get it published, kings might pay for you to go to America. I was [00:26:55] like, brilliant. You know, a week away, um, is be able to do that. And I went there and that really opened my eyes to some of [00:27:00] the stuff they treat the, um, the American conferences, they do things so big [00:27:05] and so great. And I remember looking at the thing and it was, um, uh, Huey Lewis and the news [00:27:10] and I just thought was a tribute act. No, no, it was actually Huey Lewis and the news in there.
Payman Langroudi: My brother, my [00:27:15] brother’s a radiologist. He went to the big Chicago radiology event and Barack [00:27:20] Obama was speaking. Yeah, Jay Leno was there.
Zaid Esmail: And it’s just mental. So you go to these [00:27:25] lectures and you see all the big boys in orthodontics speaking, and there was a massive line of sections at that time. The liners were kind of were [00:27:30] still fairly new in the sense that this was this was in 2012. So there was there or thereabouts. [00:27:35] There was a bit of scepticism in the author world of what aligners could do. Um, [00:27:40] but then you go to those lectures and you go, blew my mind. Some of the movements they were doing [00:27:45] with with aligners and then, um, when I kind of after two years into ortho, [00:27:50] I then finished, I stopped working Saturday morning in a general practice. I was literally bashing the gnashers, [00:27:55] as they say, um, on Saturday, um, an ortho job. So [00:28:00] still training. But I started an ortho job in a little niche practice in Chiswick on on [00:28:05] a Saturday. And that’s when I thought, well, I’ve got to start doing aligners and, but I could go into it [00:28:10] because I can treat my plan, I can do everything else. But at the same time, if it didn’t go to plan, I could put a [00:28:15] fixed on. I can do that at the end to get the patient to the point where we want to. So even if you’d messed up, [00:28:20] you know, haven’t quite done it properly or what have you? I always put they always did, um, [00:28:25] you know, a light or a full. I put everyone through as a full because I thought, well, worst case, I can just keep refining until until they’re happy. [00:28:30] Um, but also, worst case, I can put a fix on at the end. So I had that knowledge. And that’s why sometimes when I see some dentists [00:28:35] that do a bit of ortho do a bit of Invisalign, I’m thinking if you have what goes wrong when it goes wrong, if you [00:28:40] can’t put a sectional fixed on, what do you do at that at that point?
Payman Langroudi: Refer.
Zaid Esmail: Well then is [00:28:45] the patient going to be happy? Who’s going to pay for that? And so and that’s when I [00:28:50] thought actually, maybe I should start doing my own mentoring and teaching, because this is going to be doing it anyway. [00:28:55] And when I qualified, um, there was a whole host of things about six months. [00:29:00] Smiles was massive at that point, and I remember the dentists that did it in the practice that I was working on on the Saturday, [00:29:05] and they’d be booking out an hour and a half for an adjustment and seeing the patient every four weeks. And and I was thinking, that’s not [00:29:10] one, it’s not efficient. Two, you actually don’t know what you’re doing. You can’t go on a weekend course. And there was [00:29:15] a I remember seeing advertised somewhere that, you know, it was like comparing specialist orthodontics [00:29:20] to this dentist doing six month smiles. And it was like six months for them. [00:29:25] Specialist was two years. White brace for them. Specialist was with metal you [00:29:30] know and I was thinking you know all the studies show how efficiency orthodontics is about experience not [00:29:35] about anything else. And um so you’re coming out of that and you’re thinking and people you [00:29:40] can no doubt it was going to get in trouble doing it purely because they don’t you don’t know what you don’t know.
Zaid Esmail: Um, [00:29:45] and I remember I had a the whole fast braces thing was out and all this stuff [00:29:50] and fast braces was a triangular bracket brace that initially they marketed to orthodontists [00:29:55] and in the audience actually doesn’t know that much difference. And then they moved away and marketed to GDP because they [00:30:00] might not know any better than them. And it was on Facebook. And then I was then being accused of being a protectionist. [00:30:05] I was like, the issue is not you not doing it is you’re not getting the training to do it. [00:30:10] You would not put an implant in by just doing a weekend course. You would do surgical skills, you build it [00:30:15] up. And I think that’s what I was looking at. I think because ortho can sometimes look straightforward, um, it’s [00:30:20] quite easy to go. It’s just the clincheck shows this and well, it [00:30:25] should just get to that. But if you don’t understand tooth movement, I.
Payman Langroudi: Mean, I’ll tell you what I was surprised about ortho. We made [00:30:30] a little foray into ortho. Well, we’ve thought about it. We didn’t do it. In the end. We thought about [00:30:35] it. And I didn’t understand the market very well. So I [00:30:40] asked, um, someone to gather [00:30:45] the top orthodontists in the country so that I can talk to them. And it [00:30:50] amazed me, first of all, that I don’t know why we think [00:30:55] as generalists, we think specialists don’t get themselves into trouble. Yeah. We [00:31:00] just think, you know, specialist is going to be fine. Yeah, it’s going to be everything. But it amazes me in [00:31:05] the detailed conversations with them that you guys get in trouble too. Yeah, [00:31:10] yeah. It’s such a weird thing because you just think that’s not the case.
Zaid Esmail: No. But also, [00:31:15] then you would probably treat them more complicated cases as well. Yeah. The ones that can go wrong and everyone gets them. [00:31:20] And what you do. I think you.
Payman Langroudi: Know, but we just don’t think that. The other thing is we think as [00:31:25] generalists that there’s only one answer and there isn’t. There’s just like just like if you put [00:31:30] ten dentists in the room, you’ll get 11 treatment plans. The same thing with ortho. Totally [00:31:35] different opinions. People do things differently. And the other thing [00:31:40] that’s really surprised me is the egos. The egos in orthodontists are even [00:31:45] bigger than the egos in dentistry. And you can see why, right? You can see the reasons why that might end [00:31:50] up being that way with everyone being top of their class or whatever. Yeah. Yeah, absolutely.
Zaid Esmail: Absolutely. And I think [00:31:55] that’s where when, um, align tried to come into the country, I think they tried to kind [00:32:00] of go down the orthodontists route. And obviously the ego with orthodontists were like, well, no, this is not going to work. This is a removable appliance, [00:32:05] removable appliance, only tip teeth and all this stuff. Um, so then they kind of, you know, opened it up to [00:32:10] the, to the general dentists. And there were some very good general dentists that that took it on early on and do some fantastic [00:32:15] cases and work. And so, yeah, I think if you go to other places, [00:32:20] you know, Invisalign was really only opened up to specialists, but because in the UK, I don’t know if it’s our [00:32:25] training, I don’t know, as you said, the top 1 or 2 that get in um, and do it. And um, so [00:32:30] yeah, it’s an interesting kind of you look at those egos and, but then you look at those cases and you’re like, well, you [00:32:35] know, and I’ve gone to conferences and I’ve got, you know, they’ve shown the classic example I find is [00:32:40] the missing low fives and the E’s in place, and they’ve done these fantastic mechanics. [00:32:45] Put Tad’s in to realise that sick, you know, it’s a class one case, for example.
Zaid Esmail: And they’ve done [00:32:50] all that and you look at the end result and go, yeah, but now your upper seven’s completely unopposed. [00:32:55] So you’ve medialized the six, medialized the seven, pat yourself on the back. Fantastic result. Beautiful class [00:33:00] one got rid of the missing and you look at and go, yeah, but now that someone’s unerupted unopposed, [00:33:05] it’s not doing anything. What have you achieved? But because there’s so much enticing, the ego of [00:33:10] this is what I can do. I think just because you could doesn’t mean you you should. And so I’m very, [00:33:15] you know, I like to think myself. I’m quite a pragmatic clinician. Um, I also think, um, [00:33:20] I think the, the classic daughter test, I think that was probably one of the reasons why I went into orthodontics. [00:33:25] I think the, you know, would I want to have. And at the time when I was doing my, you know, [00:33:30] end of, um, finishing dental school, it was the whole veneer dance [00:33:35] and all, all that aspect of it. And I was like, I don’t know if I’d want that. And actually with ortho. Yeah, [00:33:40] do ortho. So I think that’s part of the reason why I got into it. There was a bit of risk averse or not, but um. [00:33:45]
Payman Langroudi: Have you tried, um, dental monitoring?
Zaid Esmail: I have, and they [00:33:50] keep kind of contacting me about it. I can see that the benefits, um, [00:33:55] I think from my view is the with, with my aligner cases. Right. [00:34:00] I, you see some aligner plans that come back and they’re like 60, 70, 80 aligners, like likely that [00:34:05] they’re not. Your patients will lose compliance halfway through. They’re going to lose tracking halfway through. So most of my kind of plans [00:34:10] to try and limit it as like I’m doing 30 to 40 of the first set. And I always accept I’m going to do a refinement [00:34:15] because I’m breaking down the tooth movements and being able to, to rescan. Um, so then my view is if I [00:34:20] know within 6 to 8 weeks I see them after fit, I’ll see them at 6 to 8 weeks. And I know within that point whether they’re wearing [00:34:25] it or not. And if they are, I can leave them eight, nine, ten weeks and they can come back in at any point. And, um, [00:34:30] and the ones that I’m a bit hesitant at, I’ll see them at 6 to 8 weeks. But I think the other reason why I, um, [00:34:35] didn’t kind of go down that route is because then I just felt like it was a bit too much like [00:34:40] smiledirectclub, you know, here are your liners and see see you later. And so [00:34:45] I thought if you provide a service.
Payman Langroudi: You’ve got to bear in mind something that I, my my son went [00:34:50] through traditional orthodontics and my daughter went through Invisalign and Dental monitoring. [00:34:55] And from the patient perspective, the [00:35:00] fewer appointments, the better. Yeah, it’s a pain in the ass, man. You’re like my son. [00:35:05] I had to keep on going to Harley Street. You paying? Paying for congestion zone parking? Yeah. [00:35:10] Every eight weeks for for a little, you know, tweak.
Zaid Esmail: Yeah, yeah, yeah.
Payman Langroudi: Um, [00:35:15] but we’re dentists, right? We think the number of minutes you spend, the number of hours you spend [00:35:20] with that patient is what they value. Not necessarily man. No.
Zaid Esmail: And I’ve always [00:35:25] said I’ve, I’ve always been meaning to kind of go down the route of okay, I’ll give the patient the option. You can [00:35:30] come every eight weeks or you can have Dental monitoring. And I tried the Invisalign one, the virtual care. And I just found [00:35:35] that I was I’m I try and delegate what I can, but I thought it’ll just be [00:35:40] by the time I then train the nurse to do it. It’ll end up me going through it again anyway, and I just thought it was [00:35:45] just an extra thing, uh, for me to do. And so I still might look [00:35:50] into it. I think the, I also think dental monitoring itself, I think it’s great. And some things [00:35:55] that might be doing with potential scans from being able to do a refinement from [00:36:00] the photos, I think that’s going to be a game changer, and I think I might look into it, but I was never a full early [00:36:05] adopter with with certain things. I kind of want to let other people get their fingers burnt and, and [00:36:10] then pick it up a bit later on. Um, but also, like I said, I [00:36:15] like seeing my patients every day. I like to getting to know them and chatting to them. And, you know, it’s it’s [00:36:20] providing that service. And, you know, okay, there might be some patients that that don’t want to come in and maybe they’re not the right [00:36:25] person to come to me.
Zaid Esmail: I’m not there just to straighten their teeth. I’m there. I’m a provider. I feel like I’m providing a service [00:36:30] for them and getting to know them. And purely from a, um, because why else do [00:36:35] I do the job? It’s, you know, obviously it pays well, but there’s an element of I want to see patients [00:36:40] every 6 to 8 weeks. I want to, you know, especially ones that you like. You get to know them. You have a laugh and joke with them. Actually, the appointments are quite a [00:36:45] nice appointment to have in because it breaks up the day a bit. Sort of fix, fix, fix and have a nice little chat with them, [00:36:50] check their you know. And so I think that aspect of it is why I haven’t fully jumped into it as well, because I just, [00:36:55] you know, whether they may not want to see me, but I quite like seeing them just for a catch up and [00:37:00] see how they are getting to know them. And I think that’s because otherwise if we [00:37:05] are treating patients, you know, otherwise it’s just objects isn’t [00:37:10] it? So I think for me it’s it’s why I like this, why I go to work. Um, [00:37:15] it’s the best part and the worst part because you do get that one patient that.
Payman Langroudi: For [00:37:20] instance, it’s the bit I miss the most is the conversations with the patients I stopped in 2012. [00:37:25] Yeah, I missed that.
Zaid Esmail: Yeah you do.
Payman Langroudi: I don’t think he missed the teeth.
Zaid Esmail: No no no. [00:37:30] But that’s why is quite nice because actually you can have a nice chat with them while you’re busy doing stuff. And [00:37:35] you can you talk to the parents when they’re there. But if it’s if it’s the kids or the patients, [00:37:40] it’s only them. It’s hard to have the conversation when you’re adjusting the face. So it’s much easier to have a conversation when you’re when you’re [00:37:45] doing their their aligners.
Payman Langroudi: Let’s talk about the academy with [00:37:50] particular reference to I’d like to kind of understand [00:37:55] where do generalists go wrong with ortho commonly and what a common [00:38:00] sort of unlocks.
Zaid Esmail: Yeah, I think the biggest thing is you. [00:38:05] You don’t know what you don’t know. And I think if you haven’t done a plan. The classic [00:38:10] example. And that’s where six months whilst patients ran into trouble. Two of two full [00:38:15] unit buccal segment relationship. I know as soon as you straighten that up you’re going to get an increased overjet. Right. But [00:38:20] not all dentists know that. So certainly now the patient has gone from crowded teeth to having the stonking overjet [00:38:25] not consented for it wasn’t picked up, I probably would have got the same result. [00:38:30] The difference I’d explain to him at the start and I said, we can manage it this way take two teeth out or [00:38:35] surgery, or accept it or whatever. But if you say at the end it’s an excuse beforehand, [00:38:40] it’s consent. And I think that’s where they’re in trouble is not knowing that other aspects [00:38:45] is, um, Invisalign clean checks as great as Invisalign is, I can show you any clincheck [00:38:50] that will show any movement occurring. It’s knowing the predictability of the movement. It’s knowing what [00:38:55] it can achieve because it can lull you to a into a false sense of security where you should see this plan, that you’re moving these teeth in [00:39:00] this position and you’re doing all this and then yet it’s not happening in the mouth. And it’s like, well, there’s that disconnect. And why [00:39:05] is that?
Payman Langroudi: So you can tell before you start that that particular movement is unlikely [00:39:10] to happen just from the way, the way the clinic is saying it’s going to happen.
Zaid Esmail: We know the predictability of certain moves with aligners, [00:39:15] and I know from looking at what.
Payman Langroudi: Are we talking about rotations and things.
Zaid Esmail: So yeah, rotation like very, [00:39:20] very heavily rotated teeth, particularly canines. Um small lateral sizes. We [00:39:25] always lose tracking lateral incisors. Um we know closing spaces. So I [00:39:30] do extraction cases with aligners, but I add extra things into our power arms or larger attachments or over [00:39:35] overcorrect certain movements. Um, we know intrusion works better than extrusion. [00:39:40] So if we’re trying to correct an AOB, we’d want to try more in through the post instead of just purely try and extrude [00:39:45] the anteriors. Um, so it’s kind of it’s knowing and I know that from looking at the patient’s [00:39:50] mouth, what the predictably is and, and being able to visualise it. So then it’s then [00:39:55] transferring that to okay. It’s saying to the patient, we can do aligners. [00:40:00] This is what we’ll get to. And either you’re happy with that and that’s absolutely fine. Or if not we can put a sectional [00:40:05] fix for a few months at the end. Right. But it’s explained at the start and I can do the sectional fix. So [00:40:10] even when I do aligner, when I have some dentists come to me, oh, I only want to do a line. I only do Invisalign. [00:40:15] My academy, it’s broad breadth, it’s fixed and it’s aligners. And you get a diploma, you can take it as [00:40:20] far as as much or as little as you want, but you have to have a knowledge, I feel, [00:40:25] of at least putting a sectional fixed on to be able to get out of trouble for that patient, that [00:40:30] that lateral incisor didn’t quite rotate, or the lower incisor is not fully there, or the lateral sides didn’t quite extrude, [00:40:35] because you can try all these different things.
Zaid Esmail: And if the patient at that point you’re down the line, you’re kind of 12, 15, 18 months in [00:40:40] treatment. Patients lost compliance anyway. They’re starting to lose faith with you anyway. They’re not going to be wearing aligners as well as [00:40:45] they should. And yet I’ve treated some other cases where the patients were diligent with [00:40:50] them, you know, almost had a stopwatch. Over time, he had a spreadsheet of how many hours or minutes he had [00:40:55] it out for each day, and some of the results were phenomenal. So it can do fantastic stuff if it’s [00:41:00] worn well and it’s planned properly. So as the planning is the key thing, the other the other example I get was was classic [00:41:05] example is um a median diastema. So a little spacing anteriorly, just a bit of Invisalign [00:41:10] to close that space up. But if you haven’t addressed the overbite then we know space is [00:41:15] one of the things that’s going to open up again. So you want really want to put a bonded retainer on. But then there’s no clearance [00:41:20] to put bonded retainer on because if you just treat it upper arch only. So the patient then breaks the bonded retainer, the [00:41:25] space opens up again.
Zaid Esmail: And then if you haven’t planned that retention from the start again, that’s [00:41:30] where you’re going to get into trouble. So seeing the whole patient as a whole, as opposed to concentrating [00:41:35] on just that problem and knowing the limitations and knowing how far [00:41:40] you can get with each one, and it’s the planning. And so when I [00:41:45] it was I was at a friend’s wedding a couple of years ago, and I was always worrying about doing the course. I did a bit of [00:41:50] mentoring for, for another company And, uh, he’s like, why don’t you set up your own course? And [00:41:55] I was like. I don’t know if I, you know, I didn’t like the idea of having, um, booking out a conference [00:42:00] centre and. You know, people coming in and doing it, and he’s like, no, what about [00:42:05] an online one? And I was like. Oh, okay. That got me thinking. And so I thought, okay, [00:42:10] I could do this. And I set up a whole list of lectures I wanted to cover. I drew [00:42:15] in between patients. I was writing all the PowerPoints on the weekends. I was recording lectures, having it all [00:42:20] all done up there and then. But the key thing is with ortho, it’s not the [00:42:25] course, it’s the mentoring that’s with it as well. So and that’s what I provide with it. It’s all about the mentoring. [00:42:30] Um, and for the mentoring aspect, if it’s a fixed case, the photos are put up on [00:42:35] the forum.
Zaid Esmail: Every visit I would tell them what to do. The next point you get to that before you even pick up any trouble. [00:42:40] You’ve picked it up from the start where you see where the case is appropriate to treat. We, um, they put photos up [00:42:45] and they go through the plan. And there’s my therapists. Orthodontic [00:42:50] therapists are a nurse that have never touched the mouth, and they go on a four week block course [00:42:55] somewhere where they do six days of phantom head, if that, and they’re coming straight back in and putting brackets [00:43:00] on, and all I’m doing is just telling them what to do at each visit. Well, these are dentists who etch [00:43:05] and bond day in, day out. There’s no reason why they can’t do it if the plan is appropriate. [00:43:10] So and it’s interesting that sometimes come to me because I only do Invisalign. Um, what [00:43:15] is what does the CDC say about me doing fixed braces? I was like, well, that doesn’t [00:43:20] say anything about you doing fixed braces isn’t anything about you doing aligners. It’s if you’re doing aligners, orthodontics, there’s [00:43:25] no difference. Just because you’re doing aligners, it’s okay. You won’t get in trouble. No, no, no, it’s no different. You are doing orthodontics [00:43:30] and the way this country is, I can place an implant tomorrow, but if something goes wrong, I’ve got to back up my theory [00:43:35] and it’s no different with that.
Zaid Esmail: So it’s giving them the peace of mind. And I’ve got some dentists who [00:43:40] are my mentoring who do loads of cases. I probably do more cases than some orthodontists, but they still want me just to keep [00:43:45] an eye on it. And it’s the easiest thing for me in the world to do, because actually their plans are already spot on. They already know [00:43:50] what they’re doing. I’m like, yeah, that’s fine. Yeah, that’s fine, that’s fine. Yeah, just do that, that’s fine. And then I’m then giving them tips on how to be [00:43:55] more efficient in the treatment. So there’s a whole host and there’s a whole breadth of ones. People are just starting out. [00:44:00] And I love teaching. I love seeing that. And I had one of the first ones that signed up to the course. It [00:44:05] was a case. She’s like, oh my God, the patient wanted to fix. I thought it was going to be aligners. I was like, it’s fine. So I put [00:44:10] some brackets on. It’s all online, so I put some brackets onto some plastic study model, glue it on, [00:44:15] take some photos. I’ll give you feedback. She did it, I said, fine, it’s no different to that. Um, and [00:44:20] when I saw her post on Instagram that it was the first and she was so proud of it, I was like, I did that, I really [00:44:25] that was the thing that I actually I really enjoyed this, seeing them grow.
Payman Langroudi: So. So [00:44:30] take me down like total beginner hasn’t done any ortho. Have you got a program for [00:44:35] them. Yeah, yeah. And is it a different program for someone who’s done some ortho before or do you just it’s [00:44:40] the same program.
Zaid Esmail: Yeah. Because I don’t know what they’ve covered. Yeah. So if they’ve already got a diploma elsewhere then that’s [00:44:45] fine. They can go straight onto the mentoring program where they can either pay per case and I’ll just guide them from start to finish, whether [00:44:50] it’s aligners or fix appliances. Total beginner. The course is all fully online. All [00:44:55] the modules are covered so it covers fixed, it covers aligners, it covers everything. So all the and there’s even [00:45:00] procedure videos of how I do a real time model of how I do a real time model. So it covers everything from start to [00:45:05] finish. It even covers things like Ceph tracings. And also I’ll just make it as comprehensive as possible, almost [00:45:10] to the level of what I did at mammoth. Um, and for the most straightforward cases, [00:45:15] at the end of it, they’ll be able to treat it because I’m there with them. You [00:45:20] know, if it’s an extraction case of upper fours and or a functional case, then it’s it’s not rocket science doing [00:45:25] the ortho. It’s the plan behind it.
Payman Langroudi: So how long how long does it take me. How many how many modules is it.
Zaid Esmail: So [00:45:30] there’s seven modules and it’s probably about 35 to 40 hours worth of video.
Payman Langroudi: In total. [00:45:35]
Zaid Esmail: In total. But the whole point of it is I don’t want you go to some of these lectures sometimes and people, they’re [00:45:40] recording the whole thing. I was like, well, they can stop, pause, rewind as many times as you need to. I’ve written [00:45:45] loads of resources in each one, so there’s loads of extra information where to read about, but [00:45:50] the whole point is then they can go back. Right. I’ve got that bond up today. I can go back to that video and see how they did his bond up. And then [00:45:55] it’s always there, it’s always available.
Payman Langroudi: And the mentoring is extra.
Zaid Esmail: It’s included. So with with [00:46:00] a diploma you get ten cases that are included. And then you can always pay for extra cases. Um, [00:46:05] after that. So uh, I’ve tried to do it.
Payman Langroudi: So so what does it cost.
Zaid Esmail: Uh, so [00:46:10] the diploma is eight, nine, 95 at the minute. It’s including VAT. Um, because we’re not VAT registered yet [00:46:15] and we’re on the verge of, of that cost. I’ll worry about that one when that happens. And you get ten cases and [00:46:20] you do get diploma, but it’s much cheaper than the other diplomas around because partly because it’s purely [00:46:25] online, you know. And when I did lecturing for other courses, I spent the whole time in [00:46:30] a room with 7 or 8 people that have come all over the UK, giving up 3 or 4 days of their [00:46:35] of their time and clinics and being away from families in a hotel. And I’m just in front of a PowerPoint the whole [00:46:40] time, and the only practicals was sticking brackets onto plastic teeth. It’s not like implants where you have to learn [00:46:45] to do the skills in that aspect. It’s literally the planning and practising on patients. You know, my [00:46:50] M.O. I learned from practising on patients. It was never practising on phantom head or doing [00:46:55] pigs models or anything like that. It was on actual patients. So, uh, yeah. [00:47:00] So they’d be able to kind of start from day one. And because then it’s online, there is no cohort like you’ve got to start September, [00:47:05] you got to start in April. You can start as soon as as soon as you want.
Zaid Esmail: It’s all automated. As soon as you sign up you get going straight [00:47:10] away. And I try and do it at the minute I’m keeping. I don’t know if it’s the right thing or not, but I keep it personal so everyone [00:47:15] that has the signs up has my WhatsApp number. I’ll get a message. And I was like, what should I order? What [00:47:20] should I do? Because for me, I’m I’m doing it to to kind of get to know these people. [00:47:25] And then because then I get to know them, I then get to know what plan they’re [00:47:30] able to do because I know what level they’re at. You might have two different dentists that come in with the same plan. [00:47:35] It might be different. I actually maybe refer this one out for one or the other one. Oh no. So Payman is really good. He’ll [00:47:40] know what he needs to do. It’s absolutely fine. He can treat that patient because then I get to know them, and [00:47:45] because I get to know them, I get to know what they’re capable of. And for me, seeing them grow from the start to where they [00:47:50] are is is what I enjoy out of it. And my view is that dentists are going to be doing it anyway. They might as well do it properly. [00:47:55] Um, they’re the gatekeepers. They’re the ones for that.
Payman Langroudi: For that nine grand, I [00:48:00] get the all the education and ten cases. You said.
Zaid Esmail: Ten cases and a diploma.
Payman Langroudi: And. [00:48:05] Yeah. So. So what does that mean? The diploma.
Zaid Esmail: So you get diploma orthodontics just so you can [00:48:10] you’ve got something that you’ve can show patients that you’ve got a diploma.
Payman Langroudi: Yeah. And [00:48:15] then if I want you to mentor me for ten more cases how much is that.
Zaid Esmail: So I do [00:48:20] different packages. So do 350 per per case or 900 for three. Or I do monthly subscription. [00:48:25] So I have um, it’s just under a thousand a month for unlimited cases. So you can do lots of cases [00:48:30] then. Yeah a thousand a month. Um, or you can do two cases a month which roll over [00:48:35] for £490. So it depends on how many cases you do you need to pay per, per, per case or [00:48:40] the unlimited plan. So I got some insights on the unlimited plan. And they’re very, very [00:48:45] good. They do a lot of cases and it’s um, I had I remember having a meeting with someone, they’re [00:48:50] like, that’s not unlimited. I was like, yeah, but it’s if you’re on the unlimited plan, you’re doing so much ortho, [00:48:55] you’re getting so good at it, you almost don’t need me as much. It’s my job is just to keep an eye on it and [00:49:00] just go, yeah, that’s fine, that’s fine. What? The ones who’s just starting out, it’s. If anything, it’s more time because I got to spend explaining [00:49:05] everything. And it’s.
Payman Langroudi: Interesting.
Zaid Esmail: And the reason why I did that those videos is that it’s oh, how do I do a quick like, oh, [00:49:10] watch that video on module six, how to do it quickly. So it’s not. So I’m spending I did that course [00:49:15] purely as a, as an adjunct to the to the mentoring.
Payman Langroudi: And this is all before [00:49:20] the days of AI. So you had to get like a software guy to help you program [00:49:25] it.
Zaid Esmail: Yeah. Yeah. So I’m actually really proud of the website because I made it. It’s all automated. So anyone can sign up, [00:49:30] pay the money, and they get instant access to the to the course, they get signed up straight away. They get the mentoring [00:49:35] forums all done. There’s videos on how to do. They get an email with a video of how to onboard. And so I spent the time [00:49:40] making it. So it’s fully automated.
Payman Langroudi: So taking a long time to put all of it together.
Zaid Esmail: Yeah. Yeah. But I’ve [00:49:45] never been good at sitting still. So I’ve always had a project on the go. I’ve always done something throughout my [00:49:50] career alongside it, because I am so bad at sitting still at home. When I finish [00:49:55] work, I have to be doing something.
Payman Langroudi: So how long did it take you?
Zaid Esmail: About a year.
Payman Langroudi: Well, it’s still [00:50:00] pretty good.
Zaid Esmail: Yeah. Yeah, yeah, about a year. Um, so I probably started it in summer last year, and I kind [00:50:05] of launched it in April. Um, the bit that was a lot of work was getting everything ready for the diploma, because it was [00:50:10] kind of the learning objectives and the assessment criterias and how to set that all up to get it through edu cal. That was. [00:50:15] But I think then it just gives it a bit of validation that it’s actually a good course as opposed to because there are so [00:50:20] many online courses nowadays.
Payman Langroudi: So you had you went through that, that process. How did you get [00:50:25] your first customer?
Zaid Esmail: Um, so I had some dentists that followed me that I did mentor on a, [00:50:30] um, previously. So I kind of I tried to, um, be pragmatic. [00:50:35] It’s such a small world. I don’t want to annoy anyone. Um, but I had [00:50:40] when I kind of did an Instagram page put on my Facebook, I was I was only doing it. Can I, can I join you? I [00:50:45] was like, yeah, sure. Um, and then, um, so that’s where I’m at now is kind of where [00:50:50] do I get people from? And I think eventually it’ll be word of mouth. It’s getting and I want [00:50:55] it to be word of mouth, you know, and because I want it to be all I might get to that stage where I think, actually, we’re closed now [00:51:00] because I’ve got so many dentists on there, I don’t want to lose that personal factor. Um, [00:51:05] but the dentistry show, so did dentistry show in Birmingham. Um, and did the recent one [00:51:10] in, in London. So probably had the most from, from there to kind of get the word out there doing a bit on Instagram. [00:51:15] Um, I’m not very good at social media, so I do feel like I have to maybe get someone else in for [00:51:20] that. Um, but at the same time, I don’t want it to grow too big. Too, too big. So. But, [00:51:25] uh, yeah, it’s just kind of getting the word out there slowly, really. On on that. I’ve had some, um, dentists [00:51:30] come to me. Where on this Facebook group. Someone was trying to give advice or help, um, I did there’s a [00:51:35] authentic advice for for GPS Facebook group that I set up and purely [00:51:40] just as yeah, free advice for them because I just quite like giving advice.
Payman Langroudi: And [00:51:45] how much of your weeks taken up by the education? Um, is it evenings? Is it?
Zaid Esmail: Um, [00:51:50] it’s every day, but sometimes it will be half an hour. Sometimes it’ll be [00:51:55] an hour. It’s in between patients. So again, when my nurse is cleaning up, I do my notes or I see a therapist. [00:52:00] I’m again, I’m not like, we’re not very good. I have to be doing something. I’ll go on there and check. And all [00:52:05] evenings I’ve had a really, really busy day at work or I haven’t had a chance to do that. Then it’s evenings or weekends. [00:52:10] Um, so.
Payman Langroudi: But I do work five days a week. Four.
Zaid Esmail: So [00:52:15] Fridays is reserved for the golf course? Um, [00:52:20] yeah. So yeah, do four days a week. Um, but for busy days and, and it just gives me a bit more time [00:52:25] to kind of do other things that I want to do. And, um, I’d rather do, I could probably do five [00:52:30] days worth of work in four days. Um, and I just think it’s more when I’m that When I’m at work, [00:52:35] I’m at work. I’m full on straight in. And then, um, yeah. [00:52:40]
Payman Langroudi: Let’s get on to the darker part of the pod.
Zaid Esmail: Yeah. [00:52:45]
Payman Langroudi: Firstly, what’s been the darkest day in this journey?
Zaid Esmail: Um, so [00:52:50] I think the I’ve always been quite good at communicating [00:52:55] with patients and sussing out patients that might be in trouble. So I’ve always done very well [00:53:00] to avoid big problems. Uh, and [00:53:05] then you think when you become a specialist and you’re ten years into, you know, being a specialist, you think those [00:53:10] days are over, right? And there’s probably two things that come to mind. One, that’s [00:53:15] clinical, one that’s non-clinical. So the clinical, um, it [00:53:20] was probably about six months ago. And I had a patient that I was I do a lot of [00:53:25] fixed functionals. So these are little springs which go onto the fixed brace. And I was re [00:53:30] removing um the she finished up course of the treatment and I was removing [00:53:35] the fixed functional and as I was trying to pull it out of the tube, slightly slipped slightly, and [00:53:40] then I lost grip of it and was in the patient’s mouth. The patient kind of got up, and normally they kind of take [00:53:45] it out of the mouth and go, here it goes, she goes, I swallowed it and I’m like, what do you mean [00:53:50] you swallowed it like she’s a little girl, 12 year old girl, very petite. And the spring [00:53:55] is about two inches long and, you know, half a millimetre. It’s half half centimetre [00:54:00] in width. And I’m there like a little bit in denial, thinking she can’t [00:54:05] have swallowed it.
Zaid Esmail: I was like, are you sure you swallowed it? Are you sure you didn’t, you know, inhale [00:54:10] it or anything else? She goes, no, no, I swallowed it. I was like, okay, so did the rest of the adjustment. And then and [00:54:15] then the patient went and looked at me. She goes, are you going to do anything? I was like, what [00:54:20] do I do? So I looked at the um, the Bupa guidelines on, on ingestion, inhalation. [00:54:25] It’s kind of like they’ve got to go to A&E. And I looked at the boss guidelines. Um, [00:54:30] and it was like, if it’s beyond a certain size or it’s sharp, then you should take them to A&E. [00:54:35] But I kind of measured it out because we had the other, the other springs to kind of measure, like what is [00:54:40] less than that? And I was kind of almost trying to find the guideline that suited my bias. Yeah. [00:54:45] And then it was the end of the clip. It was a Thursday. It was then nearing the end of the second to last [00:54:50] patient. Patient went and and then I was driving home and [00:54:55] I’m thinking, you know, you crapped yourself. You think, what are the things that could go wrong? [00:55:00] And I was saying, should I have told them to go to A&E? Should I have not? What should [00:55:05] you know? What? What do I do? And I got home and I just had the worst night’s sleep.
Zaid Esmail: Couldn’t sleep that Thursday. [00:55:10] And normally Thursday nights. I look forward to the weekend. And I’m playing golf on Friday. [00:55:15] And then I was like, I don’t know what to do. So I called the the [00:55:20] A&E, um, on call, uh, near the near the practice. And I said, what do you suggest? [00:55:25] And they said, oh, they should come in. I said, okay, now I’m trying to find another bias of all. How can [00:55:30] I avoid this? And I can’t do it. So I call the practice. Can you give me the patient’s number? Called the [00:55:35] patient’s mum. Um. She answered, and she came with dad. The appointment before I [00:55:40] explained. She obviously she knew, um. And I was like, how is she? She goes, oh no, she’s fine. She’s gone to [00:55:45] school today. So my head was okay. She’s fine. Does she need. I said, look, I think [00:55:50] it’s okay. The guidelines say this, but I think it’s worth going to A&E to get it checked out. [00:55:55] And then she goes, oh, that’d be quite difficult. I’m like, what? She goes, well, you [00:56:00] don’t know this, but she’s going through a lot of anxiety recently. It’s the first day she’s actually been able to go to school [00:56:05] today.
Payman Langroudi: Oh dear.
Zaid Esmail: So I was like, okay, well maybe when she gets back from school, maybe just go and get and [00:56:10] get it checked out. But and I never give my number to anyone. But I said this is my mum number. Please just [00:56:15] give me an update. So the golf course playing golf just had the worst round of golf of my life. Just because [00:56:20] I just couldn’t concentrate, couldn’t think. Um, and then, uh, got a message from [00:56:25] her later on and was like, oh, it’s all fine. It’s past the. I think the pyloric sphincter is what they’re worried about. [00:56:30] It’s past it. Definitely inhale it and it will just pass through. And it’s nothing to worry about. At [00:56:35] that point I was like, oh, thank God for that. So yeah, I sent flowers and like a little teddy [00:56:40] to, uh, to her. But that was. And you think, you know, you think you get past it, you think it’s to the point [00:56:45] where you know everything. You you can manage that patient. You can, you know, you’re not at a point where you need the [00:56:50] money. You need the patience to go ahead. You’re quite comfortable in your career and you just think nothing can. You know, I’m [00:56:55] I’m at that point and then and then suddenly that hits you and that’s like so that that was hard. But [00:57:00] I think what I learned from that is I probably should have handled it straight away. I was a little bit in denial. I probably [00:57:05] should have said to him that this has happened, maybe just go to A&E to get it checked out. Um.
Payman Langroudi: Uh, [00:57:10] why why do you think you didn’t just.
Zaid Esmail: I think I was trying to in my head, [00:57:15] I was trying to brush it over. I was like, it’s fine, I’ll be all right. Um, and, uh, and I [00:57:20] also didn’t want the hassle of them going to A&E and stuff, and actually, what I should have done, [00:57:25] I said, like, hey, I’ll pay for your taxi, I’ll pay for whatever it is. Just go. And I probably would do that now, but also it’s now. I’ve never been in that situation [00:57:30] before, so I felt like I didn’t just almost kind of fogged, [00:57:35] you know, didn’t know what to look. Even then, I didn’t even know what I did on the next patient. I was just kind of like, [00:57:40] hang on, this is, um, never happened before. And, uh. And. Yeah, because the guidelines [00:57:45] also the boss one said, actually, if it’s smaller than a certain size, then it’s fine. [00:57:50] Um, and so when it came to taking her brace off, obviously she was very anxious because [00:57:55] she thought was going to swallow something. Um, but they were very good about it. And, and she and she was fine. And, [00:58:00] um, so yeah, that was, that was what? And then the other, the non-clinical [00:58:05] is a bit of backstory. I invented a little eruptor device. It’s a [00:58:10] very small, um, uh, kind of my I was for partially [00:58:15] erupted cases. I was getting to the point where whenever you have a partially erupted tooth, um, you [00:58:20] can’t really put the bracket where you want to put it, so you kind of put it as high up as you can. You bring it down a bit and [00:58:25] then you got to repeat it two, three times before the tooth comes down, before you can put the bracket in the right position.
Zaid Esmail: So normally it’s canines, [00:58:30] um, come through or impacted canines that you’ve brought through through an expose and bond. [00:58:35] So it’s getting very frustrated with these kids. And I thought I’ve got to find something about it. And I had this idea I was like, what if I can do this? [00:58:40] I kind of made a little prototype, did it, and actually started, um, worked really well. And [00:58:45] then I was like, okay, I’m I can invent something. You know, I thought I was going to be able to retire on this. And, [00:58:50] uh, uh, so I kind of went down that route of manufacturing, approaching different companies [00:58:55] to kind of sell and distribute it, um, and kind of getting the patent process going. The whole patent [00:59:00] process is not. And now I realise why. So it’s so hard to get something [00:59:05] to the market because the cost of the lawyers, the cost of the patent process, the cost of all that is, is ridiculous. [00:59:10] And this is it’s not particularly expensive and it’s not every case needs it. It’s quite it’s quite niche. So [00:59:15] anyway, I was that was all doing well. I was doing all right with it. I was kind of getting getting the word out there. Um, [00:59:20] and so had distributors in all parts of the world. Uh, and then suddenly. What? The German distributor. [00:59:25] Uh, I get a email from him, and it’s a cease and desist [00:59:30] letter in German. So they’re trying to kind of Google.
Payman Langroudi: How did you manage to get distributors. [00:59:35]
Zaid Esmail: Um, approach them? Really? Um, so when I [00:59:40] found it, when I kind of had that idea and I hadn’t showed it worked when I was at the American Conference, I went to the big guys [00:59:45] like 3 a.m. and all them, and they weren’t they weren’t interested in it. Um, and then I found a small [00:59:50] company called Allure Orthodontics in America, and. Oh, this sounds like a good idea. Um, [00:59:55] they’ve got their own Chinese manufacturer, and they said, you can use it, and we’ll come to a deal where we would sell it in [01:00:00] the US, and we would. You’d get a royalty. And for the rest of the world, you can do what you want. [01:00:05] Um, so they I call it the smell erupted. I thought, if I’m going to do something, I want to name [01:00:10] it after myself. Um, in America, they’re like, we don’t do that anymore because of the whole demon thing aspect. They kind [01:00:15] of called it the Rapid Disrupter. I was like, fine, okay. Um, so they kind of helped me with that. So they kind of went down the route. [01:00:20] And then I just approached different distributors. So now we had a package where you can sell. I actually had my own shop. So patients [01:00:25] so people can dentists can buy it directly. And the old Facebook post here and there and whatever. [01:00:30] And um and then now sell it in the UK uh, and [01:00:35] approach different. So there was a German one, I was at a conference and one of the German guys I was chatting to, [01:00:40] um, he was like, oh, my friend’s a distributor. I’ll put you in touch with him. So [01:00:45] it kind of happened that way around.
Zaid Esmail: Um, and we’re just kind of getting we’re trying to get distributor per, per country. [01:00:50] Um, and anyway, so I thought it was all going well. We’ve got a patent pending, and this process [01:00:55] takes a long, long time. So I get the desist letter and I’m like, what [01:01:00] is this? I’m trying to use Google Translate to kind of translate it. And at the bottom of it, it was like they want [01:01:05] a fee of 500, I think like €500, €1,000 or whatever it was. And I was like, [01:01:10] well, I can’t be bothered dealing with a headache of this, you know, I don’t need it. I’ll stop distributing [01:01:15] it in Germany and pay them the fee and apologies. Uh, [01:01:20] so I get to my patent lawyer and he’s like, no, no, no. I’m like, what do you mean? He’s like, [01:01:25] they’re asking €500 per pack sold, and there’s ten packets. [01:01:30] There might even be per piece sold. I think we only sold, like, I don’t know, [01:01:35] 200 packs wasn’t a huge amount. And you know, when you start doing that, I’m thinking what like [01:01:40] and then I’m thinking, um, so that’s what they wanted to kind of make it go away. And I was [01:01:45] thinking like, no, because it’s made very little money. [01:01:50] Um, and I just put it into my own limited company from Workwise. So it was kind of linked with everything [01:01:55] that I’m earning from the practice. And I’m like, so that was [01:02:00] a real dark day. I think, what the hell do I do here? Um, so he recommended [01:02:05] a German patent lawyer, and I was like, I’m going to go to court in Germany and like, [01:02:10] find all this stuff.
Zaid Esmail: And so it turns out there’s, um, a device that they had [01:02:15] they had patent in Germany. It’s similar, but it’s not quite. And it’s, um. [01:02:20] But it never went to market, so it never existed. Never went to market. It was just had this pattern for around seven, eight years ago. So [01:02:25] the patent pattern was very, very good, actually. He was like, don’t worry about it. And then he then countersued, as [01:02:30] lawyers do, of well, actually your patent shouldn’t be granted because of X, Y, z. And it’s [01:02:35] very different in these reasons. And actually we will countersue if you take this any further or, or [01:02:40] we would settle. So it turns out they kind of wanted a payment for it. Um, and they wanted [01:02:45] like a royalty. And it was this kind of looming over my head the whole time. And I kind of then stopped because what [01:02:50] happens in another country that I don’t know about and, and stuff. So in the end it was they [01:02:55] wanted a yearly fee. And then the distributor in Germany was like, well, actually it’s um, [01:03:00] you know, it only sells a bit if you don’t want it in Germany. It’s fine. It’s not worth the royalty for the [01:03:05] things I kind of said. We’re happy to do it as a percentage and never really heard back from it, and it fizzled out, but at [01:03:10] that point then made me realise how lucky we are to do something like dentistry, because there’s no indemnity to cover [01:03:15] that, you know? And while we. What’s the worst that can happen if patient sues? Whatever. And you realise [01:03:20] that actually. Then you’ve got indemnity, you’ve got cover, you’ve got insurance.
Payman Langroudi: So that was well, [01:03:25] well I mean there is product liability insurance. Yeah. So someone someone uses an enlightened [01:03:30] product and dies. Yeah. We’ve got insurance for that. Um, but [01:03:35] the cease and desist, the way that works is from the moment of receiving that letter, [01:03:40] any further sales, they, they, they’re taking royalties on. If [01:03:45] you don’t say something, do something. Yeah. So, you know, you could have just stopped there [01:03:50] and then and, and not paid them a penny. Yeah.
Zaid Esmail: But that was I don’t know.
Payman Langroudi: How much money do you put into [01:03:55] it.
Zaid Esmail: Um.
Payman Langroudi: Because patenting itself is quite was it worldwide pattern. [01:04:00]
Zaid Esmail: Well, it’s still it’s still pending. This is 3 or 4 years ago and it’s still pending. So, um, [01:04:05] patent fees initially probably about for the UK about 10-K and then worldwide it’s probably [01:04:10] going to work out about five grand a country. So it’s almost you’ve got to just limit to what you do. And I’m even at the point now where I’m like, [01:04:15] do I even take it? Because every month I’ll get or 2 or 3 months I’ll get an invoice [01:04:20] in the patent. Oh, you need to pay this and pay that. Um, so I don’t think it’s made the [01:04:25] profit wise. It hasn’t made, you know, a huge amount because the the fees ongoing. Um, [01:04:30] but I’ve already had a Chinese distributor make a copy to the approach. [01:04:35] Tock. And said, we’re doing this and it’s basically my product and actually even use the, the clinical picture [01:04:40] that I’ve used in that email. So for me, I just see that, well, that’s a compliment they thought was good enough to actually copy [01:04:45] themselves. Um, so I kind of sent that to my lawyer. Oh, 3500 sent a cease and desist letter [01:04:50] to them. I’m like, oh, you know, I can’t be bothered. Like, you know, I’m not doing this for the money. I’m doing it because it helped her. [01:04:55] And occasionally you get the name gets recognised at a conference. Oh, I use it a lot. And you know, and I see it on a Facebook [01:05:00] post sometimes someone’s like I’ve been using these are amazing. They really help with these cases. So for me that’s it. That was lovely. [01:05:05] That was kind of my leaving my stamp.
Payman Langroudi: To describe it. It’s like a small [01:05:10] sort of yeah.
Zaid Esmail: It’s a little button and it has a little offset where [01:05:15] you put the wire on. So basically you’re using the full activation of your of your NITI wires. So a NITI [01:05:20] wire, the way teeth move is especially at the start with alignment. The night tower has shaped [01:05:25] memory. So it wants to bring it back into that position. So you’re activating that wire to bring it back. So where the [01:05:30] wire is actually ligated is about half a centimetre above where you’ve [01:05:35] put the brackets.
Payman Langroudi: On an arm, kind of.
Zaid Esmail: An arm exactly on a lever arm. Um, and so when [01:05:40] I first did a few cases, um, I’d patient come back in and booked in as an emergency and I’m there obviously [01:05:45] crapping myself. And they come back in because it’s like, oh, the two storey down. Like it was literally bringing down within [01:05:50] like ten days or two weeks.
Payman Langroudi: And most golden moments, those things, those those times when stuff [01:05:55] like that happens, I think back to individual patients. We tried stuff on. Yeah, for me it would have been friends and family [01:06:00] actually trying stuff on, um, golden moments. Yeah. And you think, wow, I’m on [01:06:05] to something.
Zaid Esmail: Yeah, yeah, yeah.
Payman Langroudi: And but you’re right. Totally different to commercialising. [01:06:10]
Zaid Esmail: Yeah. Absolutely.
Payman Langroudi: Totally different I mean, I’d say the idea is maybe like 5% [01:06:15] of the problem. You know, like, um, and patenting such a pain [01:06:20] in the ass, like, we’ve done things like not published research [01:06:25] so that our competitors can’t read what we’ve discovered. [01:06:30]
Zaid Esmail: Yeah.
Payman Langroudi: And then you get dentists saying, where’s the research? Yeah, yeah. And when you [01:06:35] tell them that we’ve done some research but we haven’t published it, they don’t believe that. Yeah, yeah. And when you [01:06:40] break it to dentists sometimes that the research is for marketing purposes rather than for [01:06:45] learning purposes. You know, that becomes like a really weird thing [01:06:50] because dentists been trained, you know, you said you said I’m sceptical. Yeah. And [01:06:55] you should be. Should be. Yeah. Because, you know, us companies are trying to sell you stuff. Yeah. [01:07:00] Dentists have been trained to say, where’s the study here. Yeah. And then companies know that. [01:07:05] So there’s a bunch of studies for marketing purposes. They’ve done. They don’t they don’t understand sometimes. Often when [01:07:10] you go to institutions to get studies done, the guy will do it in seven different ways, and [01:07:15] then you’ll publish the one that suited your your purpose best. Um, [01:07:20] but for us, the A study has always been to find out the answer to a question. And [01:07:25] once I found out the answer to that question, I don’t want to tell the world the answer to that question yet. It took [01:07:30] me thousands of pounds and and effort to get the answer to that question. That’s [01:07:35] for me. Yeah. Yeah. It’s a funny thing, isn’t it? It is.
Zaid Esmail: It is. And [01:07:40] it’s. Yeah. Um, and I suppose it’s. And then people say, well, what’s your next idea? [01:07:45] I was like, I kind of I’m not an idea. It’s just a fluke. It was I came across I was a clinical problem that I [01:07:50] had and and it helped me.
Payman Langroudi: Even if you have one good idea in your lifetime, it’s brilliant. Right? [01:07:55] You’ve you’ve moved the conversation forward by one. Good idea.
Zaid Esmail: Yeah, yeah. Yeah, absolutely. And [01:08:00] you get some. Oh, I do it different. That’s fine. I don’t care. You know, you there’s different ways to do things. And there’s some people [01:08:05] that like it and some people love it and that’s absolutely fine. Others that think it’s and that’s and that’s what you’re going [01:08:10] to get because you’re going to get those sceptics. And then um, and I think also with, with ortho, we’ve, [01:08:15] there’s been a lot of stuff, you know, the whole when Damon was first out that it can treat [01:08:20] everything non extraction and it can improve airways and it can do all these things that it can grow a bone. And I think [01:08:25] where orthodontics has had almost its fingers burnt from that of well [01:08:30] you know it’s just a bracket you know fast braces. It’s just a bracket. It’s all [01:08:35] about the the clinician, the plan. You know, the classic thing is the tooth doesn’t [01:08:40] know what’s on. It doesn’t know it’s got Damon bracket doesn’t know it’s got an Invisalign attachment on it. It’s just how [01:08:45] you deliver that. And so where all these claims are coming. And now the whole airway thing is a big thing in [01:08:50] orthodontics, whether we actually help airways or not.
Zaid Esmail: And um, so it’s [01:08:55] I’m sceptical. And like I said you should be sceptical, but [01:09:00] when sometimes all things come to me and go, well, this because this because it moves, it doesn’t, [01:09:05] all it’s doing is just bringing the tooth down so you can put the bracket in [01:09:10] the right place, then you can do the rest of the movement. Like I’m not reinventing the wheel and like, are you going to intrude [01:09:15] the other teeth? I like intrusions, one of the hardest movements to do in orthodontics. So you think that this thing is [01:09:20] going to intrude all the other teeth and not extrude this canine which wants to erupt in the first place? So yeah. [01:09:25] But anyway, I was like, well, you know, it’s there if you want to use it. And if not, then absolutely fine. You know, I’m [01:09:30] not I don’t need you to. You know, it’s not for my money. It’s not for retiring. It’s just there. If it helps you, great. If it doesn’t [01:09:35] move on before this.
Payman Langroudi: What would you have to do? You have to keep keep on changing the position [01:09:40] of the.
Zaid Esmail: Yeah. So I put a bracket on I tried all sorts of things. I put bracket on and put the wire above the [01:09:45] bracket to get an extra little bit of activation, and then it comes down a bit and then next time reposition doing [01:09:50] the same thing again slightly higher up. The problem is you put the bracket as gingival as you can so it [01:09:55] comes down. But because it’s the bracket is so gingival the oral hygiene hasn’t been great. Even the tooth’s come down. [01:10:00] The gingiva hasn’t moved because the gingiva is inflamed. Oh no. So then you end up putting like bends in a tight wire or [01:10:05] trying to do trying different things and all sorts of stuff. And I thought, it’s got to be an easy way. I just literally need the wire to go up there. So [01:10:10] some would, you know, you go to America and I go, oh no, I just cut the gum away and put a bracket on. I was like, well, you [01:10:15] could you could do that, but I don’t want to know about my patients unnecessarily. So. Yeah. So it was kind of that I was like, there’s got to be [01:10:20] an easier way to do this. Um, and I just woke up one morning and went, I think I’ve got an idea. [01:10:25]
Zaid Esmail: I was driving to work and I was like, I called my mate, who’s a lab tech at guy’s, uh, Nick, who’s a fantastic guy. [01:10:30] And I was like, can you make me a couple of these prototypes? This is what I’m planning on on doing because, yeah, sure, [01:10:35] it comes up. Um, so I went to guy’s for a bit, caught up with him, maybe for like 5 or 6 of them. Tried [01:10:40] on a couple of patients. Um, and, yeah, it just worked. And the first one actually came [01:10:45] back in two weeks later with an emergency. And the emergency was the wire sticking out the back because it’s brought it down so quickly. [01:10:50] Yeah. So I was like, okay, this works. This is a good problem. Um, and uh, so [01:10:55] then I kind of documented a few cases and that kind of grew, uh, grew [01:11:00] from there. But like I said, it’s not going to move the needle on orthodontics. It’s there to help people out if they want to. But it’s [01:11:05] kind of that I’ve done something, it’s quite nice and to get recognised every now and again. It’s, you know, it’s it’s very lovely [01:11:10] um, for that. So yeah.
Payman Langroudi: If someone wants to, uh, [01:11:15] look at your program, where can they go.
Zaid Esmail: On the website? It’s online. Northants academy. [01:11:20] Co.uk. Um, we’ve got an Instagram page online also. Um, uh, online [01:11:25] Academy is is the tag. Um, but yeah. On there or I’m on Facebook, [01:11:30] I’m more than happy to contact me, message me, DM me. Like I said, it’s personal. So they can just they’ve got [01:11:35] to find out information and just drop me a message. Um, on Facebook, Instagram, whatever. Um, [01:11:40] and I’m more than happy to kind of talk them, talk them through it.
Payman Langroudi: Amazing. [01:11:45] Well, I’ve enjoyed this man. Learnt a lot.
Zaid Esmail: I’ve enjoyed.
Payman Langroudi: It. Learnt a lot. Um. Final questions. [01:11:50] What comes to mind if I say your favourite education, like your favourite lecture [01:11:55] or lecturer or course or.
Zaid Esmail: Um, I think it’s different [01:12:00] with orthodontics compared to general dentistry because we do a lot of our learning through [01:12:05] our math program. But I remember the first time I went to the American Conference was [01:12:10] huge. It was. That blew my mind. Um, so, for example, Willie Diane [01:12:15] talking about Invisalign and some of the stuff they did with Invisalign. Um, but then all the big names are there, all the [01:12:20] people that use when you’re studying and all those evenings with those papers they’d written, they [01:12:25] were all there. Mcnamara. Prophet, um, Johnston, all that stuff. So it was just going out there and [01:12:30] they’re all under the one roof, and they’re all talking about these different things. Um. It’s fantastic. Anything that Lyle [01:12:35] Johnson does, I absolutely love. He’s a an American orthodontist who has got a [01:12:40] great affinity for British sports cars. So he’s just one of those eccentric [01:12:45] Americans. And and he’s because he’s very, very pragmatic about it. So in America, [01:12:50] we talk about they do a lot of early treatment and maybe we should do some more of that in the UK. But it [01:12:55] takes it too far. And um, and the studies show actually you lose 80% of the expansion that you gain [01:13:00] at that time. So how much is it worth doing? And one of his famous quotes were. Early treatment is a practice [01:13:05] management decision, not a patient management decision. So the fact he’s in that field in America, [01:13:10] but he’s very, very pragmatic and kind of I feel like I have similar views, uh, to [01:13:15] him. Um, so anything that he does, he’s kind of going less on the lecture scene [01:13:20] now and profit will profit. Anything that he did was fantastic. So we had these big names in orthodontics. Who [01:13:25] wrote the books on um on that. So but it was never about [01:13:30] courses for them. It was all about speaking at a conference. So going to these big.
Payman Langroudi: I mean, how do you stay on top [01:13:35] of what’s going on in orthodontics? I mean.
Zaid Esmail: Conferences, yeah. Yeah, I just got back from Rio, which was [01:13:40] the World Conference. Um, so, um, it’s an excuse to travel. Um, I like going [01:13:45] to the American conferences a lot. They do it in quite big areas. They always have a big a big name or a big [01:13:50] event that goes with it. Um, so, you know, keep in touch with that European [01:13:55] conferences and flicking through the journals every now and again. But there’s also, I think, [01:14:00] I don’t know if this is me being sceptical, but I feel like sometimes there just isn’t much new stuff. It’s just reinventing [01:14:05] the wheel or or, you know, the sceptic sceptic in me go, well, I’ve got my way [01:14:10] of doing it and it works. And until I see something that’s being used different times [01:14:15] and makes sense to me because it’s really it’s biomechanics, you know, if the biomechanics work, it [01:14:20] works. So it’s quite I’m quite a logical person. I can kind of visualise [01:14:25] or see. Yeah.
Payman Langroudi: It’s such a profitable area. You [01:14:30] know, with Invisalign. What happened with Invisalign that I could imagine [01:14:35] massive resource going into it. You know, the way you know, the way business [01:14:40] works out is someone sits in front of an investor and says [01:14:45] Invisalign is worth more than every other dental company put together. So [01:14:50] let me 100 million to make the next Invisalign. Yeah, and whatever [01:14:55] that thing is. Yeah. So your area is going to be flooded with AI [01:15:00] kind of stuff? Absolutely it is. You take the [01:15:05] valuation of of a line at the word AI. There’d be 100 [01:15:10] companies raising cash based on that.
Zaid Esmail: Yeah, yeah. And even Dental monitoring including AI.
Payman Langroudi: Yeah. [01:15:15] Because it’s so, so what I’m saying is. Yeah, I know what you’re saying about, you know, it’s [01:15:20] biomechanics, but your area is going to have a lot of innovation in it. A lot, I’m sure [01:15:25] of it. Yeah. Um, of course you’ve got to be sceptical, right, to start [01:15:30] with. Yeah. Um, at the same time, you know, I feel like ortho’s going to [01:15:35] change a lot.
Zaid Esmail: Yeah, it’s an exciting time.
Payman Langroudi: Yeah, it’s an exciting time.
Zaid Esmail: I think the biggest [01:15:40] hurdle and biggest stigma we’ve got over is, like, patients come in now. They want ortho. [01:15:45] Yeah. Kids, we’re talking about kids now. They come in and they’re like, you know, you tell them you don’t need a brace. They start crying. Well, 20 years ago, [01:15:50] you told me they started crying. So it’s the fact that it’s just become a norm has become a rite of passage now, which [01:15:55] is I think is fantastic because the benefits are there, you know. So, you know, you look at the research [01:16:00] and actually, well, if you’re very good at cleaning your teeth and you’ve got crooked teeth, then it doesn’t matter. You don’t need ortho, [01:16:05] but the research doesn’t necessarily show it. But what we see on a day to day basis where patients [01:16:10] value their teeth more, they, um, they clean their teeth better after they’ve had their treatment. Um, [01:16:15] there’s a great study actually, that was done. Um, Prof. Tim Newton in in [01:16:20] Kings was very much involved in kind of the psychology. He does a lot of psychological stuff. [01:16:25] And I think it was a study where they looked at they photoshopped eight year old teeth, and they got [01:16:30] the teacher to judge how clever they are on just the photo of their teeth. And if you [01:16:35] had a big overjet, the teacher thought you weren’t clever and you weren’t going to succeed in life. So if you’re being judged at [01:16:40] that age.
Payman Langroudi: Class three purely a bit. Class three gets. Yeah, a lot of class.
Zaid Esmail: Yeah. Big, [01:16:45] big, big buck teeth. Overjet. Yeah. Class. You got that kind of look to it. Yeah, [01:16:50] it just sort of. It’s amazing how you just miss someone completely on on their [01:16:55] teeth at the age of eight.
Payman Langroudi: You know what pisses you off about ortho? Like [01:17:00] about the current state of of of the market, the dentistry itself?
Zaid Esmail: I think, um, [01:17:05] what annoys me, I think, when some orthodontists [01:17:10] who are high up on their perch and think what [01:17:15] I do is amazing and you know, what they do and, and all these things that they do. [01:17:20] And, and I think when you go to the what annoys me, you go to these conferences and you, [01:17:25] these people are showing these things that they’re doing with Tad’s and [01:17:30] Marpi, which is, which is Tad’s assisted expansion and all this stuff and all these Tad’s [01:17:35] everywhere. And you’re like, well, I could do that by just taking out an upper left five. So you think, okay, is [01:17:40] it worth going through all that? Um, and I work in Tunbridge Wells. You know, if I went to those Tunbridge [01:17:45] Wells mums and said, I’m going to put these screws in here and do all that, they’re not going to want that for their little, their little kid. [01:17:50] So it’s not real world orthodontics. And what annoys me. And actually the lecture I just got back from, [01:17:55] from from Rio, very prominent orthodontist, did some fantastic stuff years [01:18:00] ago, and now he’s come back and showing all the complications that occurred. Um, and [01:18:05] you just think, well, why were you not doing that before? Like, you could show the complications. [01:18:10]
Zaid Esmail: You showed those ten cases that work really well. You don’t show the. Now when he’s a big name, he can then come out [01:18:15] and go. Actually, these are the complications. And some of the stuff they did where they did, um, [01:18:20] they did two tabs in the palate in an adult and try and split the, the maxilla to try and get surgical expansion [01:18:25] without surgery. He then showed cases where you’ve had complete asymmetric [01:18:30] expansions, where they’ve got the jaw on one side, maxilla has expanded on one side and not on the other, and then [01:18:35] massively asymmetric. He had one CSF brain leak, CSF coming out of their nose because [01:18:40] where it split at the cranial base. And I’m thinking, but you’ve gone [01:18:45] and lectured all about all over the world about doing all these tasks and doing all these things [01:18:50] and, And then you should. And that’s. That annoys me. [01:18:55] You know, I want to go to these lectures and I want to say, yes, the five cases that you’ve done well, but I want to see ten cases [01:19:00] that went badly and how you manage those cases.
Payman Langroudi: The thing is, when you first start doing it, you’ve. [01:19:05]
Zaid Esmail: Got to show.
Payman Langroudi: You haven’t got the failures. Yeah. You know, that’s the thing.
Zaid Esmail: But then should you be doing it, you know.
Payman Langroudi: But [01:19:10] then we’ll never.
Zaid Esmail: Progress.
Payman Langroudi: It. We’ll never progress.
Zaid Esmail: Yeah. No. True. Um, and that’s why I’m always a bit [01:19:15] sceptical about it and, you know, a little bit averse when it comes down to that. And I think [01:19:20] actually, if it was, if it was me, do I, do I want that and actually rather refer it for someone else to do that and then [01:19:25] so, but then there’s the risk of being called a dinosaur because you don’t do any of that stuff. Um, so but [01:19:30] I’m quite happy to keep my, um, like I said, I see I see my patients as [01:19:35] keep it real.
Payman Langroudi: Yeah. Basically.
Zaid Esmail: Without sounding cliche. Uh, [01:19:40] yeah. So I mean, at the end of the day, there are enough patients out there just to be doing [01:19:45] good bog standard orthodontics. You don’t need to be doing all the other stuff and try and avoid [01:19:50] having surgery, and it’ll all just go back to, well, I’ll just end up having surgery instead. And that’s, you know, the patients will want it and [01:19:55] that’s absolutely fine.
Payman Langroudi: Don’t you think, though, like that it was a banker who discovered the aligning [01:20:00] Invisalign.
Zaid Esmail: Yeah. Mit to MIT grads, wasn’t it?
Payman Langroudi: I think [01:20:05] he wasn’t a dentist.
Zaid Esmail: No, no, it wasn’t a dentist. Um, and I think the story goes that he [01:20:10] retainers hadn’t worn for a while, and he tried to shove his retainers back in and realised they can move the teeth [01:20:15] back. Yeah. Yeah.
Payman Langroudi: Like a massive breakthrough. Yeah, a massive breakthrough. A [01:20:20] huge, massive breakthrough that you could sit there and say, well, you know, braces are working fine. Why do we need [01:20:25] these?
Zaid Esmail: But I think what it is, is the adults braces work really fine. But the big stigma, [01:20:30] if you are well off in your 40s or what’s stopping you getting your teeth straightened, it’s [01:20:35] it’s wearing a metal brace or wearing a brace. And that’s why back in the.
Payman Langroudi: I mean, I was part of [01:20:40] that porcelain veneer revolution.
Zaid Esmail: The option, wasn’t it?
Payman Langroudi: The two choices.
Zaid Esmail: Yeah, exactly. [01:20:45] Invisalign has done great for that aspect. Um, and I think that’s what it needed. You know, there’s an element [01:20:50] of lingual, but, you know, that’s a whole whole story.
Payman Langroudi: Have you ever done that?
Zaid Esmail: I’ve done a few lingual cases. Um, I, [01:20:55] I try and put patients off now, so they’ve got to twist my hand to be able to do it. I charge almost twice as much as [01:21:00] normal because it is twice as hard. Yeah. Um, it’s it’s it [01:21:05] has its places. Um, but I tell patients you’re going to hate me for a week. It’s going to be horrible. [01:21:10] It’s twice the price. Uncomfortable, uncomfortable. It just sits on the tongue and, uh. And it decays. I’ve [01:21:15] done have worked well, and it’s not. And actually, I feel I’ve got 100% record and I’ll just retire at that. So unless there’s a [01:21:20] but now any of the complicated cases where you can’t do the patient wants Invisalign [01:21:25] or something that’s discreet, those kind of patients probably don’t want to do with lingual either. So [01:21:30] I’d rather do with aligners and just consent. Actually, we can do the rest with hybrid mechanics, with fixed or power [01:21:35] arms, or extra things we can do to kind of get around it. So I do extraction cases with aligners, knowing which [01:21:40] extraction cases work. Um, and it can sound like a worst case. It’s a few months to fix at the end, instead of the whole 18 months [01:21:45] worth of fix. And a single arch might be instead of whole dual arch. So I think there are ways around it. [01:21:50] And ultimately, you know, it’s this is the plan that I’m comfortable doing and happy [01:21:55] to do. And if you want to go out with me, then great.
Zaid Esmail: And if I’m sure you want to find someone who’s going to do tihs and do all sorts and promise [01:22:00] you the earth, then you’re more than welcome to go, um, to go to them. So I [01:22:05] just try and keep it very realistic. I don’t try and overdo things. I think when you get pushed into maybe trying to do [01:22:10] something that’s non extraction, and then the recession starts happening and you go, well at that point then well you [01:22:15] know, what do you do. That aspect of it. Um I don’t like the extraction. [01:22:20] The big non extraction extraction is probably about 25, 30% um [01:22:25] which I think is probably about average. And I don’t agree with everyone does extractions I don’t agree with everyone does everything [01:22:30] non extraction I think it’s and I don’t agree with everything. There are some we’re talking about earlier that there are some that dentists [01:22:35] orthodontists only do aligners and you know and only do metal fixed braces. I think it’s it’s [01:22:40] nice to have a variety that you just treat what is best for the patient and just go through those options with [01:22:45] the patient. I feel like I’m very good at explaining to a layperson how [01:22:50] teeth move and what what works, and that’s that consultation process. For me, it’s not a consultation, [01:22:55] it’s a chat of what I can do and improve and make sure we’re on the same page of what we’re trying to achieve [01:23:00] and to see whether I can help them or not, because I want every patient to [01:23:05] be happy at the end of it, because that’s where I get most of my and referrals from is, is [01:23:10] that result.
Zaid Esmail: But it takes time to get there. Saying earlier about the private practice, it will take time to build [01:23:15] up because you’re not going to see results at 18 months down the line. So you’re going to have 18 months, two years of starting [01:23:20] cases before you get in that word of mouth referral. Yes, eventually it will it will come to fruition. But it’s, [01:23:25] uh, it’s just doing a good job and just being nice to people and [01:23:30] nice to people hanging out with other nice people. And I just think it’s just the easiest way to, to, to grow a business. [01:23:35] Um, and the money will come. You don’t need to chase it. You just do [01:23:40] a good job. We treat everyone as if they’re your siblings or daughter or whatever. And um, [01:23:45] and yeah, it will come. And the success comes from that. And I think [01:23:50] that’s, that’s how that’s how I live my life. That’s how I want to do. I have to have a good night’s sleep. I’m [01:23:55] my part of the reason why I’m always doing something because my brain goes into overdrive, like so. [01:24:00] I’m always thinking about that patient or thinking about that. So if I’m in a position where I don’t have to worry about those patients, I [01:24:05] can sleep easier at night.
Payman Langroudi: Final question fantasy dinner party. [01:24:10]
Zaid Esmail: Yeah.
Payman Langroudi: Three guests, dead or alive.
Zaid Esmail: Um, right. So [01:24:15] probably Edward Angle, who’s kind of the godfather of orthodontic. So the fact he kind of started it all [01:24:20] up back in the late 1800s, I think it’s amazing that someone can create a whole field [01:24:25] which doesn’t really exist.
Payman Langroudi: It’s still weird when you think about it. It’s still weird that it’s possible to move teeth. Absolutely. [01:24:30] The amount, the distances that you can move, you know, sometimes you see those time lapse things. Yeah. Jesus [01:24:35] Christ, man who came up with that? And it was him. Yeah.
Zaid Esmail: Um, and you know, back then, I [01:24:40] think it took a day to fit a brace. It was all gold and different bends and all sorts. And you know, it was [01:24:45] a half a day to adjust the brace. So to kind of. And, but also then take that idea that you’re going [01:24:50] to put all this on a patient and then start having the belief that you’re going to be able to move those teeth, I think is [01:24:55] amazing. Uh, another one, um, I probably [01:25:00] said before, but Steve Jobs, I was quite a very Big Apple fanboy at uni. I was probably one of the first kind of white [01:25:05] clamshell MacBooks and his presentation style. So I remember the first couple of lectures [01:25:10] I did, um, at dental school, I won the presentation prize for our elective, but I tried to do [01:25:15] it as a Steve Jobs presentation. You know, that black and blue gradient background with white writing? [01:25:20] Um, I really kind of, you know, and the way he was just [01:25:25] it’s just you sometimes go to these lectures and it’s just words, words, words. And you just think, oh, what are you doing? And it’s [01:25:30] it’s that really kind of learned how he presents things and how he makes you think of, [01:25:35] you know, like it’s the why not the how isn’t it? It’s sort of, why do [01:25:40] we do these things? And so, um, yeah, I had one of the first, you know, I think I had the second [01:25:45] generation iPhone back, back when the first kind of came out. Now I’ve moved away from it, and partly because it’s not him anymore, but, [01:25:50] um, it’s him, I think, uh, I think absolute on a on a pedestal. Um, and [01:25:55] then I was jumping around between sort of, uh, Robin Williams. I [01:26:00] just grew up watching his movies, um, or Tiger Woods. Um, and my wife is [01:26:05] like, you can’t say Tiger Woods because he, uh, um, because he cheated on his wife. So you’ve got to say, Robin.
Payman Langroudi: Robin [01:26:10] Williams is a much bigger character, much, much more important person than Tiger.
Zaid Esmail: Kind of grew up watching [01:26:15] his movies in the 90s. And, um, yeah, it was getting actually just those [01:26:20] movies watching, as I remember as a kid with my family, you know, first moving to the country, you know, Mrs. [01:26:25] Doubtfire was was the first one that I remember and just kind of grew up on and just, yeah, an [01:26:30] absolute legend, absolute hero.
Payman Langroudi: But also the way he went and all that. It’s [01:26:35] interesting to talk about.
Zaid Esmail: Yeah. And it’s sad that you think he was depressed. You know someone and [01:26:40] you hear stories. What? He. One of the actors was in hospital, I think, just recently. And then he turns up as a nurse [01:26:45] and pretends to give him a I can’t remember the actor was, it was, but he came in and, you know, just made him [01:26:50] just got diagnosed with cancer. And Robin comes in, dresses up as a nurse, pretends he’s going to give him a an [01:26:55] anal anal exam or a sponge bath or what it was. But yeah, so it was kind of stuff like that, I think. What and [01:27:00] sad that he was, he had because we never saw that side of it. Um, but it’s quite common amongst [01:27:05] comedians apparently.
Payman Langroudi: Yeah.
Zaid Esmail: Yeah.
Payman Langroudi: How would you like to be remembered?
Zaid Esmail: I [01:27:10] think just as a, a good clinician, I think I’ve always wanted to do the best in what [01:27:15] I’ve done. I’ve always wanted to, um, do the best work of my patients. I always wanted to, [01:27:20] even the academy. I want to make it. As you know, it’s not about the money. It’s [01:27:25] about providing service to and getting to know people and helping [01:27:30] people. I think. I think it’s all about helping people. I think, you know, we help patients with their [01:27:35] with their teeth, Help dentists do ortho. Help orthodontists bring [01:27:40] a posterior upper canine down. You know, for me, I just think, um, and I think that gives you more joy than than [01:27:45] anything else. Well, for me in particular, um, and, uh, but that’s pretty selfish, because when I [01:27:50] feel like when I help people, it makes me happier. So, um, that’s how I kind of get my dopamine [01:27:55] hit. So. Yeah, I think just a good clinician, good husband, good dad. [01:28:00] Um, uh, good golfer. You know, just [01:28:05] being good at what I do.
Payman Langroudi: Would you want your kids to become dentists? Orthodontists? Like, is [01:28:10] it something that you’d encourage?
Zaid Esmail: I don’t know, um, I think [01:28:15] orthodontists, yes. I think it’s really hard to know what dentistry [01:28:20] is going to be like in, you know, ten, 15, 20 years time.
Payman Langroudi: It’s hard to know what anything [01:28:25] is going to be like.
Zaid Esmail: I know.
Payman Langroudi: Um.
Zaid Esmail: And I, my wife and all my family, I [01:28:30] come from a family of doctors and none of them want their kids to be doctors. I think that’s a shame what their [01:28:35] life in the NHS is like.
Payman Langroudi: Definitely not in the UK.
Zaid Esmail: No, no.
Payman Langroudi: My brother’s a doctor. It’s [01:28:40] just not in the UK. The other places where you might say you’re right, go ahead and become a doctor. [01:28:45]
Zaid Esmail: Yeah, yeah. So I probably wouldn’t push them.
Payman Langroudi: But then.
Zaid Esmail: I [01:28:50] wouldn’t push them I think. Yeah. I think it’s just so difficult. I think coming out now and [01:28:55] trying to be, you know, I think I feel like now.
Payman Langroudi: Everything’s difficult though. Everything worthwhile is [01:29:00] difficult.
Zaid Esmail: Yeah. But I think it’s because there’s no structure. You come out and you’re just all [01:29:05] these social media dentists showing all these stuff and you’re thinking, well, if you’re not good at social media, what? [01:29:10] How, you know, how can you put yourself out there? I think I think the problem with dentistry as well, I think it’s gone, are the [01:29:15] days of a bog standard general family NHS dentist. I think now you have to [01:29:20] find a niche, whether you’re a businessman or a practice owner, whether you specialise in orthodontics, whether you do [01:29:25] cosmetic stuff, whether you do implants, I think, um, or in a super associate where you do a bit of everything. I [01:29:30] think gone are the days of just a bog standard family NHS dentist, I dentists. I think that’s, uh, [01:29:35] that’s probably wouldn’t actively discourage it. Um, but I wouldn’t encourage it. I think [01:29:40] you’ve got to do what you love. And I was.
Payman Langroudi: They didn’t know what they love.
Zaid Esmail: No, I know it’s difficult.
Payman Langroudi: You said. [01:29:45] You said your kids 13.
Zaid Esmail: 13 is my son. Yeah. Um, daughter’s nine.
Payman Langroudi: So. Yeah. [01:29:50] So you might be. They might do. Yeah. My son one day turned up and said I want to do aerospace engineering. [01:29:55] Brilliant. I said, oh great. You know, and he’s going to do that. He’s actually doing that. [01:30:00]
Zaid Esmail: But mostly yeah, I think we’re really lucky though in this country because like when I was growing up, my parents were like medicine [01:30:05] and dentistry. I think in this country where you are, if whatever you do, because I play golf in quite [01:30:10] an exclusive club in Surrey and you see those other people there, there’s only 2 or 3 dentists, there’s no doctors, but [01:30:15] they’ve done they’ve crafted a field in something that they love doing. And I think whatever you love [01:30:20] doing, you will make a success of it no matter what.
Payman Langroudi: But they don’t know what they love. [01:30:25]
Zaid Esmail: It’s easy saying that, isn’t it?
Payman Langroudi: Um, it’s, you know, that club of yours that’s a selected [01:30:30] group of winners. Yeah, yeah. It’s like it’s [01:30:35] not real.
Zaid Esmail: But I mean, yeah, I think they’ve got to find [01:30:40] their own, their own thing. And I was just lucky that I was kind of pushed into it. But actually I’ve worked [01:30:45] I really, really enjoy it. Um, my son’s quite similar to me, so I [01:30:50] see a lot of myself in him.
Payman Langroudi: So what what do you wish you were more like? [01:30:55]
Zaid Esmail: Um, I sometimes [01:31:00] I’m not very good at. Okay. [01:31:05] So the classic example is I feel like I’m a very good clinician, and [01:31:10] I feel like I’m doing a good job at the academy. I feel like I’ve done well with the Eruptor. I’m not very good at being one of those social [01:31:15] media people that has 100,000 followers and say, look what I do. I’m I’m [01:31:20] not very good at that. I’m not very good at putting myself out there. I’d [01:31:25] quite like to be like that. Um, and but. [01:31:30] Yeah. So maybe maybe that. But then it’s just not me. It’s not. You know, I’d [01:31:35] rather someone comes up to me and go, wow, I really like it. As opposed to me shouting out and [01:31:40] telling people about it. Um, so I think. Yeah.
Payman Langroudi: Do [01:31:45] you wish you were a bit more sales? Yeah.
Zaid Esmail: Because I actually I actually really [01:31:50] enjoy the sales of dentistry. So we’re a consultation with a patient. I really enjoy and it’s not about [01:31:55] being salesy, it’s just about believing in the product that you’re doing, which is orthodontics and and [01:32:00] just being honest with them. And and I get that buzz when a patient goes ahead from a consultation. [01:32:05] And it’s not about the money. It’s it’s actually now about the trust that they’re trusting [01:32:10] me with their teeth or with their kids teeth. And it’s that that I [01:32:15] still get the buzz from.
Payman Langroudi: Um, you know, you know, the difference between sales [01:32:20] and branding.
Zaid Esmail: No, I don’t.
Payman Langroudi: So one’s [01:32:25] kind of a push. One’s a pull kind of thing. Insomuch as this. [01:32:30] You’re not, you’re not, you’re not getting someone coming up to you saying, [01:32:35] buy these Nike trainers. Yeah. You know, it’s not it’s not a salesman or here they are on discount [01:32:40] or you’re going to them because you know what the apple or whatever it is, [01:32:45] the sort of two sides of the same coin but but very different. I’ve, I’ve found [01:32:50] over the years I my, my sort of appetite for sales [01:32:55] has gone down. Um, there was a time where I used to like it, you know, like, [01:33:00] you know, striking the deal. Yeah. Just be into that. Yeah, but my appetite for branding [01:33:05] has gone up. Yeah, a bit. You know what we stand for? You know, these sort of effects. Yeah, yeah. [01:33:10] Um, but I’d say you’re quite good at it, dude. You know, I think you’re scripting [01:33:15] yourself a little bit, you know, like, you don’t want to be good at it.
Zaid Esmail: What [01:33:20] do you mean?
Payman Langroudi: You’re not bad at putting yourself out and [01:33:25] saying saying it how it is because you’re kind of honest, you know, and honesty goes a long way. And it’s [01:33:30] like sales is a dirty word in a way, but it’s actually the best salesman end up being your [01:33:35] friends. And yeah, you know, like the guy who was sitting here when you walked in. Yeah, he’s been selling to me [01:33:40] for 20 years. Yeah. We ended up having a conversation for like [01:33:45] 45 minutes of our conversation was about nothing to do with what he was going to sell. And then [01:33:50] he said, well, let me tell you what I’m interested in. You know, I like seeing him. He’s a good friend. [01:33:55] Yeah. So it doesn’t have to be a dirty thing.
Zaid Esmail: It’s funny because I don’t see that as sales, even [01:34:00] though.
Payman Langroudi: Sales. He was here to sell. Yeah, absolutely.
Zaid Esmail: But I think because sales has got that.
Payman Langroudi: It’s [01:34:05] just good.
Zaid Esmail: Sales. Yeah.
Payman Langroudi: It’s a difference between good sales and bad sales. Yeah.
Zaid Esmail: Which I suppose is probably the bit that what you’re saying [01:34:10] about the branding and the pulling and sort of.
Payman Langroudi: You know, like I mean author doesn’t, but you know, like [01:34:15] some people have cosmetic, uh, filler and stuff and [01:34:20] you can tell and then some people have it and you can’t tell. Yeah, yeah. Now you could [01:34:25] say, oh, I hate, I hate those big lips. Yeah, because I can see that. But the [01:34:30] fact is, you can’t tell when it’s done. Well. Yeah, yeah yeah.
Zaid Esmail: Yeah. True.
Payman Langroudi: Um, [01:34:35] it’s a bit like that. Yeah, a bit like that. Yeah. It’s been a massive pleasure, man. Thanks a lot for coming.
Zaid Esmail: In, for having [01:34:40] me. Really enjoyed.
Payman Langroudi: It.
[VOICE]: This is Dental Leaders, the [01:34:45] podcast where you get to go one on one with emerging leaders in dentistry. [01:34:50] Your hosts, Payman Langroudi [01:34:55] and Prav Solanki.
Prav Solanki: Thanks for listening, guys. If you got [01:35:00] this far, you must have listened to the whole thing. And just a huge thank you both from me and pay [01:35:05] for actually sticking through and listening to what we’ve had to say and what our guest has had to say, because [01:35:10] I’m assuming you got some value out of it.
Payman Langroudi: If you did get some value out of it, think about subscribing. [01:35:15] And if you would share this with a friend who you think might get some value out [01:35:20] of it too. Thank you so so so much for listening. Thanks.
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