Sonia Rajput shares her journey from being a self-described introvert from Birmingham to becoming a dentist at two of London’s most prestigious dental practices.
Throughout the conversation, she reveals how she balanced ambition with prioritising work-life balance, leveraging social media to advance her career despite her natural introversion.
Sonia offers valuable insights into building a private dentistry career, discussing everything from clinical techniques to patient communication, while being refreshingly candid about her struggles, successes, and her approach to finding fulfilment both professionally and personally.
In This Episode
00:01:45 – Early career and self-perception
00:03:15 – Childhood and family background
00:05:00 – Choosing dentistry over medicine
00:06:25 – University experience at Birmingham
00:09:35 – Dental school challenges
00:10:15 – Professional ambition development
00:12:15 – First professional experiences
00:13:45 – Working at Scott Arms practice
00:18:00 – Aligning, bleaching and bonding focus
00:21:35 – Communication in private practice
00:23:30 – Landing prestigious jobs
00:29:30 – Social media marketing strategies
00:35:35 – Content creation process
00:42:55 – Current practice environments
00:56:45 – Blackbox thinking
01:07:05 – Facial aesthetics
01:11:45 – Career satisfaction and future plans
01:21:20 – Fantasy dinner party
About Sonia Rajput
Sonia Rajput is a 29-year-old dentist who comes from a medical family but chose dentistry over her family’s profession of medicine. Currently working with Mark Hughes in Beaconsfield and at London Smile Clinic with Tim Bradstock-Smith, she has a special interest in aesthetic dentistry and facial aesthetics. Despite describing herself as naturally introverted, Sonia has built a significant social media presence that has helped her secure positions at prestigious practices and develop her career.
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[VOICE]: This [00:00:30] is Dental Leaders. The [00:00:35] podcast where you get to go one on one with emerging leaders in [00:00:40] dentistry. Your hosts [00:00:45] Payman Langroudi and Prav Solanki.
Payman Langroudi: It gives me great pleasure [00:00:50] to welcome Sonia Rajput onto the podcast. Sonia is a young dentist who I [00:00:55] first met at Mini Smile Makeover. Because you were his PhD. Yes. Um, [00:01:00] meteoric rise in your career, Sonia. From Birmingham to [00:01:05] some of the most exciting practices in London. Yeah. Currently working. Where? [00:01:10]
Sonia Rajput: Yeah. So I work with Mark Hughes in Beaconsfield in Buckinghamshire, and [00:01:15] I work at London small clinic, Tim Bradstock Smith’s clinic there in central London. So yeah, [00:01:20] I’m in those two places.
Payman Langroudi: It’s a very aesthetically orientated practices, full mouth type work [00:01:25] going on in those practices too. Yeah. Um, let’s let’s get back [00:01:30] to when I met you. Yeah. I mean, just to land the job [00:01:35] at practice, you must have had a strong CV before [00:01:40] you even did your PhD. Is that right?
Sonia Rajput: Um, to be honest, I’ve always been a bit of [00:01:45] a, like, a bit of a I don’t want to say nobody, but like, a bit of at the back of [00:01:50] the room, like, not really relevant to anyone. Um, probably throughout the whole of university and school, [00:01:55] I was really, like on the back burner. I I’ve worked hard, so I did [00:02:00] got my degree, I got my degree. So I think that was a real big thing that people liked. Not many people in my year got [00:02:05] honours. So then when it came to, um, my foundation year back then, it was [00:02:10] just like you had to do interviews. So depression wasn’t my trainer, but he was at the practice. So I really got [00:02:15] on with the trainer at the practice. And, um. Her name was Lena. She was a female dentist, [00:02:20] and I really got on with her, and I knew that was the kind of place I wanted to do my foundation training. And obviously having [00:02:25] Depeche there, I knew that would be super useful to learn all the kind of aesthetic dentistry. So [00:02:30] yeah, I ended up getting that place, but before that, I’m pretty much a pretty useless person. I’d [00:02:35] say.
Payman Langroudi: What are you saying? You’re an introvert.
Sonia Rajput: Yeah, 100%. Really? Yeah. [00:02:40] Fully.
Payman Langroudi: Do you find it hard sort of networking and standing [00:02:45] on a stage? Maybe.
Sonia Rajput: Yeah. I wouldn’t say public speaking is my forte, for sure. Um, [00:02:50] which probably sounds really funny now that I do kind of put my face out there on socials, but, [00:02:55] um, yeah, I think I was very quiet conservative for most of my life. [00:03:00] And then I feel like I just think, why do you need to? I just I just feel like I kind [00:03:05] of opened up as I got more confident in my, in my career and as life [00:03:10] progressed and things like that. So I just, yeah, got more, more comfortable.
Payman Langroudi: If we rewind to childhood. [00:03:15] Sonia.
Sonia Rajput: Yeah.
Payman Langroudi: What kind of kid were you?
Sonia Rajput: Girly swot and [00:03:20] girly kid. Quiet kid. Really boring. Um, I had two older brothers [00:03:25] at the time. I have a younger sister now, but she was eight years younger than me, so for most of my childhood [00:03:30] I was like, there was two brothers. I never really got to play because they were playing together. And then I was just like, okay, I’ll just chill [00:03:35] by myself in Birmingham. Yeah.
Payman Langroudi: And what did your parents do?
Sonia Rajput: So both my parents were medical doctors. My whole, [00:03:40] my whole, like my two brothers are medical doctors. My parents are medical doctors. So there’s always been medicine in my family. [00:03:45] Um, but my parents were the first ones to go to university, and they’re kind of like generation. [00:03:50] So they were always hot on education, kind of like for their kids. So I [00:03:55] think even up until my third year of dental school, my dad’s like, you know, you can still do medicine. I was like, no, I’m doing dentistry. [00:04:00] You’re probably even a fourth, fifth year. He was like, do medicine? And I was like, no, no, I really want to do dentistry. [00:04:05] So yeah, I’m the first dentist. And and now my sister’s training to be a dentist now, actually.
Payman Langroudi: So [00:04:10] what kind of doctors are your parents?
Sonia Rajput: General medical practitioner. So they do GPS. They’ve got their own clinic in [00:04:15] Birmingham. Yeah.
Payman Langroudi: Strange year, because I bet you’re happy you chose dentistry over medicine. [00:04:20]
Sonia Rajput: Oh, my God, 100%. I feel like it’s the best decision I ever made. Yeah. Yeah.
Payman Langroudi: And my my brother’s [00:04:25] doctor, and he was telling me he’d. No way would he tell his kids to become doctors. Yeah, but your parents [00:04:30] were kind of keen.
Sonia Rajput: Yeah, 100%. I think they just loved the passion. My dad’s super passionate, [00:04:35] so, like, he loves educating people. And I probably get a lot of that from him.
Payman Langroudi: Yeah.
Sonia Rajput: Um, [00:04:40] and my brothers, probably they did medicine because they didn’t know what else to do. They’re clever [00:04:45] people. They got what they wanted to be.
Payman Langroudi: Um, what kind of doctors are they?
Sonia Rajput: Again, GP’s as well. So they’re [00:04:50] all kind of partners at their GP practices. Um, so they’re all very successful in what [00:04:55] they do. But I just hate dealing with death. Like that was a huge thing for me. I don’t like hearing about people dying. [00:05:00] So I was like, I don’t want to do medicine.
Payman Langroudi: Strange thing is, yeah, like, you know, when we’re picking [00:05:05] right now, my kid’s doing his A levels. My my boy, um, when you’re picking medicine [00:05:10] and dentistry kind of fall in the same bucket. True. But the jobs are nothing [00:05:15] like each other.
Sonia Rajput: Completely different.
Payman Langroudi: Completely different.
Sonia Rajput: Completely different.
Payman Langroudi: So it’s a it’s a weird thing to say. I’m [00:05:20] picking between medicine and dentistry, and it tends to be ophthalmics and pharmacy as well. Yeah.
Sonia Rajput: Yeah [00:05:25] that’s.
Payman Langroudi: True. And we get it, I get it. It’s all in healthcare.
Sonia Rajput: Yeah.
Payman Langroudi: All four of those jobs are completely [00:05:30] different to each other. So when you picked dentistry and went against your parent’s [00:05:35] advice. Mhm. I mean there’s one side of that which is, you know, kind of independence [00:05:40] thought idea. But what was it, what was the influence on you. I mean, okay, [00:05:45] I don’t like death, but did you, did you, did you. You don’t have to deal with death. You could have been a.
Sonia Rajput: Yeah.
Payman Langroudi: Obs [00:05:50] and gynae or something.
Sonia Rajput: Yeah. The worst thing that can go wrong with teeth in the nicest way is not [00:05:55] that bad. Let’s be real, you can’t really go too wrong. So I didn’t want that huge life or death [00:06:00] responsibility. I loved science, but the huge thing is it’s hands on and practical. I think [00:06:05] I would struggle with anything that’s like a desk job. I feel like I need something that’s kind of physical, [00:06:10] keeping me going. So, yes, it could have been a surgeon. Um, but that just didn’t appeal to me that the length of the pathway. [00:06:15] So I thought it was good. It was a good balance as a female to have this kind of career. Definitely. Yeah. For sure. So [00:06:20] like.
Payman Langroudi: For a woman. Great job. So then you got to Birmingham Dental School. Um, was [00:06:25] it the old one or the new one?
Sonia Rajput: I had half the old one, half the new one. So. Okay. It was good.
Payman Langroudi: So [00:06:30] your initial impressions were you living at home?
Sonia Rajput: I know I lived out for three years. Yeah. So I knew I wanted [00:06:35] to. I was going to come to King’s, actually. But the thought of London scared me at that time again, because I [00:06:40] was an introvert. So then being at home was Birmingham was like comfortable for me. But then [00:06:45] I wanted to live out and still enjoy uni experience.
Payman Langroudi: Do you not regret it now?
Sonia Rajput: No. I had the best experience [00:06:50] ever at uni. I’ve got.
Payman Langroudi: No. But do you not regret not leaving your hometown?
Sonia Rajput: I [00:06:55] think because I’ve moved now I’m fine. Because I’ve had that experience. Now, if I think I stayed there, then I probably would [00:07:00] have regretted not experiencing a new city at a certain point in my life. But because [00:07:05] I’ve moved now, I feel like I’m. I’m getting this now.
Payman Langroudi: I’m discussing that with my son now. Yeah. And I remember [00:07:10] at 17, 18 I wanted to stay in London as well, because you think you know it all, don’t [00:07:15] you?
Sonia Rajput: True.
Payman Langroudi: And then you think, well, everything’s good. I mean, one of the world’s top cities. I know people, I [00:07:20] know places. Why not just stay? Yeah. And then I didn’t get my grades. I didn’t get the grades. I wanted us to [00:07:25] go to Guy’s or London Hospital. I mean, they’ve changed their names now, but I wanted to go there. I didn’t get the grades end [00:07:30] up in Cardiff. But the best thing that ever happened to me because. Because I got there and [00:07:35] reinvented, you know, and reinvented doesn’t necessarily mean made [00:07:40] up a new person that didn’t exist. Sometimes it’s to do with there was a person in there that couldn’t [00:07:45] express itself to himself at the way, you know, with the parameters that were set with the friends [00:07:50] and whatever you had there.
Sonia Rajput: Yeah.
Payman Langroudi: And then. So now I’m telling my son, look, go somewhere [00:07:55] else. Somewhere else. But he wants to be an engineer. And, you know, Imperial’s strong on engineering. [00:08:00] And Imperial happens to be the building next door to his school.
Sonia Rajput: Okay.
Payman Langroudi: And I’m telling him, look, what [00:08:05] are you going to get from staying in the same part of London for university? [00:08:10]
Sonia Rajput: Yeah.
Payman Langroudi: So. But you don’t have that feeling. I mean, if you’d gone to Bristol or something.
Sonia Rajput: Yeah.
Payman Langroudi: Don’t [00:08:15] you think there would have been a whole life there?
Sonia Rajput: Probably. It would have been. It would have been a whole new challenge for me. And were you scared [00:08:20] or something? Maybe I was scared. I don’t know, maybe inherently. I was scared to have too much change. I don’t like a [00:08:25] lot of change, but I’m here now, and I had to change. So. But I think, yeah, I think [00:08:30] you have to either be comfortable with the idea of moving somewhere new and just going with it, and also reinventing [00:08:35] yourself to a certain degree. Um, but yeah, maybe I was scared back then [00:08:40] and I just wanted.
Payman Langroudi: So then. So then you’re also scared this time when you moved to London?
Sonia Rajput: No, I was much. I was fine, really? [00:08:45] Yeah.
Payman Langroudi: Okay. So you are evolving a little bit.
Sonia Rajput: I evolved, I think I changed the most in [00:08:50] university, got confidence and things like that.
Payman Langroudi: So tell me. Tell me about university. Okay. What were you like? [00:08:55] What was the experience like? Um, did you have the great Lewis McKenzie?
Sonia Rajput: I did, yeah, he was [00:09:00] great. He was really cool. Um, yeah. So university was amazing. Um, I think when you have [00:09:05] a good bunch of friends to kind of encourage you, everyone says to support you. It’s not like cutthroat. [00:09:10] It’s a really great place to grow and flourish. So I think that was a huge thing. Um, I’m still [00:09:15] in touch with like 80% of the people that I’m friends with, which is like six, seven years later, which is really, really [00:09:20] nice. Yeah. Um, so yeah, it was a great place. I met my husband there. And so it’s always been a [00:09:25] positive life part of my life.
Payman Langroudi: So university you enjoyed and I’m talking [00:09:30] about dentistry in university. Did it hit you hard because it hit me so hard?
Sonia Rajput: It is very stressful. I think I [00:09:35] had breakdowns in my second year, like I don’t think I slept for about three days straight and lead up to exams. It’s extremely [00:09:40] stressful. Um, I passed everything so I didn’t ever struggle with that. I think [00:09:45] I’ve always been academically lucky. It takes a really long time for me to understand [00:09:50] something, but once I understand it, it’s like when it clicks, it clicks. So then I’m fine. [00:09:55] So I just have to sit in my room, probably for about a good few hours. And I’m a last minute [00:10:00] crammer, so me too. And the whole time of the year probably was like, yeah, sure, just getting by. [00:10:05] And then when it comes to crunch time, that’s when that’s when I like come awake at, let’s say midnight [00:10:10] two days before. And I’m like, crap, I have to actually focus on what I’m doing now.
Payman Langroudi: I’m quite interested in the question [00:10:15] of ambition.
Sonia Rajput: Um.
Payman Langroudi: So with regards to ambition, [00:10:20] do you like do you remember a time where you decided [00:10:25] I’m going to be really good and I’m going to try really hard? I’m going to be somebody in [00:10:30] dentistry. And when was that time? Was that just six months ago, or [00:10:35] was it early on, like, did you have a chip on your shoulder to prove your parents wrong or something? [00:10:40] Just to give me your thoughts around the question of ambition. Are you ambitious, number one?
Sonia Rajput: I think I [00:10:45] am very ambitious. Yeah, anybody who kind of sees me just thinks I have loads [00:10:50] of friends who are happy just doing normal standard dentistry, but I’m always trying to push myself to the next thing. Something [00:10:55] different, let’s say. Um, probably. I’d say. Yeah, maybe second year after I graduated. [00:11:00] That’s when it kind of hit me that I can do a bit more.
Payman Langroudi: So what, after your PhD? [00:11:05]
Sonia Rajput: Yeah, I probably would say Dipesh was really inspiring. I think he really pushed me to be like, you [00:11:10] can be a pretty epic, well-known person if you’re just damn good at what you do. I [00:11:15] think that was really inspiring.
Payman Langroudi: So you think before that you just [00:11:20] were working day to day becoming a dentist and had no real direction.
Sonia Rajput: I had no goal. I had no [00:11:25] idea what I was doing. Yes, I wanted to be a dentist. Yes, I wanted to be successful. But everyone’s [00:11:30] idea of success is different, right? Like it could just be. Yes, you have a good job. And you 9 [00:11:35] to 5 and you’re happy. Um, at one point, I thought being successful was having your own clinic. [00:11:40] Like having your own thing that you’ve created. And probably maybe like, 3 or 4 years ago. [00:11:45] I really wanted to do that. But for me, now I feel like I’m having [00:11:50] success is also having time to your family and do the things that [00:11:55] you want to do. Really? Do you know what I mean? For sure. Yeah.
Payman Langroudi: For sure.
Sonia Rajput: So maybe in the future, having a clinic is something [00:12:00] that I would look at, but but just having, um, time to do the [00:12:05] things that I want to do and and enjoy. I love dentistry and I love doing what I do, but I love [00:12:10] taking a step away from it and having like, a whole life outside of it as well.
Payman Langroudi: So you went from the [00:12:15] practice to the great Scot arms?
Sonia Rajput: Yeah, the great Scot arms. [00:12:20]
Payman Langroudi: For people who don’t know about Scot arms, just just give a little, little explanation [00:12:25] of what that is.
Sonia Rajput: Scot arms is a huge clinic [00:12:30] in Birmingham, which is mostly known as an emergency centre, to be honest with you. So I would say it’s [00:12:35] like 90% private, 10% NHS, but it’s like a, I want to say 25 surgery practice. [00:12:40] It’s huge. Um, you look at the front of the building and it looks like a house, but actually it’s like seven [00:12:45] houses connected.
Payman Langroudi: On and on and on. When you go in there.
Sonia Rajput: On and on and on in there for sure. [00:12:50] And um, yeah. So when you are in there, don’t necessarily feel you only meet [00:12:55] a few people when you’re at work. You don’t know everybody who’s in that building. There would be someone new every day. And I was like, oh, hi. I didn’t [00:13:00] even know you work here. That kind of thing.
Payman Langroudi: I was, you know, I talk to young dentists, right? And depending on [00:13:05] what they’re doing, I always think there’s this, there’s learnings to be had in every job, both [00:13:10] positive and negative. Right? Things. Things you pick up from someone else. Um, [00:13:15] and things you think. I would never do that as well.
Sonia Rajput: Yeah.
Payman Langroudi: And if I [00:13:20] had a friend in Scott arms, I would be like, get Shadow [00:13:25] Phil Tanquary.
Sonia Rajput: Yeah, yeah, yeah.
Payman Langroudi: And just figure out what that [00:13:30] guy’s brain is working like. How did he do this? What? How does he think about [00:13:35] it? True. Did you learn anything about that? Or like, you know, about managing huge numbers of [00:13:40] people? How many staff were there?
Sonia Rajput: I mean, I don’t even.
Payman Langroudi: Know hundreds.
Sonia Rajput: Hundreds, probably hundreds of stuff. I [00:13:45] don’t ever I used to have meetings with Phil, but he never really talked about the management side. So he obviously [00:13:50] went through numbers of how he’s tracking everything that’s going on in the clinic. But that’s the key [00:13:55] to his success. I can see he was tracking everything. We’d see this needs to be improved. That needs to be improved. You’re not doing so well [00:14:00] here.
Payman Langroudi: Was he very hands on?
Sonia Rajput: Uh, physically hands on, like in terms of dentistry? No. [00:14:05]
Payman Langroudi: Hands on?
Sonia Rajput: Yeah. Yeah, yeah, 100%. Yeah. He’d be there all the time for sure. And like, checking through the numbers. [00:14:10] Um, so yeah, I didn’t really learn about it in that, in that respect. But the, the huge [00:14:15] benefit of being there was there’s so many people doing so many different types of dentistry.
Payman Langroudi: You learn from them 100%. [00:14:20]
Sonia Rajput: If there was an extraction, I was stuck on every, um, this guy would be upstairs, David, and I’d be like, David, [00:14:25] please, his tooth is broken. Please help me. He’d come and help me. And that’s how you learn, because you can practice knowing that [00:14:30] there’s someone kind of like a safety net there for you. So if I did do something wrong, it was kind of the best place to learn. [00:14:35] Um, and then I made some really good connections there. So orthodontists there. So if I [00:14:40] had a really tricky line of cases, she would be there to help me. If I’d be like, actually, it’s too much for me. I think you should do it. Pass [00:14:45] it on to her. Um, and Sharon was there. She’s like a huge Dental big sister for me, so she [00:14:50] really encouraged me early on in my career. So that was great. And yeah, so if I had a case where I was like, Sharon, [00:14:55] I think this is what I should be doing, but could you what would you do? She’d be like, yeah, I think that’s all fine. You’ve done all the right things. So [00:15:00] having a huge amount of people there to kind of support you was great thing. That kind [00:15:05] of pushed me early on in my career. So I stayed there for about five years.
Payman Langroudi: And what about socially? Because, [00:15:10] you know, Ft+ one year I found it really isolating. [00:15:15] Yeah, because in PhD, you’ve got your group and you’ve got your whatever Fridays that you go and see everyone [00:15:20] and all that. But the ft+ one I was, I was a nice practice, a four surgery practice. Yeah. [00:15:25] But that sudden realisation that it’s me, the nurse, this room. Yeah. And was [00:15:30] it all for this? Yeah. And I was outside my comfort zone. I was in Kent. [00:15:35]
Sonia Rajput: Yeah.
Payman Langroudi: And so friends weren’t around. So suddenly you get pulled out of your social [00:15:40] circle, you get pulled out of education. Now you’re in the workplace. Was it was this [00:15:45] socially? Was there stuff going on? Like did they do stuff that many people.
Sonia Rajput: Um, [00:15:50] you had to find your groups in there for sure. So I’ve got like a great group, group of [00:15:55] girls that I had there. And so we’d pop into each other’s rooms at lunches, and that’s the only social aspect. But altogether, [00:16:00] they’d probably just be a Christmas party or maybe like a summer thing, but it would tend to be like groups. So [00:16:05] nurses together, male dentists together, female dentists in a separate group. So yeah, it was kind of segregated in [00:16:10] that respect. Um, but that’s why I really like being in like smaller [00:16:15] clinics now because everybody talks to everybody. Like I like seeing my receptionist and chatting to them and things [00:16:20] like that. So yeah.
Payman Langroudi: And I think, look, one massive learning from that practice is to have the insight [00:16:25] to bring patients in for emergencies. Yeah. Like that was the [00:16:30] for that clinic, the Night-Time opening or whatever.
Sonia Rajput: It was open till 11 p.m..
Payman Langroudi: Yeah, that [00:16:35] was the way that was the feeder of all those patients that grew this [00:16:40] practice to 25 chairs. And there’s another practice night. Dental. Are you aware of them in [00:16:45] Birmingham as well?
Sonia Rajput: Okay.
Payman Langroudi: Similar idea started that way. And now they’ve got several of [00:16:50] them. But that’s a massive learning right. To think outside the box from the perspective [00:16:55] of getting patients. Yeah. And you know, I’m sure there’s 100 other things he did right as [00:17:00] well.
Sonia Rajput: But that place was always busy. Like Scott Arms was just always busy. It’s pretty crazy. [00:17:05] But because there were so many patients, so many emergency patients, it did make me a really good dentist because I [00:17:10] literally saw any kind of scenario you could think of literally anything. So and I would be the dentist. [00:17:15] I was working till 11 p.m. on like a Boxing Day, and I was the only dentist on call in the whole [00:17:20] of Midlands. Like, you just have to deal with what you have to deal with. And so yeah, I learned so much and it really [00:17:25] developed me. So it’s a great place. It’s a crazy place, but it’s a great place. And I think you [00:17:30] need to be able to put in the hours and the time and effort to learn in your first few years of your career. So it’s yeah, [00:17:35] it’s a great place for me to learn.
Payman Langroudi: But it was mainly private.
Sonia Rajput: Yeah, it was mainly private. So it was [00:17:40] a very.
Payman Langroudi: Interesting idea, right? You almost got an NHS experience? Yeah, in a private setting. [00:17:45]
Sonia Rajput: Very true.
Payman Langroudi: Yeah, quite, quite hard to get both, you know, like volume and quality and price in [00:17:50] the same place.
Sonia Rajput: Yeah. I guess they’re kind of reasonable on price. And when you compare it to kind of like London prices. [00:17:55] Um, but yes, it was still private rather than NHS. Yeah.
Payman Langroudi: And so was [00:18:00] it there that you kind of got into the aligned bleach blonde?
Sonia Rajput: Yeah.
Payman Langroudi: The facial aesthetics, [00:18:05] facial aesthetics.
Sonia Rajput: I started when I was at Birmingham, but I never really like grew up on it that much. I would say [00:18:10] it grew more when I moved to London. Um, I’ve always had it kind of in the back burner, but, um, [00:18:15] I just felt like there wasn’t. It was so busy at times I couldn’t ever talk about anything other than dentistry. Like [00:18:20] I just never got the time to do it. So, um. Yeah. No, I got into that line. [00:18:25] Bleach. Bleach blonde. Pretty much. So I did, um, worked at Depression Practices Foundation [00:18:30] year. Saw that I wanted to do that kind of dentistry. I would stay behind till 8:00 pm and watch him do cases because [00:18:35] I was like, he is so talented. I need to see how he’s doing, what he’s doing. And yeah, it gave me the push [00:18:40] to say, like, I want to do this kind of dentistry. Um, then I went to the mini smile makeover [00:18:45] and then I was like, yep, that’s going to, um, stuff I want to be doing. So then I landed up, [00:18:50] um, with my job at Scar Arms because I sat next to Sharon on that course. Really? [00:18:55] Yeah. So because I was sitting next to.
Payman Langroudi: Sharon videos we made of the two of you together. You didn’t know each other [00:19:00] before then?
Sonia Rajput: No, I literally I think he put me in the worst seat, sat me in the corner. He was like, you’re here. Just like [00:19:05] my friend. So just sit there as my little associate there. So you sit in the corner. And then Sharon ended [00:19:10] up sitting next to me. And it was a two day thing. Right. So we just and there was a dinner and stuff. So [00:19:15] yeah, we just got on so well. And then I was just saying, oh, I’m looking for a job. I don’t know what I’m [00:19:20] doing. Like I don’t know where to go. And she was like, I think you’d be great at the practice I’m at. So she was like, it’s got arms. [00:19:25] And then, um, that’s she literally took a selfie with me and said to Phil Tangri, [00:19:30] I think I found your next dentist, went for an interview literally the next week. And then. Yeah, that was my [00:19:35] job.
Payman Langroudi: He lost his PhD.
Sonia Rajput: He never asked me to stay on, you know. So, yeah. [00:19:40] No joking. Yeah. So yeah, that’s how how how it turned out. That’s how I ended up getting my job. But I was very [00:19:45] scared because it was a private practice and I was like, am I ready to be going into private practice? This is. Are you sure? [00:19:50] And Sharon was so good to me. She was like, if you’re doing the best that you can do and you’re early on in your [00:19:55] career, don’t feel like you’re not good enough. She’s like, you’re spending the time and effort to be doing the dentistry you want to be doing. [00:20:00] Then why? Why can you not be private? And I was like, yeah, fair enough. And it was really, really good advice. She she [00:20:05] probably shaped my first few years of being a dentist. So yeah for sure.
Payman Langroudi: Yeah. So I come across [00:20:10] that worry quite a lot. Yeah. People saying am I ready for private. Yeah. And [00:20:15] I kind of flip it on its head and say are you ready for NHS? True. Yeah. Nhs is a massive [00:20:20] skill set, right. To be able to pull it off, I’d say it’s harder than trying to [00:20:25] pull off a private job. Yeah. As long as you know your limitations. I mean that’s that’s a key thing.
Sonia Rajput: Yeah. [00:20:30] Knowing when.
Payman Langroudi: To say when can I refer.
Sonia Rajput: 100%?
Payman Langroudi: And I’d say, let’s [00:20:35] say, let’s say you’re an FD now and you’ve got ambitions of going straight to private.
Sonia Rajput: Yeah. [00:20:40]
Payman Langroudi: Then I’d say if you manage to get the job and we’ll talk about that in a moment. Yeah. [00:20:45] If you manage to get the job then be a little bit overcautious with referring. [00:20:50] So refer slightly more stuff than you think you should to start [00:20:55] with. Yeah. Then you’re super safe. True. Yeah. You’re safe for the patient.
Sonia Rajput: You have to [00:21:00] be safe for sure. Yeah.
Payman Langroudi: Then, you know, they say, oh, go to the NHS and learn, you know, get experience. [00:21:05] Yeah. While you’re doing that, be in private and get experience of talking [00:21:10] to private patients.
Sonia Rajput: Yeah. I think the way you communicate is. Yeah, [00:21:15] you just have more time to communicate about.
Payman Langroudi: It’s the most important thing to learn. Yeah. How do you [00:21:20] communicate and what’s the point of being in private practice if you’re not learning something? [00:21:25] Right. Of course. Learn the clinical skills. Go on courses, practice things. But but learn [00:21:30] the communication Communications side being gentle, painless injections. All the things that working [00:21:35] to time. Yeah. You know all the things that that private dentistry is.
Sonia Rajput: Tlc. [00:21:40]
Payman Langroudi: Tlc stuff, you know. And and you know, you asked me before we started. When did I stop [00:21:45] practising? Yeah. Um, I stopped practising, but you only really figure out what [00:21:50] you loved about it once you stop.
Sonia Rajput: Okay.
Payman Langroudi: And for me, it was that patient interaction talking [00:21:55] to people. You know, I don’t particularly miss the teeth.
Sonia Rajput: Mhm.
Payman Langroudi: You know, I’m happy doing what I’m doing [00:22:00] rather than fixing people’s teeth. But I miss talking to humans.
Sonia Rajput: Absolutely. [00:22:05]
Payman Langroudi: Yeah. And a lot of the time when you’re a dentist, people are in the way of [00:22:10] what you’re trying to achieve because you’re trying to get this veneer prep done or whatever it is, [00:22:15] and you don’t realise how lucky you are that you’re exposed to all these human beings [00:22:20] and, you know, from different walks of life, and now you’re working in these super duper practices. I’m [00:22:25] sure you’re getting some super interesting people sitting in your chair.
Sonia Rajput: Yeah, 100%.
Payman Langroudi: And [00:22:30] and the other thing I reflect on is I took over from my wife when she got pregnant. [00:22:35]
Sonia Rajput: Okay.
Payman Langroudi: Um, and I used to come home and say Mr.. [00:22:40] Whatever is. He was like, I don’t know, head of business, um, journalism, [00:22:45] like in the PhD. Used to work in the PhD. He was the chief correspondent for Business pages, [00:22:50] a big job. Yeah. I’d say. Did you know this guy was in Davos? [00:22:55] You know, like talking to the prime minister of whatever. Yeah. And she knew nothing about it. She [00:23:00] didn’t even know that that was his job. Yeah. But she knew stuff about his family. And so the really interesting [00:23:05] thing about what interests you about another human being. Sure. Yeah. But those [00:23:10] conversations in private are so important. So, so, so important.
Sonia Rajput: I do love that. No. [00:23:15] You’re right. The kind of relationships you can build with your patients and the kind of people you meet and the things you can learn from [00:23:20] them and vice versa is. Yeah, it’s really cool.
Payman Langroudi: So now if a young dentist came up [00:23:25] to you and said, give me advice.
Sonia Rajput: Mhm.
Payman Langroudi: What’s your advice.
Sonia Rajput: Good [00:23:30] question because I do get that a lot and I think it is put yourself out there. [00:23:35] I think you should put yourself out there and take any opportunity that you get. But also don’t just say yes [00:23:40] to um any patient case that you get, you have to know your limits and you have to be [00:23:45] good at the basics before you’re ready to move on to the next stage for sure. I see so many people so eager [00:23:50] to make a lot of money and do this kind of stuff, and it’s even in kind of like, let’s say [00:23:55] you get to hear what other people do wrong and do right. Um, people can rush [00:24:00] to become the best dentist possible, but you need to be good at the basics, get good at communication, and then [00:24:05] build a portfolio. Those are the foundations to having a successful associate career, I would say.
Payman Langroudi: So [00:24:10] did you start taking photos very early?
Sonia Rajput: Yeah. So I did um like meniscus [00:24:15] focus course very early on, and I started taking photos from literally my first year of being an associate. [00:24:20] I took photos in PhD practice as well, but not stuff I like post, let’s say, but just to document [00:24:25] my work, but also to reflect and go back on it and see up close the things that were good and [00:24:30] things that were bad.
Payman Langroudi: So then in getting these jobs. So let’s let’s [00:24:35] talk about these two jobs that you’ve got right now. Tim Bradstreet Smith London smile clinic. [00:24:40] Yeah, one of the best, you know, one of the original original.
Sonia Rajput: The best. Honestly. [00:24:45] Yeah.
Payman Langroudi: One of the original cosmetic practices in London. I mean, actually, Tim was in dentist’s before [00:24:50] that.
Sonia Rajput: Yeah, I know.
Payman Langroudi: Yeah, that was the original.
Sonia Rajput: Yeah. The original.
Payman Langroudi: Yeah. Um, with, uh, Chris or and, [00:24:55] um, you know, so many, so many people who shaped cosmetic dentistry [00:25:00] were in that practice.
Sonia Rajput: Iconic people, to be honest. Yeah. For sure.
Payman Langroudi: So. Okay, so how did [00:25:05] you get these two amazing jobs with Mark Hughes and with Tim Bradstock Smith coming from [00:25:10] Birmingham?
Sonia Rajput: Um, you ever not believe my story? It’s actually pretty crazy. So I knew I was going to get married [00:25:15] and moved to London, so I was moving to Buckinghamshire area. Um, and I was like, crap, [00:25:20] I need to find a job and where am I going to go? So I literally went on to Google Maps, looked where [00:25:25] I was going to live, and I was like dental practice near me and then saw them all. Then Mark Hughes practice [00:25:30] came up and it was really close to where I was going to be. Um, so I went on Instagram, looked [00:25:35] at the page. I was like, yeah, okay, it looks really nice. Mark Hughes is there must be really good. Just sent them a DM [00:25:40] from my my Dental page and I said hi. Like I’m moving to the area. I’ve been associate [00:25:45] for like 4 or 5 years. Um, I would love to like, know if there’s any jobs going. And then they replied [00:25:50] back, probably like a day later saying, um, yes please. Could you email Mark? So I emailed Mark, and then at the bottom of the email [00:25:55] pretty much said the same thing.
Sonia Rajput: Just put like a link to my Instagram because my Instagram had like dental work and like [00:26:00] some photos of a lot. Yeah, a lot like enough, like good cases. Um, I didn’t have [00:26:05] loads of followers. It’s probably maybe like, I don’t know, 3 or 4000, something like that. Yeah, quite a lot. Quite [00:26:10] a lot. But I wouldn’t say like I’m not like a huge dental influencer, let’s say. Um, but enough and then loads [00:26:15] of work and some patient testimonials. And he was he replied back to me. I remember he was like, [00:26:20] I love that you had the confidence to email me, let’s have an interview and then had an interview. We went to go see him [00:26:25] and that’s it. I got the job and he loved because he loved my work. He loved like the personality. And he could [00:26:30] see what I was like before I even had come to see him. So he knew what to expect. Um, [00:26:35] and then he said, yeah, I’m going to make a position for you, so let’s do it. So I was like, yeah, that was my job.
Payman Langroudi: That [00:26:40] sounds so painless.
Sonia Rajput: It was so too easy. Too easy. Right? But no, it was good.
Payman Langroudi: But, [00:26:45] you know, there were lessons in that story, right? Lessons that take photos, make a portfolio. Dm [00:26:50] people for jobs. Don’t just wait for jobs to come up.
Sonia Rajput: You can’t just wait for [00:26:55] jobs to come up. I mean, I messaged other people as well. Um, but that I knew that when [00:27:00] I knew that was Mark Hughes place and I went to see it, I was like, yeah, I want to be here. It’s really, really nice. Um, [00:27:05] and the potential that you could have.
Payman Langroudi: So, for instance, did you think, who do I know? Who knows Mark Hughes? No, [00:27:10] you didn’t have that thought.
Sonia Rajput: I didn’t even think that. No, I probably should have done that.
Payman Langroudi: Because you [00:27:15] could have called me. Yeah, you could have called me. I’ve known Mark Hughes for 20 years. Right?
Sonia Rajput: Yeah. [00:27:20] True.
Payman Langroudi: If if you were super.
Sonia Rajput: If I was super switched on. Yeah, maybe I could have done that. I should [00:27:25] have done that. But, um, trying to go off my own merit, I guess. I don’t want to love it.
Payman Langroudi: I just love how painless [00:27:30] that was.
Sonia Rajput: Yeah. That’s, um.
Payman Langroudi: So we’ll talk about that practice in a minute. Yeah. How did you get Tim Bradstock [00:27:35] Smith’s job?
Sonia Rajput: So then I was at Mike Hughes practice and the dentist. I worked with another lady there called [00:27:40] Michelle. She works at Tim’s practice.
Payman Langroudi: Michelle.
Sonia Rajput: Michelle Sawyer. And [00:27:45] so, um, she’s a Canadian dentist who moved over maybe like, a few years ago. So we got on really [00:27:50] well at Mark’s practice. So we’re there for one day. And then she just kept saying to me, you’d be amazing at Tim’s [00:27:55] place. And I was like, oh, really? I was like, why? She was like, just like the energy and and you’d fit in really [00:28:00] well. So I was like, oh, okay, cool. No space there. So it wasn’t possible. Then literally three [00:28:05] months later, one of the dentists left and I just got a phone call and she’s like, Sonia, you need [00:28:10] to come for an interview literally ASAP. And I was like, why? She goes, there’s a position opening. I’ve shown Tim your [00:28:15] Instagram page. He really likes your work and likes your kind of personality and presence. So, um, [00:28:20] coming for an interview, went for an interview, spoke through a case like a veneer case to show Tim [00:28:25] because he’s always by the book as well. So showed him a bunch of stuff and, uh, yeah. Then [00:28:30] he was like, yeah, let’s, let’s give this a go. So I’ve had it way too easy. It sounds like too good to be true.
Payman Langroudi: Check your Instagram [00:28:35] page.
Sonia Rajput: It’s not. No, no, it’s not that good.
Payman Langroudi: That’ll be amazing because.
Sonia Rajput: Like, that’s how I got my [00:28:40] jobs, which sounds so crazy, right?
Payman Langroudi: Yeah. Yeah. So painless. Both of those.
Sonia Rajput: So I [00:28:45] know it’s. No.
Payman Langroudi: It’s not just your Instagram, is it? I mean, people warm to you obviously. [00:28:50]
Sonia Rajput: Yeah. I mean, maybe when I’m in person I’m a bit more like I take a while to warm up, but once I’m warmed [00:28:55] up. Yeah, they probably like that. Yes. I can see my patients seeing this person. Um, her works good. [00:29:00] And the fact that she’s making the effort to do this online stuff, maybe they like that. I had [00:29:05] the effort to do that. So you probably have to scroll back to all the cases if you go low. Don’t worry. Um, but, [00:29:10] um, yeah. No. Then I think also, to be honest, a lot of them wanted someone [00:29:15] who was willing to be the face of the practice, so they wanted to push socials a bit more. They wanted [00:29:20] to grow their page in a different way, and because I was willing to be on socials, I think they liked [00:29:25] that. I was happy to do that aspect of their practice as well.
Payman Langroudi: But you’re saying it doesn’t [00:29:30] come naturally to you to be on social?
Sonia Rajput: No it doesn’t. I’m probably super nervous at the beginning of this podcast. I’m [00:29:35] an introvert person, which you can probably tell, but I warm up after a while. Yeah.
Payman Langroudi: So. [00:29:40] So you recognised sort of the social media side as [00:29:45] a necessary evil?
Sonia Rajput: Yes.
Payman Langroudi: That you have to do. It’s like like like, I don’t know, [00:29:50] radiology. Cpd. Yeah. Yeah. A necessary [00:29:55] evil. Yeah, but many don’t. I mean, if you remember on MSM, we always ask that question, right? We [00:30:00] say, how many people here have a dental account. And it’s a very like of the 30 people [00:30:05] there tends to be 3 or 4.
Sonia Rajput: Really?
Payman Langroudi: Yeah. And then maybe there’s another 3 or 4 who [00:30:10] haven’t put their hands up. Yeah. And then you say, well why not? And [00:30:15] people always say same few things, but I have time.
Sonia Rajput: Yeah.
Payman Langroudi: This is. [00:30:20] I’m worried what other dentists will think of my work 100%. How did you get over that? I’m [00:30:25] proud of your work.
Sonia Rajput: No. Yeah. No, I’m really good. No. I’m joking. No. Absolutely not. I [00:30:30] think I do worry about that when you’re ready to post, I think I probably get, let’s say put, I don’t [00:30:35] know, 30 posts ready. Not that I do that. Let’s say ten posts already. I’ve made ten posts ready to post before and [00:30:40] after my work. Just as I’m about to click posts, I zoom in to like the nth degree, and [00:30:45] then I’m probably at five of those. I’m not going to post because I’m too worried about what people will say. If I showed [00:30:50] someone who’s non Dental such as my mum or I don’t know my husband, I’d be like, that’s great. Before and [00:30:55] after. Why are you worried? So I think you have to take it out of your head that other dentists [00:31:00] may judge you. But I made a page for patients. It’s not for dentists. Yes, dentists [00:31:05] will see it, but I wouldn’t ever judge another. Like I wouldn’t message somebody [00:31:10] and be like, your work is so bad, blah blah blah. I’ve had one person do that to me in my whole career saying, actually, [00:31:15] you should have done this differently or this differently. I appreciate that and I appreciate that you messaged it to me. I don’t think my [00:31:20] work’s the best, that it’s always like all my posts are not like the best work ever. I think I’m good at what I do and [00:31:25] I think patients can see that. And then yeah, so then I would say you should do it. I think you should. You should [00:31:30] make a social media page because the opportunities I’ve got from it, the patients that I get from it, patients can [00:31:35] see work is good. I don’t worry too much about the dentist, but I actually, surprisingly have a lot of really supportive [00:31:40] dental friends and community, and they all are supportive of me. If someone was genuine and be like, Sonia, [00:31:45] you should take that down, then fine. I would take that down. But um, touchwood, it hasn’t come to that at the point. So which is good. [00:31:50]
Payman Langroudi: But it’s your mindset, the kind of person that once you decide to do something, you go all in [00:31:55] on it.
Sonia Rajput: Um, yeah. I’m very, like, blasé. I’m kind of, um, I know [00:32:00] I want to do some things. I know I want to achieve some things. Um, I probably don’t overthink [00:32:05] things too much, because if I do, I probably will talk myself out of it. So I try and set some things [00:32:10] up, ready to do so. If I’ve made the page, I made a post. I have to keep posting now. [00:32:15] Like that’s it, I’ve done it. It. If I say, um, even booking this podcast. Yeah, I know, I [00:32:20] probably would be nervous to do it, let’s say. But if it’s in the diary, I’m just gonna have to do it. Don’t think about it till [00:32:25] the morning before or the night before, and then you’re kind of like you’re there. And that’s the situation. So yeah, [00:32:30] I’m a bit blasé. Maybe.
Payman Langroudi: So. Okay, let’s get down to tactics. Social media tactics. [00:32:35]
Sonia Rajput: Um.
Payman Langroudi: Like what’s your what’s your process regarding posting? Like you’re [00:32:40] taking lots of pictures.
Sonia Rajput: I took lots of photos, a photo, every photograph, everything with my nurses. [00:32:45] Um, but before I used to focus a lot on just before and after photos, but I’m finding a lot more, [00:32:50] um, the nurses want to get involved and make funny videos, and, you know, that kind of like it does [00:32:55] help to grow your page if you have that kind of content. So I’ve started doing a little bit more of that.
Payman Langroudi: Um, yeah. But but [00:33:00] literally like do you, do you decide today we’re going to be filming some stuff [00:33:05] with the nurses.
Sonia Rajput: Oh yeah.
Payman Langroudi: Before you even get there. And then and then and then you tell the nurses today [00:33:10] we’re gonna like I’m literally want to.
Sonia Rajput: Know.
Payman Langroudi: How because. Because people are thinking, you know, I’m going to [00:33:15] go see my patient now. The nurse is cleaning up. Okay. Okay. Now, someone didn’t turn up. So [00:33:20] now we’ve got some time.
Sonia Rajput: Yeah, I probably would.
Payman Langroudi: How do you convince everyone to get involved? The whole thing.
Sonia Rajput: You [00:33:25] kind of have to. A lot of the nurses send me funny videos. They’re like, oh, my God, we should do this. I’m like, okay, shall [00:33:30] we do it on Friday? Seeing a gap in the diary, shall we do that so that yeah, that’s the kind of situation I wouldn’t [00:33:35] say I have a strategy meeting planning this, this, this, this. They kind of send funny things. I’m like, yeah, okay, let’s [00:33:40] do this. We have a gap on this day. Let’s make sure we all kind of look a little bit cute that day, because then you don’t mind. [00:33:45] And then yeah, we’ll try and film it quickly. That’s the kind of like.
Payman Langroudi: So that’s the fun ones.
Sonia Rajput: That’s the fun ones. [00:33:50]
Payman Langroudi: We’ve got the before and afters.
Sonia Rajput: For and afters I can do and then educational ones I’m trying to do more of as well, but it has [00:33:55] to be on the time where you’re mentally prepared to be willing to sit there for a little bit. So I can’t do it at the [00:34:00] end of a long day, it’s too much. If I have, let’s say someone’s cancelled in the morning, I’d be like, okay, I [00:34:05] can do it then. Or if I on one of my days off, I might take 1 or 2 videos, for example. [00:34:10] And yeah, maybe something like that.
Payman Langroudi: And so is that more TikTok?
Sonia Rajput: No, I’m not really [00:34:15] good on TikTok. I’m really millennial. I don’t really know how to use it, to be honest with you. Really? Yeah, I [00:34:20] know it’s really struggling. I really struggle to use TikTok, so I focus on Instagram.
Payman Langroudi: All right. So then ideas for [00:34:25] those educational ones. They’re just the basic ones. Should I brush before or after breakfast. Those [00:34:30] sort of questions.
Sonia Rajput: Those kind of questions. Um, I just see whatever else comes up. And to be honest, [00:34:35] a lot of it is my nurses or my younger sister who’s like eight years younger than me. They’ll send me stuff which [00:34:40] is going viral, let’s say. So they’ll be like, maybe you should talk about something like this.
Payman Langroudi: Toothpaste.
Sonia Rajput: Yeah, that kind of stuff. [00:34:45] So someone giving me insight of what they think other people would like to see, that’s. Yeah, that’s what I find.
Payman Langroudi: And [00:34:50] then go on the process that the process of filming one of those videos. Are you the type of person who, [00:34:55] I don’t know, types out every single word you’re going to say and learns it off by heart?
Sonia Rajput: Oh, no, I’m very, very [00:35:00] like blasé, spontaneous. Yeah. Put the camera on. Okay. Um, so have you. [00:35:05]
Payman Langroudi: Got the words? Do the words just come to you.
Sonia Rajput: Because blah blah blah? Really? Yeah.
Payman Langroudi: Because some people struggle [00:35:10] with that. Yeah. The camera goes on and the words don’t come to them and.
[TRANSITION]: They use.
Payman Langroudi: They say the wrong word. [00:35:15] Do you not even worry about that?
Sonia Rajput: I say the wrong word, but I’ll probably delete the first ten minutes and then I’ll [00:35:20] probably start again from there. So I just need to warm up and then I’ll be okay. That’s, that’s that tends [00:35:25] to be what I do.
Payman Langroudi: And then what about the actual production side of like do you use Canva? [00:35:30]
Sonia Rajput: Uh, no, I need to use Canva. I should probably start using Canva. I just use [00:35:35] Edit on Instagram and I’ve just downloaded Capcut recently, so I’m just starting to use Capcut, which is a good editing app. [00:35:40] So I think that’s something which makes things faster and easier. Does subtitles for you as those emojis on it, that [00:35:45] kind of stuff. So yeah.
Payman Langroudi: And how much do you pay attention to the metrics?
[TRANSITION]: Um.
Sonia Rajput: I’d [00:35:50] probably check it like, yeah, maybe. Yeah, I probably would check it like once or twice [00:35:55] a week to see how like it’s doing.
Payman Langroudi: In what metric are you most interested in?
[TRANSITION]: Views.
Sonia Rajput: Views [00:36:00] the areas that like you can see the kind of people that are viewing it like male, female, you can see the area that’s viewing [00:36:05] it. Kind of hashtags you should be using. Um, yeah, I look into that. So if I don’t know how, [00:36:10] I’m, I don’t know how much benefit it is to change certain things like hashtags and stuff like. [00:36:15]
[TRANSITION]: That, right?
Sonia Rajput: Yeah it does. Yeah, it does make a difference. But I don’t know. I haven’t measured those specifically, but if something’s [00:36:20] doing well, I’ll just try and do more of that same kind of content, let’s say. And then I’ll. Yeah. That’s [00:36:25] what I’ll.
[TRANSITION]: Try.
Payman Langroudi: Do you focus on the first three seconds?
Sonia Rajput: Yeah, I try to go on. [00:36:30]
[TRANSITION]: What do you do first?
Sonia Rajput: Three seconds. Do you brush your teeth like this? No. Because [00:36:35] yeah, you’ve got to have a hook and then be like, hi, I’m Doctor Sonia.
[TRANSITION]: That’s it.
Payman Langroudi: So did that just come naturally [00:36:40] to you? Was that obvious to you that the first three seconds had to be amazing?
Sonia Rajput: No. I think the more you start [00:36:45] looking at these things online, then the more more of the, you know, the algorithm hears you.
[TRANSITION]: Teaching you how to do.
Sonia Rajput: People [00:36:50] teaching me. So they’re like the three seconds, the visual hook, the audio hook up, those kind [00:36:55] of things. So I just.
[TRANSITION]: Yeah, it’s.
Payman Langroudi: Super interesting because there’s loads of videographers. [00:37:00]
[TRANSITION]: There’s loads that.
Sonia Rajput: Reach out and.
[TRANSITION]: No, no, but loads of.
Payman Langroudi: Videographers who don’t understand social.
[TRANSITION]: Oh, true. Yeah. [00:37:05]
Payman Langroudi: They like they want to they want to make they want to make three hour movies.
[TRANSITION]: Yeah, yeah.
Payman Langroudi: The idea I did it. The first [00:37:10] three seconds is important. You need like, someone if there’s going to be a, like [00:37:15] a Prav calls it a social media ninja. Yeah. In a practice, that person needs to be [00:37:20] totally native to social media. Understand that the rooms are different. Yeah. Like [00:37:25] for instance, if you did a LinkedIn post, that is a different post to your Instagram post.
[TRANSITION]: Exactly. [00:37:30]
Payman Langroudi: And by the way, a different post to your TikTok post.
[TRANSITION]: Exactly. Which is why I’m not good at TikTok. [00:37:35] Yeah.
Payman Langroudi: And it breaks my heart. Sometimes we get stuff that does really well on Instagram, does nothing on TikTok.
[TRANSITION]: I [00:37:40] know, and.
Payman Langroudi: Vice.
[TRANSITION]: Versa, and.
Payman Langroudi: Vice versa as well. Um, but it’s such an interesting time [00:37:45] because now we’ve got the number of followers you have is the is nowhere near as important [00:37:50] as it used to be. And that used to be a very convenient excuse for all [00:37:55] of us. Right. I’ve only got, I don’t know, enlightened, only got 25,000 followers. So we can’t get the reach [00:38:00] that someone else has got. But now the reach is determined by the content.
[TRANSITION]: Yeah, [00:38:05] absolutely.
Payman Langroudi: That’s so interesting.
Sonia Rajput: Yeah, it is so interesting. It’s so weird how it’s such a huge part [00:38:10] of what we do now as well. I find that very strange sometimes to think about. Um, but I guess it’s more [00:38:15] digestible, accessible information for the public. Like, it’s an easy entry pathway to [00:38:20] get education and learn more about things. So yeah, that’s probably why it’s such a huge thing now. [00:38:25]
Payman Langroudi: Have you gone on LinkedIn?
Sonia Rajput: I made one, and I think since I made it, I don’t think I’ve opened it properly. So [00:38:30] now I need to do that again properly.
Payman Langroudi: The reach is interesting though.
[TRANSITION]: Really? Yeah yeah, yeah.
Sonia Rajput: I do get the email [00:38:35] saying, you know, someone’s done this with your profile, but I should really look into it a bit more. Again, I’m very [00:38:40] I’m very like I’m just going with the flow with 90% of the things that I do.
[TRANSITION]: As you can.
Sonia Rajput: Probably tell, I don’t know how [00:38:45] I do what I do. I’m just kind of like, yeah.
Payman Langroudi: It’s interesting you say that, right? Because [00:38:50] on this subject that we’re talking about now, you’re very like, yeah.
[TRANSITION]: True, true.
Payman Langroudi: And [00:38:55] yet you’ve got it down as something I’m just bumbling my way through.
[TRANSITION]: I feel like.
Sonia Rajput: I am.
[TRANSITION]: Though.
Sonia Rajput: I feel like [00:39:00] if I’m really busy for three months, I probably would have neglected my socials. And then if I know, okay, I want to push it [00:39:05] a little bit more. I think partly because I was moving to a new area, I knew I needed to build my name up a little bit more. [00:39:10] So I spent the last year, 18 months, trying to establish myself in London because I was well known [00:39:15] in Birmingham, but then to move to a whole new area, nobody really knows who you are or what you do or, you know, referrals from patients, [00:39:20] things like that. It takes a long time to build up a name. So I think I spent a lot more time and effort. So for [00:39:25] me now, I focus a lot more on what are visual cues, what are the hooks, what are the things I should be talking about? How [00:39:30] can I kind of raise awareness and content in this area? So yeah, so that’s why I’m probably at the forefront [00:39:35] of it now in my head.
Payman Langroudi: You used the eye at all.
Sonia Rajput: No.
Payman Langroudi: You really should. [00:39:40]
Sonia Rajput: See I’m super okay. Yeah I should which I, which which I one. Like which one. [00:39:45] Oh, just any.
Payman Langroudi: Chatgpt Gemini.
Sonia Rajput: Come up with some ideas for this.
Payman Langroudi: So [00:39:50] many.
Sonia Rajput: Interesting things.
Payman Langroudi: That I had. So my, my family’s away at the moment. Yeah. Okay. So [00:39:55] I’m by myself at home. Yeah. I had a one hour conversation with ChatGPT.
Sonia Rajput: One [00:40:00] hour.
Payman Langroudi: Yeah. One hour.
Sonia Rajput: Okay.
Payman Langroudi: And and the it was unbelievable. [00:40:05] Really unbelievable. Like it was like a shrink. Okay. And it [00:40:10] doesn’t stop because it keeps on asking a question at the end of its thing. You know, the voice version. So [00:40:15] I’ll tell you what. If you’ve got a half new iPhone. Okay. Yeah. There’s [00:40:20] that button, then the new button.
Sonia Rajput: Okay.
Payman Langroudi: That button.
Sonia Rajput: Yeah. I don’t have the new one.
Payman Langroudi: That’s.
Sonia Rajput: Got [00:40:25] the old one.
Payman Langroudi: But I think anyway, now they’ve, they’ve incorporated in Siri as well. Okay. I’ve mapped that button [00:40:30] to the voice of ChatGPT. Yeah. So like straight to any question straight away. [00:40:35] Just push that button and it’s in. It’s like it starts by itself. Um, but [00:40:40] the question doesn’t have to be tell me about Dubrovnik.
Sonia Rajput: Okay.
Payman Langroudi: I started [00:40:45] with tell me the difference between happiness, joy, contentment, pleasure. Yeah. [00:40:50]
Sonia Rajput: And that’s how that one hour conversation started. Oh, nice. Okay.
Payman Langroudi: Yeah. And and he went like, I’m [00:40:55] curious, are you struggling with this question? And I was like, yeah, yeah, a little bit because I’m confusing the difference. [00:41:00] And we went into my past. Yeah. And I suddenly realised, Jesus, man, Not only is, [00:41:05] uh, you know, salespeople going to lose their jobs, so are shrinks.
Sonia Rajput: That’s a shrink in your pocket, that is for sure. [00:41:10]
Payman Langroudi: So a podcast host, like, loads and loads and loads of people are going to lose their jobs. [00:41:15] You know, that’s. So let’s move on to these [00:41:20] current jobs and conversation.
[VIDEO PLAYING]: Breaking down the differences between happiness, [00:41:25] joy, contentment and pleasure can get philosophical. Did you come to any conclusions [00:41:30] in that chat, or was it more of an exploration.
Payman Langroudi: To see what finishes with the question? [00:41:35] Yeah.
Sonia Rajput: Nice.
Payman Langroudi: Um, the jobs themselves. [00:41:40]
[TRANSITION]: Yes.
Payman Langroudi: I’d expect a little bit of trepidation here [00:41:45] before.
[TRANSITION]: So how do.
[VIDEO PLAYING]: People.
Payman Langroudi: How [00:41:50] do we turn it.
[TRANSITION]: Off?
Sonia Rajput: That’s why you were on there for an hour. We don’t know how to turn it off.
[TRANSITION]: Exactly, but.
Payman Langroudi: It [00:41:55] just keeps the conversation.
[TRANSITION]: Going. No. That’s good.
Payman Langroudi: Um, a bit of trepidation before walking [00:42:00] into these super jobs.
Sonia Rajput: Oh, 100%.
Payman Langroudi: Yeah. Did you have imposter syndrome?
Sonia Rajput: 100%. [00:42:05] Imposter syndrome? Yeah. You still. I still pinch myself to be like, am I really here doing what I’m doing? Is this, [00:42:10] you know, is this what I’m doing now at this point in my life? And, yeah. No, I’m so grateful. So happy [00:42:15] to be where I am. But I do sometimes think, am I good enough? You do question that for sure.
Payman Langroudi: And [00:42:20] so I remember the first time I went to a proper job, I’d call these proper.
[TRANSITION]: Jobs [00:42:25] proper jobs.
Payman Langroudi: The pricing blew me away. Like I couldn’t believe the prices [00:42:30] people were charging. And you know, a bit like when you come out of PhD and just [00:42:35] first time ever, you ask someone the price of something and you’re almost like scared of the number. [00:42:40]
Sonia Rajput: Yeah for sure.
Payman Langroudi: That happens every time you move to a more expensive practice.
Sonia Rajput: Sure you do. You [00:42:45] do think really are people like, you know, it’s big numbers to be charging for sure.
Payman Langroudi: And [00:42:50] I always it’s always funny for me how quickly you get used to those numbers.
Sonia Rajput: Right now.
[TRANSITION]: I’m not.
Sonia Rajput: Doing.
[TRANSITION]: Anything [00:42:55] less than this. No. I’m joking. It is pretty crazy.
Payman Langroudi: It’s acceleration. That’s exciting, [00:43:00] isn’t it? It’s not the speed itself. It’s like when you see those numbers for the first few times, you’re like, wow. But [00:43:05] then now the worst thing, the bad thing about it is, you know, God forbid something goes down. You want to leave these practices. [00:43:10] It’s really hard going the other way. Yeah. So just let’s let’s hear some [00:43:15] of the pricing. How much? How much is stuff in these prices?
Sonia Rajput: Um, so [00:43:20] the Beaconsfield I would say it’s, it’s, um, good for the area. So [00:43:25] occlusal composite is £200. Yeah, that’s pretty good.
Payman Langroudi: Uh, [00:43:30] occlusal plus one.
[TRANSITION]: Yeah. Yeah. Yeah.
Sonia Rajput: £200. Veneers are like [00:43:35] nine, nine, five.
[TRANSITION]: Which.
Payman Langroudi: Is like a big mod composite.
Sonia Rajput: Um, probably like three 5300. [00:43:40] 350. Yeah. And then.
[TRANSITION]: Only.
Sonia Rajput: Only about eight, nine five. [00:43:45] I’d say quite reasonable. Those ones are from. If it’s a single tooth then 1400. [00:43:50] But if it’s, um, multiple then probably 995 per veneer.
Payman Langroudi: Whitening.
Sonia Rajput: Whitening. [00:43:55] Enlightened 700. Standard whitening 495.
[TRANSITION]: 195. Yeah. [00:44:00]
Payman Langroudi: Okay, so that’s Beaconsfield.
[TRANSITION]: Yeah.
Sonia Rajput: Central London. Um, includes [00:44:05] a composite 379379.
Payman Langroudi: For an occlusal.
[TRANSITION]: Yeah.
Sonia Rajput: 379 for occlusal. [00:44:10] Mod would probably be like, 450. Uh onlays. I think [00:44:15] like 1100 crowns, probably 1100 veneers, about 1100 each. [00:44:20]
[TRANSITION]: Still not.
Payman Langroudi: As high as I thought it.
[TRANSITION]: Would be.
Sonia Rajput: Single tooth would be like 1800, maybe. Yeah. [00:44:25] Not too. But then you can’t outprice yourself, I guess, because there’s so much competition now.
Payman Langroudi: Yeah, [00:44:30] so. But then how often are you doing multiple veneer cases in. [00:44:35] It must be quite a lot right in.
Sonia Rajput: There is a lot going.
[TRANSITION]: On there for.
Sonia Rajput: Sure. Yeah. There’s a lot. All the time. [00:44:40] Um, for me, I’m still building building my list, let’s say for example. So um, maybe [00:44:45] done like two, two in the three month, three, four months I’ve been there.
Payman Langroudi: And so [00:44:50] did you. With both of these jobs, were there no patients?
Sonia Rajput: Um, Beaconsfield? No, [00:44:55] it was like pretty much a squat practice. So, um, it’s it was like 18 months, two years old when [00:45:00] I joined. So they’re still building. Tim’s has been around for 20 years, so I have taken over the dentist who’s left. [00:45:05] But, um, a lot of the patients, um, are still sometimes still want [00:45:10] to. They were trying to find that dentist, let’s say. So then I’m still building up partially, but also I’ve taken over a list there [00:45:15] as well. But they get a lot of new patients there because it’s been around for so long. There’s a huge kind of referral system going [00:45:20] on there.
Payman Langroudi: And Mark Hughes practice. Where do they get patients from? Marketing.
Sonia Rajput: Marketing?
Payman Langroudi: Yeah, [00:45:25] Prav works with them as well. Yeah yeah yeah yeah yeah yeah. Um, so are there quite a lot of new patients [00:45:30] there is.
Sonia Rajput: Yeah. When the marketing is working really well, there’s a lot of new patients, which is really good, but it’s just finding [00:45:35] the balance of, um, initial free consultations and then paid consultations. So it does [00:45:40] I think being in a squat is very different to being in a well-established one. So I can really see the difference of the two. Um, [00:45:45] but, um, it was a great place for it’s been a great place for me to kind of [00:45:50] like have the time to do learn things and yeah, in that kind of way and learn other [00:45:55] aspects from Mark, which has been really good.
Payman Langroudi: Do you know a guy called Mike wise?
[TRANSITION]: No. [00:46:00]
Payman Langroudi: He was like, in my day, when I was your age, he was the undisputed [00:46:05] top dentist in the country.
[TRANSITION]: Oh, really? Okay.
Payman Langroudi: Everyone agreed there wasn’t anyone who would say there was a better dentist [00:46:10] than him. And his thing was, if you’re super busy, make [00:46:15] your appointments longer so that you can get through the work quicker. And obviously, [00:46:20] if you’re not super busy, make your appointments longer so that you can, you know, get to know these [00:46:25] people.
Sonia Rajput: Spend time.
[TRANSITION]: With them, spend.
Payman Langroudi: Time with them so that they refer friends and family.
[TRANSITION]: Yeah. [00:46:30]
Payman Langroudi: And I think that it’s an interesting thing because people want to leave NHS, go [00:46:35] to private. And sometimes I’ve done, I’ve introduced people to, to people who’ve got, you know, ten private [00:46:40] practices, always within ten practice private practices. There is space for [00:46:45] someone to build a new book. But people are worried about [00:46:50] that, right? Because it’s not patience. What’s your advice? What’s your advice? To go for a job like [00:46:55] that and make the most of it.
Sonia Rajput: You have to. I think if you know you want to go into that [00:47:00] kind of, um, if you’re say you’re new to private dentistry, I think you have to be willing to grow [00:47:05] slowly. Before Tim’s place, I was at another squad practice. Um, but then two squad [00:47:10] practices for me was just too much like, financially, it wasn’t working for me. Um, so I had to make that [00:47:15] decision to continue with masks. And then I was lucky enough to get Tim soon after. So then I had [00:47:20] the a stable one and then one that’s kind of like, um, Marx’s stable now. I’ve been there for over 12, [00:47:25] 18 months now, so. But at the beginning it was it was still new. Um, yeah. But you do need to put [00:47:30] in the time and effort and be prepared that it’s not going to be as quick as it was before, because especially when you’ve been in a [00:47:35] regular job. So I was in Scotland for five years before it was like referrals were coming through. It’s really easy for me, like [00:47:40] it’s kind of guaranteed, essentially essential work was there.
Payman Langroudi: How far ahead were you booked in Scott Arms. [00:47:45]
Sonia Rajput: Like 2 or 3 months in advance. I was really busy there. Like it was really good.
[TRANSITION]: And so.
Payman Langroudi: It’s getting your head around [00:47:50] the idea of only being booked sometimes 2 or 3 days in.
[TRANSITION]: Advance. Yeah.
Sonia Rajput: As if that was like, oh my God, there’s so [00:47:55] many gaps next week. It scared me for sure. And, um, it was a big thing to get used to, a big financial [00:48:00] hit for me as well, because of moving to a new area and saying goodbye to certain, you know, regular [00:48:05] patients and work that you do. So yeah, it was a struggle. But I think you have to put in the [00:48:10] time and effort and therefore put more effort into socials or putting more effort into the patients that I was with. So I’d [00:48:15] spend longer with them, talking to them, asking about the family. And then they were like, actually, can I bring my kids to come and see you? [00:48:20] You know, that kind of thing. And it works really nicely.
Payman Langroudi: Where do you see your clinical [00:48:25] career going next?
Sonia Rajput: Good question. Um, I really like doing [00:48:30] a bit of everything, to be honest with you. I really like generally just talking to, um, [00:48:35] people, building upon, um, the regular recalls and relationships that you have with them. I love that aspect. [00:48:40] There was a period of time where I just did cosmetic dentistry, and I liked seeing them, but a lot of people [00:48:45] don’t continue after they’ve finished their journey, and I do kind of miss seeing people regularly. Um, so [00:48:50] I would always still keep a little bit of general. I do quite like seeing kids and families and things like that. So. And [00:48:55] then doing a line bleach blonde. But I do want to take on more of the more advanced cases. So I’ve done a few [00:49:00] kind of like full mouth rehabs, but I want to be doing a lot more of that because I just feel like it’s challenging, and I feel [00:49:05] like sometimes I need a good challenge to progress in the next stage of your career. So yeah, I’d like [00:49:10] to do more of that.
Payman Langroudi: So are you thinking Pankey like Mark Hughes [00:49:15] or.
[TRANSITION]: They.
Sonia Rajput: Have spoken about Pankey? Um.
[TRANSITION]: Just because.
Sonia Rajput: Yeah, all [00:49:20] those, all those nice advanced heavy ones. So but like I said, it takes a while for me to understand [00:49:25] something and for it to click. But when it does, I think it’s going to go really well for me. So I need [00:49:30] to just find a place that kind of matches my kind of learning needs. So I do need to look into those probably the next two years. [00:49:35]
Payman Langroudi: By the way, this this place is here. You can do it as well. You don’t have to travel all the way to America.
[TRANSITION]: I know, but yeah. [00:49:40]
Sonia Rajput: Sounds.
[TRANSITION]: Fun as well.
Payman Langroudi: There’s this thing FMR. Summit. Um, I mean, [00:49:45] it’s all about full mouth rehabs, right?
[TRANSITION]: Um, even.
Sonia Rajput: Just full on occlusal occlusion courses. [00:49:50] Um, just to take it to understand that next level. Yeah, things [00:49:55] like that is probably my next step.
Payman Langroudi: What about facial aesthetics? Because [00:50:00] some people really make it work. And then a lot of people are very uncomfortable with [00:50:05] it. It’s a bit outside our remit.
[TRANSITION]: Yeah.
Payman Langroudi: Tell me about all this. What is all this about? [00:50:10] And like what is all that like? Like, are you having conversations with your patients about [00:50:15] the cream they put on their face?
[TRANSITION]: Yeah.
Sonia Rajput: No. When you say it like that, it does sound pretty bizarre. But I got into skincare [00:50:20] because, um, my family’s medical, my brother’s a GP derm. [00:50:25] So skincare has always been in my family. I learned a lot about it from my own self over lockdown. [00:50:30] And then I thought, why not share this knowledge with other people? So I actually just started talking about it on kind of [00:50:35] like socials. I don’t talk about it a lot in my clinic, if I’m being honest with you. So my Dental environments, [00:50:40] I find it difficult to come up with a conversation. The probably most entry pathway I would get into facial aesthetics [00:50:45] is talking about the masters. Um, when I’m assessing their, you know, TMJ and feeling the [00:50:50] masters, then I’ll be like, actually, you should consider kind of Botox. Then I do facial aesthetics, all this kind of other [00:50:55] things that are available for you. So that’s the only real pathway I find is quite easy to add it to a dental examination. [00:51:00] Yeah. But if I was to be like to you, I have maybe once or twice said to somebody [00:51:05] only once I’ve met them a good few times. You’ve, I’ve noticed that dark pigmentation area on, on like [00:51:10] the side of the face when I was assessing this. Like, does that concern you and mention it whether they pull up like [00:51:15] ask me more questions about it, I won’t push it, but I do find it difficult to bring that up in conversation for sure. I [00:51:20] think it is tricky, but I think, um, the easiest one entry point would be kind of master Botox [00:51:25] and then progressing from there.
Payman Langroudi: How far have you gone into it yourself? I mean, are you able to do Botox? [00:51:30]
Sonia Rajput: Yeah, I can do everything. Um, and then I did, um, work at a facial aesthetics clinic [00:51:35] for, like, one day a week for about six months. And I really enjoyed it. And it gave me really good exposure and knowledge and confidence [00:51:40] with it. So that’s why I’ve now preferred to kind of keep it separate to dentistry, like I’ll do it in central London. [00:51:45] I find there’s a huge demand for it. Patients are happy to come in to one dental clinic and do it, do everything [00:51:50] there. But in a squat practice where you’re still trying to build up dentistry, to then try and sell them aesthetics as [00:51:55] well, I do feel like it’s too much Sally. Sally and I don’t like being too Sally. Um, so then I prefer [00:52:00] to kind of keep it in a separate.
Payman Langroudi: But had you had all this training before you even got these two jobs?
[TRANSITION]: Yeah, yeah. [00:52:05]
Payman Langroudi: So was that a part of, like, the reason why people gave you the jobs, but like, maybe I.
Sonia Rajput: Yeah, maybe. Yeah. [00:52:10] That’s true. Actually, Tim really liked that I had the facial aesthetics knowledge. He thought it’d be a good thing to add to his practice. [00:52:15] Um, Mark did like that as well, but I don’t think we have loads of that there. Um, maybe it will grow more in the future. [00:52:20] But yeah, Tim for sure did like that. I did that aspect. So somebody in the clinic would be able to do those, those treatments. [00:52:25]
Payman Langroudi: Neither of them are marketing specifically for it.
Sonia Rajput: No. But since I got there, I said, [00:52:30] why don’t we send out a few emails? Because they have a huge patient list. If you’ve got a huge patient list, it makes sense to [00:52:35] kind of send something out. So yeah, we do send um, let’s say email marketing out to them a few times. Um, [00:52:40] because, yeah, I’ve been there for six months now. So we’ve sent like three, three email marketing’s out.
Payman Langroudi: What would you say for [00:52:45] someone who knows nothing about it to the point that you are now with your sort of experience [00:52:50] in.
[TRANSITION]: It, in.
Sonia Rajput: Aesthetics.
Payman Langroudi: Yeah. Facial.
Sonia Rajput: Facial aesthetics.
Payman Langroudi: What’s, first of all, what’s [00:52:55] the timeline from zero, 0 to 60?
[TRANSITION]: Like it is.
Sonia Rajput: Hard. I think it’s.
[TRANSITION]: Really [00:53:00] hard to.
Payman Langroudi: Training. Did you actually.
[TRANSITION]: Do? Yeah.
Sonia Rajput: Training. I did a basic, um, [00:53:05] filler and Botox course. You can do that in 1 or 2 days. And I did acquisition aesthetics. [00:53:10] So that was probably about five years ago. Um, and I don’t think I felt confident coming out of that [00:53:15] for sure. You don’t, because suddenly we’re going from giving local anaesthetic to now going [00:53:20] on to bone levels and, you know, different layers of the face. Um, whereas when I did, [00:53:25] I did a derma medical course where I literally spent one whole day doing treatment on five [00:53:30] different faces and I could do any kind of filler I wanted to. It was like an advanced filler course. Um, that gave me the [00:53:35] kind of confidence that was about a year ago, gave me the confidence to treat literally anything. [00:53:40] But throughout that, I’ve been doing courses on kind of noses with like doctor to her Jabba. She’s really [00:53:45] good for noses. Non-surgical rhinoplasty, um, and the skin course I did in lockdown, [00:53:50] but I was doing training in lockdown and I just spent I had time to learn about it. But you have to be sitting, [00:53:55] sit there and willing to put in the time to learn about it. You can’t just be like one day course and I got it like it [00:54:00] does take time and effort, but because I enjoy learning about it and I like taking skin care aspects for myself, [00:54:05] I found it really, really useful.
Payman Langroudi: So what bits of it are sort of easy, you [00:54:10] know, low hanging fruits and what bits of it are worrying.
Sonia Rajput: I think Botox [00:54:15] is probably the easiest thing for any dentist to kind of get into.
[TRANSITION]: Unforgiving?
Sonia Rajput: I think so, [00:54:20] yeah. And it wears off. Um, but obviously once it’s in there, you can’t reverse it until three months later. I think filler [00:54:25] scares people more because it could do vascular occlusions. And unless you’re comfortable with, let’s say, [00:54:30] surgical stuff, um, it is a different kind of ball game. And to be confident in the different levels of [00:54:35] the facial layers of the skin and things like.
[TRANSITION]: That, I.
Payman Langroudi: Feel this isn’t only lips, right?
[TRANSITION]: Oh [00:54:40] no, it.
Sonia Rajput: Could be like the cheek. It could be kind of like tear trough. It could be like the jawline. The chin.
Payman Langroudi: Which areas? The worrying [00:54:45] areas near the eyes.
Sonia Rajput: Probably the nose.
[TRANSITION]: It’s quite scary.
Sonia Rajput: Yeah, because it has, like the blood vessels that [00:54:50] can, um, cause blockages. Um, but also I feel like things [00:54:55] like chin and cheek are relatively straightforward. And I think things like chin would work really well for dentistry [00:55:00] because, you know, class two, skeletal patterns and things like that, you can kind of tie that into after you’ve done [00:55:05] someone’s ortho. So I think those are kind of the good basic ones to get into. But yes, it can [00:55:10] be really, really scary for sure. And I think you have to have good mentors. Luckily, I have access to good mentors. So, um, [00:55:15] to, um, like surgical doctors that I have access to, if I, um, [00:55:20] get any major struggles, they’d be like, right, I need some advice. What would you recommend? And they’re great. And they’re the ones I trained with [00:55:25] in Cockfosters. So they’re like a surgical medical team. So I’m quite fortunate to have some really [00:55:30] good mentors, to be honest with you.
Payman Langroudi: So now the kind of work you’re doing, there must be an [00:55:35] element of, for instance, plastic. Do you refer that [00:55:40] if you want to lift the gum or something.
[TRANSITION]: Yeah.
Sonia Rajput: Like gum.
[TRANSITION]: Lifts.
Sonia Rajput: Yeah, yeah. [00:55:45] Send them. I refer those out, but I do internally. Internally Tim can do them. But in [00:55:50] Mark’s place I’ll send them out to kind of, um, like R.W. Perry, for example.
[TRANSITION]: Mhm. [00:55:55]
Payman Langroudi: And and how involved are you in that discussion? I mean.
[TRANSITION]: Quite a.
Sonia Rajput: Lot actually. [00:56:00] You know, I work really closely with one of the periodontists there. So like, well what’s up about a case. And I’ll be like how [00:56:05] much do you think we should lift this up. And so yeah, I’ve been. He also worked at Scott Arms with me. So I built a good relationship. [00:56:10] So I feel like I learned a lot in that stage and just build upon it. It’s always hard when you have to find new [00:56:15] people to send to, but luckily I’ve been able to keep that. So his name’s Devin and he’s works at RW [00:56:20] perio. And I’ve been a great he’s a great periodontist to work with and to learn a lot of things as well. If I have questions I [00:56:25] can ask him. I think.
[TRANSITION]: What else.
Payman Langroudi: Are you referring and what else are you doing? I mean, are you are you doing endo? [00:56:30]
Sonia Rajput: No, I don’t like.
[TRANSITION]: Endo.
Payman Langroudi: Referring it.
[TRANSITION]: All. Yeah.
Sonia Rajput: Just in-house. In-house Endo surgical [00:56:35] with some teeth I don’t do. So I’ll send that referrals in-house. Um, so yeah, [00:56:40] other than endo and Such cool wisdom teeth. I’ll do pretty much everything else, so I’ll do normal extractions. [00:56:45]
[TRANSITION]: Here we go.
Sonia Rajput: Yeah, I don’t mind perio.
Payman Langroudi: You don’t.
[TRANSITION]: Refer?
Sonia Rajput: Yeah, I quite like perio. Unless it’s really [00:56:50] bad. Then I’ll refer to RW perio.
Payman Langroudi: I do enjoy referring perio. You know, [00:56:55] I used to do a lot of perio. Yeah, I do a lot of deep scaling, whatever it was.
[TRANSITION]: It’s quite nice sometimes.
Sonia Rajput: Not all the time, [00:57:00] but it’s nice. Like, let’s say.
[TRANSITION]: Once, but.
Payman Langroudi: Let’s say, let’s say you’ve got an older patient, right? And now you’re [00:57:05] considering bridge or implant or whatever. Yeah. But for me I wanted the periodontist to make that decision. [00:57:10]
[TRANSITION]: Fine. Yeah.
Payman Langroudi: And the always often talk about, you know, what’s the difference [00:57:15] between a good periodontist and a great periodontist? For me, it’s the [00:57:20] great periodontist. The patient comes back pre-sold on all the rest of the treatment.
[TRANSITION]: Okay. True.
Payman Langroudi: You [00:57:25] know, like. That’s correct. You want the periodontist, say, right. This tooth and this tooth can take a bridge.
[TRANSITION]: Yeah.
Payman Langroudi: Until [00:57:30] the patient. That’s the right thing to do. Patient comes back. The expert said, let’s go ahead.
[TRANSITION]: True. [00:57:35]
Payman Langroudi: You know, so sometimes there was benefit in referring.
[TRANSITION]: Okay.
Payman Langroudi: To get this sort [00:57:40] of expert to corroborate your treatment plan. You know, and I always think in practices there should be [00:57:45] more of that.
Sonia Rajput: That’s true. Encouraging the other. Yeah. That’s true.
Payman Langroudi: Hygienist.
[TRANSITION]: Yeah. [00:57:50]
Payman Langroudi: I’m the hygienist. Hygienist should be incentivised.
[TRANSITION]: Yeah.
Payman Langroudi: On making on [00:57:55] on on turnover. Yeah. So then the hygienist you know follows [00:58:00] up and says what you just said.
[TRANSITION]: True.
Payman Langroudi: And you know why not. I don’t understand why not.
[TRANSITION]: Yeah.
Payman Langroudi: Yeah. [00:58:05] I mean I do understand why it doesn’t happen.
[TRANSITION]: But.
Payman Langroudi: People get themselves all sorts of situations [00:58:10] with even whitening, you know, like who’s who’s doing the whitening, the hygienist or the or the dentist. Yeah, [00:58:15] but surely there’s a way of making it, like a three way relationship between you, the patient, the hygienist. [00:58:20] Yeah. And the principal as well.
[TRANSITION]: Yeah, yeah.
Payman Langroudi: Let’s get on to [00:58:25] the darker part. Undiscussed errors. Mistakes you’ve. [00:58:30]
[TRANSITION]: Made.
Payman Langroudi: We like to talk about clinical mistakes so that everyone can learn from [00:58:35] each other’s mistakes.
[TRANSITION]: Sure.
Payman Langroudi: Because generally we tend to hide our mistakes, don’t we?
[TRANSITION]: Sure. [00:58:40]
Payman Langroudi: So in the spirit of learning from each other’s mistakes, what [00:58:45] comes to mind when I say what some of the biggest sort of clinical errors you’ve made?
Sonia Rajput: Um, [00:58:50] so there’s a reason I don’t talk. I don’t do endo because it’s I’ve perforated [00:58:55] a few. So those are huge clinical ones, which put me off it. I think literally as I was [00:59:00] leaving my foundation practice before going to private practice, my first, um, my last patient [00:59:05] was redoing this RCT, and it’s probably the last week before I was leaving and I perforated and I was [00:59:10] like, crap, I am I even ready to be going into private dentistry? And it was really, really scary. Um, but you [00:59:15] have to own up to it. And then I said to the patient, I’m really sorry. This is what’s happened. It’s like literally two central, [00:59:20] um, incisors doing. Um, but.
[TRANSITION]: Luckily. [00:59:25]
Payman Langroudi: Both.
[TRANSITION]: Of them.
Sonia Rajput: Yeah. It was like going through these old crowns.
[TRANSITION]: Oh, honestly.
Sonia Rajput: It was so bad. It was so.
[TRANSITION]: Bad. [00:59:30]
Sonia Rajput: Oh, God, it was so bad. But, you know, he was fine. And he was like, oh, there’s no issue. So you [00:59:35] can be quite lucky in that respect. And I owned up to and explained the situation.
[TRANSITION]: Um, what.
Payman Langroudi: Did [00:59:40] you learn?
Sonia Rajput: It made me too stressed. I didn’t like how stressed I was doing it. And I thought, [00:59:45] there’s no point in going to work being this stressed about something, and I didn’t want to do any more after [00:59:50] that, to be honest with you.
[TRANSITION]: Yeah.
Payman Langroudi: But if we if we’re going to sort of say a learning [00:59:55] point from that. Yeah. Because some kid is going to be doing his first.
[TRANSITION]: Yeah.
Payman Langroudi: Drilling through the crown. [01:00:00] It’s the root axis that your brain should be completely focussed [01:00:05] on.
[TRANSITION]: Yeah.
Payman Langroudi: Not the crown axis.
[TRANSITION]: Yeah, exactly.
Payman Langroudi: Sometimes those [01:00:10] two things aren’t coincident.
Sonia Rajput: It’s because the front two central sizes were crowned. So [01:00:15] I don’t you don’t know what the original shape was like obviously underneath. So yes, they look straight, but actually [01:00:20] um, the root was obviously at the angle. So yes, you don’t go straight, you’ve got to go at the angle [01:00:25] of the root. So yeah.
Payman Langroudi: Like constantly in your head you have to keep visualising where is [01:00:30] the root. Where is the root. Where is the.
[TRANSITION]: Root. Yeah.
Sonia Rajput: That’s that was very.
[TRANSITION]: Scary for.
Sonia Rajput: Sure. Um [01:00:35] I guess difficult clinical scenarios. Not necessarily. [01:00:40] It was probably more so dealing with difficult patients, really, to be honest with you. So [01:00:45] I had I obviously when you work in a practice, people who work with you want to have some [01:00:50] work done. So let’s say your nurses or your, um, colleagues. So I had a colleague who wanted [01:00:55] me to do her treatment. So her Invisalign, um, and I said, yeah, okay, fine. I didn’t [01:01:00] really know her that well, I took her. I did it for her. But when you remove attachments, there’s always a risk [01:01:05] of scratches to the enamel. I scratch the enamel. Um, I didn’t see that I had scratched it, but she [01:01:10] was very upset about it, and so it got escalated. Um, and I said, okay, I’m [01:01:15] really sorry. I can buff it out for you. Um, it didn’t they didn’t want it to be buffed [01:01:20] out. Didn’t want me to touch the enamel any further. And so, yeah, I mean, that escalated for sure. So there are difficult [01:01:25] scenarios. There are difficult patients. Um.
[TRANSITION]: And it can be very question.
Payman Langroudi: Right. Because, okay, [01:01:30] that was someone in the dental profession. So they’re doubly focussed in. But you don’t think of removing [01:01:35] attachments is a difficult thing to do.
[TRANSITION]: Like the least stressful part of the whole of.
Sonia Rajput: The whole treatment, [01:01:40] right?
Payman Langroudi: So has that affected you? Like when you remove attachments?
[TRANSITION]: It does. I panic. [01:01:45]
Sonia Rajput: Every time I remove.
[TRANSITION]: An attachment.
Payman Langroudi: Outside the panic. But do you say something to the patient?
[TRANSITION]: Do you.
Payman Langroudi: Do [01:01:50] you do it differently now than.
[TRANSITION]: I probably.
Sonia Rajput: Do? Say to patients more now. Like there’s always a risk of micro scratches [01:01:55] on the surface of.
[TRANSITION]: Your stuff out.
Sonia Rajput: Yeah. Which we can always buff out. And 99.9% [01:02:00] of people are going to be happy with that. Um, but yeah, I guess you learn from each [01:02:05] situation.
Payman Langroudi: It’s important though, isn’t it? Yeah, because we should all learn from that.
[TRANSITION]: Yeah.
Payman Langroudi: We should all learn [01:02:10] from.
[TRANSITION]: Yeah, it’s.
Payman Langroudi: True story.
[TRANSITION]: For sure.
Payman Langroudi: What about like, in [01:02:15] the sort of under promise over deliver area? Um, because sometimes [01:02:20] let’s say you’re building up this patient list.
[TRANSITION]: Yeah.
Payman Langroudi: At Mark Hughes’s place, and [01:02:25] you’re only booked two days ahead. Sometimes in that situation, you take on a case [01:02:30] against your better judgement or you over promise on [01:02:35] the result against your better judgement. Your better judgement would.
[TRANSITION]: Say to.
Payman Langroudi: Under-promise [01:02:40] on the result, right? Because that happened. I mean, we’re talking cosmetic dentistry as [01:02:45] well, right? So it’s such a subjective thing.
[TRANSITION]: True.
Payman Langroudi: Have you had have you had a situation where you’ve done the [01:02:50] smile and then the patient afterwards come back and said, not happy with the way it looks?
Sonia Rajput: Yeah, [01:02:55] I have had that. I think more so. Um, luckily my earlier years I’ve had that, um, I touch [01:03:00] wood. I haven’t had anything in the last few years, but I’ve learned from. I never used to do like a trial smile [01:03:05] stage for anyone. So now for every patient, I’ll do a trial smile so they kind of know what I think looks [01:03:10] nice for them. And then they’ll also have that idea as well. Um, and then I always most people, you see all these [01:03:15] reaction videos where people say, wow, I love my teeth. But I can tell you that 90% of people, when they have [01:03:20] their composites done, they are shocked because they do not look too big. No, just generally they don’t look how they did. [01:03:25] They didn’t. They don’t know what they think they’re going to look like when you have your teeth done. So I always say before I [01:03:30] even give them the mirror, you might not like what you see initially it looks really nice from here, but just give yourself [01:03:35] a week to get used to it and any changes you want to make, let me know.
Sonia Rajput: I’m not going to sit here and do all these little changes for you right [01:03:40] now. Just go home and enjoy it. And then they already have that in their head that okay, maybe [01:03:45] I’m not going to like it. I say, look, it looks nice, but don’t panic if you’re not 100% happy. We’re going [01:03:50] to come back in a week and we’ll make some changes. The good thing with compensators you can change things anyway. So because I had a few [01:03:55] cases a few years ago where like, I don’t know if I like it, oh my God, I look so different. [01:04:00] And you know, me and the nurse are there. Like, it looks really, really good. So you have to give them a few days. They came [01:04:05] back a week later. They’re like, yeah, no, I love it. But it is a huge shock to people smiling. I think sometimes people don’t [01:04:10] know what to expect. Like you look at a perfect set of teeth online and then once you put that into your face, it is [01:04:15] different. Um, and not everyone understands that that’s how they’re going to feel. So yeah.
Payman Langroudi: I think [01:04:20] it’s also like you should give a health warning that that your friends and family will also be [01:04:25] like that the first time they see.
[TRANSITION]: It.
Payman Langroudi: Yeah, because the first time the patient sees it, they might, you know, you’ve [01:04:30] already told them. You might not like it.
[TRANSITION]: Yeah.
Payman Langroudi: Yeah. Then they get used to it. I’ve had patients say delighted [01:04:35] over the moon. Go home. Someone said something. Come back. Don’t like them.
[TRANSITION]: Anymore.
Payman Langroudi: You know, [01:04:40] you need to warn people that that might happen to you.
[TRANSITION]: True.
Sonia Rajput: But it’s like whenever I go to get my hair [01:04:45] done, they always ask you in the chair, do you like it? And you’re like, yeah, yeah, yeah, I like it. I don’t like it. I get, I [01:04:50] get in the car. The first thing I do is look through, look in the mirror up close, and I look at everything. And the only a week later [01:04:55] I’m like, okay, fine, I really like it. So it’s for me, it’s the same thing as when you go to get your teeth done or something [01:05:00] done, and they’re not going to say it straight away to my face. They need time for it to like, sink in, get used to it, and then their [01:05:05] face, um, and then come back a week later. And if there’s anything major, obviously I would fix it for them. But touch wood. I’ve [01:05:10] had no issues since I’ve started saying that to people.
Payman Langroudi: You know the funny thing, yeah, we think [01:05:15] giving our time is valuable and we measure things by the hour. But [01:05:20] when I’m a consumer, I want things done quicker. Yeah. And [01:05:25] it’s a funny thing. Yeah. Because like I’ve sometimes I’ve been at the hairdresser. Yeah. I [01:05:30] mean, you wouldn’t believe it. Yeah. Look at me now. But sometimes I’d be at the hairdresser and the guy’s taking too long. Yeah. [01:05:35] Being this sort of, I don’t know.
Sonia Rajput: I agree.
Payman Langroudi: Doing doing this, that and the other. Offering [01:05:40] me a cup of tea. Whatever. Like he’s doing the private dentistry thing.
[TRANSITION]: Yeah I agree.
Payman Langroudi: And really, I just want to be out [01:05:45] as quick as possible. I’m always time poor.
[TRANSITION]: Agreed.
Payman Langroudi: Yeah. And as at [01:05:50] the dentist, we’ve got this worry that if I send this patient out [01:05:55] with a £300 bill and he’s only been in my chair for 15 minutes, he might not see the value in that. [01:06:00] But it depends on the patient. Right.
[TRANSITION]: I think you have to assess the patient.
Sonia Rajput: Some people want to be out. And I just say [01:06:05] to them, I’m going to do this as fast as I can for you because I know you want to be out of here. So then they’re like, girl, thank you so much. [01:06:10] Even if the bill has been X amount for I know they’ve only been in the chair for half an hour rather than 90 minutes. [01:06:15] They appreciate that I’ve done it faster for them. But you’re right. You have to assess the patient and what’s important to them. [01:06:20]
Payman Langroudi: Beaconsfield patient is different to London patients.
[TRANSITION]: Yeah.
Payman Langroudi: What’s the main difference?
Sonia Rajput: You get people [01:06:25] from all sorts of places in central London, don’t you? Like everyone. Um. And then making the time and effort [01:06:30] to travel somewhere in central London. So they probably would want you to spend more time doing the treatment, [01:06:35] whereas in Beaconsfield maybe get more, um, people who want to be done a bit faster, um, because [01:06:40] it’s somewhere local. They want to go more quickly. Um, I do find, yeah, I find it’s they [01:06:45] are different patients wherever you go.
[TRANSITION]: Depending more.
Payman Langroudi: Exacting in Beaconsfield. Like harder [01:06:50] to please.
[TRANSITION]: Harder to do in London.
Sonia Rajput: No, I’d say it’s probably [01:06:55] about the same. I don’t think that’s a big there’s a big difference with that.
Payman Langroudi: What about the willingness to go ahead like the conversion? [01:07:00]
[TRANSITION]: Conversion?
Sonia Rajput: I do find a little bit more tricky further out when there’s when there’s less people [01:07:05] and still more competition. I think they are price hunting. Whereas I think in central London, which [01:07:10] you would think is crazy because there’s so many places, there’s just so many people here. So I feel like once they kind of set and [01:07:15] chosen the place they want to go to, they will just go to that place. But I do feel like people shop more in the outskirts, [01:07:20] outskirts, because there’s a dental practice opposite the road or dental practice, um, just near their house in another [01:07:25] way. So then they will shop around in there.
Payman Langroudi: I mean, maybe that’s also reflected by the fact that that pack’s been there for 20 years. [01:07:30]
[TRANSITION]: Yeah. True, true.
Payman Langroudi: People know what they’re going to get.
[TRANSITION]: Yeah, true.
Sonia Rajput: It is, it is. It’s [01:07:35] not always as glamorous as it might look. It does. There’s not every patient is going to say yes to everything. Um, [01:07:40] so I just try and focus on educating them all and making everyone feel like they’ve learned [01:07:45] something from each consultation with me, not just here’s your treatment plan. So that’s what I try and focus on more so. And [01:07:50] then if they if they value it, then they come back.
Payman Langroudi: And the funny thing is, nothing is as glamorous as it looks from [01:07:55] the outside.
[TRANSITION]: Absolutely not. No.
Payman Langroudi: I mean, I know that there’s a thing about, you know, the first time you [01:08:00] get into Harley Street, Wimpole Street, it’s almost like this wonderful dream of childhood coming [01:08:05] true. And yet it’s a nightmare working in the West End. Yeah. [01:08:10] No walk by traffic at all. You know, massive competition everywhere.
[TRANSITION]: Yeah. [01:08:15]
Payman Langroudi: Um, most people in the West End booked 1 or 2 days ahead, you know, at the most.
[TRANSITION]: Really? [01:08:20] Okay.
Payman Langroudi: Yeah. I mean, but there are there are notable exceptions, of course. Yeah. Um, [01:08:25] but, you know, from the outside things look so glossy. And then you get inside. [01:08:30]
Sonia Rajput: Reality can be very different.
[TRANSITION]: Yeah.
Payman Langroudi: I reflect that my kids go to school in South Ken. [01:08:35] Yeah. And I used to be. Every time I go south, I have this special feeling like, oh, South is [01:08:40] really nice. Yeah. Now that I’ve dropped my kids every day. And I was just, like, feeling like nothing. Yeah. [01:08:45] Like, it’s a similar thing, isn’t it? Like, if your practice could be in Knightsbridge [01:08:50] or something.
[TRANSITION]: Yeah.
Payman Langroudi: And you’re so super excited the first day you walk in that there’s going to be this amazing place. [01:08:55]
[TRANSITION]: Yeah.
Payman Langroudi: But I reflect on I used to treat older patients in Kent [01:09:00] in the seaside town.
[TRANSITION]: Mhm.
Payman Langroudi: And I was killing it man. Everyone was [01:09:05] so like amazingly like happy and and respectful and had time [01:09:10] and had money and everything was perfect. And then I thought, well look at me. I’m amazing.
[TRANSITION]: Yeah. [01:09:15]
Payman Langroudi: Let’s go for central London. I went to central London city and my God, it was different. The patients [01:09:20] were like. I was so hard to talk to.
[TRANSITION]: Yeah.
Payman Langroudi: Time poor. And you know, [01:09:25] all of them were salesmen in the end. And so they were like, looking out for being sold to. And, [01:09:30] you know, on paper, you might say older patients on a coastal town are [01:09:35] nowhere near as easy to sell high end treatments to as city boys. But actually. [01:09:40]
[TRANSITION]: Completely.
Payman Langroudi: The opposite.
[TRANSITION]: Yeah, completely.
Sonia Rajput: It’s true. And I think it comes down [01:09:45] to. Yeah, it comes down to a few factors. Some might be the kind of people that you had and the relationships [01:09:50] you built with them were different. They had more trust in you, maybe in a different way, or they were seeing you for a long time. [01:09:55] Um, yeah, for sure. It makes a huge difference.
Payman Langroudi: From the outside [01:10:00] you look so happy.
[TRANSITION]: Mhm.
Payman Langroudi: What are you struggling with?
Sonia Rajput: Um. Good [01:10:05] question. I try not to take on too much, too many stresses. [01:10:10] I feel like life is too short. Um, I think it can be really stressful doing [01:10:15] dentistry, so I like to make my life as stress free as possible. So I [01:10:20] do get anxious with things. I do have internal anxieties, but anything I can do to kind of relax myself, [01:10:25] I’ll focus on that and put a priority. Top of my list. Is self-care always going forward?
Payman Langroudi: What are [01:10:30] you? What do you reckon is going to be the sort of next move.
Sonia Rajput: Next move, [01:10:35] next move for me is probably just focusing on what I’m doing now. I don’t think there’s any huge thing [01:10:40] I want to tick off at any point in time. Um, maybe in the future it’s having a [01:10:45] practice. But for me right now, I’m happy doing what I’m doing and keeping this aspect of my life as it is, and then probably [01:10:50] focusing on family as my next, as my next point.
Payman Langroudi: So when you say maybe have [01:10:55] a practice, you’re really saying maybe, as in you’re really not decided?
Sonia Rajput: Not decided. No. [01:11:00] Um, before I probably would have said yes. I definitely want a practice. I definitely want to do that. But I think so [01:11:05] many other stresses come with having a practice. I kind of like having to go home and switch off. Whereas [01:11:10] I think if you have a practice, you take a lot of that home, don’t you? You never switch off if it’s your own business. So [01:11:15] I don’t know if that’s something I’d want to take on anytime soon. So for me, it’s a big question mark. [01:11:20]
[TRANSITION]: Well, how old are you?
Sonia Rajput: Uh, 29.
[TRANSITION]: Okay.
Payman Langroudi: You got plenty of time.
[TRANSITION]: Yeah.
Payman Langroudi: You can sit on your hands [01:11:25] for eight years and still be 37.
[TRANSITION]: But, you know, you feel.
Sonia Rajput: The pressures from everyone to to [01:11:30] do things sooner. I don’t.
[TRANSITION]: Know, competitive.
Payman Langroudi: Pressure.
[TRANSITION]: Yeah.
Payman Langroudi: Maybe a competitive person.
Sonia Rajput: I’m not competitive [01:11:35] person. But most people say to me, oh, when are you going to get your own practice? When are you going to do this? Like, do I need to be doing that? [01:11:40] Is that something I should be doing? But no, it’s not a desire for me right now. It used to be, but [01:11:45] not anymore.
Payman Langroudi: I think it’s quite interesting to make a decision early. [01:11:50] I know, I know, it’s also incorrect to rule something out.
[TRANSITION]: Yeah.
Payman Langroudi: But [01:11:55] I’ve come across people who make a decision early never to have a practice. And then they focus [01:12:00] on teaching. They focus on other aspects of life. Yeah. Like, for all I know, you’re going [01:12:05] to have two kids and work one day a week or stop working altogether. You know, that’s another way.
[TRANSITION]: Of.
Payman Langroudi: Doing [01:12:10] it. Yeah. Um, but if you’ve got, like, a thing in your head that says, I [01:12:15] will one day have a practice, it’s kind of interesting to make that decision earlier because [01:12:20] just from the simple point, as I said before, about learning from people.
[TRANSITION]: Yeah. [01:12:25]
Payman Langroudi: If you’re learning from associates on how to be a super associate is one thing, or [01:12:30] learning from principles about how to be a super principle is another thing. It’s another way of thinking. [01:12:35] And in the same way as I said to you, you know, like if I was in Scott arms, I [01:12:40] would have been shadowing that guy day and.
[TRANSITION]: Night just.
Payman Langroudi: To understand his [01:12:45] brain. Yeah. You’ve got Mark Hughes and Tim Bradstock Smith, you know that you could be [01:12:50] learning things from. Right. Um, it’s interesting that that point [01:12:55] is interesting, right?
[TRANSITION]: Yeah. True.
Payman Langroudi: Let’s, let’s let’s move [01:13:00] on. And we’re near the end of our time. If you did have a [01:13:05] dental practice, what do you reckon it would be like?
Sonia Rajput: Um. It’d [01:13:10] be. Yeah, it’d be one of these nice, luxurious places. Of [01:13:15] course it.
[TRANSITION]: Has to be.
Sonia Rajput: Yeah, it has to be. It’s like everything you see now, isn’t it? So I’m [01:13:20] quite like chill, friendly. I like, I quite like relaxed environment. So a small, [01:13:25] not too small, but small enough to, um, kind of have like a nice family feel [01:13:30] about it but have that luxury aspect to it. But um, yeah, who knows, who knows. [01:13:35]
Payman Langroudi: But, you know, things don’t necessarily have to be that way, right?
Sonia Rajput: They don’t. Maybe I could have. Maybe I could just buy [01:13:40] a running one that’s, you know, busy, busy already. And maybe that’s something I end up doing.
Payman Langroudi: But I’m saying [01:13:45] you don’t necessarily have to have this luxury practice.
[TRANSITION]: Yeah. You don’t. Yeah.
Payman Langroudi: You could do all [01:13:50] sorts of things. Look at these guys. The twin dentists. Have you.
[TRANSITION]: Seen them?
Sonia Rajput: Yeah, I’ve seen them.
[TRANSITION]: Yeah.
Payman Langroudi: Yeah. Like they’re [01:13:55] exploiting the idea of people who want super cheap dentistry.
[TRANSITION]: Mhm.
Payman Langroudi: Yeah. [01:14:00] And I guess they’re doing very well.
[TRANSITION]: Yeah. True.
Sonia Rajput: But their clinics are still very fancy. [01:14:05] They know.
[TRANSITION]: Yeah.
Payman Langroudi: Yeah yeah yeah.
Sonia Rajput: That’s the volume isn’t it. The volume of [01:14:10] um patients is there.
[TRANSITION]: I’m not sure what the.
Payman Langroudi: Business model is. Yeah. But, but there is a business model. Yeah. Which is [01:14:15] um, you know, direct to consumer aligners like Smiledirectclub.
[TRANSITION]: Yeah. [01:14:20]
Payman Langroudi: And then you’ve got very high end Invisalign and then this thing in between. And the [01:14:25] business model is that, I guess this thing in between where the dentist just takes a scan and then.
[TRANSITION]: Yeah. [01:14:30]
Payman Langroudi: But what I’m saying is, look, there are different positionings. Look, just in whitening, you’ve got you’ve got us. You’ve [01:14:35] got the boutique Positionings.
[TRANSITION]: Yeah. You’ve got.
Payman Langroudi: To be valuable.
[TRANSITION]: Right? And I think.
Sonia Rajput: It depends [01:14:40] on the area that you’re in. If I’m being honest, I think it depends which location you’re in to decide what kind of practice [01:14:45] you’re going to be running.
Payman Langroudi: Yeah, but for instance, I know a couple of guys, they’ve opened a practice in Sheffield [01:14:50] and it’s very, very, very, very high end.
[TRANSITION]: Yeah.
Payman Langroudi: Yeah. And and so, you know, [01:14:55] like on paper you might say, hey, if you’re in central London, go high end.
[TRANSITION]: Yeah.
Payman Langroudi: But in Sheffield [01:15:00] there’s no competition for high end.
[TRANSITION]: Sure.
Payman Langroudi: You know, so sometimes you have to think that way.
Sonia Rajput: Think outside the [01:15:05] box a little bit as well. Yeah. No. That’s true.
Payman Langroudi: How have you found being away from your family?
Sonia Rajput: Um, it was definitely [01:15:10] a struggle for the first three months. I think three months it takes to settle in anywhere. A new environment, new situations, [01:15:15] new job, new family as well. So, um, yeah, that was [01:15:20] hard for sure.
Payman Langroudi: But then, you know, just being dragged away from your friends and family.
[TRANSITION]: Yeah, I know, it’s horrible.
Payman Langroudi: Making. [01:15:25]
[TRANSITION]: New friends.
Sonia Rajput: All the time and yeah, every, every other week I’m in Birmingham.
[TRANSITION]: It’s okay. Where are you?
Sonia Rajput: Yeah, yeah, I’m [01:15:30] a home home girl.
Payman Langroudi: I think you know what happens if you do have kids? Yeah. Then that’s when the new social [01:15:35] circle will happen.
[TRANSITION]: In a lot.
Sonia Rajput: Of. A lot of my friends are around London, so no one’s [01:15:40] too far away, which is good. Um, my sister’s at uni, like in London, so I still have [01:15:45] a network around, which is there. Um, I don’t feel too isolated. And. Yeah, my husband’s great. He’s been, [01:15:50] like, my number one supporter, so he’s really good.
Payman Langroudi: Is he one of those busy, busy finance guys? [01:15:55]
[TRANSITION]: Is he like.
Sonia Rajput: No. Absolutely not.
[TRANSITION]: No he’s not.
Sonia Rajput: Yeah. No it’s good. He’s got a good balance.
[TRANSITION]: Oh well done.
Sonia Rajput: Yeah it helps me. [01:16:00] It helps me balance everything which is good.
Payman Langroudi: So this kind of millennial thing about sort of living your [01:16:05] best life.
[TRANSITION]: Yeah.
Payman Langroudi: It’s kind of a Gen Z thing too, right?
[TRANSITION]: Yeah.
Payman Langroudi: Living your best life rather than struggling. [01:16:10]
Sonia Rajput: I think that’s what it is like. I probably would have said, um, I’d rather [01:16:15] focus on having more time. I, I work [01:16:20] to live. I don’t live to work. So I will make sure I work hard and then I will have really [01:16:25] good time. Me and my husband focus on having that time and energy to do what we want to do. Travel. Do what we want to [01:16:30] do. Is it selfish? Maybe, but we’re just living the best for each moment that we have.
Payman Langroudi: What else is?
[TRANSITION]: What [01:16:35] else are you.
Payman Langroudi: Supposed to do than think about.
[TRANSITION]: Yourself? It’s true.
Payman Langroudi: But you know one thing I’d say to you? [01:16:40] The bit between getting married and having kids, which where you’re at.
[TRANSITION]: Yeah. [01:16:45]
Payman Langroudi: Such a valuable.
[TRANSITION]: Piece. Yeah.
Payman Langroudi: Such a wonderful time.
Sonia Rajput: So I think why stress with other things right [01:16:50] now? This is a time to be enjoying my life. So yes, I could be doing the next thing and buying a practice, [01:16:55] doing this, doing that. But I’m really happy, really content and focussed on being happy and content. And then [01:17:00] when I enter the next phase of my life, then I’ll start looking at the next struggles to.
[TRANSITION]: To [01:17:05] face.
Payman Langroudi: What I’m saying is like like make it longer.
[TRANSITION]: Yeah, true.
Payman Langroudi: The longer the better. Yeah. Because it’s such [01:17:10] a carefree time.
[TRANSITION]: True.
Payman Langroudi: Such a great travel, you know, do things. Yeah. Because once the kids come, it’s [01:17:15] just, like, so hard. Especially for you. The mother.
[TRANSITION]: Yeah.
Payman Langroudi: The first 8 or 9 years, you’re gone. [01:17:20] Yeah. And does that worry you? The thought. Does that worry.
[TRANSITION]: You? You [01:17:25] know, I think.
Payman Langroudi: There is no you in, kid.
[TRANSITION]: Yeah. It does.
Sonia Rajput: I think I do [01:17:30] struggle. I think one of my motivation, one of the reasons, one of the things that motivates me is I think [01:17:35] I want to show that females can be independent, strong, hardworking and still have it [01:17:40] all. So I think I will struggle when it comes to having kids to be like, crap. No, I’m I’m so. [01:17:45]
[TRANSITION]: Can’t have it all.
Sonia Rajput: No, but it’s. So why is that? Why is that the case? That’s so sad.
[TRANSITION]: It’s so.
Sonia Rajput: Sad. [01:17:50]
Payman Langroudi: No one can have it all.
Sonia Rajput: It’s very sad. So that does make me upset for sure. So maybe I’m just [01:17:55] trying to.
Payman Langroudi: It depends what all is.
[TRANSITION]: Yeah.
Payman Langroudi: What all is, but you’ll see what I mean. They, [01:18:00] they they just take over.
[TRANSITION]: Yeah.
Sonia Rajput: And then you probably never hear from me ever again.
[TRANSITION]: No [01:18:05] no.
Payman Langroudi: No, not necessarily that. Not necessarily that. But something’s got to give you know.
Sonia Rajput: No [01:18:10] it will for sure.
Payman Langroudi: And so what is it the thing that gives end up being holidays or [01:18:15] the types of holidays? Sometimes. Sometimes, by the way, health warning, sometimes the relationship.
[TRANSITION]: Yeah, [01:18:20] true. Yeah, true.
Payman Langroudi: Because work can’t and the kids can’t and you know so [01:18:25] but it’s a funny thing because in this sort of millennial I [01:18:30] want what’s best for me. And I want to sit on beanbags on Fridays and read, [01:18:35] read books. You know, the notion of children where it’s a complete sacrifice thing. [01:18:40]
[TRANSITION]: Yeah.
Payman Langroudi: It doesn’t sort of fit in very nicely in that.
[TRANSITION]: Yeah, I do, I do.
Sonia Rajput: Think, where is that puzzle? [01:18:45] Where is that piece going to fit in my puzzle? I do think that all the time. So it’s that’s why [01:18:50] that hasn’t.
[TRANSITION]: Ended up.
Payman Langroudi: Kicking in. You know, in a way. You know, it’s it’s much nicer giving [01:18:55] a present than getting one.
Sonia Rajput: Yeah. Always.
Payman Langroudi: Kids are a bit like that.
[TRANSITION]: Okay, fine.
Payman Langroudi: Kids [01:19:00] are in the end I class it as that. Yeah.
[TRANSITION]: Yeah. They will.
Sonia Rajput: Be amazing.
Payman Langroudi: You’re constantly giving presents to [01:19:05] your kids. I don’t mean presents. Yeah, but I mean you’re constantly giving.
[TRANSITION]: Yeah, yeah, constantly giving.
Payman Langroudi: And [01:19:10] giving is a nice feeling in the end.
[TRANSITION]: Absolutely.
Payman Langroudi: But. But I think it’s a funny thing [01:19:15] because, like, I feel like innocence is, you know, like, you know, when you were six years old, you realised [01:19:20] you’re never going to be Kylie Minogue or whatever. You know, I realise I’m never going to be a [01:19:25] footballer. And then when you’re 16, you realise I’m never going to be a spaceman.
[TRANSITION]: Yeah.
Payman Langroudi: And then when [01:19:30] you’re 26, you realise you’re never going to be Elon Musk. And then when you’re 36, [01:19:35] you realise. And then what ends up happening is you lose more and more and more innocence.
[TRANSITION]: Yeah. [01:19:40]
Payman Langroudi: By the way, your parents get sick and die. You know, your your peers get sick and die. [01:19:45] Things like innocence starts going away. And then you just craving innocence again, and then you [01:19:50] have a kid. And then this innocent thing comes into the world. Yeah, yeah. And then that innocent [01:19:55] thing starts losing its innocence.
[TRANSITION]: Cycle starts again. Cycle starts again.
Payman Langroudi: And what I used to struggle with the [01:20:00] most was the pain. Having to go through the pain of growing up.
[TRANSITION]: Yeah. [01:20:05]
Payman Langroudi: Again.
[TRANSITION]: All over again.
Payman Langroudi: Yeah. And people will focus on the pleasure of growing up. Yeah. The first time he [01:20:10] scores a goal, the first time he tries ice cream. Amazing things right? But the pain of the [01:20:15] first time gets bullied. The first time doesn’t get invited to a party. First [01:20:20] time, everything. You know.
[TRANSITION]: All you say.
Sonia Rajput: Like.
[TRANSITION]: That. True.
Payman Langroudi: Yeah. And having to go through all of those and you [01:20:25] do with your kid, you go through it even worse.
[TRANSITION]: Yeah.
Payman Langroudi: Um, I struggled with that notion. [01:20:30]
[TRANSITION]: Yeah.
Payman Langroudi: You know, but good luck.
[TRANSITION]: Yeah, I know you’re.
Sonia Rajput: Really making it sound.
[TRANSITION]: Fun. No. I’m joking. [01:20:35]
Sonia Rajput: It is a whole new era.
Payman Langroudi: You’ll enjoy. You’ll enjoy. But all I’m saying now is delay.
[TRANSITION]: Yeah. [01:20:40] No, thanks. Good advice.
Payman Langroudi: Your freezer, eggs, whatever it takes.
[TRANSITION]: Yeah. Who knows?
Sonia Rajput: Who knows?
[TRANSITION]: We’ll see. We’ve had [01:20:45] a couple.
Payman Langroudi: Of podcasts on.
[TRANSITION]: There. I know, I know.
Sonia Rajput: It’s crazy though, because everybody wants to, like, [01:20:50] be successful for a long period of time before they enter that phase of their life. It is tricky. It’s hard being a woman [01:20:55] for sure.
Payman Langroudi: Yeah. And look, it’s interesting on one side, you’re super ambitious.
[TRANSITION]: Yeah. [01:21:00]
Payman Langroudi: On the other side you’re saying, oh, my Fridays off it is.
Sonia Rajput: That is.
[TRANSITION]: Me.
Sonia Rajput: That’s literally me in [01:21:05] a nutshell for sure.
Payman Langroudi: Whereas in my day that those two things just wouldn’t fit together. I quite like the fact [01:21:10] that you can be that person now.
[TRANSITION]: Yeah. And I.
Sonia Rajput: Like you, do have that flexibility in dentistry, which is really lucky. [01:21:15]
Payman Langroudi: Definitely.
Sonia Rajput: For sure, which I love.
Payman Langroudi: Let’s get to our final questions. Fantasy [01:21:20] dinner party. Three guests, dead or alive. Who would you have?
Sonia Rajput: Um, [01:21:25] I’m a huge Ariana Grande fan. I would love to see her. Like you [01:21:30] will hear me singing her.
[TRANSITION]: Songs, you.
Sonia Rajput: Know, like, literally since maybe I was 18. No, I do love her. So it’d be [01:21:35] cool to see her. She’s really successful, um, and just insanely talented, to be honest with you. So I’d just [01:21:40] love to meet her. Um, I have huge respect for Rhona Eskander. I think she’s, like, actually [01:21:45] an icon. To be honest with you. It would be great to have.
[TRANSITION]: A dinner party.
Sonia Rajput: Yeah, sure.
[TRANSITION]: Why not? Never [01:21:50] met her before.
Payman Langroudi: I can arrange it for you.
[TRANSITION]: Yeah. Never met her before.
Sonia Rajput: I think she’s done a lot for the profession, especially for [01:21:55] females in dentistry. So, yeah, huge respect for her. So it’d be cool to.
[TRANSITION]: Amazing. Yeah.
Sonia Rajput: Cool to chat to her, I guess. And, [01:22:00] um, last one is probably. I just really like when nice people are successful. [01:22:05] So I feel like Joe Wicks is, like the nation’s sweetheart, and I think he’d be a really cool person to me. [01:22:10] Learn more about did you see his little clip on Dragons Den where he, like, um, he was like a [01:22:15] guest on Dragons Den. Did you see.
[TRANSITION]: That? No.
Sonia Rajput: He seems like the nicest person, but still so successful. So I love [01:22:20] when people like that have done really well. So I just love to. Just like. Yeah. Speak to him and see kind of his situation. [01:22:25]
Payman Langroudi: It’s interesting the question, do you have to be a nasty boss or not? Yeah.
[TRANSITION]: Yeah, I know everything. [01:22:30]
Sonia Rajput: I think everyone should be nice. Good things come to nice people.
Payman Langroudi: It just suits some people to be nastier, you know? And [01:22:35] when you have a business, sometimes you need a strong, strong arm, you know, like. But it’s not me. For me, it’s my [01:22:40] partner, my business partner.
[TRANSITION]: Good cop, bad cop. Yeah.
Payman Langroudi: I mean, he’s not that he’s [01:22:45] particularly nasty, but for instance, he’s. If someone walks in two minutes late. [01:22:50]
[TRANSITION]: Yeah.
Payman Langroudi: Really gets to.
[TRANSITION]: Him. It really.
Payman Langroudi: Really gets.
[TRANSITION]: To him. Okay.
Payman Langroudi: Yeah. And he’s like, well, why can’t you set [01:22:55] your watch, you know, your alarm two minutes earlier.
[TRANSITION]: If.
Payman Langroudi: That’s, you know, whereas with me I’m like, whatever, [01:23:00] I’m scared.
[TRANSITION]: I’m scared of him because I’m the late one.
Payman Langroudi: Checking [01:23:05] you’re a bit ADHD.
Sonia Rajput: I don’t know, I don’t really like labels. I don’t know, maybe. [01:23:10]
Payman Langroudi: Like lose focus?
[TRANSITION]: Yeah, I.
Sonia Rajput: Struggle with focus for.
[TRANSITION]: Sure.
Payman Langroudi: Unless unless it’s something that really interests [01:23:15] you and then you’re.
[TRANSITION]: Yeah. Then.
Sonia Rajput: Yeah, then I forget. But if I have something to do, a task to do, and I know I have the [01:23:20] whole day to do it, I will probably start it at 9 p.m.. Like, that’s just the kind of person I am. It’s just so annoying. [01:23:25]
Payman Langroudi: It’s kind of spectrum stuff. It’s kind of an ADHD thing.
[TRANSITION]: Yeah, a 5 a.m. person.
Sonia Rajput: I don’t think I could [01:23:30] ever do that.
[TRANSITION]: You know, when people.
Sonia Rajput: Get it done at 5 a.m., like, I just can’t.
Payman Langroudi: Yeah. No, no, but I can’t. [01:23:35] I can’t stand, like, when homework, homework.
[TRANSITION]: Homework, homework.
Payman Langroudi: Some kids would come home, do their homework [01:23:40] straight away.
[TRANSITION]: No I can’t.
Payman Langroudi: I’d be like, you know, 1 a.m. or 5 a.m. the next day. [01:23:45]
[TRANSITION]: Yeah, literally.
Payman Langroudi: Constantly putting things off. And it’s such a drag, man, because I’ve got stuff [01:23:50] I need to do now, and some of them are easy things, but somehow they just don’t want to do [01:23:55] it.
[TRANSITION]: I just don’t it’s hard.
Sonia Rajput: I don’t know why, but yeah, so that would be good if I could make myself not [01:24:00] like that, that would be pretty good.
Payman Langroudi: I like that, that’s good, that’s good. Sort of self-awareness, you know Yeah.
Sonia Rajput: I’m [01:24:05] aware that I’m very bad in those things.
Payman Langroudi: So are you spiritual?
Sonia Rajput: Um. I [01:24:10] haven’t reached that stage just yet. No. I’m not.
Payman Langroudi: Amazing. It’s been such a massive pleasure. [01:24:15]
[TRANSITION]: Thank you. No, it’s really nice. Thanks for asking me to come. Thank you so.
Payman Langroudi: Much for coming all.
[TRANSITION]: The way.
Sonia Rajput: Thank you.
[VOICE]: This [01:24:20] is Dental Leaders, the podcast [01:24:25] where you get to go one on one with emerging leaders in dentistry. Your [01:24:30] hosts, Payman Langroudi and Prav [01:24:35] Solanki.
Prav Solanki: Thanks for listening, guys. If you got this far, you must [01:24:40] have listened to the whole thing. And just a huge thank you both from me and pay for actually sticking [01:24:45] through and listening to what we had to say and what our guest has had to say, because I’m assuming you [01:24:50] got some value out of it.
Payman Langroudi: If you did get some value out of it, think about subscribing. And [01:24:55] if you would share this with a friend who you think might get some value out of it too. Thank [01:25:00] you so so, so much for listening. Thanks.
Prav Solanki: And don’t forget our six star rating.
