Payman chats with Amber Aplin, who’s carved out something genuinely different in the Scottish Borders. From military dentist to biomimetic practice owner, Amber’s journey takes in Germany, Iraq, private equity, and ultimately building a practice that puts prevention and patient education at its core.

 She talks candidly about the realities of military life, the loneliness of early practice ownership, and why she now trains therapists and other dentists in minimally invasive techniques. 

There’s also a refreshing honesty about perfectionism, work-life balance, and what happens when you stop chasing the next big thing and start appreciating what’s already there.

 

In This Episode

00:00:40 – Military beginnings
00:02:05 – Sandhurst training
00:03:55 – Germany posting
00:06:50 – Iraq deployment
00:09:25 – Leaving the forces
00:10:45 – Moving to Scotland
00:12:30 – Early practice ownership struggles
00:15:20 – Private equity involvement
00:19:10 – Buying the practice back
00:22:15 – Building a biomimetic practice
00:26:40 – Therapist-led model
00:31:20 – Teaching and courses
00:36:45 – Microscope dentistry
00:42:10 – Direct bonding techniques
00:48:25 – Patient communication
00:53:30 – Practice culture
00:58:15 – Work-life balance challenges
01:04:20 – Pascal Magne influence
01:09:40 – Preventive dentistry philosophy
01:15:50 – Social media approach
01:21:35 – Business versus clinical focus
01:26:45 – Blackbox thinking
01:28:50 – Fantasy dinner party
01:30:15 – Last days and legacy

 

About Amber Aplin

Amber Aplin is a biomimetic dentist and practice owner in the Scottish Borders who served six years as a military dentist, including deployments to Germany and Iraq. She now runs a prevention-focused practice where therapists deliver the majority of patient care, and teaches minimally invasive dentistry techniques to other practitioners.

[VOICE: This [00:00:05] is Dental Leaders. The podcast where you get to go [00:00:10] one on one with emerging leaders in dentistry. Your [00:00:15] hosts Payman Langroudi and Prav Solanki. [00:00:20]

Payman Langroudi: One of the most common questions I get is how do I do more teeth whitening? The basis [00:00:25] of that is to really believe in it, and the basis of that is to fully understand it. Join us for enlightened [00:00:30] online training on enlightened online training to understand how to assess a case [00:00:35] quickly, how to deliver brilliant results every time. Next time. Whitening underwhelms. Try [00:00:40] and lighten. Now let’s get to the pod. It gives me great pleasure to welcome Amber Aplin onto the [00:00:45] podcast. Amber has a practice in the Scottish Borders, a [00:00:50] biomimetic practice very much including therapists and [00:00:55] teachers on all that. And I definitely want to talk about that. Um, a career that started [00:01:00] out in the military, right? Is that right?

Amber Aplin: Yeah. Military? Yeah. Straight from [00:01:05] uni to the military. So. Yeah.

Payman Langroudi: Why did you join the military?

Amber Aplin: My [00:01:10] father was actually in the army as well. My father. So he kind of said, oh, I [00:01:15] saw the benefits of it through him.

Payman Langroudi: So as a.

Amber Aplin: Dentist. Yeah. As a.

Payman Langroudi: Dentist. Dad. [00:01:20] Yeah. As a dentist in the military.

Amber Aplin: I saw firsthand the benefits the travel through throughout the world and [00:01:25] everything. So I thought it would be great, you know, for even for a six years, it’s a great just start to [00:01:30] life and for experience. So I just went straight into it from actually third year of university, [00:01:35] joined cadetship for my last two years and got some [00:01:40] pay and some books, you know, and yeah.

Payman Langroudi: University was Newcastle.

Amber Aplin: Newcastle. [00:01:45]

Payman Langroudi: Huh. Yeah. And so let’s get into the military thing because I’m not really clear on it. [00:01:50] So what happens? What is there a deal where they say, we’ll pay you this much if you stay that [00:01:55] long?

Amber Aplin: The first. Yeah, the first step is about six years minimum, uh, [00:02:00] service. So they train you up, you go to Sandhurst. Um, I [00:02:05] think normal military would be a whole year at Sandhurst for officer training. [00:02:10] Um, and we go straight in as an officer from dental school because we’re qualified [00:02:15] with a postgrad. Yeah, um, but our Sandhurst is about five weeks worth [00:02:20] of the full year. Um, and it’s it’s pretty intensive, and it’s I [00:02:25] loved it, I loved it, it was. You’re marching around, you learn weapon craft [00:02:30] skills for shooting, um, your.

Payman Langroudi: Basic military training.

Amber Aplin: Basic training? [00:02:35] Up at the crack of dawn. You’re picking litter. Um, you’re out running at [00:02:40] six, seven in the morning, so carrying weight, going on, [00:02:45] um, mini kind of beds and stuff 3 or 4 nights away, um, all [00:02:50] really, really great fun. But they push you. They push you to you kind of near limits. [00:02:55] I think physically they try and break you a little bit.

Payman Langroudi: To then rebuild you at the point.

Amber Aplin: Um, I [00:03:00] think it’s a taster of, um, probably the full course and it’s kind of called Vicars and Tarts course, [00:03:05] I think. But actually, it’s pretty tough. You know, I was quite glad and quite proud to get through it. [00:03:10] Um, and then you go into other training at Keogh for dentist specific training, um, [00:03:15] learning about the military way of record keeping and just, you know, [00:03:20] other things like that and more kind of, um, staying away doing it’s [00:03:25] even doing lots of training in as if you’re in doing operational dentistry [00:03:30] and working with medics. So field kind of not surgeries but [00:03:35] you know, first aid and things and CPR and things. So that was a great [00:03:40] experience. You make great friends for life you know.

Payman Langroudi: Okay. So now you’re now you’ve kind of got the basic training [00:03:45] of both military and dental. Yeah. Then what you just in a dental surgery, like most [00:03:50] dentists, five days a week.

Amber Aplin: I was shipped out straight away to Germany. And, you [00:03:55] know, I remember arriving in my first camp, it was it was called Fallingbostel. And [00:04:00] it was near, um, near Paderborn, I think Paderborn. And, um, I arrived there about 11 [00:04:05] p.m. at night and no one was around. I thought no one was there to greet you. This is the first step [00:04:10] of the real life, you know, and as I kind of just newly fresh faced grad, um, [00:04:15] and then just had to find accommodation somewhere and just. But anyway, the job [00:04:20] itself is, is 9 to 5. Um, but you can [00:04:25] be called to go anywhere at any time. So you’ve got to be prepared to just go with [00:04:30] it really and not really question it.

Payman Langroudi: So let’s imagine there’s no, you know, security situation, [00:04:35] your day to day, 9 to 5 appointments as you would in a what NHS [00:04:40] type situation is that what it is or do you get longer.

Amber Aplin: You get as long as you need. We’re in year [00:04:45] I did over in Germany. Um, and then all the, all the kind [00:04:50] of new grads from that intake all met together kind of once every, I think every two [00:04:55] weeks for a day away somewhere social. It was very, very social. Very, very good fun and [00:05:00] training as well into that mix as well, of course. Um, but the day [00:05:05] to day work was kind of compared to now. It was very basic. I think our main aim is to get soldiers [00:05:10] fit for deployment. So lots of amalgams, extractions and not [00:05:15] much else. Not much else.

Payman Langroudi: So if a soldier wanted teeth whitening, he couldn’t come in and [00:05:20] say gimme teeth whitening. That wasn’t available.

Amber Aplin: Anywhere. I mean, this is a long time ago now.

Payman Langroudi: Okay.

Amber Aplin: I [00:05:25] mean, I qualified in 1980 something.

Payman Langroudi: I want, like, ortho. You couldn’t come in and say [00:05:30] I want.

Amber Aplin: There was ortho. Oh, there was actually more for kids in the in the forces and all. So I don’t [00:05:35] think soldiers got ortho. No. No ortho, no cosmetic stuff. Um, did anterior composites. But these [00:05:40] are young soldiers. Normally.

Payman Langroudi: So not.

Amber Aplin: That much. So not much. Not much kind of cosmetic [00:05:45] stuff. Mostly fit, healthy young men. And few, obviously women as [00:05:50] well. Over there. And and kids over in Germany as well.

Payman Langroudi: And then how [00:05:55] does the pay work. You salaried.

Amber Aplin: Salaried. Yeah. Great salary straight away. Um, yeah. [00:06:00] Other benefits. Lots of travel, you know, and, um, they encourage [00:06:05] training over there. So in the forces. So, um.

Payman Langroudi: Cpd training.

Amber Aplin: Loads [00:06:10] of CPD, they encourage you to do postgrads and study and yeah, you have meet [00:06:15] together to do training days and present cases. And I did my exams through [00:06:20] the military, you know, the mjdf and I think that was about it. But [00:06:25] other other kind of training courses within the Army as well.

Payman Langroudi: So then [00:06:30] how many years do you stay in each place? So you were in Germany for say five years?

Amber Aplin: Germany? I was [00:06:35] each postings typically 2 to 3 years. Well, VTI is one year and then we move after the VTI year [00:06:40] somewhere else. Yeah. So I was in Germany for most of my career actually, because I really enjoyed it over there.

Payman Langroudi: Did [00:06:45] you learn German?

Amber Aplin: Yeah, a little bit German. Yep. Learn enough to get by? Certainly. Order food and stuff. [00:06:50] Um, I couldn’t quite hold a conversation, but I did [00:06:55] enjoy it.

Payman Langroudi: So how about during those, say, 15 years you [00:07:00] were doing that? Yeah. Was there a situation where suddenly war broke out and suddenly you [00:07:05] were taken to Iraq or something or whatever?

Amber Aplin: Yeah. I mean, we did it [00:07:10] all the time. I actually missed out on an up to, I think it was to Bosnia at the time because [00:07:15] I had a skiing injury. Um, so I had an ACL rupture, so I wasn’t able to go. And fortunately, [00:07:20] um, I did go over to I was in Northern Ireland for three [00:07:25] years. That’s kind of a bit like a deployment. It’s a little bit, um, high risk at times. [00:07:30] Some interesting situations in Northern Ireland you could find yourself in if you’re not careful. Yeah. [00:07:35] Looking under your car for bombs and things and, um, certain areas that you [00:07:40] couldn’t go to. Um, but I was quite relaxed about it. You got to live your life [00:07:45] as well. And as long as you’re sensible.

Payman Langroudi: I guess the training must address that. Sort [00:07:50] of.

Amber Aplin: It does. And I think it expects you to have a certain bit of common sense as well, you know, which I didn’t always [00:07:55] have, to be honest. So I used to compete horses and stuff. And I had, um, I [00:08:00] remember times of taking my horse in a horse box around looking for [00:08:05] a venue somewhere near the border, and ended up finding [00:08:10] this funeral procession. Um, and it wasn’t nice [00:08:15] situation to be in, and very quickly saw the the holes lining up and and [00:08:20] you trying to get out and they’re starting to wonder, you know, what you’re doing. And they obviously knew that you weren’t supposed [00:08:25] to be there and things. And so just quickly had to try and do a U-turn and get out of there quick, smart [00:08:30] and just little bits like that I’d be really careful with. And I wasn’t the most sensible, to be honest.

Payman Langroudi: Um.

Amber Aplin: But [00:08:35] I still believe you’ve got to live life and make [00:08:40] the most of it and not not be scared to do things.

Payman Langroudi: So when [00:08:45] you look back on on those years, what’s the emotion that goes [00:08:50] through you? Is it is it okay? You had a lot of fun. You met a lot of people career wise. [00:08:55] Do you feel like you sort of stood still? Yeah. Dentally in that period.

Amber Aplin: I [00:09:00] kind of wish I, I mean, I loved it so much and I was ready to go when I went because I had a young family at the time. [00:09:05] So I’d, I think my three children just before I left the forces. Um, [00:09:10] and then just before you leave, you think, Crikey, I’ve been doing amalgams and extractions all my all my career, [00:09:15] and suddenly you’ve got to suddenly upskill hugely before you go [00:09:20] ready. Faced with looking for employment outside? Um, so [00:09:25] that was a time I really started to study and find training, and I [00:09:30] never stopped, really. But you’re right. I think had I left sooner and set up my own practice sooner, I’d [00:09:35] probably been slightly better off. I’m late to the game, basically with ownership, I would [00:09:40] say. Yeah, for sure.

Payman Langroudi: But, you know, I mean, life [00:09:45] takes you where it takes you, right? That’s that’s that’s that’s an interesting whole question itself. [00:09:50] I do want to ask one other question about soldiers, because I wasn’t [00:09:55] really aware of this, that almost every single soldier who sees battle, [00:10:00] sees action, ends up with some form of PTSD. Is that [00:10:05] correct? Because I thought it was a tiny minority. But the soldiers I’ve [00:10:10] spoken to, they say themselves and everyone they know suffers [00:10:15] from some form of PTSD.

Amber Aplin: I would imagine so. I mean, I was very lucky not to witness anything [00:10:20] like that at all yourself. I’ve got I’ve got friends who have lost very close friends. [00:10:25] And, you know, I think that was certainly true. I would say I [00:10:30] was very lucky to come away without any of that kind of exposure, I would say. Um, I [00:10:35] mean, a great time. Loved it. Uh. Hard work. I think I actually learned a lot of resilience from the forces, [00:10:40] because you get told. Drop of a hat to go. I mean, I came back from having my third child, [00:10:45] and I was still actually feeding her at the time and straight back into work, and I was sent within a few days [00:10:50] over to Northern Ireland for just a two week, um, two week kind of visit [00:10:55] to this practice to cover some someone’s annual leave. And, um, you know, [00:11:00] I hadn’t been trained on the new system there for software, for note taking. So you just suddenly taken [00:11:05] away from all suddenly being off leave for six months, you know, and and then, [00:11:10] um, yeah, just without the proper training. It wasn’t always well thought out, actually, sometimes. [00:11:15] And, um, you just got to get on with it. It’s got to go find find the best way to get through it. And, [00:11:20] um. Yeah, I think it builds a lot of resilience. You can’t question it. You’ve just got to do what you’re told [00:11:25] to do, um, and make the best of it.

Payman Langroudi: But what I’m kind of getting at is, is a soldier [00:11:30] patient different? Sometimes? Yes. Because of these call it let’s call it mental [00:11:35] health struggles. Yeah. Do you have to did you come across [00:11:40] that situation from your patients. You know, there were people who’d been through something, and then.

Amber Aplin: I [00:11:45] was based mostly, I suppose, in recruit training places, I suppose, rather [00:11:50] than places where people came back from. Um, yeah. It depends where you’re based, I suppose. [00:11:55] And I wasn’t really based with anywhere, um, who were in the kind of fighting regiments as [00:12:00] far as I know. Um, so however [00:12:05] soldiers that we treat, the main difference is there’s no consent because [00:12:10] they don’t question it.

Payman Langroudi: Um.

Amber Aplin: You just say this is what we need to do to get your tooth [00:12:15] fit or stable. And they say, fine, you know, and and, um, it’s like [00:12:20] you need to know what I’m doing here. Is that okay? And, you know, and they don’t seem to, um, there was [00:12:25] no way they would. And again, they’re soldiers and were majors or captains. And in [00:12:30] the military, you’re not trained to question authority for even a second. So there was no consent [00:12:35] in my mind. And it was very tricky to.

Payman Langroudi: So when you came back into civilian land, [00:12:40] did you find that challenging because you had to overexplain things to people?

Amber Aplin: The biggest [00:12:45] challenge for me straight away was, um, making sure that I knew my worth, [00:12:50] because in the military, there’s no they don’t pay for the treatments over there in the transactions. There’s no transactions [00:12:55] at all for what you do. So everything is free at the point of, um, service. [00:13:00] Yeah. So, yeah. And I was straight into a job which [00:13:05] was NHS mixed private. I was there for like one year. And these patients that came [00:13:10] in that were fully private, I was like, I’m not good enough to treat these guys. You know, I’ve got just I didn’t feel like [00:13:15] I was worthy of looking after these people and I’d have to upskill so much. And [00:13:20] I felt I wanted to give them a fantastic service to make them feel they had value [00:13:25] for money. You know, it’s only I mean, this is going back, I think, you [00:13:30] know, 20 years now, um, 18, 20 years and and [00:13:35] maybe a private new patient would be about £80 at the time. And I was like, crikey! [00:13:40] You know, I’ve got to make this really, really great. Just so they know. They’ve had great value, great service. So that [00:13:45] was my mindset straight off the bat.

Payman Langroudi: I think people who come straight out of university into into private sort of situations [00:13:50] or near university, they have that same struggle and they probably am I worthy? [00:13:55]

Amber Aplin: Yeah, I would guess so. Um, yeah.

Payman Langroudi: So how you got over that [00:14:00] in the end, right. Pardon? You got over that.

Amber Aplin: It took a while to upskill and train [00:14:05] and train and train till I felt like I was good enough. Good. And and very [00:14:10] good. And so I knew my skills were competent and great. It took a long time, actually, to be [00:14:15] fair.

Payman Langroudi: So what led you down this biomimetic route? I mean, upskilling could [00:14:20] have meant anything, couldn’t it? Yeah. You could have gone to Khoisan spear and.

Amber Aplin: Yeah.

Payman Langroudi: Been [00:14:25] prepping.

Amber Aplin: That’s true.

Payman Langroudi: Prep happy, I guess. You know, people call that, um. [00:14:30] Or you could have gone. You could have become an a line bleach blonde person or. Yeah, all sorts [00:14:35] of different directions. You could have gone. Yeah. What was. What was the influence that led you down this biomimetic route? [00:14:40]

Amber Aplin: I did lots of training, actually. So I have done the Tipton Restorative Long course. [00:14:45] Um, I’ve done Linda Greenwald tooth whitening. Um, I stayed away [00:14:50] from ortho, actually, to be honest, I didn’t fancy ortho or cosmetic anyway. Um, [00:14:55] yeah, I’ve done loads of training. Every. I’d always train all the time. Even did [00:15:00] a postgraduate Edinburgh um, diploma in private primary [00:15:05] dental care at the time. And that was a two year diploma. Um, I just fell upon [00:15:10] the course actually. The aliments. Who are these two Americans, father and son, who are the founders of it, really? [00:15:15] They came across to Scotland, to Glasgow for a two day course, and my work colleague [00:15:20] and friend Kira went to the course first. We’re doing two back to back courses. And Amber, you’ve [00:15:25] just got to go on this. It’s mind blowing. I said, okay, yeah, I was going to go anyway, but I wasn’t [00:15:30] really convinced because I thought I knew a lot. I thought I was great. And, [00:15:35] um, we just don’t know what you don’t know, you know? And this is me being very experienced and [00:15:40] working in private practice for about ten, 12 years, and, um, went in this two day course and [00:15:45] I literally straight away I was this is incredible, phenomenal learning [00:15:50] from this course.

Payman Langroudi: Can you think of a couple of things from that course that were the kind of unlocks [00:15:55] that made you think, shit, why have I been doing it this way?

Amber Aplin: I’ve been doing it wrong all my life.

Payman Langroudi: What kind of things [00:16:00] are we talking?

Amber Aplin: So one of the main things, one thing straight away, was they said, okay, just raise your [00:16:05] hands in this room. Who? Um. Which substrate bonds better? Enamel [00:16:10] or dentine? Enamel, of course. You know, it’s dentine and [00:16:15] dentine was the answer. And then they went into why. And then they proved it through the evidence and, and [00:16:20] um, dentine is a much stronger bond, but it takes longer to get [00:16:25] there. Oh yeah. So enamel bonds really quickly, easily. Anyone can bond to [00:16:30] enamel and it’s very predictable. Um, but denting it [00:16:35] takes time for that bond to mature. So it takes five minutes, actually. So once [00:16:40] you do the adhesive layers, you’ve got to wait five minutes before the, [00:16:45] the composites kind of layering and things for restorations. Um, but more than that, [00:16:50] it’s about the C factor and the cavity shape. That’s a big influence. Um, [00:16:55] so the bonds have to be greater than the stresses for the shrinkage [00:17:00] of the composite. Um, so C factor is really influential and [00:17:05] so is the occlusion as well.

Payman Langroudi: Do you believe in putting fibres in to affect that.

Amber Aplin: Yeah. Yeah.

Payman Langroudi: Is [00:17:10] that a real thing.

Amber Aplin: Yeah. Yeah. Um so dentine bonds differently. Different parts of dentine. [00:17:15] So you’ve got superficial dentine which is just near the um enamel that bonds really, [00:17:20] really. Well, um, you have to make sure it’s obviously caries free as well. [00:17:25] So even things like they showed a photo of a tooth that looked crystal [00:17:30] clear of any caries. And then they said, well, who can [00:17:35] spot the caries here? And they picked me because I was one of the oldest on the course. I said, well, you can’t actually tell [00:17:40] really, um, where it is. That’s that’s right. You know, but they put the caries dye on and [00:17:45] it just showed caries everywhere, you know, and they did a series of photos, about ten [00:17:50] lots of photos where they cleaned the caries away and dried it, retested it with caries dye [00:17:55] again and then revealed more caries. And they kept doing this, you know, um, this [00:18:00] kind of system and protocol until it was caries free. Because you can’t spot [00:18:05] it, you can’t feel it. It’s very objective. Sorry. It’s very subjective, you know. Yeah. [00:18:10] Um, each clinician will find caries differently and take more or less away than anybody else. [00:18:15] But if you leave any caries there, it’s just going to fail, you know? And or at least.

Payman Langroudi: The bond [00:18:20] strength is going to be less secondary. Are you talking about secondary caries?

Amber Aplin: Secondary caries. It’s bond [00:18:25] strength. It’s the restoration not bonding therefore leading to gaps forming underneath and [00:18:30] sensitivity afterwards.

Payman Langroudi: So the old thing people used to say about sort of affected dentine and just with your [00:18:35] probe, sort of that’s that’s not good enough.

Amber Aplin: Not good enough. I mean it’s a real thing affected and [00:18:40] infected dentine. Um, but I don’t think you can feel with certainty with [00:18:45] a probe.

Payman Langroudi: It’s so interesting. I mean, there are other areas that look absolutely clear, [00:18:50] but there is, there are there is caries there.

Amber Aplin: I mean, I’ve got so many photographs and I keep meaning [00:18:55] to publish more photos, you know, I need to do more of that. Yeah. And, um, I do a photo of a cavity [00:19:00] I think is crystal clear, and I do a photo. And then I put the caries [00:19:05] dye on, and it’s just like caries everywhere. And it’s like, oh, it’s crazy.

Payman Langroudi: What [00:19:10] is caries detection? Do you know?

Amber Aplin: I mean, I use their products for cura or cura [00:19:15] products and it’s a pink dye. Um, it actually just detects [00:19:20] the, um, bacterial By-Products, not the actual bacteria themselves. [00:19:25] So, um, yeah, it just tested the [00:19:30] products themselves and it just clings on to them. It’s kind of the die itself. Well, you [00:19:35] wash, you wash it away, and then any remaining dye is where the caries is. So the [00:19:40] red dye is the infected and the the pink is the affected. Mhm. So [00:19:45] you have to make sure that the peripheral area is completely 100% clear of [00:19:50] caries and cracks. And then you know the bond is going to be phenomenal in the restoration. [00:19:55]

Payman Langroudi: So if I’ve got a cracked like if I’ve got a patient with [00:20:00] an amalgam and a crack on that tooth. Do you chase that [00:20:05] crack until it’s no longer there every time? Or are there some [00:20:10] cracks that are good cracks that you can leave? How can you tell which is which?

Amber Aplin: There’s both actually. So in [00:20:15] that peripheral 2 to 3mm, you want to try and create the 100% [00:20:20] clear peripheral seal around the whole tooth so that the bond is going to be phenomenal around [00:20:25] that area. You have to leave, um, cracks and caries, which are [00:20:30] over the pulp. Yeah, but you can measure that. Measure it. Measure it from the height of the [00:20:35] the tooth.

Payman Langroudi: Okay.

Amber Aplin: Or the adjacent tooth. It’s five millimetres down is where the pulp horns [00:20:40] are.

Payman Langroudi: Okay.

Amber Aplin: And follow the inclines of the tooth to, to, um, ensure [00:20:45] you’ve got the most caries and cracks away. So in that peripheral area, you [00:20:50] have to chase cracks right down to, to reach the bottom of them so you can get 11 12 [00:20:55] millimetre, um, channels almost where the cracks are. You don’t take [00:21:00] the enamel away from the outside, though, so you’re going down the very safe zone, which between [00:21:05] the kind of between the, the external root of the tooth and down between [00:21:10] where the, um, the pulp is. Yeah. So you get a real safe zone. You can, um, uh, [00:21:15] work to find the, the crack end point, but then you leave it [00:21:20] over the pulp area because you don’t want to expose.

Payman Langroudi: And then I mean, the number. I [00:21:25] mean, I haven’t done that for 12, 13 years now, but the number of teeth that have [00:21:30] cracks adjacent to amalgams are in the distal.

Amber Aplin: Always. [00:21:35]

Payman Langroudi: Or one of the cusps you can see it’s just cracked. So you are saying we have to kind of, [00:21:40] you know, you have to chase that crack down. Yeah.

Amber Aplin: Otherwise it’ll progress. Otherwise. [00:21:45] I mean, if if you’re concerned about perforating, if [00:21:50] you really think, oh, I just can’t go any further, um, you know, without risking perforating, [00:21:55] which is going to be a worst case scenario, you can you would leave it, you know, just to [00:22:00] kind of experience and, and the skills you’ve got. But then [00:22:05] you can mitigate that with various ways to restore the tooth afterwards. You can um.

Payman Langroudi: But [00:22:10] is your, is your, is your sense that a lot of dentists are not addressing cracks? I certainly [00:22:15] wasn’t when I was, when I was an associate, I certainly wasn’t addressing every crack [00:22:20] I was. I was removing caries.

Amber Aplin: Yeah. Yeah. [00:22:25] I mean, um, before this course, I wouldn’t know how. I mean, I did this [00:22:30] course first, the two day course, then I went to do the year long mastership, which is 135 [00:22:35] articles and, and, and, you.

Payman Langroudi: Know, where’s.

Amber Aplin: That lectures. It’s online lectures. And [00:22:40] then I went over to Utah as well, to work with Davey and his clinic for a few days. [00:22:45] Oh.

Payman Langroudi: What was it.

Amber Aplin: Like? Phenomenal. Just seeing the way he worked and and how, [00:22:50] um, his clinic ran and just he just does his day, day in, day out. This is what I love [00:22:55] doing as well. So over the over the time, I have learned how to [00:23:00] manage cracks in the best way. But, um, before that, I would have no idea. And if [00:23:05] a patient came in with pain on biting, I would know it’s a crack or cracked tooth syndrome, but I would never [00:23:10] know how to sort it. And, um, but now it’s so wonderful to treat [00:23:15] things predictably. I mean, you can diagnose it better and earlier [00:23:20] you didn’t want to wait till they become painful. You want to diagnose them before they show symptoms. [00:23:25] They don’t show any signs on x rays. Even so, a lot of my day to day job is, um, [00:23:30] explaining to patients of these high risk teeth, high risk of fracture, high risk of secondary care [00:23:35] like decay. Um, without. But I say, I know how you feel. You [00:23:40] know, I know you’ve got no pain and there’s no sign on the x ray, but there’s a really high risk, and [00:23:45] I can guarantee there’s a crack there. Um, so I’d recommend be treated it now [00:23:50] rather than wait. But it’s up to you and some patients, most of them actually do [00:23:55] at least one. And we pick the highest risk via various measurements of all the teeth [00:24:00] and where the occlusion is the heaviest. And then once they’ve had one done [00:24:05] and they’ve seen the photographs of their cracks and how bad it was and, and the decay there, they’ll [00:24:10] say, well, what’s next? You know, where’s the next tooth to restore? That’s my kind of [00:24:15] treatment comes from is just doing one onlay or layer overlay. Every now and again [00:24:20] on the same page.

Payman Langroudi: I don’t know why. Um. Biomimetic dentists seem the most passionate. [00:24:25] Why is that? Um, but but that passion [00:24:30] itself comes through to a patient. Yeah. And and, [00:24:35] you know, in the end, dentistry is a game of trust in the end. [00:24:40] Yeah. You know that you could be the best in the world if people don’t trust you. And [00:24:45] of course, that could be that could be that could be used in a dark way, too, I guess. But but let’s stick to the normal. [00:24:50] You know, if people don’t trust you, you’re not going to be able to help them. And [00:24:55] that trust, of course, comes from, you know, doing what you say you’re going to do and all that. But [00:25:00] the passion. And why do you think biomimetic dentistry inspires passion [00:25:05] more than other kinds of dentistry? Why are they so happy? Biomimetic [00:25:10] dentists.

Amber Aplin: Are.

Payman Langroudi: What do you think it is?

Amber Aplin: I for me, um, I know it’s because [00:25:15] the it’s so predictable. It’s knowledge based, it’s evidence based. [00:25:20] So everything we say to patients is based on evidence and we know it and we can guarantee [00:25:25] treatments. The treatments themselves are, um, rewarding because [00:25:30] it’s slow, takes time. Relaxing rubber dam, you know, and, um, [00:25:35] and then the patient walks away, say this is going to be no bother at all. It’s not going to cause [00:25:40] any pain afterwards. There’s no need to do a provisional or temporary restoration afterwards. [00:25:45] If onlays, you can walk away pain free and we can sleep at night, [00:25:50] you know, and it works every single time you can imagine. You know, [00:25:55] it’s. That’s why.

Payman Langroudi: I guess. I guess it’s also, you know, it’s the bread and butter that we were [00:26:00] taught, you know, it’s it’s what every dentist does every day, but totally different [00:26:05] to, to to that. I mean, it’s still, you know, the day to day of dentistry.

Amber Aplin: It should [00:26:10] be in university. It should be taught at uni. Yeah. And it’s not.

Payman Langroudi: Oh, it’s a lot more of it than [00:26:15] than there was in our. I suspect we’re a similar vintage Dental [00:26:20] school wise, but there’s a lot more. But it’s not part of the course. What’s what’s happening [00:26:25] now is the students getting together and inviting lecturers themselves. Um, a lot [00:26:30] of that happening. Um, but yeah, I mean, I tear whatever hair I had out, [00:26:35] um, you know, uh, teeth whitening. Still not taught at dental school. Not taught, [00:26:40] you know.

Amber Aplin: Is that because it’s, um, government funded and it’s NHS kind of [00:26:45] directed?

Payman Langroudi: I think I think it’s, uh. I mean, you know, we’re not the [00:26:50] universities aren’t supposed to put out NHS dentists, they’re supposed to put out dentists, [00:26:55] you know, isn’t it doesn’t.

Amber Aplin: Feel like that.

Payman Langroudi: But it must be that, right? I mean, you [00:27:00] can’t you can’t have the university put out an NHS dentist because every year the NHS changes, [00:27:05] the university has to change, you know, as it gets, as it, as it erodes. Universities have to erode their [00:27:10] education. Yeah. Um, then, you know, dentistry density has to be a profession that [00:27:15] the university can put out. And we’re trying to be, you know, world class in the UK, for instance. Right. [00:27:20] But what I’m saying about bleaching, I think it’s historical. We’re bleaching. It was illegal until [00:27:25] 2012. Okay. But it’s interesting to see how slowly cogs move [00:27:30] that 13 years later, now that it’s legal and it’s one of [00:27:35] the most asked for procedures, the most it’s the safest thing. All the 80% [00:27:40] of the population would like a white spot. All those things. Yeah. Still hasn’t gone into any of the Dental courses [00:27:45] now. Hell, you know, I should do something about it. I should get together with all the other whitening companies [00:27:50] and do something about it and all that. But to me, it shows how slowly dental [00:27:55] education moves. You know, from my little world. I can see that part. Yeah. So [00:28:00] how long will it be before they teach immediate dentine sealing or something? They probably [00:28:05] do. Right. No, I would hope so.

Amber Aplin: I’d hope so. You know, I’ve got real [00:28:10] aspirations to try and help educate people and help them. Because I just know that once [00:28:15] you know these techniques and protocols, it’s just a game changer. You know, there’s no more kind of uncertainty [00:28:20] in your and it helps patients. You know, that’s the biggest thing we’re all here for is patient care. And [00:28:25] if we can give them composite restorations that last for decades, which is like unreal [00:28:30] or online overlays, again the bio based that we do over the tooth is permanent. [00:28:35] And that’s just amazing really. Um, is. [00:28:40]

Payman Langroudi: That what the the ideas? You mean.

Amber Aplin: The ideas? And a few [00:28:45] more layers on top of that, which is the dentine replacement? That’s kind of the the kind [00:28:50] of I tell patients, it’s the kind of shield for your tooth and that’s permanent. So that prevent any decay [00:28:55] leaking in or cracks forming or anything like that. So it’ll keep the tooth protected for life. [00:29:00] The top structure is designed to fail the onlay overlay, you know, after [00:29:05] decades, couple of decades is the evidence for that because you don’t want it [00:29:10] to, well, bonded because you don’t want to lead to a catastrophic failure. You want to have a fail safe somewhere [00:29:15] in the event of, you know, trauma or heavy occlusion or something. But the bio [00:29:20] basis is there for for life, you know.

Payman Langroudi: Is that is that controversial or [00:29:25] is that not?

Amber Aplin: I think so, I think so because it’s controversial. No, it’s not controversial. No, it’s not evidence [00:29:30] based. Evidence based.

Payman Langroudi: But people haven’t been doing it long enough to to know the [00:29:35] answer to that question.

Amber Aplin: They have I mean, the elements, um, they have restorations of [00:29:40] 26 years and counting. Yeah. So we I’m basing on their [00:29:45] evidence because this is what we’ve learned from and their protocols. So I [00:29:50] feel like we can transfer those that longevity into our practice. Mhm.

Payman Langroudi: Okay. [00:29:55] So I want to go on to a couple of other things. You know teeth that before [00:30:00] you might have not been able to restore. And now you feel like you can.

Amber Aplin: Yeah.

Payman Langroudi: Like [00:30:05] what are the limits of that in your I mean Let’s call it hero periodontics. [00:30:10]

Amber Aplin: Yeah, I like a challenge, actually.

Payman Langroudi: Subgingival [00:30:15] sort of crestal bone level. The whole matrixing thing. Yeah. Where did you learn that? Was [00:30:20] that the.

Amber Aplin: Same? You know, I think you’ve got to be a little bit if you want to push the boundaries [00:30:25] a little bit. A bit bold. I’ve been quite, quite bold as long as patients are on board. If [00:30:30] a patient tells me they’re really keen to save a tooth, and I say to them, well, this one here, [00:30:35] I won’t be able to guarantee, you know, just as long as you’re honest with patients and say, this is a bit of, um, this [00:30:40] is really borderline restorable, but we’ll try our best. And, um, the [00:30:45] actual bonding is phenomenal, but it’s just as you say, it’s if it’s really deep subgingival near [00:30:50] where the bone is. But as long as you can get that, um, copper, um, [00:30:55] to get right down next to the PDL and you get [00:31:00] a really great seal, then it’s going to bond. So, um, yeah, [00:31:05] Somebody, I’ll say no. You know, if it’s, for example, gross [00:31:10] carries through half the tooth and the roots almost kind of chopped away through the caries then. [00:31:15] No, you know, but, um, that’s it.

Payman Langroudi: That’s [00:31:20] the extent of it. Everything else I’ll save. Yeah. Has there been a situation where [00:31:25] you’ve got it wrong?

Amber Aplin: Yeah. Actually, recently, actually, um, one [00:31:30] thing we we can’t do obviously, is reverse engineer. If there’s a bacterial load in, [00:31:35] in the pulp that’s going to cause an abscess or cause the pulp to go non-vital. So [00:31:40] we can’t always tell. So if a tooth’s already symptomatic. Yeah. Um, and the caries [00:31:45] is already really close to the pulp and already deep, deep cracks there. Um, I’ll tell the [00:31:50] patient, um, there’s a high risk of needing root canal here, you know, but, um, [00:31:55] in this case, I didn’t really say it. That probably clearly maybe didn’t understand what I was saying. [00:32:00] Um, and a year later, and but it was a really crazy difficult one. And deep, deep crack [00:32:05] and everything. And I’ve got photographs as well. I always photograph every single stage. Went back and looked [00:32:10] at the photographs and it was pretty, pretty deep and difficult. Um, and then [00:32:15] he developed a big abscess literally about two weeks ago. We X-rayed it and thought, are huge abscess there. [00:32:20] And he was really cross. I’ve done about 4 or 5 onlays on this patient. So it’s a really [00:32:25] great patient, great rapport, really trusting you, said Amber. You told me this is a permanent [00:32:30] seal. You told me that it would never lead to leakage or, um, any more [00:32:35] decay or anything, or it’ll prevent the need for needing root canals. Um, you [00:32:40] know, but here we are a year later, there’s a big abscess needing root canal for £1,200. [00:32:45] Now, why should I pay for that? So I spent a bit of time and he wouldn’t accept a phone call [00:32:50] either. I was like, oh, I’d rather phone you about it rather than have to write to you. So [00:32:55] I wrote him a letter, a couple letters, and, um, but I but he’s [00:33:00] fine now. He understood. Now, you know, once the bacteria load is [00:33:05] really, um, too great in the tooth and the tooth can’t recover, then it’s going [00:33:10] to form an abscess. And we can’t help that.

Payman Langroudi: I’ve got an amazing idea. Yeah, [00:33:15] like you seem so confident. Yeah, yeah. Just give [00:33:20] a lifetime guarantee. Charge more.

Amber Aplin: I would.

Payman Langroudi: Charge more.

Amber Aplin: I want to do that. I do [00:33:25] not.

Payman Langroudi: Charge more based on the lifetime guarantee.

Amber Aplin: A big practice. [00:33:30] So I believe we’ve got to do the same thing in practice. Yeah. I can’t do something different [00:33:35] to my. Well, you can, my colleagues.

Payman Langroudi: You can, you can, you can offer like. I mean, I’m not saying you have to. You’re right. [00:33:40] It’s absolutely right. If everyone’s doing it because it’s a brand thing then. But but you know what [00:33:45] the problem I see with it is if you come to sell this practice, someone then [00:33:50] has to take on that lifetime guarantee. And that that issue [00:33:55] is is the weirdness of it. But but I think like, you know, if you’re [00:34:00] hand on heart, think you are, you know, doing work that’s going to last 30 [00:34:05] years then and you’re telling patients that anyway [00:34:10] anyway, it’s causing this issue. I know it doesn’t happen often that you [00:34:15] get this issue, but that’s also part of the point of it. You’re not going to have not many people are going [00:34:20] to invoke their lifetime guarantee. And yet you can charge, let’s say, [00:34:25] one and a half times the price because of the lifetime guarantee. [00:34:30] Yeah. So any time it is invoked, it’s already paid for anyway by all those one and a half times that people [00:34:35] have paid. Yeah. I think it’s such an interesting idea. No, honestly.

Amber Aplin: This is what I want to do. And you’ve literally. [00:34:40]

Payman Langroudi: Are you going to do this?

Amber Aplin: No, I want to do this. I have this dream one day in [00:34:45] the future, um, a long time away of opening a squat somewhere and doing [00:34:50] that on my own. Because you can’t do it in a big practice. I don’t believe that our brand is so strong, and, [00:34:55] um, my colleagues are all doing the same thing. They’ve all done the year long mastership. [00:35:00] They’re all doing the same training all the same, because patients have to have the same experience no matter who they see. [00:35:05] So there’s four dentists there and three therapists. We all do the same protocols [00:35:10] for our restorations. So we’ve got to charge the same [00:35:15] therapists all charge the same for the for our treatments. Really? Yeah.

Payman Langroudi: Would [00:35:20] you tell the patient about the therapist?

Amber Aplin: In what way?

Payman Langroudi: About the fact [00:35:25] that they’re not a dentist.

Amber Aplin: I mean, they’re trained [00:35:30] to do, um, work within their scope. So the work they do, they’re the same training [00:35:35] level as is the work that we is. Is us really? Yeah. So that we tell them. [00:35:40] Yeah. Because they are.

Payman Langroudi: But is that what you say to the patient? Yeah. That this isn’t a dentist, but [00:35:45] the work they’re going to do is going to be at the same level as the dentist.

Amber Aplin: So do you mean if they do some treatment [00:35:50] on a patient? Yeah. Like a restoration or the.

Payman Langroudi: Patient has to know or don’t they? [00:35:55]

Amber Aplin: Yeah.

Payman Langroudi: So the patient has to know. Yeah. So when you tell them, what did you tell them?

Amber Aplin: Well, our [00:36:00] patients actually therapists first in our practice. So it’s therapist led care. So our therapists [00:36:05] do the private check-ups and the hygiene. And they then diagnose [00:36:10] treatments. They recommend the treatment plan. And then if the [00:36:15] treatment within their scope, they will do it themselves or at least offer the patient [00:36:20] they can do it themselves or they can refer to their dentist to do it. Yeah. Um, and [00:36:25] they refer things out with their scope to us to do so. So that question doesn’t [00:36:30] really come up because they’ve already diagnosed the problem. They’ve done the scan, the x rays, the photos [00:36:35] they’ve discussed with the patient about the secondary caries or the risk of cracks. They’ve [00:36:40] planned to do a composite restoration, for example. Um, and they’ll just [00:36:45] book it in with themselves. And the patients know their therapists, they know they’ve got the training, the skills.

Payman Langroudi: Has [00:36:50] it ever come up as an issue?

Amber Aplin: Um, [00:36:55] not that I’m aware of. When we first did the conversion, there was a handful of patients [00:37:00] that questioned it. You know, we’ve been seeing you for years, Amber. And why am I seeing a therapist now? Um, [00:37:05] and really, the truth of the matter is, I mean, we know as [00:37:10] dentists. Certainly for me, anyway, therapists are far better at the preventative [00:37:15] side of things. The far better at their prevention experts. [00:37:20]

Payman Langroudi: Yeah. That’s right.

Amber Aplin: And our patients are all long standing kind of plan members as [00:37:25] well. Um, with generally good, stable dental health. So [00:37:30] our therapists are the experts in prevention.

Payman Langroudi: Yes.

Amber Aplin: Yeah. [00:37:35] So they see a therapist for that reason. Um, and they actually have a better experience [00:37:40] in my mind. Um, in terms of their check-up, their [00:37:45] plan member Check-up would be a longer appointment. They’re in one place for 45 minutes. They [00:37:50] have an Itero scan. They get to see their teeth, Photographs, [00:37:55] x rays, you know, have pearl, you know, communication tools and everything. So can [00:38:00] you imagine before that doing a 15 minute check-up with a dentist, then straight to a half an hour hygiene [00:38:05] treatment to now it’s a 45 minute double appointment like joint appointment [00:38:10] for it’s longer in the chair because you’re not having to walk, change surgeries, wait [00:38:15] five minutes in between, you know. Yeah, yeah. You know, and you’re doubling the conversation. You’re doubling the [00:38:20] the oral cancer screening. You’re doubling the kind of rapport building. So it’s all done in [00:38:25] one long appointment. It’s more relaxed, more tech, more information, more communication. And [00:38:30] for me, um, it’s certainly better conversions compared to us [00:38:35] dentists compared to the previous year.

Payman Langroudi: So you’re saying the therapist charges [00:38:40] exactly the same as the dentist, and you’re saying the standard of the work is as good as the dentist? [00:38:45]

Amber Aplin: Yes.

Payman Langroudi: And so what’s the difference? So you pay the therapist less than you pay the dentist. [00:38:50]

Amber Aplin: Our therapists are all employed. Salaried salaried.

Payman Langroudi: Okay. [00:38:55] So that’s the arbitrage from the practice perspective.

Amber Aplin: I mean, it’s not really about the money although [00:39:00] it’s about it’s about patient care. But but but the [00:39:05] business is more challenging as we go on. You know it’s getting more and more difficult to make it work. Yeah. [00:39:10] So it was a patient care thing and also a, um, [00:39:15] a business thing as well at the same time. But for business it’s phenomenal. For business. Phenomenal. Yeah. [00:39:20] Because we’ve got more time in our diaries for these high value treatments for dentists [00:39:25] and less time for these check-ups and things.

Payman Langroudi: And I’m super interested in it. I’m super interested [00:39:30] in a therapist led, private quality practice. I haven’t [00:39:35] really come across it. I have I’ve I’ve come across therapy. You know, we do a composite bonding, [00:39:40] uh, anterior composite course and we get therapists on that course. And their [00:39:45] work is better than most of the dentists. We used to give a prize out. Yeah, and the therapist would win it [00:39:50] a lot of the time. Yeah, although I thought maybe it’s self-selecting. You know, the kind of the kind of therapist [00:39:55] who’s going to pay me £1,000 to come on a composite course might be the real someone who [00:40:00] really wants to do. Well, maybe. Maybe it’s that. But. But when you’re teaching a new skill, [00:40:05] whether it’s a dentist or a therapist, it doesn’t mean the dentist is going to learn [00:40:10] it any quicker than the in fact, you know, there’s no there’s no reason to assume that, um, [00:40:15] but you would have thought in a private practice setting, patients [00:40:20] would object and you’ve kind of gotten over that.

Amber Aplin: I think it’s about communication [00:40:25] and trust. As you say, communication is key. We spent a long time writing the letter [00:40:30] to our patients, explaining about the change, the transformation [00:40:35] and the change in their care. So, um, I think the letter was the key thing, really. [00:40:40] And also before that, we were drip feeding it through our newsletters to patients about the how [00:40:45] great therapists are doing, you know, doing the, um, restorative photographs on our, um, [00:40:50] on our social media channels, just highlighting how [00:40:55] great therapists are at the practice, what therapists are doing currently, what therapists can do. Um, [00:41:00] just before the letter went out, we did a lot of that in the months preceding the kind of change just [00:41:05] help educate patients about what therapists could do, um, and what our therapists could do, because ours are [00:41:10] really great. You know, you’ve got to have therapists that really want to grow, want to learn.

Payman Langroudi: Of course. [00:41:15]

Amber Aplin: And love their job. You know, that’s a big thing, I think, as well. Like anyone, I suppose [00:41:20] any clinician. Yeah. Um, so yeah, the letter was important. So a lovely [00:41:25] letter. Two two things. One was a intro which is bullet points. So people who [00:41:30] prefer just a quick bit of info, they’ve got the knowledge that information there. Yeah. Accompanied with [00:41:35] a booklet that was beautifully branded glossy about with [00:41:40] more information about therapists and what they could do, examples of their treatments, testimonials and just [00:41:45] more information about how it’s going to be better for the patients moving [00:41:50] forward. Yeah, it worked great. We on the weekend, we, um, [00:41:55] we did the the letters went out about November, um, [00:42:00] 24 last year. Um, and the Monday afterwards, we [00:42:05] had all the phones manned, more staff in to cover any queries, you know, for reception phones [00:42:10] and the phone didn’t ring. I was like, what’s going on? It [00:42:15] was so weird. We were just, oh, right, this is good. [00:42:20] Did my list first rolled it out of my list first because [00:42:25] you have to trial it. Trial it because even though we thought we had everything right, you never know [00:42:30] till you actually trial it. Yeah. Um, and it was really successful. So we had a plan [00:42:35] to do everyone else kind of the year later, really. But it was so great. We just all [00:42:40] everyone done now. So the rest of the team were converted in [00:42:45] May of that same year.

Payman Langroudi: I mean, was this your own idea?

Amber Aplin: Yeah. This [00:42:50] idea actually, a long time ago, like I thought this this is the way to go. They [00:42:55] can do all this in their scope. Yeah, but at the time I thought, oh, it’s just massive, you know, it’s [00:43:00] huge change. And I wasn’t really confident with my team back then. And you could have a team who’s on board [00:43:05] with your vision I think before you can do that. And then I wanted to do it about three years ago, but [00:43:10] then I had two therapists on mat leave at the same time, so it wasn’t the best time either. So when [00:43:15] they both came from back from mat leave, um, it was the right time. Empty diaries, you know, and [00:43:20] perfect time to implement it. I need to push though I wasn’t I [00:43:25] knew, I knew it was right in my heart. But, um, actually I was working with, um, you know, Mike Hesketh at [00:43:30] the time, he said, I said to him when he first met me the very first day, this is I know [00:43:35] this is what we should do, Mike. I know this is the way we should go. He said, just do it. I was like, what? [00:43:40] Do it. So he gave me the nudge.

Payman Langroudi: To have him on. He’s been [00:43:45] behind a few of the few of the interesting practices I’ve come across now. Yeah, he’s [00:43:50] having you introduce me to him. Yeah.

Amber Aplin: He’s phenomenal. I must say, because we’re already doing great. [00:43:55] I must say the practice was already brilliant because the team are phenomenal. Um, so when he came, he was [00:44:00] like a great place here. And I had no social media at the time. Hardly. And he said, you’ve got to [00:44:05] shout about what you do here. And and it’s not really me. I’m quite quiet. I like to keep my [00:44:10] head down and. But you can’t really help people or patients or you can’t really recruit. I [00:44:15] don’t think if people.

Payman Langroudi: Don’t, staff.

Amber Aplin: Don’t know about you. So he encouraged me to join [00:44:20] LinkedIn and, and do more promotion about the practice and what we [00:44:25] do and all that. So he that’s, that’s that’s what his influence was for me and confidence that [00:44:30] we’re doing great as well, because you don’t really feel confident if you’re working in your own practice with your blinkers [00:44:35] on, you don’t really see the bigger picture.

Payman Langroudi: Yeah. Are you aware of others running something [00:44:40] like this?

Amber Aplin: Therapist led care.

Payman Langroudi: Private care?

Amber Aplin: No. No.

Payman Langroudi: So is that. [00:44:45]

Amber Aplin: I’m happy to.

Payman Langroudi: I’d love to run and all that. Is it. Is it based [00:44:50] on training people on that as well? Was it just the clinical skills?

Amber Aplin: I believe [00:44:55] it goes hand in hand actually. Yeah. So it’s been quite serendipitous how it’s all worked out [00:45:00] and didn’t know it would come together so well at the time. Yeah. So it’s two kind of parallel [00:45:05] journeys, I suppose. Or um, you know, uh, ways of changing [00:45:10] the practice. So, um, yeah, both kind of same in parallel. I [00:45:15] think the biggest thing about biomimetics and what we now teach directly from [00:45:20] what the animals taught me and all the evidence is how to diagnose things [00:45:25] predictably. So there’s four red flags for a tooth if it’s high risk [00:45:30] of fracture and things. So our therapist can measure the width of a [00:45:35] filling and can measure the width of a cusp, they can measure the depth of the filling. Look at the bite on the [00:45:40] itero scan and they tell a patient that’s a high risk tooth. It’s [00:45:45] black and white. It’s stuff you can hang your coat on. That’s what you need for therapists and clinicians [00:45:50] to plan treatment, you know. So I [00:45:55] think without having that, those kind of black and white criteria about what to refer to [00:46:00] the dentist and things, it would be very difficult for anyone to know which would benefit from an [00:46:05] onlay or a large composite. So that’s been a really great thing as the diagnostic, [00:46:10] um, element to that.

Payman Langroudi: And if it’s a large composite, generally the therapist [00:46:15] is doing it themselves.

Amber Aplin: We to be honest, we’re quite up to capacity with therapists now. Already [00:46:20] we’re looking for another a fourth therapist. So their books are pretty full with these longer um, [00:46:25] check-ups stroke hygiene appointments. They, they do do some treatments. They do all of our kids [00:46:30] dentistry as well. So they haven’t got a lot of scope for these treatments.

Payman Langroudi: Oh. So mainly [00:46:35] dentists are doing at the moment.

Amber Aplin: We’re doing a lot of stuff therapists could be doing. They will be doing some [00:46:40] composite restorations for sure. Um, I don’t think any of us do big composites anyway. [00:46:45] We if it’s kind of, um, I would say a third or half would be almost only [00:46:50] territory. So it’s either going to be a if it’s going to be a small amalgam, [00:46:55] it’s going to be a composite, a small class two or something.

Payman Langroudi: Between a direct only.

Amber Aplin: Um, [00:47:00] indirect, indirect indirect. So really, unless it’s obviously [00:47:05] a small amalgam you’re replacing, it’s going to be an onlay almost all the times because [00:47:10] our patients are older demographic, they’re all kind of 60 ish. Average age [00:47:15] all got big amalgams with cracks and things. So there’s it’s almost [00:47:20] always on those overlays anyway I would say.

Payman Langroudi: Okay. I understood you were doing [00:47:25] huge composites.

Amber Aplin: No, no.

Payman Langroudi: Well there [00:47:30] is.

Amber Aplin: My skill set is not there. I mean.

Payman Langroudi: There’s quite a lot of people doing those.

Amber Aplin: Things. Yeah, some people are doing [00:47:35] a lot of that. I think it’s where your skill sets lie and and really, um, I [00:47:40] prefer doing it on layers and overlays. A great lab works really well for us.

Payman Langroudi: And [00:47:45] so have you moved it on from quadrant to full mouth for yourself?

Amber Aplin: Yeah. [00:47:50]

Payman Langroudi: Are you doing full mouth rehabs and things?

Amber Aplin: I am, I am doing them. I don’t love [00:47:55] doing those. Um, but we have got a lot of patients with tooth wear. Yeah. So I have done that training [00:48:00] with Andy Chandra on the, the training that he’s learned [00:48:05] about. So I do use the Coy’s, um, protocols for some cases, [00:48:10] but only if it’s really great patients. If it’s a tricky patient, I’ll not be going near it because I [00:48:15] don’t do that many cases.

Payman Langroudi: And what else do you do? Do you do implants? Surgery? [00:48:20]

Amber Aplin: I have an implant dentist that comes along once a week. So we restore implants for [00:48:25] him. Um hum. Yeah. Surgicals not me.

Payman Langroudi: Not, you.

Amber Aplin: Know, no.

Payman Langroudi: Endo. [00:48:30]

Amber Aplin: Not me. I’ve got, um, I’ve got Wil Donovan, who does our endodontics. Yeah, [00:48:35] he He’s on a specialist pathway in London right now. So he’s finishing the Eastman um, [00:48:40] degree just next year. So he’s working one day, two days [00:48:45] a month right now with us on Saturdays, and he’ll work with us one day a week when he finishes [00:48:50] his degree. So yeah, he’s great. So he didn’t do any I don’t do any endo. I didn’t do [00:48:55] any ortho. No.

Payman Langroudi: I do kind of like a specialist, I do biomimetics. [00:49:00]

Amber Aplin: I do my therapist led care is so great because each clinician can [00:49:05] choose what they want it should look like for them and what where their passions lie. So [00:49:10] my day is full of probably three on laser overlays in one day, maybe [00:49:15] an implant restoration. And that’s about it, really. [00:49:20] I refer my extractions, the difficult ones. Sorry to my colleague who loves doing difficult extractions. [00:49:25] I don’t do any dentures because I’ve got two colleagues who like doing dentures. Just [00:49:30] refer sideways, you know, if you don’t like doing something and then the patients get the best. [00:49:35]

Payman Langroudi: Yeah, I took a break when we started the company. I took a five year break. Then, [00:49:40] um, I came back my my wife, when she got pregnant, I [00:49:45] came back and did some dentistry. And once I’d had the break, I thought if I did dentistry, [00:49:50] I’d just stick to the things I’m really good at and refer everything else. Um, [00:49:55] and even though obviously it’s different because financially it makes sense for you to [00:50:00] refer to your colleagues in your own practice. Whereas for me, I was losing money by doing that, but [00:50:05] I didn’t care about the money at all from dentistry because I was so focussed on this. So, [00:50:10] so I was just doing dentistry to do dentistry, you know, you define yourself as something. Yeah. [00:50:15] Um, and it is a kind of it is a happy life. It is a happy life because it’s, it’s two, [00:50:20] two different things. One, you’re doing the thing you love. Um, and so [00:50:25] that’s great. And you’re not doing the bits you don’t love. But two for everything else the patients getting [00:50:30] an absolute expert, It, you know. And so, you know, it’s brilliant [00:50:35] because the patients getting the best outcome and you’re getting the best outcome if you’re doing the things you love [00:50:40] only. Yeah, it’s a great way to live. And especially in your situation where you [00:50:45] pass it on sideways to your own associate. Yeah. So the practice is still thriving, [00:50:50] that that treatment isn’t lost or whatever, you know, as you think of if you’re an associate, you [00:50:55] know, um, it’s an interesting way to live. I like that.

Amber Aplin: I love it, honestly. In the corridor [00:51:00] we pass each other. I’m always smiling, always beaming. It’s a happy place, is it? Everyone’s just joyous [00:51:05] because we’re just. Everyone’s just working to their passions and their best skills, you know? [00:51:10] And I will take on difficult patients for my colleagues. You know, I guess being associates, you don’t have to treat [00:51:15] anybody or everybody. Sorry. So patients that they might find difficult, I’ll [00:51:20] just take them on and happy to do so I don’t mind. I quite enjoy a challenge sometimes. I love the [00:51:25] challenge of someone being quite demanding or difficult. Then I’ll kind of [00:51:30] assess whether or not they’re treatable in the practice or not, whether they’re for the practice, or whether they should be kind [00:51:35] of asked to go somewhere else. Moved on, moved on. But I love getting to know people [00:51:40] and seeing if I can work with them. It’s quite nice to succeed at that. If if, you know, [00:51:45] perhaps they’re nervous or something else, but, um, it’s quite nice to do [00:51:50] that.

Payman Langroudi: I’ve been to a lot of practices, right. I must have been to at least a thousand practices. [00:51:55] And you sometimes walk in and immediately [00:52:00] the, the receptionist sort of comes and opens the [00:52:05] door for you and says, Doctor Langroudi, we’ve been expecting you. Um, and then you hear [00:52:10] laughter coming out of a surgery, and then a nurse is going to the staff [00:52:15] room and says, hi, incidentally, you know, says hi and notices you and, and [00:52:20] and makes a joke and it’s a happy situation. Yeah. And then sometimes obviously the complete opposite. [00:52:25] Yeah. Stress. Um, it’s almost like an air of you [00:52:30] must have worked in a practice like this as well, right? An era of er of, um. When, when [00:52:35] I’m training the team, sometimes almost like I’m, there’s, there’s two camps that you’re dealing [00:52:40] with. Two, two different power bases. So sad.

Amber Aplin: It’s so sad when that happens. [00:52:45]

Payman Langroudi: But but but what I was going to what I’m getting at is do you think. Do you agree with me? I know [00:52:50] that that comes down from the top. You know, if you’re a happy person and relaxed, your team [00:52:55] will be. If you’re not, and if you’re indecisive, your team will be. [00:53:00] You know your team. Get that from the top.

Amber Aplin: I don’t know, probably [00:53:05] more than likely in most cases. Um, when I first bought the practice, though, it was [00:53:10] like that. When I first bought the practice.

Payman Langroudi: Two teams.

Amber Aplin: It was two teams. It was. But I didn’t [00:53:15] even see it. I didn’t see it. It was. It was kind of. It didn’t feel right. It didn’t feel comfortable.

[BOTH]: Yeah. Yeah, yeah.

Amber Aplin: I [00:53:20] didn’t see it because I’m quite gullible. I’m quite naive. I’m very naive and very trusting and believing. [00:53:25] Um, I didn’t see it going on. It was bullying under the seams, under the kind [00:53:30] of behind my back, really. And it actually came out through lockdown [00:53:35] when the team were all kind of, you know, on social, on their kind [00:53:40] of groups and talking about me, complaining about everything, bitching about me. [00:53:45] And one loyal person, let me see what was going on. I was [00:53:50] like, oh my goodness, I wouldn’t have had a clue otherwise, you know? And and then [00:53:55] how.

Payman Langroudi: Did you feel?

Amber Aplin: Oh, that’s a low point. Was it? Um, I [00:54:00] kind of felt it a little bit.

Payman Langroudi: Betrayed or something, or.

Amber Aplin: I think it’s because I always [00:54:05] mean well and mean no harm. And when someone gets you wrong and [00:54:10] or it’s.

Payman Langroudi: Doubly painful.

Amber Aplin: Isn’t it? It was very hard, actually, and that was a very [00:54:15] low point. I didn’t mind lockdown at all. It was great because I actually well, it wasn’t great, obviously, [00:54:20] but um, it was the right time for me to look at the practice. I had it three years before that. So [00:54:25] it looked at the branding, the business, you know everything. All [00:54:30] business review over lockdown just while I had time. Um, and, uh, [00:54:35] I was actually answering the phone calls to patients every day. I was, I was the point of contact for all the incoming [00:54:40] calls. That was quite nice to, um, but I had a sense that [00:54:45] people weren’t quite on the same page as me then. You know, I had the occasional zoom call, and it just felt [00:54:50] very awkward. And I was like, because you can’t see them face to face. It was very hard, you know? [00:54:55] So, um, the first experience came back was the [00:55:00] practice manager, and the senior nurse had me called [00:55:05] me for a meeting. So before that, I let them kind of run the show, run [00:55:10] the run it in the way they had done before. I didn’t want to rock the boat at all. So anyway, I had them [00:55:15] call me for a meeting saying, um, the whole team, the whole team don’t feel safe to come back to work. [00:55:20] I was like, wow, that is that’s tough to listen, [00:55:25] tough to take, you know. But in reality, it wasn’t me doing the protocols.

Amber Aplin: It was kind [00:55:30] of them, you know what I mean? So I felt I had no control over or had control, but I felt, [00:55:35] how am I how is this coming across? What am I doing wrong to let that kind of be the message? [00:55:40] Um, of course, I was keen to get going because it was a business and it was [00:55:45] a private practice. We had no funding at all from the government. Yeah. Um, luckily [00:55:50] furlough was there to save us, which the staff loved. Of course, that was a great [00:55:55] time for them to. And, um, I was like, Crikey, this is, this is really, [00:56:00] really tough. And um, so I actually phoned Chris Barrow. I said, what am I going to do here? [00:56:05] And he was a great support. Great support. He said, Amber, they’re [00:56:10] either with you or they’re not. If they’re not with you, they can go the [00:56:15] famous saying on the bus or not on the bus. Well, I had that same conversation with [00:56:20] them the very next time. I said, guys, you know, this is what I need to do to get this practice going. This is [00:56:25] what we have to do and work, you know, eight till two, then two till eight. And and [00:56:30] didn’t agree with that. I said, this is what we’re doing. You’re either with me or not. So then next [00:56:35] week they kind of like five of them said, right.

Payman Langroudi: We’re going five of them, one [00:56:40] whole power base. My goodness.

Amber Aplin: In one go. Um, so that was actually. [00:56:45]

Payman Langroudi: Oh, listen, I’m sorry, I’m interested to see how you handled that. But for someone [00:56:50] to leave their job, it’s it’s huge, isn’t it? Yeah. There’s there’s consequences [00:56:55] to your household. I guess we’re talking some junior people as well, right? Some nurses [00:57:00] or whatever it was.

Amber Aplin: It was all the senior management team, really, I suppose. And [00:57:05] I should be fair. To be fair, two of them retired because of all the PPE and everything. So it was really [00:57:10] three of the power ones left and two others retired at the same time. So the two that retired.

[BOTH]: Were [00:57:15] were you kind of.

Payman Langroudi: Intentionally harsh was, you know, was it was it was, it was it was it a [00:57:20] massive surprise and a massive nightmare. Or were you kind of happy about it at the time?

Amber Aplin: This kind of conversation happening [00:57:25] with you is very calm, very much. This is the way it has to be. Yeah. You’re either with me or you’re not. [00:57:30] We can’t have a split approach here, you know. And so it was very calm, very nice conversation. [00:57:35] And, um.

Payman Langroudi: Did it surprise you when they walked out?

Amber Aplin: I was actually [00:57:40] kind of glad. I relieved. I was like, this is a weight off. At the same time as, like, what [00:57:45] we’re going to do with these patients, plan members who we owe check-ups. Oh, hygiene for the past three months. [00:57:50]

Payman Langroudi: Oh, yeah.

Amber Aplin: Um, diary is full of patients that were there, that hadn’t been moved at that point with, [00:57:55] um, almost no team, you know, had a handful. Well, maybe three that were left.

[BOTH]: What [00:58:00] did you do?

Payman Langroudi: Did you hire.

Amber Aplin: Recruited?

Payman Langroudi: Hard to recruit.

Amber Aplin: Recruit? It was actually [00:58:05] a good time to recruit for us in the ward in the borders, because everyone, I don’t know, people have lost their jobs [00:58:10] because of the because of lockdown and Covid.

Payman Langroudi: Businesses. Businesses.

Amber Aplin: So [00:58:15] we had a huge pool of applicants each time. So I recruited from a lot of interviews. [00:58:20] We’ve got probably two each time and thought, you’re a great person, let’s find the job for you somewhere.

Payman Langroudi: Because [00:58:25] it was a really difficult time down here. I remember, you know, a lot of people had gone [00:58:30] back home. You know, London is full of foreigners, right? A lot of people have gone back home during, uh, [00:58:35] Covid and then hadn’t come back.

Amber Aplin: Right.

Payman Langroudi: Okay. Um, there was inflation, [00:58:40] you know, like, uh, wage inflation. People wanted more money [00:58:45] than than than before.

Amber Aplin: That’s right. They chose to do a part time rather than.

Payman Langroudi: Yeah. [00:58:50]

Amber Aplin: A lifestyle choices.

Payman Langroudi: And, you know, like many, many of our team are now in a remote that, [00:58:55] you know, whereas they were full time. Many of our team are remote. And so you have to understand [00:59:00] from your nurse’s perspective, she has a best friend who’s working from [00:59:05] home. Yeah. And so the extra of course, some people love leaving home and meeting [00:59:10] people and all that. And those are the people you want to recruit, right? Yeah. But, you know, if you see working from home as [00:59:15] a benefit, um, then you’ve got to be paid more to work from a from [00:59:20] a place. Yeah. That’s true. You know, it just changed. Covid brought a whole lot of stuff into, [00:59:25] like, accelerated a whole lot of stuff. But for you, it was kind of good.

Amber Aplin: It was great.

Payman Langroudi: Did [00:59:30] you find good people?

Amber Aplin: Yeah. Phenomenal. Phenomenal. We just kept recruiting, actually, and then we ended up developing a practice [00:59:35] a year later from 4 to 6 chairs. Developed the whole top floor for more office [00:59:40] space, bigger staff room.

Payman Langroudi: Um, it was an amazing time in terms of patience. Patience had money in [00:59:45] their pockets.

Amber Aplin: Had money? Yeah.

Payman Langroudi: It was, it was. I remember everyone was so high in [00:59:50] dentistry thinking everything’s going to be all right.

Amber Aplin: But I wasn’t [00:59:55] very clever, though. I was pretty, I wasn’t very clever or wise because we did not charge nearly enough. [01:00:00] We were undercharging grossly undercharging for everything we did at the time. So I was working really hard [01:00:05] six days a week trying to recover from Covid and things. Um, I wasn’t [01:00:10] very smart.

Payman Langroudi: Let’s talk about that because, Kelso, to me, maybe I’m wrong. Doesn’t [01:00:15] sound like the richest town in the world, is it? Are there pockets, by the way? [01:00:20] Every single area has people who’ve got a bit of money in their pockets. Right.

Amber Aplin: Um, [01:00:25] there’s a mix, actually. A big mix, like you say, from wealthy farmers who [01:00:30] like to keep money in their pocket. Actually, um, there’s actually lots of big castles around there and [01:00:35] dukes and things. Um, a lot of, I suppose, um, businesses [01:00:40] in the area, business owners. I mean, we have a whole range of patients. A lot of [01:00:45] them actually are probably semi-retired as well. Moving, moving there, um, for long [01:00:50] term retirement, I guess.

Payman Langroudi: What is the positioning of the practice as far as [01:00:55] you know? Is it do you do you position yourself at the top end as far as [01:01:00] how much things cost and the quality of care or Marks and Spencer or what? [01:01:05]

Amber Aplin: We don’t really look at anyone else. I just charge what we feel is right for us. You know [01:01:10] what we offer. So we are we charge quite high, high prices. As [01:01:15] far as I believe. I don’t feel it’s enough, actually. But I think because our patients have, um, [01:01:20] are long standing, loyal patients have seen the kind of since since 2021, 22, [01:01:25] 2020. They’ve seen the the almost the huge increases each [01:01:30] year, year on year. So I’m doing a little bit gradually. If I was on my own, I’d be charging [01:01:35] more. But I’m just doing it gradually as patients can kind of cope with [01:01:40] it. But again, I’m increasing fees by about 20% for the onlays and overlays [01:01:45] from from now from January. Quite a big step again, you know, um, so we’re [01:01:50] all we’re all getting there and getting there now where the prices should be. But um, not [01:01:55] quite, not quite.

Payman Langroudi: I mean, let’s just from a cold business perspective and I know that’s [01:02:00] not what we’re in. We’re not in a cold business. We’re in a warm healthcare business. But from a cold business perspective, [01:02:05] if you add 30% to the price of everything [01:02:10] and you lose 30% of your patients. You’re [01:02:15] way ahead.

Amber Aplin: That would work.

Payman Langroudi: You’re way ahead. You’re not in the same [01:02:20] place. You’re way ahead because you’re doing much less work for the same income. It’s true. And obviously, [01:02:25] you don’t want to lose a single patient. So if you can increase your prices by [01:02:30] 15, 20% and not lose a single patient, the compounding effect [01:02:35] of that three, four years down the line, people forget that, you know, the price [01:02:40] of a crown or whatever. If it goes up 20% a year or 15% a year, pretty [01:02:45] soon it’s doubling. You know that’s.

Amber Aplin: True. That’s true.

Payman Langroudi: You know, um, I used to have [01:02:50] a boss. He was he used to say, oh, your your your patient should always be complaining about how expensive [01:02:55] you are. So really? Yeah. But he really, truly believed that. Yeah. You [01:03:00] know, he was saying if patients aren’t complaining about that, the prices aren’t high enough. Yeah. Um, and he’d [01:03:05] gone private in 1964, in, in Kent, on the seaside, you know, like.

Amber Aplin: I [01:03:10] don’t know. It’s a funny thing because I want to do right by our patients [01:03:15] too, and I want to be affordable for the majority of our patients. We can’t be for everyone, of course, [01:03:20] but a lot of our, um, our team, their family members come to us as well. [01:03:25] And, you know, it’s just a little bit of a balance there. So, um.

Payman Langroudi: Especially in a small town, you’re [01:03:30] kind of like the pillar of the community, isn’t it? You can’t. Like I said, it’s not a cold business decision. [01:03:35]

Amber Aplin: Exactly.

Payman Langroudi: Have you got any plans to do more?

Amber Aplin: In what way?

Payman Langroudi: More practices.

Amber Aplin: Um, [01:03:40] no. No. I mean, maybe one day, a single chair squat [01:03:45] somewhere alongside alongside alongside. Um. But I [01:03:50] love I love it so much, you know? And the team are all like family. It probably shouldn’t be, but [01:03:55] they are, I think a lot of them and, you know, very love working alongside them all and every [01:04:00] day is a privilege really, you know.

Payman Langroudi: So what do you mean? You mean you’re so happy that you don’t want to risk being unhappy [01:04:05] by opening a second one?

Amber Aplin: Um, no. I’m just I would never I would never want to [01:04:10] just move on from my practice. I love it so much and the team, I love working with them. [01:04:15] So it’s a hard thing, isn’t it? It’s a hard thing to know what to do for the best longer term. Really [01:04:20] haven’t really figured it all out yet, but I’m just very happy where I am now because it [01:04:25] just works a joy. And that’s that’s a privilege.

Payman Langroudi: Yeah. So important. [01:04:30] Let’s get on to the darker part of the pod. And you already discussed one [01:04:35] unhappy patient. But but if we’re talking errors, what errors [01:04:40] come to mind? Clinical errors.

Amber Aplin: Yeah I made I don’t know. One [01:04:45] that stands out was about, I don’t know, 6 or 7 years ago. [01:04:50] Um, and a patient walked in and she’s got a huge midline diastema, [01:04:55] and I couldn’t take my eyes off it. You know, just drawn to it all the time. And I said straight away to [01:05:00] her, you know, we can really help with that. You know, we can just show you how it can look with a bit of composite [01:05:05] bonding to the middle of it. And and she was horrified. And I just thought, oh, what [01:05:10] have I done? This poor lady. And she, she said, I like I like the [01:05:15] way my teeth look. And so terrible, horrible, horrible [01:05:20] person to do that. So I learnt very quickly and again through I think through actually that [01:05:25] training you learn really find out what the patient finds a concern, not what we [01:05:30] think is a concern. So I learned that really quickly from that. And I felt [01:05:35] awful afterwards. And I still see this lady and I still remember every now and again when I see her. My [01:05:40] mistake. Um, so yeah, learning that really quickly find out what the patients are [01:05:45] concerned about and not what we think.

Payman Langroudi: So do you ask [01:05:50] specifically? Ask?

Amber Aplin: Yeah, I do, um, I kind of use the [01:05:55] kind of 20 year kind of, you know, question or phrase, you know, say, [01:06:00] say when you’re kind of in your 70s or 80s, how do you want your teeth to look, feel [01:06:05] and function what’s important for you. You know, and and they always say, well, when I keep my teeth, [01:06:10] I want to have them for life. You know, and so. Well, we can help we can help you with that. You know, this is [01:06:15] what we need to do if you want to do that, basically. So it’s not just where we are now, it’s where we are in the future. [01:06:20] That’s I think, what’s important.

Payman Langroudi: And you’re saying that what the patient who [01:06:25] let’s say that patient. The patient, um, if she doesn’t mention the diastema in that [01:06:30] question, you don’t bring it up.

Amber Aplin: No, not at all.

Payman Langroudi: But if she does say I want them to look nice, then you do that. [01:06:35]

Amber Aplin: If no, I would say what? No, I’d say, what is it about your teeth you don’t like? If that was the thing, you know. And do [01:06:40] a photo, perhaps show on the screen and get her to show me exactly what it is. Because it could be a little [01:06:45] stain further back and miss the obvious thing in the middle of it. Yeah. So you’re always [01:06:50] patient led.

Payman Langroudi: Tell me about the brand, the gentle touch. Because I bang on [01:06:55] in this podcast about gentle dentistry. Yeah. Is it. Did you inherit that or did you, [01:07:00] did you?

Amber Aplin: You know what?

Payman Langroudi: Name it.

Amber Aplin: I don’t love the name. I don’t love the name, but I inherited [01:07:05] it when I bought it and.

Payman Langroudi: I love the name.

Amber Aplin: I [01:07:10] mean, it could be a massage parlour. It could be kind of.

Payman Langroudi: I [01:07:15] hadn’t thought of that gentle touch, but we’ve got one [01:07:20] of our big users. Gentle Dental. Oh, yeah, but but I don’t know, man. I think we [01:07:25] forget when we’re in it. We forget how scary dentistry is. And I just think it’s the lowest [01:07:30] hanging fruit of all is we’re good with nervous patients. It’s [01:07:35] so obvious to me, you know, like half the population is scared.

Amber Aplin: I hate them, though. I hate nervous [01:07:40] patients. Oh, yeah. I find it hard. Oh, really?

Payman Langroudi: Oh, well, then then you would have.

Amber Aplin: My [01:07:45] colleagues great with it, though. My colleague loves nervous patients. I [01:07:50] refer them to my colleague if they’re nervous. Um, no, I inherited [01:07:55] it and but made it work. So we’re gentle in more ways than one. So our branding is gentle. [01:08:00] You know, we’re subtle in our our kind of we do our aesthetics, you know, all [01:08:05] that kind of thing. But we’re subtle with that. We don’t do in-your-face lip fillers and all [01:08:10] that. It’s subtle, um, gentle to teeth. You know, we only have the guided biofilm [01:08:15] therapy. We don’t do all the everything else. So and obviously with [01:08:20] the biomimetics, we’re a preservative of teeth. We’re. Which is gentle. Really? Um, [01:08:25] yeah. Just gentle in the way we treat people and our.

Payman Langroudi: Could [01:08:30] you don’t tell patients these stories, do you? These are more internal stories.

Amber Aplin: This is it comes [01:08:35] through the brand, the branding that we do and how patients are made to how they feel when they come [01:08:40] through the practice, how they’re made to feel. You know, it’s all about what we do. And everything’s gentle. Everything’s [01:08:45] calm, quiet. Take our time, you know, professional. So [01:08:50] that’s kind of the way we want our patients to feel.

Payman Langroudi: And [01:08:55] are you aware of, you know, like from the. It [01:09:00] sounds like you’re very interested in the patient journey.

Amber Aplin: Yeah.

Payman Langroudi: So does that patient journey. [01:09:05] Are there specifics, touch points in that patient journey that you you [01:09:10] put in, or do you tell your team, just be really great to everyone you know, like, is [01:09:15] it very general or is it specific. Does does everyone get x, y and Z?

Amber Aplin: Yeah, [01:09:20] I mean, we’ve created this, um, kind of culture kind of culture [01:09:25] guide or culture deck.

Payman Langroudi: So in your team.

Amber Aplin: Yeah, for the whole team. [01:09:30]

Payman Langroudi: So what does it say? Stuff like you just talked about.

Amber Aplin: Yeah. Exactly. Right. So everyone’s acknowledging every single patient [01:09:35] is treated like a human being. You know, there’s no scripts. Actually, we don’t do scripts. We don’t do that because [01:09:40] it might come across as inauthentic. So actually, all of our team members are brilliant people [01:09:45] in their own right. So they’re going to treat people with respect naturally. So they’re always made to [01:09:50] feel like they’re human beings. We don’t let patients walk throughout the practice without someone being with them. So [01:09:55] we’d always escort them everywhere except the kind of bathroom [01:10:00] of obviously, you know. Yeah, but you know what I mean. So there’s always handovers there. Always. This is so [01:10:05] and so when they go into a surgery, it’s always, this is my nurse, this is Gemma here or, you know, [01:10:10] this is Tamsin. So everyone’s treated with dignity, respect. Um, [01:10:15] and it’s like everywhere, you know, it’s patient focussed. So we [01:10:20] listen to their concerns and their goals and we go along at their own pace and the [01:10:25] patients are in control. It’s just a kind of a way to be treated, I suppose. And [01:10:30] this is what we we all do.

Payman Langroudi: But then tactics wise, do [01:10:35] you encourage word of mouth? Do you do you ask patients to recommend friends [01:10:40] to you? Do you ask for reviews? Do you?

Amber Aplin: Yeah, we do actually, to be honest, we [01:10:45] I mean, um, I mean, this is the one of our receptions called Jen. She’ll [01:10:50] put on a day sheet who has Google Gmail. Sorry. So they can obviously do the Google [01:10:55] reviews. Um, so we don’t ask anybody else because it’s a real faff. If you haven’t got the Gmail account, it’s a real [01:11:00] faff doing Google reviews. So we know who to who we can ask. Um, so we try and [01:11:05] ask them if they’ll do us a favour and ask for some feedback. Um, [01:11:10] we yeah, we’ve got little handouts we hand to our great [01:11:15] patients and say, look, we love treating you and we’d be happy to refer one of your friends or family if they’re, you [01:11:20] know, looking for a dentist or something, or.

Payman Langroudi: Is that incentivised [01:11:25] in any direction?

Amber Aplin: No, no, we used to give out vouchers, but not anymore. So. [01:11:30] Yeah, it’s actually all word of mouth. [01:11:35] We don’t really do any advertising at all. We used to do a little bit dabble for a while, but we haven’t done advertising [01:11:40] for a long time.

Payman Langroudi: Do you? I mean, is there a coffee [01:11:45] machine?

Amber Aplin: This is a bit of a debate right now.

Payman Langroudi: Yeah.

Amber Aplin: So I bought [01:11:50] I bought one for, um, for the courses I’m running in the practice. So I bought a machine for the delegates. [01:11:55] Lovely. All singing, all dancing. Coffee machine, which is a prime joy. So we now use [01:12:00] it in our staff room for the the staff. Um, so now we have the chance to offer patients [01:12:05] a coffee. You know, so it’s, um. I don’t know. How do you do that? Have you got any advice for us? [01:12:10]

Payman Langroudi: Yeah, definitely hundred percent. Do it. Why not?

Amber Aplin: Before their appointment. What if it’s hot and they can’t finish [01:12:15] it before their appointment?

Payman Langroudi: I mean, look, I’m getting excellent coffee at the [01:12:20] BMW showroom when I take my car for garage. I’m not buying a car. [01:12:25] Yeah, just taking my car for a service. Yeah, it’s a car service area. Yeah. Marvellous. [01:12:30] Brilliant coffee. Excellent coffee. Um, beautiful seating area. [01:12:35] Like, by the time the guys even come over to say hi, I just feel like [01:12:40] I’ve spent 2 or £300 on that. You know, like, I feel it feels good. It feels good. Okay. So [01:12:45] in a place like yours. Why? Why not? I mean, if.

Amber Aplin: They’re going to have a treatment next. So if someone’s working in [01:12:50] their mouth, would they want to drink coffee before that?

Payman Langroudi: Yeah. No one minds. No one minds about that.

Amber Aplin: We could try that. [01:12:55]

Payman Langroudi: No, it’s an amazing thing. Yeah, because I, I visited a thousand practices. [01:13:00] I’ve worked in many practices. I go to train a practice. They [01:13:05] say coffee sometimes. Not always, I [01:13:10] say sure. Yeah. Sometimes they’ve been Chris Barad and they’ll say something like, [01:13:15] oh, what kind of coffee? Yeah, I’ll go flat white. Yeah. I expect it to [01:13:20] be terrible. Yeah, but sometimes it’s excellent. Sometimes it’s excellent. I drink this excellent coffee [01:13:25] and I draw all sorts of conclusions. Even though I’m fully into I know everything. [01:13:30] I know there’s no link between your biomimetic dentistry and the quality of your coffee beans. [01:13:35] I know that. Yeah, but even I still drink this coffee thing. These [01:13:40] are good guys. They know what they’re doing. Yeah, they must know. You know, their dentistry if they’ve got their coffee. [01:13:45] Right. And I’m doing it knowing it’s incorrect. So from the patient’s perspective, [01:13:50] I mean, maybe I like coffee too much, but from the patient’s perspective, it’s just another way [01:13:55] of telling the patient it’s brilliant. It’s different to other places.

Amber Aplin: I’m thinking of doing it perhaps in December or something. [01:14:00] A takeaway cup branded, of course. And they have it to go away with after their appointment. This is [01:14:05] have it on us. Um, yeah. We’re working into our workflow somehow.

Payman Langroudi: I also think [01:14:10] that practices don’t have enough humans. You know, when compared to other [01:14:15] situations, you know, there’s it’s almost like we’ve got the very minimum [01:14:20] number of. Of course we do. We’re running a business. Right. You don’t want to pay another salary, extra salary. But [01:14:25] in a situation where it’s you feel so it’s so difficult. I’ve just had [01:14:30] some dentistry done and I hated it so much. But in a situation where the the [01:14:35] customer, the patient feels so scared, then [01:14:40] more people would help and practice seemed to run on the bare minimum. [01:14:45] Um, so my point is, if the coffee machine comes with a human Yeah. [01:14:50] Who has to? I mean, yeah, I don’t mean assigned to the coffee machine, but I’m just saying, if you need a few more people [01:14:55] to to serve coffee and clean up and all that, that’s.

Amber Aplin: A good.

Payman Langroudi: Idea. Those people you know, in those [01:15:00] minutes will also be raising the brand. The brand [01:15:05] of the practice. Yeah. Immeasurably. And and I know people like, uh, [01:15:10] Mike Hesketh and Chris Barry love to measure stuff. Yeah. But I’m sure [01:15:15] they’ll tell you. Right. Some of the most important stuff in dentistry is not measurable.

Amber Aplin: I would agree with that. [01:15:20]

Payman Langroudi: Yeah.

Amber Aplin: Yeah, that’s a good idea.

Payman Langroudi: Yeah. For sure. You should definitely do that.

Amber Aplin: You should have got [01:15:25] more staff. Actually, we have got more than the minimum staff as well because we like to have extra staff around. Um. [01:15:30] It’s important.

Payman Langroudi: What have you done around the sort of career progression part [01:15:35] for the team?

Amber Aplin: The team? We just find out what they’re, what they want to do and support that, [01:15:40] you know?

Payman Langroudi: But if you’ve got a nurse who is really keen. Yeah. Is she going to end up as [01:15:45] practice manager one day? Is that is that the way you think of it?

Amber Aplin: My husband’s actually doing that right now he’s running the practice. [01:15:50] Um, so he’s doing that job right now.

Payman Langroudi: Your husband’s running.

Amber Aplin: The husband’s doing it is he’s ops manager [01:15:55] or practice manager?

Payman Langroudi: Is he a.

Amber Aplin: Dentist? He’s not. No, no, no he’s not. He’s come from military as well. [01:16:00] He’s. Okay. Ex-military.

Payman Langroudi: And is that where you met?

Amber Aplin: Yeah. Yeah. So he [01:16:05] runs a practice for us. He’s brilliant with the staff. Phenomenal. Um, so. Yeah, [01:16:10] which is great to have someone to go to as well, because I can focus on my patients focus. I’m literally [01:16:15] a dentist now. It’s all I do. Dentistry. Nothing else.

Payman Langroudi: So you were doing that [01:16:20] work? I was doing it until your husband came in.

Amber Aplin: When the PM left after.

Payman Langroudi: Lockdown. Okay, okay. [01:16:25]

Amber Aplin: I was doing everything pretty much. I was staying very late and, you know, doing all the wages [01:16:30] and things.

Payman Langroudi: And it’s a great lesson there, isn’t there? Just there. There’s a brilliant lesson. I [01:16:35] mean, with your husband, it’s someone you can fully trust. So it’s kind of even easier. But the idea that, [01:16:40] you know, if you’re having a hard time in practice doing everything, it’s possible [01:16:45] someone else could come and take over some of those responsibilities and do them even better than you.

Amber Aplin: Oh, [01:16:50] far better than me. Yeah, I really wasn’t great. You know, you’ve got to focus on where your skills lie, you know? [01:16:55] So going back to the staff, of course we support them. So we’ve got some nurses that run scanning clinics [01:17:00] and do Invisalign consults. Um, and you know, if [01:17:05] they want to do more, they can. And they’ve got the implant nurses that are really well trained. And we’ve got one nurse [01:17:10] who’s now or two CEOs now as well. So of course there’s progression within the practice [01:17:15] to do a lot more if they want to.

Payman Langroudi: What are you struggling with?

Amber Aplin: Trying [01:17:20] to I’m struggling with promoting why we’re different at the practice, [01:17:25] why our.

Payman Langroudi: Treatments.

Amber Aplin: Are different. Yeah, we can do it 1 to 1 as we go along, of course, but [01:17:30] it’s getting the wider knowledge out there because, as you say, no one knows what’s different about this white [01:17:35] filling, you know? Yeah. No one knows.

Payman Langroudi: It’s my struggle too. I’m in charge of communication [01:17:40] for enlighten. And yeah, it’s a struggle. It’s a struggle, particularly struggle when, [01:17:45] you know, like you’ve tried something, you’ve said something. And you know what I’ve realised? It has to [01:17:50] come down to one statement. You know that your your public not [01:17:55] only will won’t hear more than one statement, they can’t spread more than [01:18:00] one statement between. And what I’ve realised is that, you know, for instance we [01:18:05] we settled on this no ordinary whitening. Yeah, yeah. Although it sounds.

Amber Aplin: Good, I like [01:18:10] that.

Payman Langroudi: Yeah, it sounds good. It’s not a talk trigger. You know, you’re not going to say one dentist is not going to say to another use [01:18:15] enlightened. It’s no ordinary whitening.

Amber Aplin: No.

Payman Langroudi: That’s true. Whereas whereas, uh, the one we had previously [01:18:20] really was a talk trigger and and.

Amber Aplin: What was that.

Payman Langroudi: One guaranteed whitening it was. [01:18:25]

Amber Aplin: I’ve seen that. That’s great.

Payman Langroudi: We had that in 2008. Back then it was a really important.

Amber Aplin: Thing that [01:18:30] true. Did that work? Is that.

Payman Langroudi: Yeah, it has been since 2008.

Amber Aplin: Amazing.

Payman Langroudi: Um, but [01:18:35] but but you see what my point is this, that if the, if you want word of mouth. Yeah. [01:18:40] And you want word of mouth about the subject.

Amber Aplin: Yeah.

Payman Langroudi: That you want. And in your case, [01:18:45] it’s we’re doing this new thing and and it’s good for you old thing. Yeah, [01:18:50] exactly. Exactly. It’s good for you. And, um, we’re super excited about [01:18:55] it. Yeah. You have to encapsulate that in a, in a one statement that [01:19:00] people will tell each other. Yeah. And, you know.

Amber Aplin: It’s not just a feeling.

Payman Langroudi: Yeah, [01:19:05] I.

Amber Aplin: Know it’s not just it’s not a crown. We don’t do crowns anymore. I mean, you [01:19:10] know what I mean? It’s not just it’s like a thousand steps, 50 or 60 steps [01:19:15] rather than, I don’t know, ten.

Payman Langroudi: Do you love the accuracy of of biomimetics? [01:19:20]

Amber Aplin: I like the way an exactly every single step is the same. So I love [01:19:25] the way it’s so repeatable and predictable. You know, every tooth [01:19:30] is different. Every tooth is a bit of a mystery about how we’re going to solve the problem. [01:19:35] You know, the pathology led. Yeah. Um, so it is interesting for that reason. [01:19:40] Keeps it interesting, but all the steps are the same, so I do love that predictability of [01:19:45] it.

Payman Langroudi: What do you do in the five minutes while you’re waiting for that bomb to mature?

Amber Aplin: You actually can do, um, [01:19:50] if you go to, you know, a deep margin elevation, you can do the DME deep [01:19:55] part. You can do the little thin resin coat. So thin flowable [01:20:00] composite over the whole dentine surface. Um, or if it’s a class five restoration, [01:20:05] like a buckle, I would just do notes for five minutes because you can’t do anything else apart from have [01:20:10] to sit and wait. So yeah, I just couldn’t do my notes and tell the patient.

Payman Langroudi: The dam is still [01:20:15] on. The patient can’t. You can’t talk to the patient.

Amber Aplin: I say, look, I’ll just give you some time for [01:20:20] the for the bond to really mature. Um, have a rest, you know, can half close your mouth a little bit. I’ll be [01:20:25] over here doing notes and keep it really relaxed and keep it chill.

Payman Langroudi: Seems [01:20:30] so obvious.

Amber Aplin: So it’s quite good. It’s very relaxed. And I like that as well, you [01:20:35] know.

Payman Langroudi: Are you going to teach more? How much have you taught so far?

Amber Aplin: I’ve one [01:20:40] course so far in September, and I loved it, because you’re never going to know until you try it, right?

Payman Langroudi: Teaching [01:20:45] is fun.

Amber Aplin: It’s so good.

Payman Langroudi: And the first time is the hardest as well. You’ll find you’ll find it easier and easier [01:20:50] as you go.

Amber Aplin: I like about it as you have to know your stuff. You have to go back to the books, go back to [01:20:55] the papers again, and really make sure you can explain everything.

Payman Langroudi: To in case some clever [01:21:00] dick says something like quotes, a paper you don’t know or something.

Amber Aplin: You know it. You know how to do the protocols. [01:21:05]

Payman Langroudi: As a teacher, you’ve got.

Amber Aplin: To explain it, you know? So, um, I you know, I love that the next [01:21:10] one is in January, so.

Payman Langroudi: Oh, really? Really.

Amber Aplin: So just for right now, it’s just the, um, I [01:21:15] call it intro or the level one, you know, for therapists and dentists for the direct composite [01:21:20] restorations. Um, however, dentists are asking me to do the level two [01:21:25] now, which is onlays overlays and semi-direct restorations. So I’ve got a [01:21:30] request for that for next year, but it’s quite a lot to do. So I’m not sure if I want to do it next year or not, whether [01:21:35] to defer another year. There’s quite a lot going on.

Payman Langroudi: Are you finding therapists [01:21:40] are disproportionately working on. Yeah.

Amber Aplin: Loads of therapists, which [01:21:45] is great. It’s great for them. Therapists and owners. Owners want to see [01:21:50] how it’s done because we.

Payman Langroudi: Also do go into that then.

Amber Aplin: So the first day is actually, [01:21:55] um, a theory, obviously hands on with real teeth. They see a real cracks, [01:22:00] real teeth in extracted teeth. And the caries dye obviously will work.

Payman Langroudi: Of.

Amber Aplin: Course. So that’s [01:22:05] really great. And then you just first the first half is getting rid of the caries and cracks and [01:22:10] you know the right way of doing that. And then the second half of the day is restoring it, doing [01:22:15] all the IDs resin Co and the composite. And then we [01:22:20] and also photography’s next day is a bit of photography. And then we also [01:22:25] shadow the therapists doing a therapist led care appointment and [01:22:30] also a restoration as well. And dentists will watch me doing it with microscope and a big screen [01:22:35] and thing.

Payman Langroudi: So this is all in Kelso.

Amber Aplin: It’s all in my practice. That’s the same building. So the training centre in one half [01:22:40] and the building is in the other half, the practice is the other half. So I can do both in one building. [01:22:45]

Payman Langroudi: So people I mean, do you get people travelling?

Amber Aplin: Yeah. [01:22:50] Yeah. From Exeter and Essex.

Payman Langroudi: Exeter.

Amber Aplin: All this [01:22:55] people travel. They don’t come from the local practices at the moment. They [01:23:00] travel more I suppose. Um a lot of therapists are coming along. So. Yeah, that’s [01:23:05] all good.

Payman Langroudi: And it’s a two day course.

Amber Aplin: Two day course all day and a half. They finish it by about 3:00 the next [01:23:10] day.

Payman Langroudi: Do you do like a social.

Amber Aplin: Yeah. That night. Yeah. Local restaurant and.

Payman Langroudi: Excellent. [01:23:15]

Amber Aplin: Yeah.

Payman Langroudi: Excellent. I’ve really enjoyed it. Um, learning from you. Um, [01:23:20] we kind of end with the same sort of quick fire questions. What comes to mind if I [01:23:25] say best education? You’ve had best lecture. You’ve seen.

Amber Aplin: It’s got to be the course in Glasgow. [01:23:30]

Payman Langroudi: Oh yeah.

Amber Aplin: Yeah. Life changing game changing course.

Payman Langroudi: What about your favourite [01:23:35] resource? Dental resource book. Website? Social media. Which one?

Amber Aplin: Social [01:23:40] media.

Payman Langroudi: From what accounts that you.

Amber Aplin: Are going to.

Payman Langroudi: Learn.

Amber Aplin: From [01:23:45] the greats. So the almonds. Well David almonds, the son who’s [01:23:50] doing everything. And Peter Farkas um, yeah. Just all [01:23:55] those kind of biometric dentists I guess, or a whole range, I suppose. But it’s always going to be [01:24:00] Instagram pretty much for that. Yeah, I like to zone in and [01:24:05] check everything out and just make sure you’re doing everything right yourself. Just it’s almost like reinforcing your [01:24:10] if you’re doing things right.

Payman Langroudi: If you had all the time and all the money in the world, what’s the course you’re desperate to go on? [01:24:15]

Amber Aplin: I, um, I think for some point soon I want to do [01:24:20] either or both. Um, Pascal Mani, um, going train with him for a [01:24:25] while. And also Peter Farkas phenomenal dentist [01:24:30] as well. So just again, more, I suppose more. Watching someone’s clinic [01:24:35] is quite useful. Watching how they work their workflows and things is really what I want to go and see now, because it’s [01:24:40] really great seeing Davies practice. Yeah, that’s really great.

Payman Langroudi: Have you looked at small stories as [01:24:45] well?

Amber Aplin: Yeah. That’s phenomenal.

Payman Langroudi: What an amazing sort of thought process. Those guys [01:24:50] are.

Amber Aplin: Phenomenal. I love what they do.

Payman Langroudi: Yeah. Um, okay. Final questions. [01:24:55] It’s a fantasy dinner party. Question. Three guests, dead or alive, [01:25:00] who would you have?

Amber Aplin: So I think Margaret [01:25:05] Thatcher would be very interesting. I really think a lot of her. She’s great. [01:25:10] She didn’t care what anyone thought. Stuck to her guns.

Payman Langroudi: You arrived in the UK [01:25:15] five years old in 1979.

Amber Aplin: Yeah.

Payman Langroudi: Me too. Six of six. Gosh. [01:25:20] The winter of discontent. It was really. Yeah. I mean, I remember getting [01:25:25] here thinking, what the hell place is. So you were a little bit. I was six, I was six. [01:25:30] There was. There was a general strike. Everyone was on strike. The rubbish [01:25:35] people said it was rubbish piled up everywhere. That’s right. The guys, the gravediggers were on strike [01:25:40] like everyone was on strike. And, um, it was Labour, you [01:25:45] know. It was. It was. Callaghan was the Prime Minister back then and Thatcher was, was the prospective. [01:25:50] Okay. You know, trying to trying to, trying to win. Um, [01:25:55] but then do you remember her as a child. Yeah. So [01:26:00] she was harsh at the time, if you remember. Did you like that? Yeah.

Amber Aplin: It’s more respect [01:26:05] for her, you know, and going for what she believes in. Yeah. And not listening to doubters and [01:26:10] staying different.

Payman Langroudi: You’re right. Actually, that’s that’s what’s missing right now. Yeah. Isn’t it? [01:26:15] It feels. It feels like people. People, politicians now they almost look at the market. [01:26:20] They look at they look at the and the votes. The electorate as a market. Yeah. Yeah. They think market’s [01:26:25] swinging this way so they’ll switch. Whereas Thatcher seemed to like have her ideology whether [01:26:30] you liked it or not. She was following a particular thought process that turned out [01:26:35] to be right, I guess in the end.

Amber Aplin: Exactly. No, I thought she was brilliant. Um, also, I suppose [01:26:40] my my my grandma and grandpa because I didn’t really know my grandpa at all. Didn’t meet him and my [01:26:45] mom’s side and my grandma. She died when I was about maybe 16 or 17, so I didn’t really know her [01:26:50] very well as an as a grown up. So I’d love to have.

Payman Langroudi: Both your mom’s parents.

Amber Aplin: Yeah, I’d love to kind [01:26:55] of have them again around a dinner table. It’d be quite cool.

Payman Langroudi: Nice. Final [01:27:00] question. It’s a deathbed question. Yeah. Three pieces of advice.

Amber Aplin: Lots [01:27:05] of advice. Because I’ve actually, you know, I’ve had had cancer a couple of years ago [01:27:10] and things. And it really makes you look at what’s important in life. It really makes you look. [01:27:15] So before that, I was really happy in loving life. And but I didn’t really, I suppose, know the true [01:27:20] value of life. So I’ve got loads of advice for this one. Um, I [01:27:25] think it’s the small things in life that really appreciate [01:27:30] small things like going for a walk, birdsong, sunrises, sunsets, [01:27:35] just very small things. Really appreciate them. Invest in yourself. [01:27:40] Keep learning. Keep investing in yourself for the longer term. Um, [01:27:45] just be kind. Be kind. That’s such a simple [01:27:50] thing to do. But not everyone does that. Um, and. [01:27:55] What else? There’s [01:28:00] just.

Payman Langroudi: The experience of.

Amber Aplin: Having the best version of yourself, you know, just be the best [01:28:05] version of yourself.

Payman Langroudi: Experience having cancer. So when you say the small things, is that did that come from [01:28:10] there, where your world suddenly turned upside down and then, yeah, even a simple thing like taking a walk [01:28:15] doesn’t feel right.

Amber Aplin: Yes. Because for a while when you’re first diagnosed, you don’t know if you’re going to survive for, [01:28:20] you know, two months or two years. You just don’t know until the tests come back. So for [01:28:25] that period, you’re really soul searching, like what is important for me right now. And [01:28:30] it’s of course, family. You know, how old.

Payman Langroudi: Were your kids? Just a couple of years ago.

Amber Aplin: Yeah, a couple of years ago. So it was back [01:28:35] in 2023. So it was spring. 23 kids [01:28:40] were. 18 and 16 and 14. [01:28:45] Yeah. But you know, I think as a parent you just [01:28:50] trivialise it. You know, you don’t say you don’t tell them the whole truth. Of course you [01:28:55] say you’re unwell for a while. They know what cancer is. But of course my little boy lost. Oh it’s sad. A friend of mine [01:29:00] died of it. The same thing and same age as his good friend, you know. And [01:29:05] so it’s really sad for him because he thought that was happening to me as well. And of course, it could have happened to me, [01:29:10] and it was a possibility at the time. So I went through all the operations and then had chemo. [01:29:15] When was that again? Forget. But you know, I didn’t really that wasn’t a [01:29:20] a difficult time for me, as I say that with It’s. There’s [01:29:25] truth to that. I kind of worked normally. I didn’t let deter me from my life at all. Didn’t stop me doing my [01:29:30] work. I still did more study. I did the almonds the year long course during [01:29:35] my chemo radiotherapy. I didn’t really kind of stop for [01:29:40] a minute. I didn’t really want to. I loved what I was doing, so I wanted to focus on that. I loved caring [01:29:45] for my patients still. Probably some distraction as well, I would say. But I loved to keep [01:29:50] doing what my day to day job was still important to me at that time, but [01:29:55] still made you kind of soul search as well. At the same time, what’s important? This is where I’m really keen [01:30:00] to do more now. This has given me a new zest for life. I think this is where the training has come from [01:30:05] because I want to just do more. I want to kind of help people, help dentists, help therapists, [01:30:10] help owners with therapist led care. You know, it’s all kind of I think stem [01:30:15] from that. I would say I would never have gone to America for a week. Right? But [01:30:20] I would never. I’m so glad to have done that.

Payman Langroudi: A funny thing, you [01:30:25] know, that. Things you might not have done. And why not? Like, why wouldn’t you have gone to America? [01:30:30] There’s no reason for it. You just kind of script yourself into into the life that you’ve [01:30:35] got in a way, don’t you?

Amber Aplin: You just think, well, I’m busy. You know, you just think your life’s too busy. But you’ve [01:30:40] got to just make time for these things and. And stay curious, stay learning. Do [01:30:45] things you wouldn’t normally do. I wouldn’t normally come on a podcast. You know, this kind of thing is my [01:30:50] the new me, you know? So, um. Nah, it’s all good. [01:30:55]

Payman Langroudi: And your kids, you said 18 at the time. So is he in university? [01:31:00] She.

Amber Aplin: Matilda? Um, she. No, she was at uni. Didn’t get on with uni at [01:31:05] all. Didn’t like it. So she lived in Edinburgh for a while and she’s now just [01:31:10] doing a college course for facial things I think scarring and things. She’s [01:31:15] going to Australia for a few months in December, which would be good. And then she’ll come back, probably [01:31:20] London, I suppose, and and find a job after that at some point.

Payman Langroudi: And do you want your I mean, have you had the conversation [01:31:25] with any of your kids about being a dentist? No.

Amber Aplin: No, no. I mean, I love it, but it’s [01:31:30] I always it’s just whatever they want to do and they’ve never mentioned it at all. They haven’t really until [01:31:35] it hasn’t really old.

Payman Langroudi: Are the other.

Amber Aplin: Two. Um, now they’re now 18 and 16. [01:31:40] Yeah. Matilda and the little one have had were really badly. Had ADHD [01:31:45] but diagnosed very late. So she was 17 when it was diagnosed. So she went through, um, [01:31:50] school not being understood really. And she’s always kind of troublemaker or that [01:31:55] kind of thing, but she just wasn’t understood. So super bright, but just couldn’t really realise that [01:32:00] academic side to her. So that never is on the cards anyway for for her [01:32:05] middle child. He loves the the military actually. So he’s loved doing [01:32:10] CCF at school and wants to go to the Marines. So he’s just doing a police degree now to get enough [01:32:15] points to do that. And my little one, he is um, yeah, quite a character. [01:32:20] He loves socialising. He wants to be an entrepreneur of some kind.

Payman Langroudi: But he’ll [01:32:25] be the billionaire.

Amber Aplin: He’ll be the billionaire. That’s. That’s hope.

Payman Langroudi: So in this journey [01:32:30] of, like doing everything that you’ve done, some, some might say you’ve sort [01:32:35] of got it all. Would you say you’ve been sort of super successful [01:32:40] at that or.

Amber Aplin: I feel very fortunate and very lucky. Privileged.

Payman Langroudi: Let [01:32:45] me put it a different way. You know, I say give a piece of advice, give a piece of advice about being something [01:32:50] that you wish you had done rather than what you did do. Yeah. Like it’s like [01:32:55] some people say, oh, I wish I was less risk averse. That’s you know that. Do you wish [01:33:00] you were what?

Amber Aplin: Um, I think my biggest thing I’m holding back right now is being too [01:33:05] much of a perfectionist. It sounds like a very, very typical answer, and I apologise for that. Um, [01:33:10] but I’m working very late right now, doing letters for patients with photographs on it, you know, arrows [01:33:15] and just. I just feel I’m giving too much of my personal time [01:33:20] right now, and I just try and cut down my admin somehow, but I’m finding it hard to find a way [01:33:25] to do that. Um, so, uh, you know, it [01:33:30] comes from a place of love. I love what I do, and I want to get patients to understand their issues and things or their [01:33:35] teeth problems. But I can’t be staying until half eight at night or 9:00, you know, doing. [01:33:40]

Payman Langroudi: No.

Amber Aplin: Writing to patients and things. It’s a bit over the top, I think. I don’t work full [01:33:45] time. I do three days a week, so it’s not too bad.

Payman Langroudi: But it’s just a case of like a recorder [01:33:50] while you’re on the running machine, or I guess you’re not on the running machine.

Amber Aplin: You should get a running [01:33:55] machine.

Payman Langroudi: Go out. You’ve got wonderful countryside there.

Amber Aplin: I [01:34:00] need to do more of that, actually, um.

Payman Langroudi: A voice recorder, anyway. You know what I mean?

Amber Aplin: I [01:34:05] just use AI. I mean, I use the clinical notes, which are AI, and then stick it into AI and form [01:34:10] a letter. It doesn’t take that much time, but I still want to add a photo in and annotate that. [01:34:15] Yeah, I want to do more, more, more social media stuff. With what?

Payman Langroudi: You’re [01:34:20] too hard on yourself.

Amber Aplin: Ah, I just I can’t let go. I think just to. [01:34:25] I can’t let go. It’s really weird. I can let go because my staff have got complete autonomy and [01:34:30] I trust them completely. So I’m not controlling in the slightest. But I think for myself, I’m quite controlling [01:34:35] about everything I touch. I want to be 100% perfect. So the courses I run, I want to be [01:34:40] a best experience for the delegates. I want to do really great handouts for them. You know, the booklet [01:34:45] for them is really great, you know what I mean? I just, I can’t do anything less than [01:34:50] the very best that I can do, I guess. So it’s probably holding back a little bit because, for example, [01:34:55] the new course I want to run, there’s a lot of work to be the level [01:35:00] I want it to be at.

Payman Langroudi: The thing with courses is that the more you care, the less kind of profitable [01:35:05] it is.

Amber Aplin: It’s not for money either.

Payman Langroudi: I’m not doing it for money, but it is. It ends up costing [01:35:10] to do, to do the things you want to do. Um, that’s.

Amber Aplin: My life, though. Your say, [01:35:15] I’m not very good at business because everything is there for the patients and the staff and, you know. [01:35:20] So.

Payman Langroudi: Yeah. Amazing. So lovely to meet you. Thanks. Thanks for coming all the way from Scotland [01:35:25] for this.

Amber Aplin: Well, thank you for having me. I really appreciate it and really enjoyed it as well.

[VOICE: This [01:35:30] is Dental Leaders, the podcast where [01:35:35] you get to go one on one with emerging leaders in dentistry. Your [01:35:40] hosts Payman Langroudi and Prav Solanki. [01:35:45]

Prav Solanki: Thanks for listening guys. If you got this far, you must have listened [01:35:50] to the whole thing. And just a huge thank you both from me and pay for actually sticking through [01:35:55] and listening to what we’ve had to say and what our guest has had to say, because I’m assuming you got some [01:36:00] value out of it.

Payman Langroudi: If you did get some value out of it, think about subscribing. And [01:36:05] if you would share this with a friend who you think might get some value out of it too. Thank you so [01:36:10] so so much for listening. Thanks.

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