In this captivating episode of Dental Leaders, Payman sits down with Dr Moj Dehghanpour, a dentist whose journey from immigrant child to practice owner embodies resilience and entrepreneurial spirit.
From navigating tough comprehensive schools to founding the premium Your Dental Wellness practices, Moj shares how his background shaped his ability to connect with patients across social divides.
Throughout the conversation, he offers refreshing insights into clinical mistakes, practice positioning, and the vital role of communication in dentistry, while emphasising the importance of creating positive patient experiences through attention to detail and genuine human connection.
In This Episode
00:01:45 – Immigrant beginnings: Moving from Iran to the UK
00:04:20 – School experiences and finding resilience
00:13:10 – The Westminster City comprehensive years
00:21:40 – Why dentistry? From medicine to dental career
00:31:25 – Dental school at Queen Mary’s in Whitechapel
00:34:30 – Early career in Norfolk
00:43:45 – Learning implantology
01:04:00 – Blackbox thinking
01:17:25 – Life in Qatar as a dentist
01:29:10 – Your Dental Wellness practice journey
01:35:35 – Team building: Hiring for personality
01:44:35 – Practice positioning in the market
01:57:50 – Fantasy dinner party
02:02:55 – Last days and legacy
About Moj Dehghanpour
Dr. Moj Dehghanpour is the co-founder of Your Dental Wellness practices and a passionate dentist with 18 years of clinical experience. Born in Iran and moving to the UK at age seven, Moj qualified from Queen Mary’s in 2007 and has since worked across the UK and internationally in Qatar.
His career spans NHS practice ownership in Norfolk, specialist work at the renowned Hospital Lane referral clinic, and now his premium private practices in Islington and Maida Vale.
Payman Langroudi: One of the most common questions I get is how do I do more teeth whitening? The basis of that is to really [00:00:05] believe in it, and the basis of that is to fully understand it. Join us for enlightened online training on [00:00:10] Enlightened Online Training.com to understand how to assess a case quickly, how to deliver [00:00:15] brilliant results every time. Next time whitening Underwhelms try and lighten. Now let’s get to the [00:00:20] pod.
[VOICE]: This [00:00:25] is Dental Leaders. The podcast where you [00:00:30] get to go one on one with emerging leaders in dentistry. Your [00:00:35] hosts Payman Langroudi and Prav [00:00:40] Solanki.
Payman Langroudi: It gives me great pleasure to welcome Mojdeh Rampur [00:00:45] onto the podcast Doctor Moj, otherwise known as Doctor Moj. Um, good to have [00:00:50] you, buddy. Nice. Nice for you to come round the corner from where you live, right?
Moj Dehghanpour: Yeah, it’s actually very, [00:00:55] very, very close. Unlike some of your guests, I imagine have had long, long, arduous journeys. Mine [00:01:00] was pretty quick. It was a 12 minute Uber Uber journey. Yeah.
Payman Langroudi: So and your practice [00:01:05] is very nearby.
Moj Dehghanpour: Practice is very nearby. So yeah. Well, first of all, firstly, thank you for inviting [00:01:10] me. My pleasure. Um, you know, I’ve watched many of your podcasts in the past [00:01:15] and, uh, it’s it’s it’s it’s a pleasure to be here today. Uh, but. Yeah. [00:01:20] So as you said, doctor moj is, uh, uh, [00:01:25] people call me sometimes, but, um, but yeah, it’s just moj watch.
Payman Langroudi: I see you around at [00:01:30] the dental education events. You’re always at all of them. Um, and, [00:01:35] uh, I always think, what a cool dude, man.
Moj Dehghanpour: Uh.
Payman Langroudi: Were you always cool?
Moj Dehghanpour: Well, [00:01:40] I wasn’t actually. No, I was the genuine inflection point.
Payman Langroudi: Um.
Moj Dehghanpour: It [00:01:45] was a good question. Um, I don’t yeah, I mean, I don’t I don’t think I consider myself [00:01:50] cool now, so I don’t think that that point has actually been reached quite yet. But anyway, it’s very kind of you [00:01:55] to say so. Um, no, it’s. Listen, I. I. You’re [00:02:00] right. We always do tend to bump each other sort of on the Dental circuit at various events [00:02:05] and, um, you know, the the. Yeah. The reason for that, really is that [00:02:10] I do love dentistry. I am a bit of a dental geek, so. And, um, [00:02:15] maybe less so now, but I used to be also a one of those sort of cliche course [00:02:20] junkies as well. So I was, you know, every course you could think of from a very, very early stage.
Payman Langroudi: When [00:02:25] did that kick in? I mean, were you a very conscientious dental student, very conscientious A-level person, [00:02:30] or was it after you qualified some people was after.
Moj Dehghanpour: It was after. [00:02:35] Look, in all honesty, I can remember and, you know, we can touch on this, but, you [00:02:40] know, I was born in Iran, um, and I [00:02:45] actually studied, uh, sort of the first, my first year [00:02:50] at school there. And then we moved here when I was around sort of seven years old.
Payman Langroudi: Do you remember?
Moj Dehghanpour: Uh, [00:02:55] I have very vague recollections of of the school in Iran. [00:03:00] Um, I did have a one month stint after that because we went back for [00:03:05] for a few months. And I do remember that. And that was a couple of years after we first moved here. And that was [00:03:10] that was nice, because all I remember is the, the, um, the deputy head in the classroom with [00:03:15] a some kind of weapon to, to sort of beat kids. I think it was [00:03:20] like a baton, literally. Um, so he called a few kids up to the front and sort [00:03:25] of asking them questions, and if they didn’t know, they got, you know, sort of whack on the palm of the hand. But I do remember [00:03:30] that, and I probably was around 9 or 10 years old then. Um, but um, but [00:03:35] yeah, I wasn’t. I do remember when, when we first moved here in one [00:03:40] of the parents evenings. I can’t remember when it was, but it was pretty. I must have been quite young. Uh, [00:03:45] one of the teacher said he’s quite bright, but he doesn’t pay attention in class, and he’s, you know, constantly, [00:03:50] like losing focus and things like that. I do have this sort of recollection of that being said [00:03:55] or my mum telling me afterwards, um, so I was never I wouldn’t say I was an amazing [00:04:00] student. Um, I went to, um, [00:04:05] pretty, in fact, pretty, pretty bad schools, [00:04:10] uh, up until my A-levels. Uh, I went to [00:04:15] a comprehensive, uh, down in London. Maybe. [00:04:20] Maybe, I don’t know. I don’t know if I should mention the name or not.
Payman Langroudi: Why not? Why not?
Moj Dehghanpour: Um, it’s called Westminster [00:04:25] City. Uh, it’s in Victoria Common. Very easily confused with Westminster [00:04:30] School, which we could not be more further apart. Right. [00:04:35] So usually whenever I say to someone. Westminster City, Westminster School, you know about half of Parliament’s from there, [00:04:40] you know, and um and but it’s like no, no, no that word city [00:04:45] at the end, it makes a massive difference to the equation. Um, but interestingly, [00:04:50] the health secretary was actually my year. Which health secretary Wes Streeting.
Payman Langroudi: Oh.
Moj Dehghanpour: So [00:04:55] if you’re if you’re, if you’re.
Payman Langroudi: In your.
Moj Dehghanpour: Year in my year and we were sort of we weren’t close friends [00:05:00] but you know, it was someone I would you know, we would play and, you know, play playground [00:05:05] and, you know, break times and lunch times I would see and, uh, so whereas if you’re watching this [00:05:10] fixed dentistry, so you probably don’t remember me, but I [00:05:15] do remember him quite reasonably well. Uh, he was he was definitely a lot more studious than me when I was, [00:05:20] when I was younger.
Payman Langroudi: Do you remember your sort of impression of Britain and school [00:05:25] when you got here compared to Iran? I mean, and.
Moj Dehghanpour: It was a lot more relaxed. [00:05:30] It was a. Yeah, yeah, yeah. I mean, first few years I, you know, I in all honesty, [00:05:35] I found it sort of I found it very easy and sort of child’s play really. Uh, [00:05:40] the first few years at least, until sort of my, my system readjusted to, to sort of the [00:05:45] British system. Um, but.
Payman Langroudi: You didn’t speak the language.
Moj Dehghanpour: I didn’t speak the language. No. [00:05:50] So, um. So, yeah, it was difficult. It was difficult, um, when we when we [00:05:55] in fact, when we first came, um, I remember, uh, first [00:06:00] few days in, in a winter school, uh, you know, not far [00:06:05] from here and, uh, primary school, you know, we were sitting on the floor. The teacher was [00:06:10] there sort of blabbering away. I didn’t have a clue what he was saying. And, uh, [00:06:15] so I was, you know, I sort of looked across and saw this boy next to me sort [00:06:20] of drawing in his little exercise book, and, uh, and [00:06:25] I sort of looked and he was drawing a tank, and I thought, okay, it must be, it must be art [00:06:30] class. So, so then I, you know, had a pencil or whatever. And then I started doodling away and [00:06:35] drawing a tank as well. And then next thing I know, the teacher comes across and um, starts [00:06:40] sort of, uh, in a sort of slightly irritated voice saying, you know, [00:06:45] I imagine at the time said, what are you kids doing? You know. And then I quickly realised, actually, [00:06:50] it’s not art. This idiot next to me was just was just doodling away.
Payman Langroudi: So so [00:06:55] funny. What sticks with you, man? Because, yeah, my first day of school here, I actually used to go to an [00:07:00] English school in Iran. But, you know, obviously my English wasn’t great because, uh, the [00:07:05] teacher kept shouting. Silence, silence. And I thought silence was this person, [00:07:10] you know, like this real naughty kid that could have confused with Simon or something. [00:07:15] Yeah. And that stuck with me, you know.
Moj Dehghanpour: Until now. It’s funny.
Payman Langroudi: But my first impressions [00:07:20] of the UK, when I came, it was a difficult time. In the UK, it was [00:07:25] the summer, winter, winter of discontent. Yeah. So 1978, [00:07:30] the oil price because of Iran.
Moj Dehghanpour: Had gone.
Payman Langroudi: Through the.
Moj Dehghanpour: Roof, through the roof.
Payman Langroudi: And everything was [00:07:35] broken in Britain. Everything. Nothing was working. There was there was rubbish piled up. [00:07:40] There was a general strike. Everyone was on strike, including, you know, the guys who bury, [00:07:45] you know, for burials.
Moj Dehghanpour: Yeah. Yeah, yeah.
Payman Langroudi: And so there was a [00:07:50] funny smell and it was a it was dark and it was raining. And I remember thinking, what the hell [00:07:55] happened to our family, man? You know, like, you know, like we’ve been downgraded. Yeah, yeah. What was your what was your [00:08:00] initial feeling?
[TRANSITION]: Um, I mean, look.
Moj Dehghanpour: So, uh, we moved [00:08:05] in. Um, it was 89, so. Yeah, I guess some.
Payman Langroudi: Years, ten years [00:08:10] later.
Moj Dehghanpour: The stench had probably disappeared largely by then.
Payman Langroudi: No, 89 Britain.
Moj Dehghanpour: Was a great place, right? [00:08:15] So, yeah. Um. Um, yeah. No, it’s. I can’t say [00:08:20] I’ve got a lot of memories I can remember vividly, but I [00:08:25] just remember it being we didn’t have any family here. Right? Um, [00:08:30] so it it was me. I had, uh, we were a family of three boys. I’m [00:08:35] the eldest. Um, the youngest is also a dentist. He’s an endodontist. [00:08:40] My brother, um, and my middle brother’s sort of in finance. [00:08:45] He does something completely different. Um, but we came here, you know, as as I said, we didn’t. I didn’t [00:08:50] speak English as my mum was at home. Uh, and, um, [00:08:55] you know, my dad would go to work, and then it was just my mum and the three boys basically at home, you know, sort of housewife, [00:09:00] sort of, uh, being a housewife and looking after the kids. And it was difficult. And it was challenging because [00:09:05] my actually the first sort of within the first sort of 6 to 12 [00:09:10] months of us being here, my dad was taken sort of ill into hospital and he wasn’t well, [00:09:15] um, and um, they couldn’t quite figure out what was going on. They said issues with [00:09:20] his kidneys and, um, and then I think they finally said, oh, it must be kidney stones or something. [00:09:25] And they were going to operate. And he was in hospital for, for some time. And, you know, we were at home by [00:09:30] ourselves and very you know, my [00:09:35] background is for a very humble background.
Moj Dehghanpour: It wasn’t you know, we weren’t sort of, um. Apart [00:09:40] from each other. We didn’t have a lot. I would say, um, [00:09:45] one memory I would have is, uh, one of my dad’s colleagues. [00:09:50] Actually, one day he came and picked me up and he took me out, you know, to sort of [00:09:55] whilst my dad was in hospital. And, um, he bought me a [00:10:00] Happy Meal. And I remember that was like, wow. You know, it’s amazing. It’s such a great day. You know, just because [00:10:05] the fact that I’ve got this Happy Meal and I’ve got the toy, which normally I wouldn’t get when my dad was there and, [00:10:10] um, you know, it’s just in terms of what Britain was [00:10:15] like, um, I guess. More than anything [00:10:20] that sticks with me now is that that those, those sort of memories of, of [00:10:25] it was, you know, it was it was a bit of a struggle. In all honesty. I didn’t I didn’t see [00:10:30] the, the positive aspects necessarily of Britain. Okay. In a different [00:10:35] way to yourself. Like, you know, um, I didn’t think oh great. Oh we’re in, we’re in, we’re in England [00:10:40] now, England now. You know, life’s great, you know. It wasn’t. I missed my cousins. I missed the family, you know, [00:10:45] etc.. Um, and, you know, those days there was no WhatsApp video [00:10:50] call or zoom or whatever you call.
Payman Langroudi: You underestimate how long it takes to assimilate into a new [00:10:55] culture. Yeah, because we’ve got people working here now. Yeah, they’ve been here three years. Four [00:11:00] years sometimes. And that’s some of the most difficult times, you know, because three, four years in [00:11:05] you definitely don’t fit in here yet. Yeah. And and interestingly you don’t [00:11:10] fit in back home either. Yeah. Because for 3 or 4 years, people I mean, you were saying Iran-Iraq War. [00:11:15] Yeah. If you, if once you’d gone back to Iran, people had been through like a bit of [00:11:20] war that you hadn’t been through. Exactly. And people underestimate it. It takes I think it takes [00:11:25] a good 7 or 8 years before you start calling the new place home. Yeah. Or feeling like it’s home? [00:11:30] Yeah. So you were in this sort of tough, comprehensive school?
[TRANSITION]: Yeah. So, [00:11:35] yeah.
Moj Dehghanpour: So I went to. So after I after finished at that was a primary school. [00:11:40] Went to a secondary school that uh upon advice of one [00:11:45] of my dad’s friends. His son was also there. This was a school in, uh, like I said, [00:11:50] it was in Victoria, Westminster City. And, uh, he was ill [00:11:55] informed that this was a good school and it was far from it. I mean, we had the, you know, [00:12:00] the whole full shebang of drugs and, uh, knives [00:12:05] and stabbings in the school. And I witnessed someone one, one a student, [00:12:10] fellow student in the class get stabbed. You know, this boy, I’ll never forget it. He [00:12:15] just came into the class and he said something along the lines of, um, I don’t know. His uncle had passed away, [00:12:20] and, um, he basically was just like, look, you know, I’m not in the mood today. No [00:12:25] one sort of bothered me. And one of the other boys, it was this was a boys [00:12:30] school, one of the other boys who was sort of a known bully, let’s say, didn’t [00:12:35] sort of take that, didn’t sit well with him being told what to do. And he [00:12:40] literally just sort of grabbed him, you know, by his collar and pushed him against the wall and said, who [00:12:45] do you think you are? You know, kind of thing. And at the time, that boy was cutting something up with a pair of scissors, [00:12:50] and all I saw was just like him just going.
Payman Langroudi: Wow.
Moj Dehghanpour: Stabbed him in the arm. Obviously wearing white [00:12:55] shirts and ties and whatever uniform just arm just went full on red.
Payman Langroudi: Wow. [00:13:00]
Moj Dehghanpour: Um, teacher got raped outside school gates.
Payman Langroudi: Whoa.
Moj Dehghanpour: This is, [00:13:05] you know, uh, it’s. I mean, we had to work. I mean, I, I got bullied, I got bullied, [00:13:10] so when I first joined, I was like the new kid, right? I didn’t join in year seven. I was slightly later for some [00:13:15] reason, because we.
Payman Langroudi: Stood out somehow.
Moj Dehghanpour: New kid. Yeah. Got the new kid treatment. Um, [00:13:20] uh, I remember I used to get sent out, um, various points throughout the [00:13:25] day. There would be like, uh, go and scout some penny sweets, you know, cola bottles. You’d get these [00:13:30] from the local corner shop, you’d get these little bags of, you probably remember, uh, bags of sweets, [00:13:35] 2020 cola bottles for like £0.20 or something. And so, you know, [00:13:40] I was in year eight or year nine, you know, we weren’t allowed to go out to school grounds, but I had to go to school, [00:13:45] you know, next to the school gates, make sure there’s no one around, run to the shop, buy them the [00:13:50] sweets from my with my own money, run back, make sure no one sees me. And then? And then this [00:13:55] can continued for a while until I thought, you know what? Enough’s enough. I’m not going to take this no more. So I sort of [00:14:00] went to the deputy head one day and I said, listen, this is what’s happening. And, [00:14:05] uh, yeah, it’s just basically ruining my life here, you know, kind of thing. [00:14:10] So, um, anyway, so all this went on, it was, it was, it was not a [00:14:15] great school. So. So then.
Payman Langroudi: You switched an A-level to another.
Moj Dehghanpour: A-levels. Somehow, miraculously, [00:14:20] I did well in my GCSEs. Yeah. And I ended up in a school [00:14:25] called QE Boys in High Barnet, which is, I think, even to this day, is one of the best [00:14:30] state schools in the country as a grammar school. And and again, there were worlds apart, you [00:14:35] know, all of a sudden I was like the rebel of this school, you know.
Payman Langroudi: So can I ask, what did the Westminster [00:14:40] City, whatever you called it, the Westminster. Westminster City, what did it give you? I mean, did it give you street [00:14:45] smarts?
Moj Dehghanpour: Yes.
Payman Langroudi: Like getting on with all different types of people?
Moj Dehghanpour: Yes. Um, [00:14:50] so what I would say is, and and this I do, [00:14:55] I do genuinely believe that my journey uh, to, to [00:15:00] till today and, you know, we’ll go into sort of various aspects of it has [00:15:05] definitely shaped who I am and [00:15:10] shaped how I, how I behave around people outside of work [00:15:15] and also with patients. And I think thanks to those types of experiences [00:15:20] now, I don’t necessarily wish it on other people or my own kids, for example. Um, [00:15:25] but as a result of that hardship, I now can [00:15:30] relate to certain people that maybe one day my son will never be able to. For example, or [00:15:35] some of my friends who have not had their same experience can’t. You know, I and and and [00:15:40] I’ve sort of I realised the importance of this after. [00:15:45] Sort of witnessing certain other people throughout my journey as well. One of. One [00:15:50] of whom actually was at university was, uh, my friend Millard [00:15:55] as well. Millard. Singing dentist.
Payman Langroudi: Were you University with them?
Moj Dehghanpour: Yeah. It was, it was three, 2 or 3 years above me [00:16:00] at uni.
Payman Langroudi: And Nilesh.
Moj Dehghanpour: And Nilesh. Yeah. Uh, so Nilesh obviously, I think. Same. [00:16:05] Yeah, yeah. Um, I have one memory of Millard at university. He probably [00:16:10] won’t remember it, but I remember it clearly to this day. And where we [00:16:15] were in the oral surgery clinic, and we were I was probably at the time it must [00:16:20] have been second year or third year. So I was just starting up and I saw this like fourth year or fifth year student, you know, we would, you know, [00:16:25] at that time with God.
Payman Langroudi: With.
Moj Dehghanpour: Hair, uh, I think he did you’re right. I think, yeah, [00:16:30] he did have hair at that point. Um, and, um, and, uh, [00:16:35] well, he’s apparently looking at his new song. He’s got hair again all of a sudden. Um, so he [00:16:40] we’re in oral surgery. He was a bit. He was getting a patient into one of the oral surgery bays, and I, we [00:16:45] went to Barts, so, um, and he literally [00:16:50] got the patient, and the patient didn’t speak English very well. Or maybe at all. All [00:16:55] I remember is saying to this patient, come here, darling, put your something [00:17:00] like bum cheeks or buttocks or something like that. And he’s tapping the, the the dental [00:17:05] chair. Right.
Payman Langroudi: Like that. Yeah.
Moj Dehghanpour: Put your buttocks on here. Come on, come on. And I remember thinking, [00:17:10] thinking, man, what are you on about? You know, how can you talk to someone like that? But listen, you know what? [00:17:15] The lady had a smile on her face. Millard, as as per usual, always has a smile on his face. [00:17:20] And I was like, you know, wow. You know how he could just create that sort of bond by using [00:17:25] unconventional terminology? Let’s just say. So [00:17:30] he was he was one guy. I’ve got this memory of him. Right. And how he managed to connect with that patient. [00:17:35] Um, and then I, you know, there’s been other people. [00:17:40] Sort of along this journey that we can go through. Um, but as a result of going to that school. [00:17:45] Uh, and the experiences and the sort of the it was and it was tough. It was really [00:17:50] tough. And I genuinely didn’t enjoy being in that school. Um, [00:17:55] you know, um, I do feel I’ve got thicker skin. Yeah. [00:18:00] And I’ve managed to then go on and do things and sort of, again, relate to people on a different way. You [00:18:05] know, it was it was something else, you know, that school was something out of Top Boy or something. Like, you know.
Payman Langroudi: You think about it regarding [00:18:10] your own kids because I.
Moj Dehghanpour: Do, I do and I’ve had this chat. Multiple times with multiple people. [00:18:15] Um, and, um, you know, the whole thing about state [00:18:20] schools, private schools. You know, all of that stuff. And and to be honest, look, my [00:18:25] son now goes to, yes, a prep school. Okay. He’s five going [00:18:30] on six and he’s and he’s completely different world to what [00:18:35] I had in all honesty. Um, and yeah, the, the the resilience [00:18:40] that perhaps I had is just a kid born in Iran. [00:18:45] Came here, went through that journey. That’s it’s just not there. Well, at least not yet anyway. As [00:18:50] much as I would love for it to be there. Yeah, it may. It might be that actually, it’s [00:18:55] just unfair for me to have that expectation.
Payman Langroudi: Yeah. I mean, look, it’ll end up like they say. They say [00:19:00] character is forged by pressure. Yeah. And and the kind of pressure [00:19:05] your kid is going to be under. It’d be a whole different.
Moj Dehghanpour: It’ll be a different pressure.
Payman Langroudi: Yeah. And they’re under pressure. These [00:19:10] kids now hundred percent.
Moj Dehghanpour: It’s a lot, you know, thanks to or thanks or no thanks to the world we live in and [00:19:15] the pace of life and AI now and social media and all that. You know, there’s so [00:19:20] much more competitive than it was. Right.
Payman Langroudi: It’s interesting. You know, like, for instance, Prav, he [00:19:25] puts down a lot of his success down to his dad’s corner shop. And the [00:19:30] point was, he said, you meet the whole of society in that corner [00:19:35] shop from the poor granny who had no one to talk to, to the rich businessman [00:19:40] who was in a hurry, to the young kid who he said would come back with a balaclava on and steal [00:19:45] from you. Yeah, but but you know, when he handled all these different types of humans, he knew how [00:19:50] to talk to everyone. And if you listen to Prav talking, he just talks so well.
Moj Dehghanpour: I have listened to that episode and [00:19:55] he’s spot on. He’s spot on. I think my own dad, he was he was a guy who [00:20:00] my my granddad, he would he would echo that my my dad’s dad. So [00:20:05] my paternal grandfather owned a fruit and veg shop in Iran. My, [00:20:10] my dad used to work from, I don’t know, the age of five or 6 or [00:20:15] 7 or something, apparently delivering milk to, to sort of. Yeah. And um, and he [00:20:20] says and to this day he he he works full time. My dad still works full time. He’s [00:20:25] got a sort of flooring business and he’s he’s another person [00:20:30] along the, you know, on, on on my journey obviously the OG of [00:20:35] of who I’ve seen and you know to a degree try to emulate because he’s amazing [00:20:40] with people. Now my dad obviously born and raised in Iran, [00:20:45] he went to the States. He’s got an MBA from from America. You know this is pre us [00:20:50] moving here and him getting married. He went back to Iran, got married. Then we came here um, [00:20:55] and then uh, opened up his own business and doing flooring and whatnot.
Moj Dehghanpour: And [00:21:00] you know, to this day he speaks in a very thick Iranian English accent. Of course, you know exactly [00:21:05] what that’s like, right? Yeah. So, um, so he and yet [00:21:10] he’s working in central London, he’s got business in central London. And, uh, he mingles [00:21:15] with some extremely affluent people, very normal people. But somehow. And I’ve seen him at [00:21:20] play in his domain, and somehow he manages to connect with a [00:21:25] guy who maybe has come from all types, all types, you know, and it all sort of [00:21:30] somehow connect with him and build bonds and rapport. And, you know, they call him up and, you know, and, [00:21:35] um, and he’s that type where he will sit in a taxi you can go on holiday with. I mean, I remember we went on a [00:21:40] family trip into Turkey and he’s like in Istanbul, sitting in a taxi, and he starts talking to this guy who could barely speak English, [00:21:45] and he just connects with people. He’s that type. And and I’ve always admired [00:21:50] that for sure. Um, and I think such a within dentistry is such [00:21:55] an in fact, I.
Payman Langroudi: Might be the most.
Moj Dehghanpour: Important. The most important. You know, there’s that classic thing [00:22:00] of dentistry, you know, I remember someone telling me it’s like 70% or 80% communication or 90% communication, [00:22:05] 10% what you do with your hands. And that’s something, you know, I was a trainer at one point or what they call [00:22:10] ISS, I think now.
Payman Langroudi: Yeah.
Moj Dehghanpour: Um, you know, um, that’s something [00:22:15] I’ve always said to my younger sort of friends and colleagues. And, you know, something [00:22:20] I tried to remember as well is it’s not so much what you do with your hands that matters. It’s what [00:22:25] comes out of here.
Payman Langroudi: Um, you know, we underestimate as well not only patients. Yeah. [00:22:30]
Moj Dehghanpour: Day to.
[TRANSITION]: Day life. Yeah.
Payman Langroudi: Teams. Right? Yeah. It’s builders. You know, you’ve you’ve done this beautiful [00:22:35] practice. Yeah. Thank you. Yeah. You’re, you’re you’re having to sell your vision to the electrician. The [00:22:40] plumber 100%. In a way. You have to talk. The communication skills are really important there. Yeah. Yeah. Let [00:22:45] alone patients, let alone patients. But you know, why did you choose dentistry? [00:22:50]
[TRANSITION]: Um.
Moj Dehghanpour: The classic sort of chose, [00:22:55] I want to say chose me. I don’t know if it chose me. I actually from, from when [00:23:00] I was around five. And this is going to sound very cheesy and completely cliche, but it is the [00:23:05] truth. From around the age of five, I wanted do medicine. It [00:23:10] was that sort of, again, classic thing of my my [00:23:15] mum’s mum, who was very close to. She’s still alive today, uh, had heart issues [00:23:20] and I say, oh, granny, granny. Don’t worry. You know, I’ll grow up and be a heart surgeon and fix you and you know, that kind of thing. [00:23:25] And so anyway, fast forward now to the time where, you [00:23:30] know, I’m doing my Ucas personal statements and I’m doing work experience and my A-levels and, [00:23:35] um, I did a load of work experience in various hospitals, you know, all over sort of London.
Payman Langroudi: So you [00:23:40] were thinking medicine?
Moj Dehghanpour: Oh, yeah. For sure. All the way, you know, from, like I say, from age of five, this is now, [00:23:45] what.
Payman Langroudi: 17?
Moj Dehghanpour: 17. Yeah. Basically 17 set 12 [00:23:50] years. Medicine, medicine, medicine. You know, everything was geared and it was like and obviously, again, sort of, uh, [00:23:55] sort of classic sort of Iranian parents, you know, like doctor, you know, I’ve heard that other fellow [00:24:00] Iranians say the same thing, or Asians say the same thing. You know, it’s that immigrant mindset. Um, and [00:24:05] then but interestingly, wherever I went and in particular, I remember one [00:24:10] experience, I was in UCL hospital UK. In the A&E department, [00:24:15] one night at around seven 8:00 at night I was there doing work experience [00:24:20] and one of the A&E consultants sat me down and [00:24:25] never forget this pen and paper. And he said, he sort of said, this is how much you’re going to earn. [00:24:30] This is how you’re going to do. This is what you need to do. This is your life broke. It really [00:24:35] broke it down right into numbers, but also more than that. And [00:24:40] he basically said, listen, do you want to be taking urine samples at 2 a.m. for less [00:24:45] than what the cleaner in the hospital will make? And I just looked at him and this [00:24:50] is at me, 17 thinking, no, not really. You know, I don’t [00:24:55] think I love it. All of a sudden, I don’t think I love medicine that much. And I think by that point my grandma was a bit better as well. So, you [00:25:00] know, I didn’t feel as guilty. Um, um, so after [00:25:05] that, my dad had a, a friend who, uh, was a dentist, [00:25:10] uh, was actually his.
Moj Dehghanpour: My mum and dad’s dentist. Basically, it’s like an NHS NHS dentist. [00:25:15] And um, I went there. I did work experience there and for [00:25:20] two weeks and this guy said, you know, these days I think all the grade requirements are all about the same, whether it’s medicine, [00:25:25] dentistry. Even in my time it was the same. Um, but back then apparently it [00:25:30] was medicine was slightly higher. So he said, listen, I didn’t get the grades to get into medicine, [00:25:35] but I thank God every single day that I didn’t. And, you know, I have more control over my hours. [00:25:40] It’s I enjoy it more, you know, it’s not as hectic, etc., [00:25:45] as medicine, but I’m still treating patients and I’m still, you know, you’re still in healthcare, so help [00:25:50] people, etc., etc.. So it has a lot of the positives and maybe fewer negatives. Yeah. [00:25:55] And so I was there for two weeks and I thought, you know what? Actually maybe he’s got a point. Um, and [00:26:00] so very as soon as I got back to uh, sixth form, uh, after [00:26:05] the summer break, this was during the summer September. It would have been, I don’t In [00:26:10] 2000, I think it was, um, I went back, changed [00:26:15] my personal statement to I’ve always wanted to do medicine to I’ve always wanted to do dentistry. [00:26:20] And that was it. Never looked back. And to be honest, now it is the best thing that happened to me, that work I [00:26:25] did. And I thank the person that, you know.
Payman Langroudi: Shout him out. Who was it? Do you know.
Moj Dehghanpour: His name was actually someone you probably [00:26:30] know or you’d certainly know the brother. It’s, um, Doctor Al-nahar, whose daughters are also, [00:26:35] uh, Safa, uh, has opened a practice, [00:26:40] but it’s, uh, it was Zuhair Al-nahar. So Bashar’s brother. [00:26:45]
Payman Langroudi: Was the practice in Kensington.
Moj Dehghanpour: In. Yeah, near Hammersmith. Kensington area.
Payman Langroudi: Yeah, [00:26:50] yeah yeah.
Moj Dehghanpour: Yeah, yeah. So I did that there. And, um, this is obviously, you know, going back so. [00:26:55] Yeah. Thank you. If you, if you do hear this and actually at the recently I [00:27:00] saw, uh, I.
Payman Langroudi: Should have him on the someone from that family needs to come.
Moj Dehghanpour: Yeah. [00:27:05] 100%. 100%. Yeah. An interesting story. Yeah. So, you know, obviously there were twin brothers [00:27:10] who were sort of dentists and I think there was a there was a third brother from my memory who’s sort of practice manager [00:27:15] type, you know, but it was because of him. It was because of one of the two twins. Um, [00:27:20] and, uh, that is the, you know, why London.
Payman Langroudi: Did you have a [00:27:25] sort of thing that you were going to stay in London?
Moj Dehghanpour: Um, I mean, listen, I’ve spent [00:27:30] London’s home, right? Um, I’ve spent most of my life in London, so. And and even to [00:27:35] this day when I go elsewhere, you know, I always consider London home. So. So [00:27:40] why why did I sort of.
Payman Langroudi: Stay in.
Moj Dehghanpour: London? Stay in London? Oh, for university, you mean? Yeah. Um, I [00:27:45] mean, I applied to I did apply to both London universities. It was, you know, [00:27:50] kings and Queen Mary’s and, um, and, um, and, [00:27:55] and I also applied to Birmingham. Manchester. Um, and so what happened was [00:28:00] I, I didn’t actually get the grades. I got four offers. Um, [00:28:05] and my intention. I did want to stay in London. I, I know, I know. [00:28:10] Um, there’s definite, I think, um, positives in [00:28:15] moving out. Um, and actually, I’ve spent probably a lot of time away [00:28:20] from home. Post-qualification. Funnily enough, uh, as you know, I’ve been to other places, [00:28:25] but, um, I didn’t get the grades. I think I was one [00:28:30] sixth of a percent off an A in. I [00:28:35] think it was. No, I needed a B in maths, I think, and I think I got a C in maths. So I ended up getting a b [00:28:40] c, which wasn’t quite enough. But somehow, uh.
Payman Langroudi: Queen Mary said.
Moj Dehghanpour: Queen Mary said come, [00:28:45] but not this year. Next year. So then I ended up taking a gap year.
Payman Langroudi: Oh, what did [00:28:50] you do with your gap year?
Moj Dehghanpour: Um, I did, um, so what I did was I actually. Yeah, I helped my dad out with his business for [00:28:55] a few months. Um, I because I didn’t know I was going to get that offer. I was in the [00:29:00] process of retaking my A-levels, and I did that. So for the first sort of three months [00:29:05] up until January. So after September, you know, so you’ve got this results in the summer and in September, October, November, December, [00:29:10] up until January, I retook my levels, I actually did I ended up getting, I think it was like three days or whatever at the [00:29:15] end, but but it was already too late. I got the offer from and I thought, okay, I accepted it, but [00:29:20] it was for the following intake. So January till summer I think. I held my dad out a little bit [00:29:25] with, with work. Um, and then um, I think I did [00:29:30] a bit of travelling and. Yeah, that was about it really. It didn’t really do an awful lot. I probably could have made better use of it, [00:29:35] to be fair. Um, and then started university. Okay. [00:29:40] Um, started university. And, um.
Payman Langroudi: How did you feel about Whitechapel Market? First time you saw that? [00:29:45] So.
Moj Dehghanpour: So I I’m not going to lie. And the guys [00:29:50] from King’s are probably going to be happy to hear this. I did want to go to King’s, and [00:29:55] I remember I’d never been honestly, I’d never been to the East End, ever. [00:30:00]
Payman Langroudi: Yeah.
Moj Dehghanpour: I had no reason to go to the East End ever so. I remember the day I went [00:30:05] out for, I think it was for my interview in Whitechapel, and I came out Whitechapel Market, [00:30:10] and I was just like, you know, I was, you know, I’d grown up in like Saint John’s Wood. And I came out and I was.
Payman Langroudi: Like, hell yeah.
Moj Dehghanpour: What [00:30:15] is going on? Is this London? So, um, but you know what? [00:30:20] I had the best five years of my life.
Payman Langroudi: I grew to love whichever area you universally loved. It’s actually [00:30:25] a very unique area. It’s actually a very unique.
Moj Dehghanpour: And another thing is, it’s not only [00:30:30] did I love the area, it’s obviously it’s changed my palette because I could not. And [00:30:35] my dad’s the same. Now you know how Iranians are. Food is not spicy, right? So I cannot tolerate any spice whatsoever. [00:30:40] Probably a spicy chicken burger. I couldn’t even handle. But now I, [00:30:45] you know, I’ve got Bangladeshi friends and, you know, there’s like, their spice point is [00:30:50] tolerance is very high. And, you know, I can handle spice as, as, as much as them. So it [00:30:55] completely changes things and absolutely, absolutely loved it. And I’m so glad I went.
Payman Langroudi: You know, my my my buddy went to [00:31:00] Queen Mary’s as well. But in any university that you’ve been in. I went back to [00:31:05] Cardiff to see some of my friends, and when you look around, it’s a tiny little triangle [00:31:10] that we used to hang out in. At the time, it felt like the whole world was was in that triangle. [00:31:15] But my my buddy said to me, he said when he walks around Whitechapel, he feels like, you know, he’s [00:31:20] he’s been like over the moon. When he passed an exam. He’s been [00:31:25] down in the dumps when he’s failed an exam. He’s been in love on those roads. You [00:31:30] know, he’s been.
Moj Dehghanpour: Brings back the memories.
Payman Langroudi: Yeah. He’s been scared as hell trying, you know, doing a new procedure [00:31:35] and all the different things that happen during a five year degree. Yeah. [00:31:40] And and you think of those emotions that are going through you because [00:31:45] you don’t know whether you’re going to even make it as a dentist. You don’t know. You might fail twice or whatever it be. Exactly. [00:31:50] Right. Yeah. So you look back at that with fondness.
Moj Dehghanpour: Yeah, I mean, I yeah, [00:31:55] I.
Payman Langroudi: Look good or not. Uh, you pick it up easily.
Moj Dehghanpour: Yeah, you asked me to. I think earlier [00:32:00] you were saying about, you know, was I. I wasn’t a great student up until, uh, and to be honest, [00:32:05] in A-levels, I didn’t really get the grades either. So, um, I wouldn’t particularly [00:32:10] say I was an amazing student.
Payman Langroudi: Um, I’m not talking great. Did you like it? Did you like it?
Moj Dehghanpour: Like I loved [00:32:15] it.
Payman Langroudi: You were treating patients. Were you, like, into it?
Moj Dehghanpour: Yes, I really liked it. And I still do. You [00:32:20] know, I if I hand on my heart. I’m not just saying this. If I were to go back in time, I [00:32:25] would still pick dentistry over anything else.
Payman Langroudi: Nice.
Moj Dehghanpour: Uh, even though since [00:32:30] doing dentistry, my eyes have opened to other avenues. And, you know, we, [00:32:35] I think as dentists, we sometimes, or all dentists don’t realise that the world’s a lot bigger place than [00:32:40] just dentistry. Um, you know, and, um, but, but but still, [00:32:45] I would go back and do dentistry because I think really and truly, that’s, that is where [00:32:50] my strengths lie. Um, and, um, uh, [00:32:55] yeah. I mean, as a student, I was okay. Um, I wasn’t I wasn’t [00:33:00] the top of the year, but I wasn’t, you know, I was doing alright. I did quite well at university. Um.
Payman Langroudi: And [00:33:05] that’s what you meant as well.
Moj Dehghanpour: Yeah. So some con. Yeah. Shout outs to some is [00:33:10] uh, is obviously, you know, a good friend of mine now, uh, but at that time he was actually my oral surgery [00:33:15] tutor, and he was a force to be reckoned with. He still, you know, he still is. And, you know, [00:33:20] you wouldn’t want to get on the wrong side of him, but honestly, he’s got a heart of gold, and I’ve got a lot of respect [00:33:25] for him. And he was he was actually one of my, in fact, probably one of my, my [00:33:30] very first Dental mentor, certainly with implants anyway. Um, [00:33:35] and I actually I’ve got a, I’ve got a WhatsApp group with him and, uh, another friend [00:33:40] of mine, Victor Ghani, and. Yeah, yeah, it’s another great guy and I [00:33:45] call it the, the groups called implant uncles, you know, because I call it my implant uncles.
Payman Langroudi: So was it quite [00:33:50] early on that you got exposed to implants? Was it in university you got exposed?
Moj Dehghanpour: No, not not No. University. [00:33:55] Um. It wasn’t it really wasn’t all. Back then, you know. You know, I qualified. 2007. [00:34:00] Yeah. So I’m in my 18th year now as a dentist. Um, so, but [00:34:05] I, I ended up in, in Norfolk, um, for my [00:34:10] PhD, uh, or as it was called back then, um, and, [00:34:15] um, you know, little market town called Dereham. Uh, East Dereham, um, [00:34:20] I think a population of around ten, 15,000 or something. Literally. Um, [00:34:25] busy NHS practice, you know, patients crawling through the windows. [00:34:30] You know, I remember one day, I think as a, as a vet or PhD, I [00:34:35] saw 44 patients in one day. Right. It was crazy. Um, [00:34:40] high demand, high treatment needs, etc.. But that gave me really good experience, right? Um, end [00:34:45] of my, uh, PhD year, I was I was really lucky, [00:34:50] I guess. And I got on well with my trainer And, um, he offered me partnership [00:34:55] into the practice, which I thought, wow. You know, I was like 23, 24, you know, years old. [00:35:00] All of a sudden, it’s sort of owning your own, well, at least a share of a business, right?
Payman Langroudi: And [00:35:05] so why do you think why do you think he did that? Did he recognise that you were kind of a force [00:35:10] to be reckoned with? Like, sometimes, you know, you get a young guy and you think if you’re [00:35:15] an older guy, you think I’ve got experience, he’s got energy. And together we can make something because [00:35:20] it seems like.
Moj Dehghanpour: I think there was a bit of that. I think there was a bit of that. Um, I [00:35:25] think, um, his I don’t necessarily [00:35:30] think his passion was in clinical dentistry as such. If I think [00:35:35] he’d probably say the same, I think, um, but he was another. So [00:35:40] adding on to the guys or girls who helped me along my communication journey. [00:35:45] So I’ve mentioned my dad. Another guy was a dentist called Majid [00:35:50] Tehrani.
Payman Langroudi: Who’s this guy?
Moj Dehghanpour: Who’s my feet? Trainer. Uh. And, [00:35:55] uh. So what did he.
Payman Langroudi: What did he teach you? What did he teach you about communication?
Moj Dehghanpour: So basically, [00:36:00] I mean, this is a type of dentist who, by his own admission, he wasn’t necessarily clinically the best dentist [00:36:05] in the world. Okay. He would keep patients waiting an hour. Not [00:36:10] intentionally, obviously, but he would run late all the time. He loved to talk. He loved to [00:36:15] laugh. You would constantly hear laughter from his surgery. And he had the front surgery. [00:36:20] And I was all the way down at the other end. You know, I was sort of, you know, bottom of the food chain, right, [00:36:25] of the PhD. Got the smallest room with no windows. Um, but [00:36:30] I could always hear Majid and his patients, like, absolutely cracking up right from [00:36:35] the other end. And I’m like. And I look in his diary on exact. I remember he said, look, it’s got like, [00:36:40] three patients waiting. What’s he doing? They all going to get pissed off, right? And you know, I would run [00:36:45] for five minutes. And he said, oh, you know, patients I’d get a little message come through on instant messaging. How much? How long are you [00:36:50] going to be? You know, it’s like, you know. But somehow he never got a complaint. [00:36:55] Ever.
Payman Langroudi: Patients would sit there.
Moj Dehghanpour: Absolutely loved him. Right. And, [00:37:00] um, he just had a way with with [00:37:05] patients and to keep them happy. And, you know, and, um, so I learned that very quickly [00:37:10] that actually clearly. And he’s, you know, he’s got a very loyal following. His patients [00:37:15] would only want to see him. Obviously, he’s been there for a while. So that that helps you naturally sort of, you know, [00:37:20] filter out patients and you sort of end up, you know, always that saying, you know, you end up with a list you deserve [00:37:25] or patients you deserve. And some of that is that basically over time, the ones who don’t like you or don’t [00:37:30] get on with your personality are filtered out.
Payman Langroudi: It’s an interesting thing, what you’re saying here about the laughter. Yeah, because [00:37:35] I must have visited a thousand more dental practices. And there [00:37:40] are certain cues in a dental practice that make you think, oh, that’s interesting. Or [00:37:45] or the opposite, of course. Yeah, that’s not interesting. And for me, [00:37:50] the way you get the receptionist greets you. Yeah, yeah. You know, the first [00:37:55] time. The first. Of course. The first time you look around and see, you know, the cobwebs [00:38:00] on the ceiling. And yeah, that the people in the practice don’t see anymore. Yeah. Mhm. Um, but [00:38:05] then laughter. Laughter it’s such an interesting point. When I, if I go into a practice [00:38:10] and I hear laughter, whether it’s the team or much better still patients [00:38:15] and it’s a bloody good sign man. It’s a bloody good sign.
Moj Dehghanpour: I agree, I agree, I agree. [00:38:20] Um, and, and you know, sometimes I think [00:38:25] um, because I’m a bit loud as well, you know, and even with my patients and [00:38:30] stuff like that, you know, I sort of laugh and joke and sometimes, um, you know, um, you know, even [00:38:35] the guys, you know, I’ve got associates now I work with or perhaps when, when I had, when I was a [00:38:40] PhD trainer, you know, people were sort of a bit shocked as to sort of the [00:38:45] type of things, I’d say, or how I’d be around patients. Right. Um, but [00:38:50] I think I love that I picked up from, from from from him. Um, and it was, [00:38:55] you know, ultimately the people, you know, it’s yes, we are professional and yes, we’re here to provide a [00:39:00] service and yes, we are healthcare, but ultimately you’re dealing with another human being, right? Um, [00:39:05] and if you can take away all of that and just relate on a [00:39:10] human to human level, you, you build a much more stronger bond and [00:39:15] genuine relationship. And which is actually then, um, you know, [00:39:20] I’ve got patients now who have followed [00:39:25] me from other practices miles away, right miles away. And I didn’t even [00:39:30] there weren’t even long standing patients. I’d only seen him a handful of times, you know, but clearly something [00:39:35] happened within a very limited number of appointments. Right. That relationship was built. Now, clearly [00:39:40] I didn’t do it for everyone, but something happened.
Payman Langroudi: It comes naturally to you because of the way you you [00:39:45] were brought up, let’s say. But, you know, it’s weird how some people feel [00:39:50] like you’ve got to assert your authority as the dentist and to have a boundary [00:39:55] between you and the patient. And that totally for me, is such a massive error. I agree. [00:40:00] But then also the second thing, young dentists get this wrong all the time. Yeah, I don’t know about you, [00:40:05] but for me, when I talk to a bunch of different professionals all the way from SEO [00:40:10] specialist, all the way to corporate lawyer to some surgeon [00:40:15] who’s going to do something on my dad, let’s say one of the things that I trust the [00:40:20] most, one of the things that I respect the most, is when a professional says, I don’t know. Yeah, yeah, [00:40:25] but when you’re young, you think you can’t say that. You’ve got to have all the answers [00:40:30] and you’ve got to have all the answers there and then. Yeah, yeah. And that’s one thing where I, we know when you get the inkling that the [00:40:35] guy doesn’t know, but he’s saying that. Yeah that’s worse. March 1st hundred times worse.
Moj Dehghanpour: 100.
Payman Langroudi: Times worse 100 [00:40:40] times worse. I really respect it, and some of the top people I work with often say, I don’t [00:40:45] know. Yeah. And so the combination of what you said, the human connection. Yeah. And then [00:40:50] little things like this, you know, like of being authentic. Yeah. Is the [00:40:55] reason why some people follow you from practice to practice, you know.
Moj Dehghanpour: But also I think, you know, look, it’s, [00:41:00] um, I think, um, a lot of this also comes with experience.
Payman Langroudi: Of [00:41:05] course.
Moj Dehghanpour: Um, how I am with patient, you know, I can go in and say the same [00:41:10] thing, you know, sometimes, you know, let’s say, uh, again, whether it’s the practice [00:41:15] now or in the past or PhDs, whatever, you know, they would they would come to me so [00:41:20] much. Can you just come in and sort of explain this to the patient or whatever, or give a second opinion kind of thing? I would go in [00:41:25] and maybe say exactly the same thing, but it’s how I’ve delivered it, with what [00:41:30] confidence? I’ve said it, you know, things like what you’ve alluded to, you know, just say if it’s not clear [00:41:35] or if we don’t know the answer to it, just say we don’t know. Simple as that. But I think I think. I think you’re [00:41:40] right. I think some of the, uh, more newly qualified dentists, [00:41:45] um, they feel like they, they. Because now they’ve got the BDS, [00:41:50] they’ve now like, you know, they must be seen as this oracle of wisdom when it comes to dentistry. [00:41:55] And actually, the reality is, you know, I only started learning about dentistry after I qualified.
Payman Langroudi: Yeah, yeah, I think [00:42:00] 6 or 7 years.
Moj Dehghanpour: In all honesty, the game changer for me, where I think where [00:42:05] I can handle my heart, say, you know what? I felt like [00:42:10] a proper dentist where I knew what I was sort of talking about was actually after [00:42:15] I finished my MSC, which was in 20 1516, which is what.
Payman Langroudi: Nine.
Moj Dehghanpour: Nine years [00:42:20] post qualification? Yeah. Yeah. And I’ve done other I’d done other stuff before that, you know, courses [00:42:25] and qualifications and stuff like that, you know. So I think it was only then and [00:42:30] since then it sort of changed again, you know, sort of another nine years later. So that was halfway point. You know, I’m 18 [00:42:35] years in now.
Payman Langroudi: And you’re still probably learning every day. Right. Because you’re digital right now, you’re having to [00:42:40] relearn everything 100% for digital, 100%.
Moj Dehghanpour: Yeah. For sure.
Payman Langroudi: So what happened with the practice in [00:42:45] Norfolk? So you partnered.
Moj Dehghanpour: There? Yeah. So partnership there. Basically we were there, [00:42:50] um, up until I was there full time. Um, you [00:42:55] know, because I was very much a city. London boy.
Payman Langroudi: Weren’t you worried? If [00:43:00] it was me, I would have been worried that I’m now laying down roots in Norfolk, whereas [00:43:05] I want I.
Moj Dehghanpour: Was worried, I was worried, and in all honesty, if you were to ask me, you know, if [00:43:10] you were to go back, would you change anything or do you have any regrets, anything [00:43:15] like that? I would possibly say that me [00:43:20] buying into that practice was a double edged sword. Yes. It [00:43:25] gave me a certain advantages. Yeah. Um, some of which, for example, [00:43:30] it gave me, uh, freedom of being able to go off and do whatever courses I wanted [00:43:35] to do because I didn’t have to worry about telling my principal, I need this amount of time off. I just took the time off. And when I did, [00:43:40] and I did loads of courses very, very early on, I jumped into implants. A year or [00:43:45] two after qualifications, I jumped into facial aesthetics. I jumped all that stuff very [00:43:50] early. Okay.
Payman Langroudi: Were you always that surgeon type? Um. You [00:43:55] like blood?
Moj Dehghanpour: Not, I never was. I was never put off by blood. Um.
Payman Langroudi: It [00:44:00] seems a bit early to jump into it.
Moj Dehghanpour: But the thing is, bear in mind, I was working in Norfolk, right? I was working in Norfolk. [00:44:05] Uh, you know, you’ve got with that sort of, uh, the sort of the the common [00:44:10] stereotypes about Norfolk. You you, you know, loads of my patients [00:44:15] were very sort of average people. Some of them were [00:44:20] farmers. Oral health wasn’t, wasn’t necessarily top of their priority list, [00:44:25] let’s just say. And so spending money it will be on the NHS to, to sort of [00:44:30] keep teeth wasn’t again high on the list. Right. So. So [00:44:35] as a result and my trainer was possibly because of the environment, [00:44:40] he sort of was the same. You know, it was the same as well. So we did loads [00:44:45] of extractions. You know, I’d say I’ll never forget I told a patient once, I think I [00:44:50] did like an occlusal cavity or something. And I said, yeah, tooth needs a filling. And he’s like, oh no, I’m not going to pay. [00:44:55] I don’t know whatever at the time, whatever.
Payman Langroudi: £32.
Moj Dehghanpour: £30 or whatever to fill the tooth and then five [00:45:00] years later have to have root canal or a crown or extraction or whatever. And I was like, no, you could [00:45:05] have a filling. And then that could be it. For 20 years, I don’t know. No, no, no, no. Just take it out. [00:45:10]
Payman Langroudi: Oh my God.
Moj Dehghanpour: And I’m like, it just needs a little occlusal. I’m not. And I remember I’ll never forget. [00:45:15] And this is going back to what you’re saying about being having the confidence [00:45:20] of, uh, saying to someone I don’t know or, or equally importantly, [00:45:25] saying, no.
Payman Langroudi: I’m not going to do that.
Moj Dehghanpour: I’m not going to do it. I’m not going to break [00:45:30] my professional sort.
Payman Langroudi: Of Yeah.
Moj Dehghanpour: Yeah yeah. Boundaries. And you know what my opinion is? So I said [00:45:35] to the guy, you know what? And I’ve done this even recently as well with another patient. I said [00:45:40] I’ll temporarily fill the tooth for you for free. Don’t even pay me. It’s fine. [00:45:45] Okay. But I’m not going to take your tooth out. And then he was like, well, why don’t you just take it out? It’s fine. I’m not [00:45:50] going to. He was always like, listen, I’m not going to complain. I’m not going to sue you. I said, it’s not about that. I don’t think it’s [00:45:55] the right thing to do. So I’m not going to do it. You can find another dentist who’s going to do it for you if you want. So I remember I put a [00:46:00] bit of caveat or something like that in the tooth, and I said, see you later. Um, and [00:46:05] um, you know, that’s very, very important, right? You know, in terms [00:46:10] of, um, being having the strength and conviction to say no to someone as well, um. [00:46:15]
Payman Langroudi: I would have permanently filled it for free because he would have then gone [00:46:20] and shouted about you.
[TRANSITION]: Yeah, you’re right, you’re right. Yeah, yeah, but I was, you know, I was.
Payman Langroudi: But [00:46:25] I get it, I get it.
Moj Dehghanpour: I get it.
Payman Langroudi: It’s just.
Moj Dehghanpour: So then NHS man, I had about five patients waiting.
Payman Langroudi: How [00:46:30] did you exit that situation?
Moj Dehghanpour: So anyway, we practice [00:46:35] in Norfolk. What happened was, um, I’d done my MSC Restorative [00:46:40] at Eastman. Um, and I wanted to do more and more private work. I wanted [00:46:45] to do. And I had this constant dilemma and battle, internal battle. [00:46:50] Every single patient that sat in front of me, the type of dentistry I want to do, the [00:46:55] type of dentistry I’m almost forced to deliver because of time, because of [00:47:00] materials, because of X, Y and z and money and all the rest of it, you know? So, um, [00:47:05] and hats off to anyone who can make the system work for them. I couldn’t. [00:47:10] Right. And so it’s something had to give. And what had to give was I had [00:47:15] to get out of the NHS. And so what I did was, um, I moved back down [00:47:20] to London part time. I was still doing a couple, two, three days. And so by the way, I was there [00:47:25] for a good eight years. I only ever stayed in eight years. One weekend [00:47:30] up there Fridays. No disrespect to Norfolk. Norfolk. Life. Um, [00:47:35] Friday afternoons. Come down to London, socialise, see [00:47:40] friends, family, blah blah blah. Sunday evenings go drive back. And I did that for eight years. Every single [00:47:45] weekend, bar one weekend I remember I think I’d like something, maybe like something to do with my MSC or [00:47:50] something. And um, I remember it clearly because it was a Wimbledon final as well. And I thought, you know what, let me just [00:47:55] stay there and do a bit of work and I’ll watch Wimbledon in peace and that’s it.
Moj Dehghanpour: Um, uh, came back [00:48:00] down to London. I did part time, um, in practice, very close to here. [00:48:05] Um, didn’t like it. It was a mixed practice. Hated it there as well. [00:48:10] And I was like, look, I need to go fully private. You know, I’ve skilled myself, [00:48:15] I’ve invested, I’ve spent tens of thousands on this course, you know, over the last few years and [00:48:20] other courses. And so I need to, you know, I need [00:48:25] to get a job that allows me to happen. And I was looking at buying other practices and, you know, etc. and looking for associate [00:48:30] jobs, maybe. And as it happened, one of my friends who was living out in [00:48:35] Qatar said, oh, why don’t you come out here, you know, sun, sea, sand, tax [00:48:40] free, you know, all that stuff. He’s not a dentist, by the way. Well, um, and [00:48:45] you know what? And I’ve, I’ve got this sort of slightly sort of risk taker, [00:48:50] gambler type personality as well. I do take risks. And I have done throughout my [00:48:55] life I thought, you know what? Why not let me just go for it? You know, I’m looking at selling the practice anyway, [00:49:00] so moved out to went through the whole sort of process of [00:49:05] actually getting gained the qualification, doing exams, blah, blah, blah to be able to register there. And it was a, [00:49:10] you know, it was, it was a bit of.
Payman Langroudi: A sold.
Moj Dehghanpour: Not quite at that point. So this [00:49:15] is January anyway, I started the process of 2014, January 2015 [00:49:20] I moved out to Doha. Um, I sold the practice actually, 2016, [00:49:25] uh, to friends of mine, Jin and Kish, a small clinic [00:49:30] group. Uh, so I sold to them.
Payman Langroudi: So you met them first on the mosque?
Moj Dehghanpour: On my mosque? [00:49:35] Yeah.
Payman Langroudi: And also you.
Moj Dehghanpour: Sold. Yeah. So we were friends at this point. We. I started doing the mosque in 2012. [00:49:40] So five years after qualifying. Um, um, so [00:49:45] they bought the practice, and, um, that was it. You know, in Doha, I was doing [00:49:50] sort of fully private dentistry.
Payman Langroudi: What happened to the partner in North Norfolk?
Moj Dehghanpour: We all sold together. [00:49:55]
Payman Langroudi: What happened to him?
Moj Dehghanpour: Uh, he stayed on.
Payman Langroudi: Oh, he.
Moj Dehghanpour: And his wife, actually. Yeah. And [00:50:00] then another partner as well. We all sold and.
Payman Langroudi: Okay.
Moj Dehghanpour: Sort of did their own thing.
Payman Langroudi: You get to Doha. The [00:50:05] exams were very difficult because there’s a bunch of people looking to move nowadays.
Moj Dehghanpour: Oh, man. I’ve got [00:50:10] I’ve got friends who’ve moved over the last year. Yeah. To Doha specifically. Um, [00:50:15] the exam I. To be honest, [00:50:20] I didn’t really revise for it. It was multiple choice at the time. I don’t know if it’s changed. I think it’s the same. [00:50:25] Still, uh, it’s all done in a sort of centre in London somewhere. And, [00:50:30] um, there were there were aspects to it because it’s sort of a, it’s very much like an American [00:50:35] Canadian type questions. You know, there were certain questions that I had absolutely no idea about. Even the terminology [00:50:40] was a slightly different. So but I sort of made educated guesses. And I passed first time, [00:50:45] you know, maybe I was lucky. I don’t know if I would be able to pass every single time. It wasn’t easy, but [00:50:50] it some of it was sort of.
Payman Langroudi: The one multiple choice paper.
Moj Dehghanpour: One, it was three hours, [00:50:55] I think one multiple choice from um, from memory. And then after that once, um, and then you had to do loads of stuff [00:51:00] to attest your paperwork and get your, uh, BDS transcripts [00:51:05] from the university and then take it to the embassy and get police checks and, you know, all that. [00:51:10] There’s sort of a few steps, uh, it took it took about six months to do. Um, [00:51:15] so January 2015, I moved there and I was there for about 20 months in. [00:51:20] It was actually the British Dental centre there.
Payman Langroudi: As.
Moj Dehghanpour: Owned by a owned by an English [00:51:25] lady who’d gone there 20 years ago.
Payman Langroudi: As an associate.
Moj Dehghanpour: As an associate. So I went as from [00:51:30] a partner to I mean, I was I did a bit of associateship in London as well for about.
Payman Langroudi: Was the [00:51:35] job in hand? Have you got the job before?
Moj Dehghanpour: Yeah. So what in the process of. So how it works [00:51:40] is that in order to get your visa.
Payman Langroudi: You need a.
Moj Dehghanpour: Job. You need a job, you need a job offer.
Payman Langroudi: Aha.
Moj Dehghanpour: So [00:51:45] whilst I went to visit my friend, the very first time I was, I was there for a week [00:51:50] prior, maybe, I think a few days or a week before going. I googled all the practices in [00:51:55] Doha, send them all in a generic email with my CV and I think a portfolio. Um, [00:52:00] and I said, hey guys, you know, I’m going to be in town next week. Um, [00:52:05] if you’re looking for an associate from, from the UK, you know, British qualified, [00:52:10] um, you know, um, let’s sort of talk [00:52:15] um, and I got, I can’t remember how many emails I send, maybe 3040 emails to various [00:52:20] practices. And I’ve got, I think like three responses and all three of them gave me a job offer once they met me. Um, [00:52:25] and I ended up working in the practice I thought was the best one.
Payman Langroudi: Um, [00:52:30] how would you characterise it? Practising in Doha?
Moj Dehghanpour: Very different. Very different. [00:52:35] Um, it almost all virtually all insurance based for, [00:52:40] for for starters. And it’s a bit of a funny system because you sort of you’re, [00:52:45] you’re not paid on production as they call it. It’s very much Americanised. You know, [00:52:50] you’re paid on collection. So when the insurance company pays you get paid. Yeah. And that can take [00:52:55] sometimes six months. So you could do a crown now and get paid six months later for it, you know.
Payman Langroudi: And the price [00:53:00] is set by the insurance company.
Moj Dehghanpour: Prices. No, there were limitations. Obviously everyone’s got, you know, an allowance [00:53:05] but generally are quite generous a lot of the time. But you know and it does that [00:53:10] system does have advantages because you know patients then don’t for basic stuff are not they don’t [00:53:15] necessarily think twice about it if they need a filling. Okay, go and have it. If my insurance covers it, let’s get it done.
Payman Langroudi: And [00:53:20] mainly expats.
Moj Dehghanpour: 99% expats, I’d [00:53:25] say. Yeah, well, certainly over 90% expats. Um, we did have some Qataris as well, [00:53:30] some really high. It was a high profile clinic. So if, you know, I treated [00:53:35] some very high profile like royal family level, very close to the king [00:53:40] or the emir. Um, and, you know, it was good. I enjoyed. [00:53:45]
Payman Langroudi: Life in Qatar, like as a young man.
Moj Dehghanpour: It was a bit dull. It was a bit dull and, [00:53:50] and and you know, it was nice for the first six months, uh, in all honesty. And it was all very luxurious and everything [00:53:55] was like valet parking. And, you know, if anyone who’s been to Dubai and sort of places like this, sort of it’s [00:54:00] that similar kind of although Doha is much more quiet. Um, you know, first [00:54:05] time I wanted to I’ve been Dubai a lot. Um, the very first time I went to Dubai was [00:54:10] 1999. Doha sort of reminds me of [00:54:15] Dubai of the 90s, you know? I mean, because of the World Cup, obviously they built [00:54:20] and I did go back for the World Cup as well.
Payman Langroudi: Mhm.
Moj Dehghanpour: Um, because I had tickets [00:54:25] to Iran, England in the World Cup. Did you. Yeah. And um, so I went back and it was interesting. [00:54:30] You know, they’ve, you know, they’ve built loads of fancy really nice places, [00:54:35] shopping malls and restaurants and everything’s there. There’s just not enough people there, you [00:54:40] know. So you would go into a shopping mall and walk shop after shop after shop, and it would [00:54:45] just be a ghost town. It would just be these sort of. I felt so sorry for them. It’s just like people just standing there, the [00:54:50] workers and just waiting for almost begging you to come in just so they can talk to you.
Payman Langroudi: Yeah.
Moj Dehghanpour: Yeah. You [00:54:55] know. Um, so it’s a it was a little bit, but it was really nice. And, you know, quality of life [00:55:00] was good, and, you know, it was it was easy and, you know, and um, um, [00:55:05] I did enjoy it. It was a good experience. I probably [00:55:10] wouldn’t go back myself. But I do know that I’ve got friends of mine, close friends of mine who’ve gone recently. [00:55:15] Uh, in fact, a couple of them have work in the same practice I did. Um, and [00:55:20] I know a few other people.
Payman Langroudi: Free.
Moj Dehghanpour: Tax free. They sort of, um, I’ve had people sort of, you know, [00:55:25] contact me on Facebook and stuff like that, and I’ve spoken to quite a few people over the years because I was probably, you [00:55:30] know, 2015 there wasn’t Qatar was not talked about.
Payman Langroudi: No.
Moj Dehghanpour: Nowadays [00:55:35] I think a lot more people talk about it. Um, so, um, I think over the years I’ve spoken to quite [00:55:40] a lot of people, sort of telling them how I did it, etc.. Um, but, you know, at the time [00:55:45] it was I guess it was a bit of a ballsy move to, to all of a sudden go from practice ownership [00:55:50] to, oh, I’ll be an associate in a foreign country. Yeah, yeah, yeah. Um, but listen, [00:55:55] it was a very nice clinic. Very nice clinic. I mean, I had panoramic views of the of the [00:56:00] Gulf.
Payman Langroudi: Why did you leave? Like, what was the main driver?
Moj Dehghanpour: Um, like I said, I just [00:56:05] wanted to get out of the NHS.
Payman Langroudi: Why did you leave Qatar?
Moj Dehghanpour: Why did I? I just found it a bit [00:56:10] for multiple reasons. A it was. I just found it a bit dull and boring. I really, you [00:56:15] know, I’m quite a sociable person. I was homesick. I remember I came [00:56:20] back, um, I had a because obviously, uh, I had a meeting, I think, with my accountant [00:56:25] or something here, and he said, you know, you do realise you can’t really spend much more time here [00:56:30] because then because of the tax implications. And I realised I was very close to spending [00:56:35] 90 days here. And I was like, hold on, if I’m spending so much time here, what am I doing? You know [00:56:40] what’s something’s not quite right. And I remember every opportunity. I would just come back here. I wouldn’t even go on holidays [00:56:45] sometimes, you know. And, um, you know, if I were to go [00:56:50] back now, maybe with kids and stuff, it might be different.
Payman Langroudi: Um, were you single at the time?
Moj Dehghanpour: No, I was I was married, but [00:56:55] no kids, no kids. And my wife was bored, and she’s a pharmacist, and, you know, she she [00:57:00] was just, you know, I mean, we lived in a service department is almost like a five star [00:57:05] hotel, right? She didn’t even have to sort of clean up. Nothing. Nothing. Right? Her, her, [00:57:10] you know, one bit of excitement would like, you know, go down to the luxurious shopping mall [00:57:15] to buy some milk or something, you know, and it was literally connected to where we lived. Yeah, yeah. [00:57:20] Take the lift. Go down. It was connected straight into the mall. Um.
Payman Langroudi: So it’s funny. I’ve been there many [00:57:25] times. I’ve landed there many times, but I’ve never been out. Oh, right. Oh.
Moj Dehghanpour: It’s nice. Listen, it.
Payman Langroudi: Looks [00:57:30] beautiful from from.
Moj Dehghanpour: Yeah. It’s. The Corniche is beautiful. I mean, the skyline is [00:57:35] stunning. Um, and it is nice and people are nice, and, you know, quality [00:57:40] of life is amazing. There’s just not much going on. Okay. At least for me, [00:57:45] at that time, it just wasn’t happening. Okay. Um, and I went back in for the World Cup, [00:57:50] and I found I. I felt the same thing. It was like, loads of places, but it wasn’t. It wasn’t, you know, no [00:57:55] vibe. There’s no vibe. Um, and so, anyway, I it [00:58:00] was weird because I was back in the UK and the other reason I came back and this is answering your [00:58:05] question, was For? I missed the Dental circuit, right. [00:58:10] And in fact, it was interesting because one of the guys was probably, in fact, probably the closest [00:58:15] friend I had whilst I was out there was a guy who used to work in central [00:58:20] London, had a very successful practice in the West End, um, and he [00:58:25] had moved out there a few years before. And, um, we met on a [00:58:30] course out there and he sat next to me, and then we started talking and he was, oh, you’re from you’re from London, you know, and he was [00:58:35] from like, you know, um, from the West End. And we started talking and he had some eastern connections, and I’d [00:58:40] just done this MSC and, and we sort of gelled. He was at [00:58:45] the time, I think, 70, um, he’s probably [00:58:50] my oldest friend at the time. Probably still is. I haven’t spoken to him for a little while.
Moj Dehghanpour: So, des, if you’re if you do [00:58:55] see this, I hope you’re well. And, um, anyway, we got really, you know, really [00:59:00] well because of the density we both missed that, you know, sort of being almost disconnected [00:59:05] from the Dental wall. It was very different out there. Very different. Um, and, [00:59:10] um, so I used to come back for courses and I came back for. It was actually a digital dentistry show or something like [00:59:15] that. And whilst I was back, I was looking for jobs. Um, [00:59:20] and I was looking at moving to Dubai because I’ve got a lot of friends in Dubai. Most of my close friends over the years, they’re all [00:59:25] in finance and law. They’ve moved to Dubai from here. But Dubai wasn’t great, [00:59:30] financially speaking. It was. It’s not as because it’s so saturated. Yeah, right. [00:59:35] Um, so I was looking to come back here, and then I saw this advert [00:59:40] in the jobs section whilst I was here for this course. And [00:59:45] it was, it was a job in Kent. Right. I’d never even been to Kent up to this point. [00:59:50] Um, quite honestly. And, um, so I said, um, let me just check it [00:59:55] out. And the advert seemed really promising, and I checked the practice. I was like, oh, wow, this practice is phenomenal. Right. [01:00:00] It’s, um. So it’s a place called Hospital Lane Dental Implant Clinic out in Kent [01:00:05] was set up by a couple of guys, um, Tony and Richard, Tony [01:00:10] Auger and Richard Ebanks. And, um.
Payman Langroudi: Quite famous clinic.
Moj Dehghanpour: Yeah, it’s I [01:00:15] would say there’s probably not many clinics. It’s now a Bupa practice.
Payman Langroudi: Yeah. [01:00:20]
Moj Dehghanpour: Um, I know you’ve had Mark Allen on here. Yeah. So Mark knows the practice. Well I’ve had [01:00:25] yeah. He’s been to hospital and we’ve had dinner and stuff like that. Is is pretty much [01:00:30] boopas or certainly flagship. Flagship is that and Brian Wallace really we’re sort of up [01:00:35] top of the tree and maybe the Wessex.
Payman Langroudi: So you’ve got a job there.
Moj Dehghanpour: I’ve got a job there. So I went for an [01:00:40] interview. I met with Tony.
Payman Langroudi: Did you know how to do implants by this point.
Moj Dehghanpour: I did, yeah.
Payman Langroudi: Yeah, okay, I did.
Moj Dehghanpour: Yeah. [01:00:45] So I started implants. Like I said, uh, 2000 I qualified 2007, did my [01:00:50] 2007, 2008. I probably jumped into implants. I was doing implants by 2009.
Payman Langroudi: What was [01:00:55] your training?
Moj Dehghanpour: Um, so very [01:01:00] Not great initially. So, uh, so people [01:01:05] ask me now, you know, oh, how did you start your implant journey? And I said, listen.
Payman Langroudi: Don’t take advice from me.
Moj Dehghanpour: Don’t [01:01:10] take advice from me, because how I did it is not how you should do it. But what [01:01:15] I did was so 2009, as I said, I was a partner. Um, so I had clinical [01:01:20] freedom. I had had a bit of money to spend as well, you know, luckily at that time and I was spending [01:01:25] on courses, all my money was going on courses. Uh, I remember coming across this, [01:01:30] um, implant company called, um, Osteocare. I think it was [01:01:35] it’s a British company, I think, but some connections to Egypt and [01:01:40] anyway seemed good hands on experience in Egypt. And, you know, I think there’s some [01:01:45] courses now, some I think runs a course as well out there. It’s a lot more better structured and organised. [01:01:50] Um, and uh, it was actually, funnily enough, at the time of the [01:01:55] Icelandic ash clouds, I don’t know if you remember the volcano. Yeah, yeah. So I [01:02:00] booked this course out there because of the whole ash cloud thing. Everyone cancelled. [01:02:05] But the crazy Iranian and the crazy Iraqi delegate oday [01:02:10] again shout out to him. He’s a friend of mine. Uh, we were the only two who were nuts [01:02:15] enough to actually fly through the ash clouds and actually go to Egypt at that time. Everyone else on the course cancelled. So [01:02:20] as it happened, we turned up within, I’d say 45 [01:02:25] minutes of of start course day one. I’d probably [01:02:30] start. I went into surgery place. My first implant patient was already numbed up. The [01:02:35] guy who was doing it, uh, was like, okay, you [01:02:40] do the one on the right because we’re doing lower ball ball attachment, sort [01:02:45] of for for overdentures a day. You do the one on the left, you do on the right. Patients already numbed up. He’s like, okay, [01:02:50] flapless, no CT scan, nothing. It’s just like obg with ball bearings [01:02:55] to calibrate it. Drill.
Payman Langroudi: Back then it was more common.
Moj Dehghanpour: That’s how [01:03:00] it sort of was ish around there. You know, we’re talking basically [01:03:05] 16, 15, 16, 17 years ago. Um, so we did [01:03:10] it. Place ended up placing all the implants for the whole group because they had these patients lined up that [01:03:15] they just pulled off the street. Um, so we placed all the implants as well on top for.
Payman Langroudi: Quite [01:03:20] a lot.
Moj Dehghanpour: Yeah. We’ve got good hands on experience, you know. I think I can’t remember how many we placed, but we placed more than what we [01:03:25] should have. And um, so anyway, we came back and thought, okay, Mr. [01:03:30] implant ologist. Doctor moj. Um, I had a patient at that point who’d been [01:03:35] a patient since the start of FDA, so I’d been seeing him for a couple of years now at this point, 2 or 3 years. Uh, it was [01:03:40] a really nice guy. He’s actually a solicitor and. But really nice guy. And, [01:03:45] um, he needed some implants. I thought, okay, I can do this now. I’ve been on a course. What could go [01:03:50] wrong? So, um, and this is [01:03:55] probably, if I were to. And [01:04:00] I’m going to almost pre-empt one of you because I have to watch this podcast. And I know you asked this question about one [01:04:05] of your clinical mistakes.
Payman Langroudi: Okay. Let’s go.
Moj Dehghanpour: This is probably, uh, I [01:04:10] would say, the biggest clinical disaster [01:04:15] that I encountered.
Payman Langroudi: On a lawyer.
Moj Dehghanpour: On a lawyer.
Payman Langroudi: Mhm.
Moj Dehghanpour: Um, [01:04:20] so I thought this is module of 2009 [01:04:25] ten was a good idea to do a full NHS list. Nine till five. Get [01:04:30] this guy in at 5 p.m.. End of my day, as my very first implant [01:04:35] case ever in practice without a mentor by myself with [01:04:40] my nurse who wasn’t really fully trained, didn’t never seen, didn’t even seen an implant before.
Payman Langroudi: Of course.
Moj Dehghanpour: Not. [01:04:45] So I thought, okay, well, lunchtime, I think we set up the motor and the drill and, you know, I was like, yeah, I’ve got the [01:04:50] implants ready. And and I didn’t really go. I didn’t do things by halves. It didn’t go [01:04:55] easy. Like, you know, like an upper premolar or molar or something like that. Easy case. The anterior [01:05:00] zone. Immediate implant. Immediate. Immediate. Back then [01:05:05] was like, you know, sort of not unheard of. Upper left two, upper [01:05:10] left one and upper right three immediate. Now, anyone who does oral surgery [01:05:15] knows that upper canines sometimes can be bloody hard teeth to remove. You know, you’ve got these solid canines [01:05:20] with long roots. So anyway, I took the upper left. And to [01:05:25] this day and now, you know, in a tight gap with a central and lateral, I wouldn’t even place two implants all the time anyway. [01:05:30] But back then, I had three implants ready. I thought, okay, this guy’s paid for three implants. He’s going to free implants. [01:05:35] That’s how it works. So I took the two out, took the lateral [01:05:40] out, placed my first immediate thought. Oh, this is good. You know, this is happy days. [01:05:45] Then, uh, I went to place an implant next to it in the central position. [01:05:50] And as I’m sort of drilling and an implant going in. I’m like, hold on, there’s something not quite right here. [01:05:55] The sort of the threads of the screws are almost intertwining, right? I was like, okay, this isn’t [01:06:00] right now.
Moj Dehghanpour: So this clearly was you know, it’s horrific. Now I think about it. Right? [01:06:05] And I’m like, man, I’m so lucky to. Nothing happened. But [01:06:10] one thing I’ve always if I were to look back, think I sort of had [01:06:15] this a to a degree without blowing my own trumpet. I tried to [01:06:20] sort of have a strong moral compass when I’m doing treating patients, but [01:06:25] also know when something’s not right and it [01:06:30] just needs to kind of, uh, I need to sort of stop and do something else. Abort. Right. So [01:06:35] it’s like mission abort. I’d unscrew the implant, put it in the bin, and [01:06:40] then just closed up. Then I want to take out the upper right three. Take out the upper right three. As I’m taking [01:06:45] it out. It’s really long routes. And I had this big long six. It’s like 16 or 17 millimetre long implant [01:06:50] which I’d not really touched these days. No need. And I’m putting it in [01:06:55] as I’m putting it in. It was like really thin buckle, bit of bone on this canine. It’s normally quite thin plates [01:07:00] for those who do implants will know. And it was like I could just see the buckle bone. [01:07:05] Just like opening, like the gates of hell. Like an implant. Just like dropping [01:07:10] out of the jaw. Right? So.
Payman Langroudi: So you’re sweating.
Moj Dehghanpour: I’m, like sweating. My nurse [01:07:15] is looking, thinking. Hold on. This isn’t right, you know? So anyway, long story short, the guy came in [01:07:20] with three implants. I threw them that second implant in the bin as well. The guy paid for three. Uh, [01:07:25] well, he thought he was going to pay for three. He walked in, walked out [01:07:30] with one implant, and basically got a refund on the other two. And then I think I made him, like a temporary denture [01:07:35] or something like that the next day. And then I made him some bridges or something, and I fixed him and he was happy. And to the day [01:07:40] I left, everything was fine, but I got away with it. So then after that, [01:07:45] and I think I did 1 or 2 other cases, I thought, okay, this isn’t right. This isn’t going how it used to go in Egypt, right? [01:07:50] There’s all these problems. And then actually, I started.
Payman Langroudi: You don’t know what you don’t know.
Moj Dehghanpour: You don’t know what [01:07:55] you don’t know. Absolutely. It is 100% that right. And so and then that’s [01:08:00] when I got some involved. He was my first implant, basically my mentor after [01:08:05] my PhD trainer. And, um, and I got him involved and he [01:08:10] would come up to Norfolk and, um, you know, do a day with me and I’d have a, you know, 2 or 3 patients lined up, [01:08:15] and then you’d do the cases for me and then go back and, you know, amazing. And and then I did courses [01:08:20] and, you know, and then I did a diploma at the Royal College, you know, etc.. So it’s been a process and built [01:08:25] on it. Right. And then obviously I did the restorative MSC, I had an implant component, you know, etc..
Payman Langroudi: Can [01:08:30] you remember when you felt like I get it with implants and what was like, [01:08:35] what is it? What’s what’s what’s a key? Learning that made you.
Moj Dehghanpour: Think I don’t think I’ve, I [01:08:40] don’t you still.
Payman Langroudi: Don’t feel that. I don’t still feel.
Moj Dehghanpour: That way to be honest. Because you always get caught, you [01:08:45] know, as things go wrong And, you know, not that long ago I was I was placing an [01:08:50] implant and and actually, that was another clinical mistake. And I probably [01:08:55] talked a little bit more than I should have. An implant went into the sinus and then it was a, you know, it was, [01:09:00] it was then it was, oh, God, I’ve got to get the implant out the sinus and then sort of do a, cut a window [01:09:05] and get suctioned implant out and, you know, and again the nurses are looking at me thinking, oh God, [01:09:10] what have you done? You want to go, go, go to lunch. And, you know, okay. The good thing is, and [01:09:15] this is what I will tell anyone who’s getting into implants and to be honest, any dentistry or anything [01:09:20] really you’re bound to you’re obviously going to make mistakes. Things are going to go wrong. [01:09:25] Right? If, if, if they don’t, you’ve not done enough. That is the truth. And anyone who says [01:09:30] otherwise is either not telling the truth or or they’ve not done enough.
Moj Dehghanpour: Yeah, but [01:09:35] it’s important to know how to manage the problems. And [01:09:40] if you don’t know how to manage, you should ask for help. And always be honest with [01:09:45] the patient. Okay? You have that duty. Let me say duty of candour [01:09:50] or, you know, etc. to be upfront and generally if you’re honest with people, you [01:09:55] know, with that guy I told him, I said, listen, I’m really sorry, but actually I want to place an implant [01:10:00] in your bone and actually end up in your sinus. Okay, I’ve got it out now. Luckily, it was fine and he was fine about it and he healed up. And [01:10:05] actually subsequently, I went and placed the implant and and he’s one of the cases, you know, I’m [01:10:10] really proud of actually, because we did a lot of work with him for over, over one and a half, two year period. [01:10:15] Uh, his full mouth. Um, but, you know, it’s it’s it’s [01:10:20] important to know when to say, okay, something’s not right and not just keep going [01:10:25] and digging that hole for yourself.
Payman Langroudi: Yeah, but okay. But what’s what’s a misconception that people have about implantology? [01:10:30] Like, for instance, I, I before talking to lots of people about [01:10:35] it, I used to think it’s, it’s about the implant and bone and all that, and then talking to a [01:10:40] lot of people about it, it turns out that prosthetics that the, you know, knowing [01:10:45] what the teeth end up as is as important as the implant, [01:10:50] the bone, for sure. And then there’s the suturing side and the emergence profile side. And there’s [01:10:55] so much to it. Right?
Moj Dehghanpour: There’s so much. I mean, look, the reality is this, like most things in life, it’s [01:11:00] there’s so.
Payman Langroudi: Much.
Moj Dehghanpour: More.
Payman Langroudi: Complicated.
Moj Dehghanpour: More complex, you know, um, my, uh, you [01:11:05] know, I’ve had this chat with my, uh, I’ve got a business partner in the practice at your [01:11:10] dental wellness, and, um, he’s not a dentist. Um, and, uh, I’ve always sort of [01:11:15] spoken to him about how, um, you know, he was from a completely [01:11:20] different line of work. He was in sort of fab and, you know, restaurants and cafes and stuff. [01:11:25] And I was just, oh, man, you guys are so easy. You just make teas and coffees [01:11:30] and whatever. Give them some cupcakes and whatever, you know? And, uh, he was [01:11:35] like, you know, you haven’t got a clue about business much, you know, um, because you don’t understand what goes [01:11:40] into a business. If you’re if you’re going to say that to me and it’s so true, you [01:11:45] know, um, it’s implants. Similarly. Yes. Classically, generally [01:11:50] they use there was this thing of, uh, tissue is the tissue and bone [01:11:55] sets the tone. And it was all very much bone driven implant dentistry and these days is a lot more [01:12:00] aesthetically driven. But the truth of it is it’s a combination of all those things. You know, it’s never one [01:12:05] single aspect, right? It is the bone, it is the tissue, it is the prosthetics, everything. Right. And you’ve [01:12:10] got to in order to be a if, if I were to sort of, uh, make up the perfect implant [01:12:15] dentist, I would say they probably need to have very good periodontal knowledge.
Moj Dehghanpour: Yes. [01:12:20] We obviously competent surgically, but also be a very good, uh, [01:12:25] restorative slash prosthodontist. That is the truth of it. And, you know, I know in the [01:12:30] States they have implant perio prosthetic programs, which are quite long and they’re, [01:12:35] you know, the guys I’ve seen some of the work that some of those guys are phenomenal. Phenomenal because they are then, [01:12:40] um, sort of they can see all those issues and facets at play. Right? [01:12:45] Um, and it was interesting not that long ago. Um, it [01:12:50] was um, at a, um, it was at the Dentinal Tubules conference [01:12:55] Congress, uh, the one that just went, um, there was a speaker there [01:13:00] I met who I probably, I would say. Quite [01:13:05] possibly the best all round dentist I’ve ever seen. [01:13:10] This guy called Guido Fichera. Um, phenomenal. Phenomenal, [01:13:15] right. The guy is just, you know, absolute phenomenal dentist and clinician. And he’s he’s a prosthodontist, [01:13:20] he’s a periodontist and he’s an orthodontist. He’s got all three specialities [01:13:25] under his belt. Right. I clearly must have no life outside of dentistry. Um, but [01:13:30] phenomenal. And but that’s you know, it’s crazy.
Payman Langroudi: You mentioned your partner [01:13:35] in your current business?
Moj Dehghanpour: Yes.
Payman Langroudi: Who’s not a dentist? Yeah. Why [01:13:40] did you partner with not a dentist? Or why did you partner? Did you need his money? His skills? [01:13:45] His.
Moj Dehghanpour: Um, okay. So basically, the story with him is that, you know, I’ve [01:13:50] known him for, uh, 20 odd [01:13:55] years, uh, since beginning of uni. Um, so over 20 [01:14:00] years now, probably. I’ve known him and we met socially, you know, um, whilst we were, we [01:14:05] were at uni, and, um, he’s not a dentist. He’s his background. He did a sort [01:14:10] of a marketing sort of degree or something like that. Um, he [01:14:15] never really used it directly, at least. Um, and, um, he, [01:14:20] as I say, he was in sort of food and beverage and sort of that kind of that line of [01:14:25] work and, and anyway, fast forward a number of years and we used to sort of meet up socially [01:14:30] and stuff like that. And um, uh, he, he wanted to [01:14:35] He always used to say how much I would love to sort of get into healthcare and open a. Can we just open a dental [01:14:40] practice together, please? You know, blah, blah, blah. And I’d like a sort of a stable business, you [01:14:45] know. Um, and I was I was always like, yeah, okay. Yeah. But [01:14:50] what do you know about the industry? You know, you know, kind of thing. And then anyway, fast [01:14:55] forward to about 2019, he sort of we had the chat a bit more seriously [01:15:00] a few times. And I was like, you know what? I’ve known him a long time.
Payman Langroudi: Trust him.
Moj Dehghanpour: I trust [01:15:05] him. He’s a nice guy. We get on really well and [01:15:10] he’s quite a yeah, he’s quite an intelligent guy when it comes to business and [01:15:15] stuff. And, um, um, so [01:15:20] I was like, okay, fine, let’s let’s go for it. We found a practice in London that, um, [01:15:25] someone I knew used to work in. Seemed like a really good opportunity. Uh, [01:15:30] we were going to. It was a mixed practice, but a lot of private potential. Uh, we were going to buy. [01:15:35] We didn’t agree on price with the seller. Okay. Um, this was late [01:15:40] 2019. It still fell through. End of story. [01:15:45] Uh, two weeks later, he sort of. I remember we went to. We went out for a coffee [01:15:50] or whatever. We sat down and he was like, okay, I’ve got something else for you. And I said, what is it? [01:15:55] And he said, what do you think about investing in a car wash? I was just like, [01:16:00] hold on. Literally 2 or 3 weeks before this, we were about to spend, [01:16:05] I don’t know, it was like 2 or £3 million buying this big practice right together. [01:16:10] And then now you’re telling me this? And he was like, no, no, just hear me out. So anyway, [01:16:15] we spoke, um, initially I was just sort of laughed and, um, and then when he, as he [01:16:20] spoke and spoke and spoke and we looked at the numbers and I thought, you know what? Uh, [01:16:25] relative to a dental practice is like a, like, insignificant investment. He [01:16:30] was happy to run it, so he didn’t really require that much time. At least [01:16:35] at least what I thought initially anyway. Um, so. And as I said to you, I’m [01:16:40] a bit of a gambler slash risk taker. I thought, you know what? Let me just go for it. Why not? So [01:16:45] I went through sort of the process and 10th [01:16:50] of January 2020, we were the owners of [01:16:55] this car wash business with 4 or 5 car washes across London.
Payman Langroudi: Five car washes. [01:17:00]
Moj Dehghanpour: Yeah. So, uh, four, four car washes. Uh, [01:17:05] quite a big operation. One of them’s 24 hours, you know, so it’s quite a big operation. Um, anyway. [01:17:10]
Payman Langroudi: So half of that business.
Moj Dehghanpour: I own half, 50% of this business, and. Yeah. [01:17:15] And, uh, you know, he was running it, and he took, like, a little sort of management sort of [01:17:20] car and, you know, etc. and I thought, you know, I was sort of silent partner that’s that, you know, I’d help [01:17:25] out. And then, um, uh, obviously a couple of months later, [01:17:30] Covid hits.
Payman Langroudi: Yeah.
Moj Dehghanpour: So I was we’re both like, oh my God. We just [01:17:35] put, okay, we’re not going to go bankrupt. But it’s you know, it’s a reasonable amount of money. [01:17:40] We’ve just sunk into this business two months in lockdown, the works. And so then [01:17:45] I think, uh, and we had a lot there was a lot of overheads going out. Right. It’s it’s [01:17:50] quite a big operation.
Payman Langroudi: How many people.
Moj Dehghanpour: There’s about, uh, [01:17:55] I don’t know about at that time, but we probably had about probably I’d say about 70, [01:18:00] 80 people on payroll. Right. Big operation. It’s a big operation. Um, [01:18:05] and there’s a lot of contracts, and, you know, this and that. And [01:18:10] so we had to get one of these cbils loans out, you know, at the time, there were Covid loans to keep us [01:18:15] afloat because there’s the money just coming out and nothing coming in because of the lockdown. Right. And [01:18:20] anyway, once lockdown finally ended, we can open again. Uh, [01:18:25] the other problem we had is like staff, and it’s he’s like, you know, we had all these European staff that come back, [01:18:30] you know, and then they were stuck or they couldn’t come back or didn’t want to come back because they were worried about [01:18:35] Brexit at that point, you know, all this kind of stuff. So um, anyway, so [01:18:40] doctor, doctor moj when Monday to Thursday doing [01:18:45] all on fours and implants and full mouth rehabs in a in a fancy referral [01:18:50] clinic. Hospital lane. Hospital Lane. Yeah. You know to on [01:18:55] when I, when I was at Hospital Lane. So I started in 2016 and I properly left [01:19:00] uh, actually just the last this this last December was my final day there. Um, [01:19:05] I was I only ever did four days when I was working, and [01:19:10] so Fridays was my day off to catch up with life. And I do feel like that’s a good.
Payman Langroudi: Yeah. [01:19:15]
Moj Dehghanpour: Good number of clinical days, especially if you’re doing sort of heavy clinical work.
Payman Langroudi: Agreed.
Moj Dehghanpour: Um, and [01:19:20] actually, I think it’s, it’s, um, it’s it’s probably, I’d say more productive than doing five days in [01:19:25] some ways because you sort of feel a bit more fresh and, um, so Friday, Saturday, Sundays, [01:19:30] me and my friend were washing cars, doing mini valets. [01:19:35]
Payman Langroudi: Because you just couldn’t get the teams because.
Moj Dehghanpour: We somehow this operation had to run. Right. So, [01:19:40] you know, I don’t know if I’ve showed you the videos, but I’ve got videos of me and him jet washing cars and washing cars. [01:19:45] And, you know, there’s sort of the customers sort of looking at me and thinking, this guy doesn’t [01:19:50] look like your average carwash bloke, you know? And, um, and, you know, a couple of times, [01:19:55] you know, I would say, oh, you know, you move, move across or whatever, you know, you’re holding up [01:20:00] the queue. And then they would turn around and say, who are you? You know, who are you? Tell me. You know, I’ve been coming to this carwash for ten [01:20:05] years. I’ve never seen you here. And obviously I would never want to say, yeah, but actually the owner. So, [01:20:10] I mean, listen, it was. What are.
Payman Langroudi: Your.
Moj Dehghanpour: What are your.
Payman Langroudi: Reflections [01:20:15] around the carwash business as a business.
Moj Dehghanpour: As a. Well, just generally.
Payman Langroudi: Yeah.
Moj Dehghanpour: Um.
Payman Langroudi: Is [01:20:20] it similar to any other business like is dentistry similar to a car [01:20:25] wash. Of course.
Moj Dehghanpour: Listen, any business has its own stresses and difficulties, [01:20:30] right? Um, so anyone who thinks and this is going back to say anything, [01:20:35] one of the things any business is easy. They’re either stupid or naive.
Payman Langroudi: Yeah. [01:20:40]
Moj Dehghanpour: Yeah. Um, no. Business is easy. No, successful business is easy. You know, there’s that [01:20:45] there’s that sort of famous e-myth book about entrepreneurs. You know, I think it’s like [01:20:50] one out of, you know, it’s like, what was it like 60% of businesses fail within [01:20:55] the first year. And then, you know, eventually after five years or ten years, there’s only like 10% or 20% survive. [01:21:00] Right. Um, because of that whole sort of entrepreneur slash technician scenario where [01:21:05] people think, oh yeah, I’m a great dentist, I can run my own practice, or I can, I know how to wash cars, I can run a [01:21:10] car wash or whatever. Um, it doesn’t work like that. Every business has got its [01:21:15] own challenges. It’s a very different set of challenges. Yeah. Granted. Um. And [01:21:20] you’re, Um. It’s not easy. It’s very difficult. It’s very challenging. [01:21:25] Different, varying, sort of. You know, we’ve had some weird stuff happen, you know, [01:21:30] with, with, um, you know, in the car washing some funny stories, but it [01:21:35] it’s, um, uh, I enjoyed it. I don’t regret it one [01:21:40] bit. Um, and it’s so different to dentistry. I loved [01:21:45] it, it was it’s like a release, right? Because I could almost, you know, truly be myself. [01:21:50] You know, you can shout, you can swear, you can, you know, and you don’t have to be all sort of maintain [01:21:55] that completely professional sort of front. Um, and um, [01:22:00] and so it almost like was like a release for me. I actually loved it. You know, people say, oh my God, I can’t believe you [01:22:05] were like, you’re standing there getting all like, you know, wet and muddy.
Payman Langroudi: I can understand [01:22:10] how it’s something different, but, you know, owning it is a whole different matter, right?
Moj Dehghanpour: Yeah. Owning is different matter. It is. It is different. [01:22:15] Right. Um, so.
Payman Langroudi: So then at what point did you get to actually owning a dental practice with [01:22:20] this guy.
Moj Dehghanpour: So then so then obviously this situation was continuing. I was still at Hospital Lane.
Payman Langroudi: Yeah.
Moj Dehghanpour: Um, [01:22:25] and, and then sort of help out on weekends and whatever. I mean, that was a rough period. It [01:22:30] lasted about a year or so, and then it sort of things started running smoothly. And to be honest with you, he [01:22:35] managed to turn a loss making business and plus Covid [01:22:40] complete and Brexit completely sort of demolishing that sector really, [01:22:45] along with like retail and other leisure places into actually a business that’s, [01:22:50] that’s doing well.
Payman Langroudi: So he’s he’s a smart operator.
Moj Dehghanpour: Smart operator. Um, and he’s [01:22:55] a very interesting guy. You know, he because he’s we always have this [01:23:00] sort of, um, you know, I, I laugh because he again, he came [01:23:05] from very humble backgrounds and, you know, he’s, you know, sort of again, [01:23:10] wasn’t born here, came in the 90s, actually. And, um, he’s [01:23:15] quite heavily dyslexic as well. Right. And, um, and, uh, [01:23:20] but somehow he just when he looks at numbers and patterns and [01:23:25] he can analyse things differently to how I can and most other people. Right. And that’s [01:23:30] where his strength lies and, and obviously, I, I know that now to [01:23:35] be honest, I didn’t necessarily know it at the time we went into partnership.
Payman Langroudi: So is he involved in that side of [01:23:40] the Dental business as well? Yes. So he’s the sort of the the yes. He helps with CFO kind [01:23:45] of.
Moj Dehghanpour: Yeah. Exactly. Yeah. He does a lot of that. He helps with a lot of the sort of the, the, [01:23:50] the, the sort of, uh, business aspects and sort of marketing and numbers and stuff [01:23:55] like that. And he’s, you know, he does a lot of stuff that most dentists don’t like [01:24:00] doing. Right? Because we want to be clinical and stay in our surgeries. Right? Yeah. Um. [01:24:05]
Payman Langroudi: So Dental wellness. Yeah. We’ll go on. Do you have something else?
[TRANSITION]: I was just I was just [01:24:10] going to say.
Moj Dehghanpour: So I was going to talk about your dental.
Payman Langroudi: Well, your dental wellness. When I look at it, [01:24:15] I’ve walked past it by mistake once. I was like, oh my goodness. Yeah. [01:24:20] Beautiful. Um, beautiful. Thank you. Beautiful place.
Moj Dehghanpour: I mean, to be honest, [01:24:25] the something I’m really proud of and, you know, people have commented on [01:24:30] it and yeah, you know, we it was a complete shell. It [01:24:35] was an old Bang and Olufsen showroom.
Payman Langroudi: Is that what it was? Yeah. Oh.
Moj Dehghanpour: Complete shell. We had to gut it out completely. [01:24:40] And, um, and I’ve had quite a few people ask me. Oh, yeah? Who was your interior designer? [01:24:45] Who was your architect and whatever. We didn’t actually have one. Um, we it was inspired [01:24:50] by, uh, a video of a spa we saw [01:24:55] in Dubai, um, and also partly Apple Store in [01:25:00] Oxford Street, Regent Street. Um, that’s sort of the colourings and the sort of neutral tones and stuff. [01:25:05]
Payman Langroudi: Yeah, I can feel that. Yeah, I can feel that.
Moj Dehghanpour: Um, and that was the vibe we wanted to go to. But equally, we wanted to keep it professional [01:25:10] in the surgeries. It’s sort of quite bright and. Yeah, um, a lot of it was, [01:25:15] was down to my partner. Um, you know, we liaise and, [01:25:20] you know, the good thing is, because I’ve worked in different places and, you know, this isn’t this is, you know, when people look [01:25:25] at something, they think, oh, it’s easy or it’s, you know, it’s happened overnight. It didn’t happen overnight. The [01:25:30] truth is, your Dental wellness didn’t happen overnight. It’s probably a combination of, for him, 20 years [01:25:35] of running business, various businesses, etc. and for me, working in different environments Norfolk, [01:25:40] Kent, Kentish Town and Doha and, you know, places [01:25:45] like that and taking sort of little nuggets.
Payman Langroudi: The process of finding the place [01:25:50] and all that. I, you know, I’m sure you must have looked at loads of different shops and things and then [01:25:55] doing it up, all the normal issues people have with doing places up. Did you have all those, I guess, right. But [01:26:00] then inevitably I’m interested in day one or maybe pre day one [01:26:05] where you start shouting about it. There’s no patience is there? So the process of [01:26:10] getting patients for a squat to the point of, you know, it’s obviously loss making on day one to [01:26:15] the point of profit. Yeah, that must be a real painful journey. It is. Tell [01:26:20] me some of the tactics you use to get patients.
Moj Dehghanpour: I mean, we look, we we knew I [01:26:25] mean, I know there’s practices out there, and I know I’ve spoken to a few people in the past who’ve somehow [01:26:30] managed to open practices with a load of patients, [01:26:35] you know.
Payman Langroudi: Get people to pre-register.
Moj Dehghanpour: Pre-register and stuff like that. And we, we reality is we [01:26:40] did a bit of that and we had like QR codes outside the practice. And, you know, on the shop front when there were people [01:26:45] are working and stuff like that. But and we did open day one with a few patients. [01:26:50]
Payman Langroudi: That you brought from other practices.
Moj Dehghanpour: No, no, no, they just they had registered people registered.
Payman Langroudi: Registered.
Moj Dehghanpour: Yeah. [01:26:55] Using that QR code or, you know, or the sort of their landing page that was up.
Payman Langroudi: From [01:27:00] day one. Had you already kitted it all out for.
Moj Dehghanpour: So it’s so currently [01:27:05] and actually today the fourth surgery’s gone in literally today I was sort of [01:27:10] there. Um, uh, we started with two. So we started with [01:27:15] dentists and hygienist. Now, when I started it, I never, to be honest with you again, going back [01:27:20] to that sort of technician, operator, entrepreneur, sort of. I never wanted your dental wellness [01:27:25] to be about me. Okay. Uh, as much as I love doing [01:27:30] dentistry, and I very much consider myself still as a dentist. Yeah. Um, I didn’t [01:27:35] want it to be about me, because bear in mind, when we. So when we opened, I was seeing patients Mondays [01:27:40] and Fridays. Tuesday, Wednesday, Thursdays. I was actually at Hospital Lane.
Payman Langroudi: Mhm.
Moj Dehghanpour: Okay. For for about a [01:27:45] year. Um, I’m not saying necessarily that’s the best way of doing it, but that’s how [01:27:50] I had to do it for cash flow reasons and all the rest of it. Right. Um, and [01:27:55] now it’s I’m full time. Okay. Because I stopped Hospital Lane pretty much September last [01:28:00] year. Um, and, um, so I still only see patients two days [01:28:05] or one and a half day, and then the other days, I’m sort of helping manage and grow the business. So [01:28:10] working on the business rather than in the business as that. But yeah. Okay. [01:28:15] So and the truth of it is, um.
Payman Langroudi: It’s still very early days. [01:28:20]
Moj Dehghanpour: It’s still early days. We’re open July 2023.
Payman Langroudi: Yeah.
Moj Dehghanpour: The fourth surgery is [01:28:25] gone today. We are opening a second site, uh, in, uh, in London as well. [01:28:30]
Payman Langroudi: So that’s a bit early, isn’t it, to do that?
Moj Dehghanpour: It is, but, um.
Moj Dehghanpour: I [01:28:35] know that area well.
Payman Langroudi: Meadville.
Moj Dehghanpour: Yeah. Made about, um. And I [01:28:40] think there is a.
Payman Langroudi: The opportunity was too good to miss.
Moj Dehghanpour: That opportunity was too good. Yes. You know, sometimes, you [01:28:45] know, your opportunity presents itself and you just got to. Sometimes you just got to go for it. Right. And and the truth of it is, [01:28:50] look, again, like any other business you start up, no one can say 100%. And, [01:28:55] you know, I know you’ve had guys on here who’ve got many corporates and corporates [01:29:00] and dsos and stuff, who’ve got multiple practices. And for example, I listened to a really [01:29:05] good podcast by Kunal now looks like a tooth club and and I know he’s got a whole team and set up, [01:29:10] but I’m sure even Quinn will tell you. You know, he never really know how a business [01:29:15] or practice is going to go when you set it up right. 100%. No one knows, right? It’s a business, right? There’s an [01:29:20] element of risk. But, you know, you do your homework. Uh, I know the area. Well, I [01:29:25] grew up. I spent 30, 40 years within a short distance of that [01:29:30] area. There’s not that many practices there. Um, so [01:29:35] we’ve done the homework on that on that side. And, um, you know, I think, I think [01:29:40] our branding and, um, the sort of clientele we’re going for, [01:29:45] it fits within the demographic of that area.
Payman Langroudi: Um, what is the positioning? [01:29:50]
Moj Dehghanpour: Uh, so I think we’re we’re quite a, um, I mean, we’ve got [01:29:55] we’ve got quite.
Moj Dehghanpour: A clean, modern looking brand. Um, the name, [01:30:00] to be honest, I came up with myself. Um.
Payman Langroudi: But positioning is in.
Moj Dehghanpour: Terms. [01:30:05]
Payman Langroudi: Of as in what end of the market is it? How far up.
Moj Dehghanpour: Or down we’re [01:30:10] not? I wouldn’t say we’re we’re sort of Uber you know, Uber premium high [01:30:15] end levels of private industry looks pretty good. It it does look premium but but you [01:30:20] know if you’re if you’re trying to and again I know sort of listening to Kunal’s uh [01:30:25] pod you know he mentioned you know you’ve got to you’ve got to you’ve got to hit a bit of a sweet spot [01:30:30] if you want to grow at a reasonable rate. You know, there’s, it’s it’s too risky to [01:30:35] try and aim for that 1% of the Uber wealthy who can afford your fees? Yes. [01:30:40] At Hospital Lane, I was actually charging a lot more than I am now for for for the [01:30:45] work I do. Same work. I actually use the same technician still. Okay. Uh, thanks [01:30:50] to digital just goes across. Right? Except before it was just the guy upstairs. Because [01:30:55] it’s got an on site lab there. Um, so, you know, um, [01:31:00] but but if I were to price myself at that in that bracket. [01:31:05] You know, we’re we’re a practice that’s been open for a year and a half, right. Or just over a year and a [01:31:10] half. Can’t compete with practice being in Kent without a practice in that local vicinity [01:31:15] for 20, 30 years. Right. So and London’s obviously we know it’s very competitive [01:31:20] and, you know, saturated. Right. You know in in Islington where we open within [01:31:25] a 15 minute walk radius, there’s eight practices right. Including [01:31:30] a huge, for example, Dental beauty, 16 surgeries. I think it’s like one of the probably the biggest one, the [01:31:35] big one. Yeah they’re massive. They’re big one. Right. And and about 6 or 7 practices on the [01:31:40] same road. We’ve got Bupa ones around the corner. We’ve got other sort of squats and.
Payman Langroudi: Positioning is an [01:31:45] interesting thing.
Moj Dehghanpour: It’s a difficult.
Payman Langroudi: One because because, you know, health and beauty aren’t price sensitive [01:31:50] in the same way as commodities are.
Moj Dehghanpour: They’re not. They’re not. But listen. [01:31:55]
Payman Langroudi: I’m not I’m not saying anything about where to position yourself because no no no no no there are different positions [01:32:00] to go in. Yeah yeah, yeah, I get what you’re saying about the. You don’t want to be right at the top of [01:32:05] the thing. Yeah. Um, at the same time, you don’t want to be at the bottom.
Moj Dehghanpour: No you.
Payman Langroudi: Don’t.
Moj Dehghanpour: So we price [01:32:10] ourselves somewhere, I would say, in the somewhere between the middle [01:32:15] and higher end.
Payman Langroudi: Yeah. So in the Waitrose, Marks and Spencer department. Yeah, yeah. And my [01:32:20] point though on it is, my point on it is, you know, you know as well as I do here that it’s [01:32:25] about trust more than anything. Yeah. No 100% like let’s say I’m a member of [01:32:30] the public. I walk into the practice, I meet you. Yeah, I trust you. Yeah. If your [01:32:35] only is £950 compared to if your only is £650, [01:32:40] I still have to trust you to give you my 650. I’ve got to trust that you can [01:32:45] pull this off. Yeah, yeah. It’s not like. Oh, now I’m thinking, do I trust him to 950 [01:32:50] instead of do I trust him to 650? You know what I mean? It’s it’s not it’s not price [01:32:55] and and volume in the way that people think of, I don’t know, some some piece [01:33:00] of, uh, electronics.
Moj Dehghanpour: Yeah, yeah.
Payman Langroudi: Yeah. And so deciding where [01:33:05] to pitch yourself. It’s kind of interesting thing because you’ve made it look state of the art. Yeah. [01:33:10] And maybe that’s part of the fun of it, right? Because you look at it, you think, wow, that looks nice, [01:33:15] by the way. Put off a number of people because of because because of how nice it looks. [01:33:20]
[TRANSITION]: Yeah, yeah, yeah.
Payman Langroudi: And there’s this other group of people who come in expecting to pay loads and loads and might [01:33:25] be quite, you know, surprised by the price. So all I’m asking is, was it on purpose or by mistake? You know, like, [01:33:30] um.
Moj Dehghanpour: Uh, look, the the reality is, if we are starting, uh, [01:33:35] I completely agree. But ultimately the price two [01:33:40] degree does matter.
Payman Langroudi: Of course it does. Of course.
Moj Dehghanpour: It does. So, you know, if I take the same practice, [01:33:45] put it in a different area, which maybe is not as affluent, for example, [01:33:50] I’m not saying Islington is fairly affluent. You know, it’s got a mixed crowd. You know, it’s got some very affluent people.
Payman Langroudi: For instance, [01:33:55] are you going to charge more in Maida Vale than in Islington?
Moj Dehghanpour: The fees will be different.
Payman Langroudi: Oh they.
Moj Dehghanpour: Will. Yeah. You look at [01:34:00] the area and then you price accordingly. Yeah, right. Certain things we might price the same. Certain things will [01:34:05] change. Right. I think our fees are reasonable for the area we’re in where we are in Islington. [01:34:10] And there will probably be reasonable for the area in Maida Vale. But it will probably be [01:34:15] higher than what they are in Islington. Okay. Because the area is different. It costs a lot more and costs. Yeah, exactly. [01:34:20] I think that’s that’s fine. In terms of where we positioned it. So I knew we didn’t [01:34:25] want to be too low because that’s not our brand. It doesn’t. And to be honest with [01:34:30] you, um.
Payman Langroudi: That’s not what you’re good at.
Moj Dehghanpour: Uh, I, you [01:34:35] know, when when I first opened the practice, I sort of met up with all the guys in the practice [01:34:40] that I’d recruited, all the dentists that sort of the day or two before, um, and [01:34:45] son had showed him around, and actually, we went for dinner, and I thought it was a nice way of sort of, [01:34:50] uh, sort of people to meet because they all work on different days and we’ve got a shift system and, you know, etc.. So we’ve got [01:34:55] quite a large team. Um, you know, there’s, there’s, there’s about, I think 17 [01:35:00] or 18, uh, dentists from day one virtually. Right. [01:35:05] I had on a, on a sort of a shift based system, you know, obviously including all the special we’ve got all the specialists in house. [01:35:10]
Payman Langroudi: Okay.
Moj Dehghanpour: Um, and, and yeah, some people thought, what’s going on? Whenever I tell people, [01:35:15] you know, at that time we only had two surgeries, but we had like 18 people on our website, but we genuinely it wasn’t [01:35:20] made up. We genuinely had those people working. But it’s just the practices.
Payman Langroudi: One day a month.
Moj Dehghanpour: The practice is open seven days a week. [01:35:25] Yeah, we’re open 8 to 8, Monday till Thursday, extended hours and it’s a [01:35:30] bit of a shift system that’s happening okay. And obviously the specialists are they come as and when sort of we need [01:35:35] we need them. And now as they get busier sort of regular days. So [01:35:40] um, uh, in regards to the, the [01:35:45] sort of the pricing strategy I knew our brand was we’ve got all the specialists in-house. We [01:35:50] are a quality brand. And when when the guys came in, they were like, oh, like, how much? You know, the practice is really [01:35:55] nice. And I said, what do you guys think? You know, because it was like, okay, I’d sort of part owned the [01:36:00] practice before, but this was like my baby. We started from scratch. It was different, right? I was actually a bit nervous [01:36:05] about what do others think?
Payman Langroudi: Yeah.
Moj Dehghanpour: It’s always like it’s normal, right. So [01:36:10] and one, you know, one of the, one of the guys, one of the dentists said to me, he was like, oh, it’s clear [01:36:15] you didn’t cut any corners, right? And I said, you know why? Because I [01:36:20] built this practice for me to work in. It’s a little bit like if you build a house for [01:36:25] yourself versus a buy to let. Yeah, the carpet’s different. The furniture might be from Ikea [01:36:30] versus, I don’t know, whatever John Lewis or something, you know. Uh, and so that’s [01:36:35] that’s what it was. I genuinely did it for me to work in. And I’d worked in an amazing practice in, [01:36:40] in Kent Hospital. And I worked in a really nice practice in, in Doha. And so [01:36:45] I took sort of various aspects from these, you know, you know, it sort of amazes me, for example, to this day [01:36:50] when Patients come in and say, oh, wow, you’ve got TV on the ceiling. It’s like, really? I’ve had a [01:36:55] TV on a ceiling for the last ten years, literally in Doha. Right. I had a TV in the ceiling from then [01:37:00] and in Kent. It’s like, I don’t I don’t think that’s new, but but [01:37:05] but I’m surprised that it still is.
Payman Langroudi: You know. Kunal. Of love teeth. Yeah. Kunal Patel. Yeah. [01:37:10] I mean, they they do up their practices really nicely.
Moj Dehghanpour: Really nicely.
Payman Langroudi: He still says the thing most people [01:37:15] talk about is.
Moj Dehghanpour: Yeah, TV.
Payman Langroudi: On.
Moj Dehghanpour: The ceiling is so weird, right? And it’s such a simple thing to potentially [01:37:20] do if you’re opening up a practice. But.
Payman Langroudi: So what have you done about marketing?
Moj Dehghanpour: So marketing. [01:37:25] Look, we’ve tried everything. Absolutely everything. We’ve spent loads [01:37:30] of money on sort of digital stuff with various agency known, well-known agencies. [01:37:35]
Payman Langroudi: Um.
Moj Dehghanpour: Um, we spent money ourselves, um, [01:37:40] on, you know, obviously the usual stuff like Google and pay per click SEO, all that kind of [01:37:45] stuff. We’ve done leaflets, we’ve done going to local businesses. We’ve done, [01:37:50] uh. The most successful one, in [01:37:55] all honesty, is still, to this day, word of mouth recommendations. Yeah, because the patients are higher [01:38:00] up the sort of the purchasing sort of, uh, cycle cycle. Uh, [01:38:05] Google’s been pretty good. That’s been pretty fruitful. Uh, we spend a lot of money on agencies. [01:38:10] For us, it didn’t work.
Payman Langroudi: Did you manage to get your head around, like, cost per acquisition? [01:38:15] Yeah, yeah, the cost per lead. Cost per actual. Yeah. So, so so how much was it? [01:38:20] What was the kind of cost for one guy to be sitting in your dental chair?
Moj Dehghanpour: Uh, [01:38:25] sort of. It’s changed as time’s gone on based on. So I can tell you for, for example, [01:38:30] for, uh, Google at one point, it went as, as high [01:38:35] as £100 for a patient to sit in the chair.
Payman Langroudi: I’d say higher. I’d say.
Moj Dehghanpour: It [01:38:40] was.
Payman Langroudi: Around today.
Moj Dehghanpour: Now it’s lower for us because we’ve we’ve managed to [01:38:45] tweak it and get better at it And you know but but but [01:38:50] we at at one point for, for our Google stuff it was around £100, £110 there [01:38:55] or thereabouts. Right. And so when you know, search associates.
Payman Langroudi: Implants, [01:39:00] Invisalign, these sort of search terms.
Moj Dehghanpour: Yeah a lot of them, a lot of.
Moj Dehghanpour: Them sort of they get sort of implants and Invisalign [01:39:05] or just new patients, you know, general dentistry dentists. Yeah.
Payman Langroudi: Dentist, dentist, Islington.
Moj Dehghanpour: Dentist [01:39:10] near me, Islington or whatever. You know, all this stuff. Uh, and so when I would speak to the, to the [01:39:15] dentist and the practice associate, I’d be like, look, guys, we’re spending a load of money on this, right? [01:39:20] I want you to know this. Not because I want you to sort of feel like, oh, I’m doing you a favour, [01:39:25] but I want you to just appreciate every single patient that’s in your [01:39:30] chair. Just use it, um, as almost like a gift. [01:39:35]
Payman Langroudi: Right?
Moj Dehghanpour: A they’ve shown trust in us that they’ve come sit down in the chair. Right. And also, [01:39:40] uh, do them justice, right, by offering [01:39:45] All your talents and skills and services. So I know you. One of the things you always [01:39:50] talk about is like, have you ever asked a patient, what do you how do you feel about your smile in a medical, you know, all that stuff. It’s just [01:39:55] basics, right? Why not? Why not just I’m not saying, you know, [01:40:00] you have to sit there like some car salesman and throw them, throw stuff at it, just [01:40:05] have very casual conversations, say, oh, yeah, you know, so I don’t know. So how do you feel about [01:40:10] it? You know, by the way, how do you feel about the colour of your teeth?
Payman Langroudi: You know, Frank spear talks about, uh, [01:40:15] if you took your dad to a cardiologist. Yeah. Would you want the whole story? [01:40:20] Yeah. Or not? Yeah. And, you know, there is a whole story in every mouth, you know, like, once [01:40:25] you get to tooth surface loss. Yeah, yeah, there’s a whole story, a story.
Moj Dehghanpour: There’s a story you’d want [01:40:30] to know. And so you want you want that clinician to sort of delve into the, the, [01:40:35] the the whys and hows. And you know what’s happened there. Right. You’re paying for that professional [01:40:40] advice. And so they’re not there to you. I think sometimes [01:40:45] there’s that misconception, you know, and it’s sort of where, where, where some people get a bit uneasy about the whole selling thing. [01:40:50] Right? It’s no one is saying you have to force [01:40:55] or push stuff on, on a patient. Right. But [01:41:00] I think it’s you’re not doing them or you are doing them a disservice [01:41:05] if you feel they could benefit from something and you don’t offer it. Yeah. Okay. [01:41:10] So if you think their teeth are yellow, just say, how do [01:41:15] you feel about your teeth? And if they say it’s fine, okay, move on, I move on. That’s it I don’t then [01:41:20] you know, that’s when you become a, you know, like a dodgy car salesman or a.
Payman Langroudi: You know, up to you. [01:41:25] How how exactly you handle this.
Moj Dehghanpour: Just very casual. Very. It’s just like, you know, how, uh.
Payman Langroudi: But [01:41:30] the difference is interesting, right? The difference between Moj associate and [01:41:35] Moj practice owner. And I know you were you went from VC to practice owner, but practice owner [01:41:40] in the NHS system that it’s the exact opposite situation.
Moj Dehghanpour: You’ve got I mean.
Payman Langroudi: Thousands [01:41:45] of patients.
Moj Dehghanpour: Listen, I remember I had one day is like 44 patients. [01:41:50]
Payman Langroudi: But what I’m saying, the difference in you where you’re noticing each patient’s going £120 [01:41:55] to get in the door. Yeah. Is to have that conversation with your people and say, [01:42:00] look, this is gold. Yeah. And if not, not only sell to these people. Yeah. [01:42:05] Treat them really well. Don’t treat.
Moj Dehghanpour: Them. Treat them.
Payman Langroudi: Blow their socks off.
Moj Dehghanpour: Yeah. I mean, the danger [01:42:10] is, you know, and the the, the and what you know, I’ve done [01:42:15] is I’ve provided all the gear and all the tech and all the gadgets and scanners and cameras and TV [01:42:20] in front of the chair. Tv above the chair. You know, you put your X-rays in on the TV in front. [01:42:25] You put your scan, scan, connect the scanner to the TV in front and photos the full shebang. Right. [01:42:30] And and I’m I’m a big believer in, um, educating patients with visuals. [01:42:35] Right. Because I think it’s massive, massive aid. Right. And I take loads of photos and scans and all the rest of it. And [01:42:40] again I said to these guys, I was, look, you’ve got all the tools here. You’ve [01:42:45] got CT scanner, OPG, digital radiography, photo cameras, [01:42:50] DSLRs, scanners. Just use it. Don’t use it. I’m not saying don’t go and scan patients for [01:42:55] unnecessarily CT scans or whatever, but if there’s a need, do it. And you know and I know [01:43:00] some principals, I think they sort of charge their associates for use of certain things and whatever. Yeah. [01:43:05] And, and I’ve been in practice where that’s been done myself where, you know, it’s [01:43:10] there. I’ve put the money in there. I want you to use it.
Payman Langroudi: What about the split? I mean, [01:43:15] you’re investing in marketing. You’re investing in CapEx. Yeah. Is your split with your associate [01:43:20] 50, 50? 60, 40? What is.
Moj Dehghanpour: It? It’s not. It’s 42%. Okay. Which [01:43:25] I think for London and where we are and the type of practice I think is reasonable. Um, I know there’s a [01:43:30] there’s a sort of big push for a lot of places to go lower. And I know they go lower than that. I’ve had [01:43:35] associates come to me and they’ve got. But, um. Uh, what [01:43:40] we’ve done is we’ve done a bit of a sliding scale. So then it’s like, and I’ve had [01:43:45] the frank discussion with him and say, look, this are this is our fixed costs hourly. [01:43:50] Um, if you hit above this, [01:43:55] there’s, we split the reward basically. Yeah. Or you get rewarded more, you know, and that’s [01:44:00] what we’ve done. And I think that’s fair. And actually, um, when I, when I spoke to the associate, actually, [01:44:05] you know what? This is reasonable.
Payman Langroudi: And your reflections on associates like hiring, [01:44:10] uh, do you reckon you’ve.
Moj Dehghanpour: Hired every single person in the practice?
Payman Langroudi: Reckon you’re [01:44:15] good at it?
Moj Dehghanpour: Um, I don’t know, I don’t know, I never [01:44:20] I don’t think I’d like to say if I’m really good at something, because I think it’s probably usually [01:44:25] for other people to judge that. But all I will say is up [01:44:30] to now and it’s early.
Payman Langroudi: Days.
Moj Dehghanpour: Up to now. Up to now.
Payman Langroudi: You’ve done well.
Moj Dehghanpour: I’ve [01:44:35] done well.
Payman Langroudi: But how can you tell? Can you tell?
Moj Dehghanpour: I can tell.
Payman Langroudi: By talking to someone.
Moj Dehghanpour: Oh, oh, how [01:44:40] can I tell? How can I make the judgement?
Payman Langroudi: Can you tell by talking.
Moj Dehghanpour: To a lot of the time? Yeah, I know, I mean, I do, [01:44:45] um, um, you know, we’ve recruited now nurses and receptionists and stuff [01:44:50] like that, and I’ve got and I’ve got an idea in my head as to sort of who, who I can get on with. Um, [01:44:55] and it’s going to be different for different people. Um, but a [01:45:00] lot of the time I know within the first 30s and I [01:45:05] make judgements with that. Now, sometimes that might be wrong, I don’t know, but I’ll still make the judgement. And until [01:45:10] I’m proven wrong, maybe you.
Payman Langroudi: Trust your instincts.
Moj Dehghanpour: I go through and I think [01:45:15] and I think up to now touch wood. All the guys I’ve recruited [01:45:20] have pretty much are still with us.
Payman Langroudi: Yeah. But you know, my point is this. Let’s say you’ve got I [01:45:25] mean, you’ve almost answered it already, but but someone’s got a beautiful portfolio, [01:45:30] a brilliant CV.
Moj Dehghanpour: Everyone’s got a really nice portfolio these days.
Payman Langroudi: But but you don’t connect.
Moj Dehghanpour: Yeah.
Payman Langroudi: And [01:45:35] then the opposite. Someone who doesn’t have the best portfolio.
Moj Dehghanpour: Yeah. This is something [01:45:40] that if you speak to my practice manager, she knows. Yeah. I repeat every single [01:45:45] interview. I’m more interested in the personality than the skills. And [01:45:50] that’s whether it’s the nurse, whether it’s a receptionist, whether it’s the dentist or hygiene therapist [01:45:55] or whatever. Okay. I’m the person for me, is more important. They have to fit within the vibe [01:46:00] and ethos of the practice, and that is positive. And I always say [01:46:05] I’m interested in positive vibes.
Payman Langroudi: Yeah, yeah, yeah for sure.
Moj Dehghanpour: Uh, because negative [01:46:10] people are toxic. They are. One negative person will bring down your whole practice [01:46:15] and patients will pick up on that. You have one negative person as a nurse. Dentist. Reception. Patients [01:46:20] walk in, they notice that, you know. I’ve had instances where, for example, one of the [01:46:25] guys got to get a bit stressed out, you know. Um, for example, I think it was [01:46:30] and for good intentions, he was getting stressed because he’s because of trying to look after a patient, but the keeper wasn’t working or [01:46:35] something, I don’t know. There was like a conflict with the Bluetooth or something. It was wireless keyboard and [01:46:40] he’s like running around, you know, etc. and I’m and I’m like, listen. And [01:46:45] sort of maybe, um, one of the receptionist was getting a bit upset because this, [01:46:50] this person was getting a bit stressed. And it’s like, I’m thinking the [01:46:55] patient’s not going to know whether that keyboard is working or not, but they will know when they walk in, when [01:47:00] the receptionist is like, you know, a bit miserable and you know that, that they pick up on the atmosphere [01:47:05] and the tension like you’ve said, right? Yeah. And that’s really important. And that positivity [01:47:10] is extremely important within a team.
Moj Dehghanpour: Yeah. Everyone’s and I’ve said this to receptionists [01:47:15] I said, look I don’t care. I’ve had receptionists who from Dental non Dental same [01:47:20] with nurses. Um and again with the dentists and therapy hydrogen therapists as well. [01:47:25] I’ve said, you know, everyone’s got they bring me I asked for a portfolio [01:47:30] of course to know that there are certain calibre. At least they know how to use a camera. Yeah, [01:47:35] yeah. But. And some of the photos are beautiful. Way better than mine. Some [01:47:40] are. The composites are way better than mine and some are not. Right. But I’m interested in the person [01:47:45] if that person is motivated. And that’s key. Um, and [01:47:50] wants to do good dentistry and wants to look after people and wants to be part of a good team. [01:47:55] Team. That’s the most important thing for me. So that’s how I know when I speak to someone. It’s just a feel I get, [01:48:00] you know, like, you know, you’ve you’ve been to thousands of practices, right? You walk in just like you said. You [01:48:05] get a vibe of the place and whatever you hear laughter, little things like that. Sometimes you can’t put your finger on it.
Payman Langroudi: I had the clinical [01:48:10] director of my dentist on and she was saying she can she can tell within the first ten minutes [01:48:15] of a zoom call. Yeah.
Moj Dehghanpour: So now basically a lot of the time what happens is, yes, my practice [01:48:20] manager will do zoom calls, for example, which she’s been doing recruiting for Maida Vale. You know, I’m sort of in their [01:48:25] background. I’ll have a, you know, maybe poke my head through, say hi or whatever, and [01:48:30] then I just stand there for about 10s. Sometimes I just close my eyes and [01:48:35] then just see how they speak, how they respond to just how they say hello.
Payman Langroudi: Yeah, [01:48:40] yeah, yeah.
Moj Dehghanpour: Just that first five words, you know.
Payman Langroudi: And then super important man, they’re going to [01:48:45] say hello to 30 people or 15 people a day whatever it is. Yeah.
Moj Dehghanpour: And um, and then [01:48:50] I just look at the practice manager, I’d be like or or. Yeah, bring him, bring him for [01:48:55] a trial, literally. It’s like, don’t waste your time 20 minutes on this because it’s not [01:49:00] going to happen. Yeah. Just because of the way they’re holding themselves sometimes body language etc.. You know, [01:49:05] these things are important. And I think and I think, you know, um, sometimes, [01:49:10] um, I’ve always been a bit OCD maybe [01:49:15] about how and actually, I think a [01:49:20] lot of it came from Tony, the guy who owned Hospital Lane. And he was I’ll never [01:49:25] forget it. I started the hospital in on 2nd September 2016. Within the first few [01:49:30] days of me being there, he walked into the surgery. He was talking to me. Oh, how’s it going? You know, how’s things? I [01:49:35] could just see his eyes are just like, you know, wondering, right? And then he’s fixated [01:49:40] somewhere behind me, and I’m like, what’s he looking at? And he looked at, like, one of the one of the drawers. And [01:49:45] he was like, oh, it’s a little chip on there. I need to get that fixed. And I was like, I’ve been here for a week. I’ve [01:49:50] not even noticed that, you know, little things make a difference to people. [01:49:55] We sometimes forget as dentists how that when a patient walks into [01:50:00] the practice and then into the surgery, the things that go through their head when [01:50:05] they see a coffee mug on the side of the worktop, when they [01:50:10] see, you know, the dentist or nurse or whatever is a bit scruffy looking or [01:50:15] not presentable, and the scrubs are all like creased and whatever, uh, [01:50:20] loads of clutter on the worktops, you know, you, you know, I was telling [01:50:25] selling my novels. I listened because I had a sort of training with me as a trainee. Recently I said, listen, I’m really fussy [01:50:30] about making sure you don’t have, like, the last patients, like x ray up on the TV or [01:50:35] something before, you know, make sure you get rid of all that. Put the music on. I like this channel, put this [01:50:40] on. You know, all these little things.
Payman Langroudi: It’s more important in dentistry than in most businesses [01:50:45] because in dentistry, the patient can’t see what you’re doing.
Moj Dehghanpour: Thank you. So when they walk [01:50:50] in.
Payman Langroudi: They only cuz they’ve got are these cuz.
Moj Dehghanpour: Exactly. They use this to form an opinion [01:50:55] based about what you actually do with your hands.
Payman Langroudi: Look, you could say the same thing about a restaurant. Yeah, but then [01:51:00] eventually the food’s going to come and you’re going to taste the food.
Moj Dehghanpour: The proof’s in the pudding.
Payman Langroudi: Proof’s in the pudding. Whereas with the dentist, [01:51:05] you have no idea.
Moj Dehghanpour: No idea.
Payman Langroudi: You have no idea. All you have are these non non, uh, [01:51:10] teeth clues. Yeah. Yeah. And so like you say that the handle of the [01:51:15] door. Yeah. Is more important than the amount, the filling. Now I’m sure you can [01:51:20] do the filling very well. Yeah. But from the patient’s perspective he has no idea whether he did that thing well.
Moj Dehghanpour: And this [01:51:25] goes back to the whole communication thing and how why communication is so important. It’s not so much what you do with your hands, you know, when, [01:51:30] um, uh, the, the changeover, um, to [01:51:35] Bupa happened on Hospital Lane. Uh, and apologies for this, Mark, but if you, [01:51:40] if you, if you do listen to this Mark Allen. Um, but we used to have Molton Brown hand washes [01:51:45] in Hospital Lane, you know, quite affluent clientele there. Right. And I [01:51:50] remember when Bupa took over the Molton Brown hand washes disappeared. Right. [01:51:55] Got some sort of cheaper brands, I don’t know whatever whatever the bulk buyers [01:52:00] you know. So I had a patient come in saying, oh I need this is the truth. [01:52:05] I noticed how since Bupa has taken over, the Molton Brown hand washes have changed, have gone. [01:52:10] And I was like, bloody hell. Do you know what never even occurred to me? What ambush we’ve got in the toilets. [01:52:15] Right. But people pick up on this stuff and I remember again, I had to [01:52:20] For, and it wasn’t really my place because I was an associate of Spirit Lane. [01:52:25] Right. But I loved the place, and I still do.
Moj Dehghanpour: It’s phenomenal. Amazing practice. Right. [01:52:30] Um, and I, you know, when I was leaving, I put an advert up on Facebook. I [01:52:35] don’t know if you saw it or not. It put some photos up. I’ve got so many messages and likes on the post [01:52:40] and stuff like that, you know? Um, and I [01:52:45] had to fight really hard to get some, you know, they’re going to [01:52:50] change the chairs. And I was like, I can’t look, patients here are of a certain calibre. They [01:52:55] appreciate quality. And you know that premiumness of the product. Yeah. It’s got everything’s got [01:53:00] to fit. You can’t put a cheap chair in a practice like that. Now it might work in another practice, but not in this. [01:53:05] Right. Because people pick up on these things and people not you know, we’ve got to we’ve got to respect [01:53:10] people because people are not stupid, right? They they know when they walk in, they [01:53:15] pick up on the vibe. They see how clean the practice is. They pick up on the tech, they pick up on the gadgets. How [01:53:20] presentable the staff are, how they greet them, their coffee, you know, all that kind of stuff.
Payman Langroudi: It goes back [01:53:25] to positioning. Yeah. It does. You know, that’s that’s the thing it does. You know, [01:53:30] what is the position.
Moj Dehghanpour: Maybe in answer to your question because you said was it intentional or not? Yeah. [01:53:35] In all honesty, if I were to look [01:53:40] at the product we are offering, actually, maybe we should be higher up [01:53:45] near the right at the top of the sort of the the food chain, [01:53:50] if you like. If I’m being honest. But because maybe. [01:53:55]
Payman Langroudi: He was scared, I was scared, you know, I want to put them.
Moj Dehghanpour: On seats, right? I [01:54:00] want to put bums on seats and I want to get patients through the door. And I’ve got overheads and bills.
Payman Langroudi: Like you said.
Moj Dehghanpour: Rather than [01:54:05] charging £1,500 for a crown like I did in Kent like you now charge.
Payman Langroudi: You know, we never know [01:54:10] how a business is going to turn out, you know, and fear is a big part of business, you know that. You know, that [01:54:15] sort of they talk about it in in the stock market Fear and greed index. Yeah, it’s a big [01:54:20] part of any venture. You know, we’re doing any new product. Massive fear. Massive fear. [01:54:25] You know, because you spent the whole year testing this stupid sensitivity. Ben. [01:54:30] Yeah. And now what’s going to happen to it? Yeah.
Moj Dehghanpour: 100%. [01:54:35] But also, you know, you got to bear in mind, you know, I, um, had I gone [01:54:40] to sort of more conventional route of, okay, I’m going to open a practice and it’s going to [01:54:45] be me and one nurse and maybe a receptionist and then maybe one hygienist. The overheads are much lower. [01:54:50] You know, I’d gone for a big, almost like corporate skill from the word go. [01:54:55] Right. So I’d taken this risk. Now it’s like, okay, well, that model of okay, I’m going to charge like two [01:55:00] grand for a crown. Um, it’s a it’s.
Payman Langroudi: Is there a [01:55:05] plan that you and your partner have decided on already, or [01:55:10] are you, you know, going on it one day at a time, seeing what opportunities come along [01:55:15] or, you know. Have you said, hey, we’re going to grow it to this number or this amount of turnover [01:55:20] or this amount of profit or anything like that?
Moj Dehghanpour: Uh, no, [01:55:25] we’ve not we’ve not put a fixed number or anything on there. Um, [01:55:30] I think we’ve, we some would say we’ve grown, [01:55:35] uh, to that second practice too quickly or it’s really quick. Everyone gets shocked. But actually for [01:55:40] us I think it’s the right it feels comfortable doing it at this pace now. I think, [01:55:45] uh, that practice one is sort of running reasonably smoothly. I’ve got stable [01:55:50] team now. It wasn’t, you know, it wasn’t like that day one. This is. Yeah, man. I’ve had it’s been a stressful [01:55:55] 18 months. Yeah. Um, juggling a lot of things at the same time. [01:56:00] And, you know.
Payman Langroudi: Are you, are you on purpose going for squats then. Because you know, you’re [01:56:05] going for, like, this sort of clean slate approach?
Moj Dehghanpour: Uh, I mean, initially, yes. Um, I’m [01:56:10] not saying, you know, never say never. I don’t know what, you know might be that an [01:56:15] opportunity would come. What I do know is that I’m not interested in touching anything with a NHS [01:56:20] element. I’m just not. I know it works for some, maybe, but it’s [01:56:25] not for me. Um. And, um.
Payman Langroudi: Definitely more difficult the way you’re doing it here. Because one [01:56:30] pattern. One pattern I noticed when I sat down with loads of different multi practice [01:56:35] owners, the vast majority of them, the way they got their funding and everything was because they [01:56:40] were NHS element in the practice. Yeah, of course there’s many who haven’t done that. Done [01:56:45] it privately. Yeah. But um more difficult, more, more risky.
Moj Dehghanpour: It is more difficult. [01:56:50]
Payman Langroudi: It’s probably it is more risky. If I was ever going to own a practice, I wouldn’t bother at all with it.
Moj Dehghanpour: I [01:56:55] just it’s just not me.
Payman Langroudi: Yeah.
Moj Dehghanpour: It’s just not me. And I and I can’t. [01:57:00] And like I said, I still see myself [01:57:05] very much as a practising dentist, and I just. That’s not me. So it feels [01:57:10] it doesn’t. I would almost have to sort of go against the grain of who I am [01:57:15] today, mixing myself up into that world. I understand [01:57:20] though. Yes, in terms of funding and finance and stuff, like it’s probably a heck of a lot easier and less work, in all [01:57:25] honesty. I mean, the metaverse, you know, taken us quite a long time relative to Islington. Um, [01:57:30] and, you know, you go through all these building shoes and planning and this and this [01:57:35] and neighbours and, you know, all that kind of stuff. Right? And then recruiting everything from scratch. And [01:57:40] but it is difficult. But ultimately I know that what I’m putting out there now actually it’s [01:57:45] all me. Yeah.
Payman Langroudi: It’s amazing.
Moj Dehghanpour: It sort of fits.
Payman Langroudi: We’ve come to the end [01:57:50] of our time. Yeah. Two hours in. Wow. Enjoy.
Moj Dehghanpour: The time flies when having fun, huh? [01:57:55]
Payman Langroudi: Final questions.
Moj Dehghanpour: Yeah.
Payman Langroudi: Fantasy dinner party. Three [01:58:00] guests, dead or alive.
Moj Dehghanpour: Okay. Uh, [01:58:05] it’s a bit of a tricky one. Um, because, Uh, weirdly. [01:58:10] And I don’t want this to come out. The sound the wrong way, but I’ve never really [01:58:15] had a whether it be someone I look up to in that or idol [01:58:20] or whatever, you know. You know, so I know some people go for big sports figures and whatever [01:58:25] musicians and I don’t know. Michael Jackson or Muhammad Ali or people like that. So [01:58:30] having said that, when I was a kid, I loved football. Uh, I probably play more than [01:58:35] what I watch now. I watch big games and World Cup and things like that. But the only [01:58:40] real when I was a kid, um, or younger, uh, the only real sort [01:58:45] of sports hero, if you want to call it that I had was a guy called. You probably [01:58:50] remember him. Roberto Baggio, the guy. Italian guy with the ponytail who missed that famous penalty [01:58:55] in the World Cup against Brazil. I don’t know why. I just used to love him. I really, really [01:59:00] liked him. And because of him, I really got into Italian football. It was James Richardson, the [01:59:05] guy on Saturday, Sunday mornings on channel four. Uh, so I used to watch that [01:59:10] and I started to sort of support Juventus as well as a result. So Roberto Baggio, just [01:59:15] because as a kid, it’s sort of it’s just my favourite, favourite footballer. Uh, [01:59:20] and then the second person I think it’s [01:59:25] going to sound again, a bit of a weird one, but I think with the current, uh, [01:59:30] events in the world especially, I think [01:59:35] I would really like to sit in front of Donald Trump.
Payman Langroudi: Oh, [01:59:40] yeah.
Moj Dehghanpour: I think it would be entertaining.
Payman Langroudi: Yeah.
Moj Dehghanpour: And I think it would be. Yeah. [01:59:45] Interesting guest to have. And I’d just love to see if what [01:59:50] we see is the real Donald Trump. You [01:59:55] know, he obviously, you know, people love some people like him. Some people hate him.
[TRANSITION]: But [02:00:00] I just want to.
Moj Dehghanpour: See is there more to him than.
Payman Langroudi: What.
Moj Dehghanpour: We see. And I think there is. I think I think [02:00:05] he’s a lot smarter than at least what he portrays.
Payman Langroudi: Yeah. With with all of these politician [02:00:10] types, you know, they all are a lot smarter than you think. Yeah. Yeah, they they are. [02:00:15] And he’s famously very charming. Yeah. Very funny.
Moj Dehghanpour: Yeah. Well, he’s definitely very funny. I mean, you [02:00:20] know, it’s.
Payman Langroudi: But he he is a narcissist, I’m sure. But I’d like to. You’re right. It’d be [02:00:25] fun to have it.
Moj Dehghanpour: I think it’d be entertaining. I think anyone, no matter what you think of him. And you know.
Payman Langroudi: What [02:00:30] you would think of him?
Moj Dehghanpour: Yeah, it’d be interesting, because Badger’s quite an introverted guy. Uh, from [02:00:35] all the interviews I’ve seen, uh, and or clearly Donald Trump is anything but that. Um, [02:00:40] but I think he’ll be entertaining, and I think it’ll be interesting. The third I’m going to make, I’m going to put [02:00:45] a bit of a weird twist on it, uh, if it’s okay if you allow me to do so, and [02:00:50] I think I’m going to go, am I allowed to go for someone in the future?
Payman Langroudi: I’ve never had that before. [02:00:55]
Moj Dehghanpour: Okay, so I would like to invite my [02:01:00] son when he’s my age. So I’m 42 now. When [02:01:05] he’s 42.
Payman Langroudi: How interesting.
Moj Dehghanpour: And I would like to see sort [02:01:10] of the man he’s become. Okay. But [02:01:15] now hopefully you never know. I might still be alive then.
Payman Langroudi: How interesting.
Moj Dehghanpour: Okay, um, but [02:01:20] I would like to see what the type of person he’s become. And I would like to listen to his journey. Similar [02:01:25] to my journey. I want to see. And I just want to compare the difference in experiences. [02:01:30]
Payman Langroudi: How interesting.
Moj Dehghanpour: Right. You know, I want to see. Did he ever get bullied at school? Did he ever have this? You know, I [02:01:35] mean, obviously he’s only five now. He’s going on six, but I would I’d [02:01:40] find that interesting. Yeah, weirdly, I actually found this app the other day. Uh, [02:01:45] it just came on, I think my social media or something. And then I downloaded it and it was called Clone [02:01:50] Eye. And you put a, like, a baby photo or a kid’s photo [02:01:55] in there, and it basically projects what they look like. Yeah. When they’re 75.
Payman Langroudi: Oh, wow. [02:02:00]
Moj Dehghanpour: And it was weird. It was really watch. And he does a sort of timeline of like when they’re 20, 30, 40. So [02:02:05] I put my both my son and daughter’s photos on there. A bit freaky, but, um, interesting. So yeah [02:02:10] I’ll put I’ll put is.
Payman Langroudi: It’s funny when when your kids are young that’s that’s a constant thing that [02:02:15] you think I did. I always look at that kind of thing. What kind of adult is this kid going to be like?
Moj Dehghanpour: Yeah, [02:02:20] I’d like.
Payman Langroudi: To, but the you know that all the I find the older I get, the more I realise [02:02:25] all of the clichés are real. All of them. Yeah, yeah. But particularly [02:02:30] the ones around time flies and, you know, like, and be present with your kids and all that. I remember [02:02:35] at age five I was like, God, this is taking so long. So difficult. Yeah. And suddenly [02:02:40] you blink and they’re 17. Like literally. And things change a lot [02:02:45] around 11, 12, 13, 14, you know, every year. Totally new person comes.
Moj Dehghanpour: It’s already [02:02:50] in the first five, six years is like a different completely changed.
Payman Langroudi: I’ve never had the future person I’ve had. I’ve [02:02:55] had my previous self, my younger self, that sort of thing.
Moj Dehghanpour: Yeah.
Payman Langroudi: Let’s get to the final question. [02:03:00]
Moj Dehghanpour: Sure.
Payman Langroudi: It’s a deathbed one. On your deathbed, surrounded by your loved ones. Three [02:03:05] pieces of advice for them and the world.
Moj Dehghanpour: I think, look, [02:03:10] I would say try and, um, [02:03:15] try and be aware of the [02:03:20] people around you. Try and not be self-centred. If there is, if if there is someone or people [02:03:25] around you that you can help, try and help them. You know, um, often [02:03:30] it doesn’t cost a lot to just give a bit of time to people. Um, and [02:03:35] I think long term it whether you, [02:03:40] you shouldn’t do it to get something back. But inevitably the way the world [02:03:45] and karma and whatever you want to call it, the way the universe works, you do often [02:03:50] get get it back and, you know, in abundance and sort of having that abundance sort of mindset, [02:03:55] I think is important. And I think that is I know my dad’s always had that, um, you know, [02:04:00] he’s helped loads of people, you know, over time, whether and never necessarily returned. But somehow [02:04:05] he always says like, you know, oh, I’m so lucky and whatever. And I just things just generally tend to [02:04:10] work out for him.
Payman Langroudi: I think it’s important that you don’t expect anything back. Yeah. No. For sure. I [02:04:15] get what you’re saying. You tend to get it back in some in some way.
Moj Dehghanpour: Don’t do it. But I think it’s [02:04:20] it’s you know, I’ve had it recently. For example, I had, um, a couple of young [02:04:25] guys apply for work experience, for example, at a practice. Right now, I know what it was like when you had to apply [02:04:30] to this business and that business, try and get all these hospitals and then wait a month for them.
Payman Langroudi: There’s nothing in it for the [02:04:35] practice, is there?
Moj Dehghanpour: There’s nothing. Right. But other.
Payman Langroudi: Than just.
Moj Dehghanpour: I think one kid came in, um, [02:04:40] into the practice and, um, and, uh, said, oh, can I do work experience? And I think [02:04:45] my manager said, listen, we can’t do it. You know, whatever. We’re busy and, you know, send him away. Right. [02:04:50] And then I saw an email that that I think they’d originally emailed [02:04:55] in, and then they came in And then I saw the email and I said, oh, what happened [02:05:00] to this? Did someone respond to this? Uh, this boy. And she said, oh, yeah, he actually came [02:05:05] in. I said, oh, sorry, we can’t. I said, why? Why would you say that? Fine. Just let them come in like [02:05:10] it’s not. It’s not a problem. So I actually then myself emailed the boy back saying, [02:05:15] listen, you know what? It’s such an amazing email. I genuinely wanted to meet him when he came [02:05:20] in. It was like phenomenal. This kid, like 15 send this email. The way it was so eloquently put. [02:05:25] And I remember he came in with his mum and I said to him, I’ve got a question to ask you in front of his mum. [02:05:30] Did you write this email or was it ChatGPT or was it your mum? [02:05:35] And then the mum said no, honestly, I didn’t even know he’d applied. It was all him. And he goes [02:05:40] no I didn’t, I didn’t use it. It’s just I just. And I said, wow man, you’ve got such a bright future. [02:05:45] There’s so well put this email. I said, yeah, of course. Just stay the whole week. Right. It’s fine. And [02:05:50] I’ve had other people messaged me.
Payman Langroudi: By the way, even if you said ChatGPT well done, right.
Moj Dehghanpour: Yeah. Just having the, sort [02:05:55] of the initiative to do that. Right? Absolutely. It’s like, you know, these little things just I mean, just a small example, [02:06:00] but it doesn’t cost anything. But you could make a real difference to someone, right? [02:06:05] Uh, and I think so that’s, that’s one.
Payman Langroudi: Thing around sort of kindness and.
Moj Dehghanpour: Yeah, exactly. You [02:06:10] know, if you, if you can do it. Yeah, it’s, you know, um, I [02:06:15] think, um, also look, as I said a couple of times, I am a genuinely [02:06:20] taken risks and punts in my life on various things. And I think [02:06:25] it although I get the, the, you know, people want to play [02:06:30] it safe sometimes and etc., but I think unless sometimes you take those risks, you know, I [02:06:35] had a practice and I was doing fairly well out of it. Sold it, went to went to a foreign country, [02:06:40] you know, wasn’t it. So everyone was like, oh my God, you’ve never been in a situation? Because I remember I’d jumped from a PhD [02:06:45] straight into partnership. Right. You’ve never been in, so you’re going to hate it, blah blah blah, etc.. Actually, it was fine. [02:06:50] This best thing I ever did it. Going to Norfolk in the first place was a risk. Then [02:06:55] coming out of Norfolk was a different risk. And then going to Kent and then opening a car wash, you know, [02:07:00] all these things and it’s actually been the best things of all sort of that have happened. So I think [02:07:05] it’s sometimes just you just got to take that step and be brave and bold and sort of do it. [02:07:10]
Payman Langroudi: Especially, you know, action. Yeah. Is is the point. You know, I [02:07:15] often come across people I haven’t decided if I’m going to do Indo or Perrier. Yeah, yeah. And then they might spend three years [02:07:20] thinking about Perrier. Either of them would have been great to just do it.
Moj Dehghanpour: Just do something. [02:07:25]
Payman Langroudi: Do something. Because the action itself.
Moj Dehghanpour: Is better than no action sometimes. Right. And I’ve got a friend of mine who’s a bit like [02:07:30] that, and I said, look, man.
Payman Langroudi: Come on, stop.
Moj Dehghanpour: Procrastinating. Just do something right and then have a goal and [02:07:35] then work towards it. Right. You know, it may work out. You might not I don’t know, you know, people said, oh, what do you open in the second [02:07:40] practice or the first practice? Whatever do you think? How do you think? I said, I want to see I don’t know, I don’t know, [02:07:45] you know.
Payman Langroudi: What’s the final one?
Moj Dehghanpour: Um, and then the final one, I [02:07:50] think. I think it’s. It’s [02:07:55] a good quality to have to be dependable. Mhm. I think [02:08:00] one thing again this is from my dad. My dad generally when he promises someone something [02:08:05] he.
Payman Langroudi: He delivers.
Moj Dehghanpour: Maybe doesn’t 100% always deliver. But he tries his goddamn [02:08:10] hardest to deliver. Right. And I think I’ve always had that in me as well. So [02:08:15] if I say to you, I might be absolutely shattered right on a day. But if I said to someone, I’ll meet you for dinner or even, [02:08:20] like, even, like, social events, you know, I’ve got friends who just bail last minute. That’s all right, but I’ll turn [02:08:25] up. Right. If I make. If I say if I say to you, I’m going to see you at 2:00, I will turn [02:08:30] up at 2:00, no matter what.
Payman Langroudi: Or we’ve all got friends of both types, right?
Moj Dehghanpour: Yeah. [02:08:35]
Payman Langroudi: So be the dependable.
Moj Dehghanpour: But I think. But I think because of that, I think I’ve managed to, you know, people [02:08:40] have taken me seriously because I know that I’m just like, okay, dependable. You can trust that he will deliver, [02:08:45] you know, and I think, you know, one of the things, for example, I do feel Tony says. [02:08:50] Do you know what I like about you is that, you know, you you sort of, uh. Okay, [02:08:55] you sort of have this ability to attract people and make people sort of like. And I think that’s very important as [02:09:00] well, by the way, you know. But but equally, you can sort of you can rely on the fact that, okay, you’re just [02:09:05] going to be a man of your word kind of thing, you know, as much as possible.
Payman Langroudi: Which I’ve been asking people this, the final, final thing. [02:09:10] Yeah. The way you answer that question, a lot of a lot of us answer it the same way. It’s like, I’ve [02:09:15] done this. It’s worked for me. You should too. Yeah. What about something [02:09:20] that you haven’t done that you would advise people to do? Or [02:09:25] a way of being that you’re not one way you wish you were. That you would tell your kid to be [02:09:30] like, all right, let me give you a lesson. I’ve got my silly example. I tell my kid, go to the gym more. [02:09:35] Not because I go to the gym a lot because I don’t go to the gym enough. So what kind of thing comes to [02:09:40] mind when I say that?
Moj Dehghanpour: Yeah. I mean, to be honest, I only started going to the gym a couple of years ago, and I wish I’d gone sooner, so, um, [02:09:45] but I do feel much better. And actually, my neck and back and everything, [02:09:50] it’s a lot better for it. Um, I think. Look, um, [02:09:55] I am generally, I’m a bit impatient. I [02:10:00] am an impatient guy, and I’ve got sometimes, um. So it can be a good [02:10:05] thing. Can be a bad thing. But I am, uh.
Payman Langroudi: Sometimes bored easily.
Moj Dehghanpour: I [02:10:10] get bored very easily. I’m not the type who can sit at home and, you know, you know, people say, oh, yeah, I can’t wait to [02:10:15] retire. And it’s like, yeah, but what are you going to do then? You know, it’s like, I can’t sit still for more than [02:10:20] five minutes. You know, even this is probably the longest. I’ll sit still. And, you know, I do have this thing of [02:10:25] like, you know, bit, sort of ADHD type, sort of.
Payman Langroudi: Me too. So be patient. [02:10:30]
Moj Dehghanpour: Be patient, be patient. And, um, and maybe [02:10:35] sometimes, I mean, again, going back to sort of the, uh, [02:10:40] being too quick to judge, maybe sometimes I’m a bit too quick to judge. And I was saying that about the [02:10:45] interviews and it can work out sometimes quite well, but equally can be sometimes a bit too quick. [02:10:50]
Payman Langroudi: Amazing. Yeah, it’s been a massive pleasure. I’ve learned so much.
Moj Dehghanpour: Likewise. Thank [02:10:55] you for inviting me.
Payman Langroudi: It’s been great. Well done. For, for for being so open.
Moj Dehghanpour: It’s a pleasure.
[VOICE]: This [02:11:00] is Dental Leaders, the podcast [02:11:05] where you get to go one on one with emerging leaders in dentistry. Your [02:11:10] hosts, Payman Langroudi and [02:11:15] Prav Solanki.
Prav Solanki: Thanks for listening, guys. If you got this far, [02:11:20] you must have listened to the whole thing. And just a huge thank you both from me and pay for actually [02:11:25] sticking through and listening to what we had to say and what our guest has had to say, because I’m assuming [02:11:30] you got some value out of it.
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