In this episode, we welcome insight into growing business values from Sandeep Kumar. Sandeep discusses his successes with Invisalign, House of Fraser and his multiple practices up and down the country.
Sandeep also tells us about his journey from Punjab to the UK, setting up MiSmile and prioritising health and family.
“And I remember after year 12, me and my dad and my brother were sitting, and we couldn’t get our head around – what shall we do? Do I want to do engineering? Do I want to do medicine? Or want to do dentistry? And I still remember that day I called my mum while I was there and I said, “Mum, we don’t know what to do.” And mum said, “I always wanted one son to be an engineer and one to be a doctor, but the rest is up to you. It’s up to you.” – Sandeep Kumar
In This Episode
01.48 – Growing up in Punjab
08.15 – Learning the trade
10.28 – Coming to the UK
14.15 – Adjusting to the UK
16:08 – Starting in dentistry
20:38 – Birmingham Dental Hospital
26:55 – Setting up your practice
32:09 – Adding value to your practice
33:12 – Opening a second practice
36:22 – Invisalign
40:43 – House of Fraser
43:19 – Finding the confidence to be ambitious
46:36 – Managing multi-sites
50:50 – MiSmile
58:41 – MiSmile Academy
1:04:20 – Quitting clinical dentistry
1:08:49 – A day in the life
1:13:43 Legacy & last days on Earth
About Sandeep Kumar
Sandeep qualified as a dentist in India and moved to the UK in 1999. He gained his GDC registration in 2000 and bought his first dental practice in 2003.
Thirteen years later, he now works in both the Private and NHS sectors. He runs one of Birmingham’s largest NHS practices and owns the brand Smile Stylist, which has multiple locations across the UK and MiSmile. He also runs the UK’s first Invisalign only clinic and the MiSmile Invisalign Network, comprising independent dental clinics across the country.
Sandeep became certified with Invisalign in 2007 and is now one of Invisalign’s leading providers in the UK, submitting over 400 cases per year. He’s also one of the UK’s only Diamond Providers.
Highly regarded by Align Technology, he often speaks in clinical on marketing roles and shares his Invisalign journey and experience with fellow practitioners.
[00:00:00] And I remember laughter during the trial, me and my dad and my brother were sitting in my last year and we couldn’t let it get a happier than what we do don’t want to do anything to they want to do medicine or want to do dentistry. And I still remember that day I called my mom while I was there and I said, Mom, we don’t know what to do. And it’s your mom that is wanted by one sort be engineer and part of it. But the rest is up to you. It’s up to you. You know what?
[00:00:33] No pressure.
[00:00:38] This is Dental Leaders, the podcast where you get to go one on one with emerging Leaders Dental Street. Your heist’s Payman Langroudi and Prav Solanki
[00:00:56] Is my absolute pleasure to welcome Sandeep Kumar onto the Dental Leaders podcast. Sandeep’s the guy I’ve known for a long time. And if you look at his empire that he’s built up now, you can see that he’s definitely got the bug for scaling businesses. But this podcast is all about, you know, your origin story. What drives you. Welcome to the show.
[00:01:20] Thanks. Thanks. Pleasure to be here. And good to see you. Prav after a long time.
[00:01:24] Likewise, Sandeep. Likewise. Do you mind just taking us back to your origin, your roots, where you grew up, and then moving on to how dentistry featured in your life? At what point?
[00:01:37] Just to cover that, you’re asking my 23 as in like and like to summarise in two minutes, but I’ll do my best. But you don’t
[00:01:44] Look a day older than 24 Sandeep.
[00:01:48] Well, that’s good to know. But I was born in India, in Punjab, in this small town, small family. I have one older brother and my mom and dad, both the teacher in the school, even though we are a small family. But I’ve been brought up in a big family, you know, cultures in India, how their uncles and aunties. So my dad had four brothers, so it was like a gated entrance. And behind there there was a four families, four uncles and then grandma and lots of cousins. So, yeah, it was it was not a lot of fun living living together.
[00:02:31] And then what was schooling like,
[00:02:33] Our schooling is a very, very strange and it’s a very deep cost, but I’ll try and get you there and tell you where it all started. So I did my up to year 10 in in the town where I was born. And I think my dad was a teacher and my mom was a teacher. And they could see that the signs are not looking very good. This guy is not good at studies. God knows what we’re going to do with him. And so, my God, that very he was very well connected. He was very social, so he started speaking to people and stuff. So a couple of years before my brother went to do engineering in Maharastra, they have me remember. So my dad used to go and drop Payman lot of stuff and all that. So somehow he found that out and master that stuff. In those days, there was lots of Dental private schools are opening a lot of stuff, not only in Lancaster. So my dad figured it out that if you do, you’re 11 and 12 and you can get into a Dental school or engineering school in a private school without paying any donation. So one day he went to see my brother and he came back and I was 14 years old at that time. And he sat me down with my with my mom and he said, I’ve got something to discuss with you. And he said, how do you feel that if you have to go where your brother is doing it? And that was like thirty six hours plane Germany. And I said, what options do you do? I said, you know, you can do this, the band BSE or whatever, but if you want to go in dentistry or medicine or law, then that that’s the only option you have. So here I go. You’re not at the age of 14. Pack my bags in the train. Thirty six hours billion with my dad. And he dropped me last. But luckily, my brother was there, so I did my year level in year 12 of that time.
[00:04:30] So I bet that made you very independent, very young,
[00:04:34] You know, looking back, you always find strength from from, you know, where you have come from and and leaving home at such a young age was not easy, but it did work
[00:04:46] Well. As a 14 year old, what was your day to day? As you know, that’s completely foreign to me. You know, it would be looking after you. Who’d be cooking for you? Where where would you be living? What was the secret that led Sunday?
[00:05:00] Yes, the script was my brother was as I said, he was doing engineering in Maharashtra in that time. And he was as if he was living at somebody’s house as a paying guest and they had an extra room. So I went and lived with them and I was a paying guest. So they were cooking for us and we were paying them a pandemic. But that’s how it was. That’s how it all started.
[00:05:24] And then from there on to Dental school.
[00:05:27] Yes, so I did my year 11 and 12 and I did both maths and biology, so if you want to go in medical field, you do biology. If you take you take maths by I took both of those days, you could take both. And I remember after doing 12. Me and my dad and my brother were sitting in my raza and we couldn’t really get it on. But we do not want to do anything. They want to do medicine or want to do dentistry. And I still remember that day I called my mom while I was there and I said, Mom, we don’t know what to do. And mother was wanted by one sort of engineer and part of it. But the rest is up to you. It’s up to you. You know what?
[00:06:15] No pressure
[00:06:16] Or something. You know, I never, never enjoyed medicine. Dentistry is not a bad idea. And that was really never preplanned. I think the only thing I can say is what persuaded me towards that was when I was really young, I had a massive accident and I broke a couple of my front pages and I had to visit the dentist quite a few times with my dad and the way he looked after me and, you know, put some sort of teeth in it so I could live my day to day life. I think that was back of my mind and that was the turning point for me. So I decided to go into dentistry.
[00:06:56] What’s the education like?
[00:06:58] Education, so that was a that was a private school, so first couple of years, we had a lot of the anatomy and physiology and yuzo usable stuff. And then I think the the the syllabus was pretty, pretty similar to what you do here, but not probably in as much depth. And then in the final year, we had a lot of clinical work. And, you know, you can imagine in rural areas in India, the demand for Dental, Solanki is very high. So there was a queues outside the clinical sessions. So, yeah.
[00:07:37] So did you get a lot of hands on experience as a Dental student right from the early days? Were you getting through a lot of volume and and building up those clinical skills?
[00:07:49] But let’s be honest, but if people want to do it, then there was plenty of work to do. But I wasn’t in one of those. I was lucky to get away from it as soon as I could. Yes, I did. Had enough. But yeah.
[00:08:05] What type of student were you? The sort that tries to get away with the least possible work your way through and just just Skyview way through. Get your qualification and move on to the next step
[00:08:15] And you have to nail on the head. Explain to me exactly the people who are close to me. It was like, how can I get away with minimum possible that that’s how it was. And, you know, my my dad always used to come home twice a year during my during my dentistry days. And, you know, living in Maharastra so far away, my expenses were pretty quite a bit and all the time I used to come home and I used to ask Dad, Hey, Dad, I did some more money. And he will say, you know, I give you so much last time all that go on. And by the time I explain to people that maybe Dad’s right, it never, never let me deprive from anything. It gave me an opportunity to say me one thing before I go back to my uni son. Never come home with you know, it’s very hard earned money just about managing that. What we are doing is half of our salary is going into your education to whatever you need to do, but do not come out of the field. And you know, that always, always stuck with me. So I studied enough so I can just possibly
[00:09:28] Just suck it right to the edge. Actually didn’t quite fail, right?
[00:09:31] Yeah, that’s
[00:09:33] What she did. You come to the UK Sunday,
[00:09:35] So I came to the UK in nineteen ninety eight.
[00:09:41] So what was the story as far as dentistry.
[00:09:44] Yeah. So you know when I finished my Bettina’s OK, this is what it was about. You know, I never said how I got into dentistry in that school. There was a 50 students, there was a twenty five of them were local who was born in Maharashtra who live in a lot of stuff, like literally half an hour away. And twenty four of them came from Punjab, who came from a wealthy family who had money, the son of doctors and gynaecologists and all that sort of money. And there was a me ventrilo. So now I have to manage my lifestyle working with these guys who come from a very, very large family. So I managed to get through dentistry, found my money wherever I could from that time, and came back to Punjab after doing my videos. And I came back to my town. And now I have seen the life of Mumbai and life of big city, and there’s no way I’m going to settle down in my time. So that that is that what you want to do now? You’ve just finished exams, now the next step. So there was the college open in my time, not too far away from my town. And I went there as a teacher. So I started teaching one of the Dental subjects. And I think it was a couple of months after I have this thing in my head, I said, this is not for me. And I literally decided to give up their job and I went to China. I’m sure you guys must have heard about it.
[00:11:12] So my brother used to live there and I told my dad, like, there’s no way I can settle in the city. Can I go and try and do MBA? Sounds like a postgraduation and knowing I was not very good at education, that was another challenge on the song. But I left that job, went and studied for the whole year, like literally every day. That’s what I did. No work at all. And guess what? After one year I sent about nine exams for different states, different countries, and I failed all of them miserably. I know in me. And I could get an envious. Came back to town and came back to town again. Their dad was and that’s about it not look. And I said, you know what? The job which I chucked away, that I left and I went to. Let’s go to that college and get me that job. And I’ll because I’ll live happily ever after. So we went back to college and there was a principal, the guy who gave me that job. And as soon as he saw me and he said, you know what, buddy? You chuck that job on me and I, I have not forgotten that nobody’s ever done that to me. I am not giving you this job. And that was the only Dental college I had in town. So the situation was, you know, kinda envious clinic because I don’t have enough money to college, which was nearby, was not willing to have me back as a teacher. Where did you go? And honest to God, that was like the time that I was very, very lost, didn’t know what to do.
[00:12:47] But, you know, Dad was very supportive. Mom was very supportive. But Dad will always ask me so, you know, you can’t live your life just walking around and sitting in this shop and sitting in that store. What do you want to do with it? And I was just getting in that not not depression, but a stage where I don’t know what to. But, you know, that would be bad, and he has said to you earlier, he was very social and he had his own connexions. So he was speaking to his friends and this and that, and then he said, if nothing else, why don’t you go and get married? And I said that let me just build something, you know, have got nothing at all. And then through one of his friend, he introduced me to this girl. And that girl now is my wife, and later that time was Dad’s friend’s daughter and visiting India. That time she had no plans. I had no plans leaving India. We met once and there was there were some issues on my Punjabi family that was from originally from Punjab amongst us from Punjab. We met once and then thought nothing of it. And then we met a couple of times again. And it was, you know, yeah, there is something in there. And that’s what that’s how it went, really. So we decided to get married and a couple of months after that, I mean, you can.
[00:14:07] Sundeep, how many days did you go on before you agreed to get married or you decided to get married? But that, I
[00:14:14] Think was around two months.
[00:14:15] Three months. Yeah. And then so you started your new life together in the UK? Yeah. What happened, what was the. I remember having a really I think it was a jaw dropping conversation really with you and you can fill us in on the Sunday book. There was conversations I had about your role in the Dental practise and what you were doing, not as a Dental practitioner. And we had that conversation. I think it was in your practise when it was booming and it was jaw dropping from where you came from to where you were then and where you are now. So I won’t spoil it. Tell us a story.
[00:14:56] Well, first of all, Prav well done. Don’t you even remember that?
[00:15:01] How could I forget? How could I forget?
[00:15:04] Yeah. You know, it’s it’s landed in the U.K. The biggest thing was I could not speak English. Turned up. As I said, it was not like you had been planning for six months before or trying to find out what the dentistry systems are going to be in that country. It just happened to be the very word of English. But you know what? I will have to get a lot a lot of credit to my amazing wife. She was like a rock, and she still is. She supported me like, you know, it’s OK, it’ll take time. You’ll get there. I could not even pick up a phone and call a Dental Prav is to find out, you know, how the system works. And I couldn’t pick up the phone and call GDC to find out to work. What do I need to do? So the pull of those days, you had to go to work and then I will get a chance. We’ll call the disease and hospitals and this and that to try and find out, you know, what do I have to do to, you know, start working as a dentist here? So we tried that for about a couple of months and I was not getting any of it. And I thought, you know what? I had enough.
[00:16:08] There’s no way I’m going to sit around a bloody hole and keep calling ten practises. And I couldn’t speak a word of English. They couldn’t understand what the fuck I was talking about. And I came home one day and I said, Do you know what? I’m going to get a job. I don’t give a shit. What shall I get? So I’ll go to the job centre near where we used to go to the job centre. And there was a job available in a factory and in the factory, they used to print like a cardboard boxes, they used to print labels on them. I applied for I got the job. And two months after I came to you, OK, that was my that was my first job. So then they said they will be about three pound twenty an hour at that time. I said, just give me whatever money I just need to get out of the house and do something. So I started that and I did that for about six months or so. But, you know, I was so happy I was meeting people, couldn’t really speak to them or communicate much, but I had somewhere to go. I get up in the morning, shower, dress up somewhere to go, and that carried on for a bit.
[00:17:14] And after a couple of months, I remember one day my wife went to see her GP just for a normal, normal routine, Check-Up or whatever, and she told him that, you know, I got married and he was a family doctor. He knew everybody very well. So he just asked us about your husband, too. And she said he’s a dentist from India, but obviously he can’t get a job at the moment. And he said what he asked us, what he is doing now is that he’s working in a factory nearby. And he got so angry on my wife. Why didn’t you tell me? You know, I’ve got Connexions. I could have done this come that for you. So he gave her this business card and he said, go home and call this a symptom of the look out for you. So if I came home, we sat down and she said, you know, that’s what Dr. Venugopal. That was his name. And Dr. Vinegar gave me a card, which my wife called. And that guy was the guy who was a dentist. And he is still very good friend and is still my mentor. And we still stay connected. So I called him and, you know, obviously and she just told you that you asked me to give you a call.
[00:18:23] That’s the situation. Can you have. So he gave my wife somebody else’s number and he said, call this guy and will have. And that guy’s name was Sam. And my wife called them and we then turned up at the practise, went to see him and he said, Are you OK? OK, yeah, that’s fine. So he just explained to me everything he said. This is very common. Lots of people come from abroad and only processes you have to do and you get to do that. Yeah, I said, yeah, that’s fine. And so I said, when can I start? Actually, my wife was talking on behalf of me and start whenever you want and he said, yeah, come tomorrow. And honest to God, guys, you know, I can still looking back that day, that was the happiest moment since I landed in UK just because I was in a an apartment, which I know I know dentistry. I know the smell of the drill and the materials. So I don’t have to go to that factory and print that stuff there. So that was it. And I started working as a as a Dental said that practise and some other some people unfortunately passed away a few years ago. He was the legend. And my feeling was that.
[00:19:40] So then what, you were studying exams as well.
[00:19:44] So from then on, this is what happened. So I used to work as they used to go there as a work, as a Dental from nine to five thirty six. But there was a guy, there was a dentist and who came through the same group as I did. So he came from Pakistan, he worked as a dental nurse and he qualified as a dentist. And that gave me a light at the end of the tunnel. Now I can follow his footsteps and if I do the same thing, then one day I’ll be dentist as well. So. So this is my routine. Like, literally every day was mine to catch a bus, come to city centre Dental Hospital Library used to be up until eleven o’clock. So from six o’clock, eleven o’clock I sit in the library because I couldn’t afford books that time. Library used to close at eleven. I was the last one there always to pick me up every time, so took time to go home.
[00:20:37] And I saw Birmingham.
[00:20:38] Yeah, yeah. All in Birmingham, Birmingham, Dental Hospital. So we had to come back home and go to bed and stuff the same, same to again. So there was those days called statutory exams and nowadays it’s called a lorry or something. After that it takes to like an old lady. So MIT is used to be called the exam. So I passed my first century exam and guys hospital after about a year and I was getting more and more excited. It’s just one step away from the dream. And then I carried on the same. I carried on my nursing. I carried on my studying in the library on the way. For the second part, you have to do a lot of practical work. So I was collecting those expected, mounting them in the plaster of Paris. And then after the clinic was closed, I have some balls and just starting to do the cavities. And that’s what I did that I think it took me about six months or so. And then somebody told me that if you really want to pass this exam, you have to give up this job about at least a couple of months and focus on the central studies. That’s what I did. I spoke to that guy some time and I said, you know what, I’m going to have to stop now because my exams are still months away and I’m going to go and take that exam.
[00:21:53] So I went off event and I took that exam and unfortunately, I failed. The part that was that was tough. That was the that was the lowest of life. Sometimes it can take, given the game myself. And to see someone said this is a situation I failed, unfortunately. And he said, yeah, don’t worry, man. Come on, let’s get back to this thing tomorrow. And that’s what I did, you know, with my pride, with everything. And that started the process again. And then it was, OK, this is what what happened that time. There was statutory time. He was only allowed to take twice. If you failed seven time, that is it. You’re not allowed to do. And just plain you. OK, well what pressure chase about pressure. Yeah. You know, came home and spoke to my wife, discussed about what shall we do. She said it’s entirely up to you. There’s no pressure on me. She was working, she was earning enough to support both of us that time. And then in the year 2000, my wife was pregnant and she was successful. And I said, I cannot wait for another year or two years for my exam. I’m just going to go for it and see what happens. So I applied for the part and the part of that time was in Manchester. And I knew this is the only the only time to have if I fail, that’s a Dental those things for life.
[00:23:20] And that was a calculated decision I had to make. Part of the process was you do it on Monday, Tuesday and Wednesday and you examined Thursday and your result was on Friday. Compared to what they did was exam was on Monday, Tuesday, Wednesday, and your results was on Thursday. So I knew this is my only attempt I’ve got left. I knew my wife is pregnant and I knew this is this is this is it. So I did not tell anybody and my wife did not know that this time my result is going to be on Thursday. So on Monday morning, I went to Manchester, did my three exams first and only took a train from Manchester, came to Birmingham. I that is the day I started. No, nobody in this world knew that my result is coming today. So I came back to the Langroudi came in a taxi well, somewhere where I had a bit of a pop and I took that. But I made a brave go to GDC. And after a couple of minutes of going around in circles, you know, you did well in this. You did well in that, but you didn’t good in this and you didn’t get in that. And I and then this lady said, you passed your exams, resolutions, talking to you. That is back
[00:24:38] The most have been the second happiest moment of your life and coming to the UK, right?
[00:24:43] Yeah. Yeah, absolutely. Yep. And then, you know, that just took a taxi and went straight to me and my wife was working on that day.
[00:24:56] Did you have a plan? Do you have a plan in case you failed? What were you going to do?
[00:25:00] Filled with hundreds of things I have planned, and I honestly do not want to tell on this platform, but could I have those things from anything to anything to anything? God knows what I would have done on that day. I don’t know if. So then I got my mother took a taxi and a little event took place, I was working at that time and I literally went and that’s what she was know. Like I said, we’re doing my best to make all the good luck and everything on Thursday morning, expecting that I’ve got another exam today and. Yeah, that. There you go. And then we left from there and came home. And, you know, what I learnt during these two years is a really spend time understanding the ins and outs of dentistry, even though it was tough for me to sit on the other side of the Dental. And this little boy, I was speaking to the dentist, trying to really understand how this works, how this works. How can you do this? How can you do that? How do you do this? How do you do that? And, you know, that happened in 2000. And we get the guy who I met first time he gave me a job as a assistant. So you have to work as an assistant after that year. And he was a great mentor, great teacher, taught me everything, which I didn’t learn before. He was just such a smooth operator, you know, mother. And I was like, yeah, and I’m doing it. I thought a very fine but cannot come up with a way to go. But he taught me all that and it was it was good. And that was it. That’s how the dentistry started.
[00:26:46] And so from there, when did it practise ownership or business ownership featured in that journey
[00:26:55] That you did you buy your first practise?
[00:26:58] So I qualified in 2000. Then I had to work one year in the system. So that brought me to two thousand. One time my mentor, my principal and I decided to move from where he was to a new new premises. So in 2002, we moved from his old premises to the new premises, and during that time he started a private practise in Birmingham and he was spending a lot of time there. And I was literally working six days a week in December just like this. And then as he was focussing more and more, building his his private practise is just, you know, there was a conversation one day. What do you think? If I buy this and we had a couple of discussions and he said, yeah, why not? But he said, why not? No, but none of the bloody banks are ready to give me a loan. I think you know what? You’ve already passed two years ago, Yanofsky, for a couple of hundred grand. How are you going to pay you to just finish your Dental system? And I remember that time there was a guy called Roger Upton. He used to run these courses called Setting Up Your Own Practise.
[00:28:08] So I turned to one of his calls and I just told him to rise and say, hey, if I introduce myself and say, you know, this is this I am, what should I do? And it happened to be people just like you who, you know, in this world isn’t that’s how it’s done in life, is all about who you know, not what you know, larger than give me this business card. And he said, speak to this guy. And he was a manager at NatWest, called him and he looked at my account and he said, Are you serious that you want to buy this practise is expensive practise from where you are. And I think about it all this these progenies probably gave a good recommendation. And I still remember his word. You know, he said sometime very early and we put the money on the jockey, not on the horse. And he said, I’m going to put money on you. And he gave me every single penny to buy that practise, bought two thousand pound. Well, and that’s it. So, you know, came back, bought the practise in 2003.
[00:29:09] But why didn’t you just associate for like three years? Why what were you in such a hurry? Because because of the time you’d wasted or your entrepreneur. You knew you were that guy.
[00:29:20] I think it’s a good very good question. You know, the reason I can say that, you know, I think I was getting to about 30 years old, you know, not a penny to my name
[00:29:29] Kid on the way.
[00:29:30] You don’t have a wife done enough of supporting me for a couple of years. You never said a bad word. But she’s looking at me and say, you know, look, come on now. And not a house, not a car to fly. You know, sometimes you get to look on your face, look in the mirror and think, you know what, that’s enough. I think I’ve faced enough shit in my life. Let me go out there and really express myself. Without worrying about will I be able to pay those bills, will I be able to pay those loans, let me just go out there. What I’ve got to lose. Let me just go out there and try it and see where I end up and do how did it go? I was I was it so I bought that first practise in 2003. And then we had our second child and we had a daughter in 2004. And at that time, I still remember. I think that’s a very significant event. My daughter was born with living in a very tiny house. And initially then I then I qualified. So obviously I wanted a bigger house. So we bought a bigger house and we got a dental practise. And the loan is like, I’ve never heard of hundreds of thousand.
[00:30:42] How the hell are we going to pay for it? Because I haven’t got a penny. And I sat down with my wife and I said, you know what? We’ve got to think this will buy you this house from here on. Let’s sit down and make an argument. And that argument is you will never, ever stop me going off of. If I say I’m doing 20 hours, I am doing 20 hours, if I turn up at home at 11 o’clock. I won’t go out clubbing and I want to go out dancing. But if it’s work, then please don’t question me because we are taking on a huge responsibility. And us. It’s been a partnership is equally part of I’m responsible for where we are. She played her side of the cards and I did bloody hell. And I did some of those days as well. The 2007 I bought this 2003 about this practise literally every month I was adding a soldier and I was adding a staff and I was adding a dentist. And two and three is up to two thousand six. I call triple the size of that business and then we turn the contract change into Yoda’s. I had a solid and this today’s date is one of the biggest entities practise in Birmingham.
[00:31:55] So how are you how are you adding value to that? And it just blacks back then, could you do it?
[00:32:01] So back then it was a fee for service, like there was no Yoda’s or anything. Like you just do you just do the work. And I was became a workaholic even at that time. So it was literally my principal and my philosophy those days was same and even today is the same. Do not say no to the patient. If somebody turns up in a practise in Payman, my simple instructions to my team was to not say to the patient that we can see you as long as they’re willing to wait. We will see them before the end of the day what time they cannot promise and pay. I still remember before we opened for lunch, there was a 220 people standing outside sometime. And in 2003, I was the only one dentist. In 2006, there were six dentists in the face just to you still learn that practise. So how many? That is my background.
[00:32:54] Is that now? Is that the same six six
[00:32:56] Six six six surgery and it runs beautifully. I still take a lot of pride. I go there every week, I feel home and I go there.
[00:33:07] Ok, so let’s talk about when did you decide to go for number two?
[00:33:12] So number two was 2006, the contract changed to UDS. So from 2000 to 2006, for me it was you know, I never came out one day, but I’m going to do this, this, this and this. It just happened. But 2006 contract, the growth was literally stopped. You can’t go out of business. And I’m sitting there thinking, that’s no, I’m used to what I’m doing. Anybody can come into. And that’s when I started exploding, you know what’s happening outside in the dentistry dentistry board instead of that, my boastful dental practise, let me just go out and explore what’s going on. So I still remember I joined this battle programme that time. I think he used to run some clubs or something. And I speaking to Chris and I said, you know, I’m thinking about to open another practise, but I don’t know what to do. And they have to go. And I still remember he connected me with Zach. And I Kanzaki and Chris was good friends, so I think Chris called, Zacchaeus said, you know, this guy going to you want to have a look at what’s happening in private industry. Can you can you have a quick chat? Cause I went to London one day and I thought, you know, I’m going to go to his practise.
[00:34:28] It’s going to set me in his office and he’s going to tell me a little bit about private practise. That was a compliment. I still remember that day I turned up. He said something. Give me half an hour. Just wait here. Let me just finish what a fun little thing was around lunchtime. And that guy has taken the rest of the day off for me. And he said, let me show you how the private flexes, Bob. So they took me to Dental, where he used to work. It took me to London smiles, took me to blame. And I’m thinking, wow, this is another side of dentistry, you know, which I never, never leave. All I know is. All I know about is about is that it’s so Suzuki spent literally or five hours with me on that day and told me everything introduced with these guys. That’s the first time I met a new and a couple of other guys that time, and that was it. So I came back and I got a bug and I said, you know what? I’m going to need to find a dentist who can do what I do.
[00:35:35] So it wasn’t that first practise is your only NHS one.
[00:35:39] Yeah, it still is. Is it just not we don’t do anything with that.
[00:35:45] Number two, was that small stylist or wasn’t it? Wasn’t it Branden’s that now?
[00:35:50] So in 2007, we started a practise called New Street Dental. It was the central centre of Birmingham. It was one sided like this and again took old ideas from the practises in London to set up a single solitary practise, went on lots and lots of courses, just learnt about smiled Makos and let it all. Some days I’m talking about here sixth, I
[00:36:18] Think I’ve been there that become your my small office.
[00:36:22] That’s been very nice. So that was that was a cyclical factors which I started in in 2007. And then that’s when really these things started to skyrocket. Business was doing well and the businesses started doing well because of Invisalign. That was the first time I introduce Invisalign. So this is how it happened. I opened the practise waiting for the phone to ring, waiting for people to turn, started from zero, started on spot. I had no knowledge about anything. This guy turned up. So somebody called. He wanted to arrange a meeting. So I’m not going to mention his name, but that just came from London. And he wanted to share. He wanted to have a surgery in my clinic and he was happy to pay me about five, six and defence. And I said, what do you want to do? And he said, I want to do Invisalign first time ever. And he said, I’ll bring everything in a suitcase, I’ll come with my nurse. I don’t need anything from you. And I want to do Invisalign. I said, let me have a think about this. Let me get back to you on that. He left those days. I had plenty of time, nothing to do. I just spent on the computer and type work that Invisalign got onto the website. And just looking through the process, there was of course, a couple of next week.
[00:37:39] And oddly enough, the Dental that cause. So let’s give it a go. What’s there to lose? I took a couple of cases with me to show these clinical guys and they said they can be treated, came back, started my starter two or three cases in 2007, still, when they are convinced that this plastic is going to move. But I thought, you know, I don’t have any other patients anymore. So let’s be let’s let’s try and see how this works. And, you know, but then I started seeing those patients and they were coming back and telling us about quitting and they were tracking really well. And I said, you know what? I’m not good at anything else, but let me see if I can be good at this. And just for whatever reason, it just that literally clicked. And in 2008, I end up going and next year literally nearly a hundred cases and just love everything about Invisalign, love everything about the workload blown everything about the happy, the patients. And obviously that was the revenue in the business because everything was worth three, four thousand those days instead of the feelings in the general dentistry. So things started to work really, really well that at that time. And that’s where we started.
[00:38:56] So then what about then when when we met was maybe a year or two after that, when you done the deal with all the House of Fraser’s, how did that come about?
[00:39:08] Yeah, so House of Fraser was literally across the road from the nearest clinic is like one hundred metres of a house, a place that had this. A medical company called Clearwire started doing teeth whitening and like a pool table, teeth whitening centres and all house of places. So one week and they were in Birmingham one week and they were in Manchester, one in Glasgow. So they were in Birmingham one weekend and they did lots and lots of things. But determining whether that time, like you can know, back to the dead, lots and lots of data. I mean, and one of my patients, both her sister and she said, can you have a look what’s wrong with her teeth and her teeth looked like it’s been patched. You know, there was no mama was completely damaged. And I said, what happened? And she said, you know, we’re going to have to pay that. We paid nine pounds and they had teeth whitening. But so the same thing went completely wrong on that one with her. And I treated her as a teacher, her sisters. And we had a very good rapport. And she said, can you fix it? I don’t know if I can fix it, but I’m definitely going to find out a way if I can, so those days I used to do a fair bit of it. We’ve discussed the Dental and all that. So I reached out to those guys on the set and I’ve got a case like this, what to do. So they got me in touch with a couple of people in USA, speak to them, and then they all, you know, they all said to me that we need to bring that back to where it was and slowly the nominee will start to recover.
[00:40:43] But it can take up to six months or 12 months, six, six, six, six, six or 12 months. I have no idea. But I had a bit of idea. Just make the phrase give these jobs and slowly they will recover. So I told the patient, you know, I can fix it, but it’s going to cost you about six grand and it might take about 12 months because I didn’t know what I’m but I’m getting into. And she said, yep, that’s absolutely fine with me. I’ll come back to you. She went to House of Fraser, spoke to herself as a manager and said, give this guy six grand or I am going to slaughter house appraiser anyway. And she was a journalist. And what there. But is that either I put six thousand pound or I’m going to talk about what you have done. And the next thing I know is also business store manager calling me at my clinic and say something. What’s the deal here? And I said, you know, this is what it is and I can give my best. And he said, please, I take full guarantee that I will pay you all the money. Please look after that lady. And that was it. And so I fixed her teeth. Everything went well. And I stayed in touch with the store manager and everything was fine. And then I have a coffee in my shortly before and after this, a bloody hell. He said we need to do something about a little something here with us. And that was it. So in two thousand nine, we opened the first house of Fraser store in Birmingham,
[00:42:07] Which was a beautiful, beautiful place.
[00:42:09] Absolutely. But that’s not a first time, isn’t it?
[00:42:13] What a beautiful thing. You make it sound like it’s all sort of sliding doors, you know, like you bumped into Zachy. And I’m sure there are other points in life where these sort of inflexion points happen. But at the same time, you could have just been an associate in the NHS and you’ve gone and done taking that one surgery place turned into sexology place. You’ve come down. I mean, you know, the next man might have gone and seen poulain in London Smile’s clinic and, you know, just just just started doing some private on the NHS. But you’ve taken these big steps forward, and I’m sure we’ll get to the next ambition. Was that come from that that confidence studio? I wouldn’t like get up. I mean, forget me, but I to get up, go to another country one year after qualifying, go buy a practise there and then it’s a big thing to do by itself. Was the ambition and confidence come from is that from that 14 year old story.
[00:43:19] You know, looking back, I think, you know. I just don’t want to be poor again. I know how that feels like at the age of 30 years old and you can’t fucking afford a McDonald’s for yourself that bloody hard. And you know what I said to you before that when I qualified, I thought it’s time for me to go and play and see where life takes me. And, you know, bullshit. Once I told you about this practise that became the backbone I was not worried about. And you know how I’m going to feed my family, how I’m going to pay my mortgage, I’m going to pay my rent and everything else just became a playground. I was just, you know, bring it on. Bring it on, bring it on. That’s save it then. You know, I didn’t get up one day and say, you know what? And even today, if you ask me something about your dream, I don’t have any dreams. I don’t get up and say I’m going to take over the world and I’m not going to fix it. My dream is I want to enjoy each day and let me see where this takes us. And that’s always been the attitude attitude since then.
[00:44:25] So when did my smile come along Sunday.
[00:44:28] What was the jump in you jumping them and your jumping? Because because that one one practised in the House of Fraser became seven or something, right?
[00:44:37] Yes, that’s right. So I started in the place. Then there was a couple of pandas going on in and adjust just that time in 2009, 2008, 2009 time. And I want to tender’s. So in 2010, I was building three Dental practises at the same time. One man’s house place on the hill and to those tenders, one. So by that time I had a fight and then we opened another one in Manchester in 2012 because we had a system. You know, I still remember people talk about, you know, it takes two years before you make a profit on this and that. I had a formula. I worked out that formula and then Birmingham and in year one month, three months just did a huge open day due to retirement in year one. We did me the hundred plus cases of Invisalign so that a lot of love and have that. So yeah, it was it was the coming to a stage where outside London I was becoming the go to guy for the misalign.
[00:45:50] And what what were you personally doing at this time, were you running around all these clinics as a practitioner? Would you step back from clinical before? What was your role in all of this, the NHS practise you were telling your wife? I’ll see you next week. And I’m working. So.
[00:46:10] So I think, you know, the one thing I’ve done after all this is I so those days are working seven days a week, then down to six, then down to five and down to four. So by this time I think I was working about three days a week and two days a week managing, managing the business. And yes, that that that that’s where that’s where it was. And then a couple of years after, I’m sure we’ll get there. And then I decided to quit dentistry.
[00:46:36] Sometimes some tips for managing multisite practises. You said you said systems, but for me, that must be it must be people
[00:46:47] Must be key leaders. Just only one one thing I run my business based on, and that is it’s all about people. I manage people. People manage the business. It’s as simple as that. I am not good for them. And I know that I can’t put the associate together. Have you ever seen an email from me? More than half a paragraph. I know what I’m good at, but I surround myself with some amazing people who get these things done. And it’s it’s all about people.
[00:47:20] So do you think you’re a good judge when when you meet someone, you’re a good judge of character was
[00:47:25] Fucked it up many times you can imagine. But overall, overall, I think I managed to get it right. I’ve made so many mistakes, made so many wrong judgements, but I don’t beat myself up for it, you know? You know, sometimes you have a bad day. I just to get somebody handed in a notice and they want to leave and somebody made a complaint. I used to get really worked up about those things. Now it’s just part of the business. That’s what business is. And I remember this scene from Richard Branson. I went to one of his life lessons. I would just pick one thing. And I still remember that, you know, when you’re running a multi size, get comfortable being uncomfortable. You know, I honestly don’t get up every day in the morning where everything is smooth sailing. There’s always something going wrong somewhere. But what I do is I backed myself and I back. My family supported me and back the people I have with me that no matter what happens, we’ll find it. And it’s just it’s just that confidence, you know, it’s OK. Things will go wrong. But look.
[00:48:39] When did the digital marketing start sending
[00:48:42] Digital marketing, so I’m sure Prav Prav know much better that better than I do on this subject. You know, when I started on the estate like this. Now, believe me, this note, guys. I can see the bullshit because I know inside out about Edwards, I spent like months and months understanding about this Google AdWords and my first account on the street Dental I set up myself personally and I ran that. And I used to have these, you know, the bits and pieces you want to show, you know, Dental that I used to manage all that about myself. Obviously, you know, things have changed and it’s a lot more algorithm driven and all that. But I had a very, very good, good understanding because, you know, I got to the stage where I started to think, you know, there’s a lots of good then disappear, lots and lots of good dentist. And I employ more than 20 dentists plus across the business. Can somebody do what I’m doing? And this is a way of bringing people in. The clinic is the art and science on its own. And Prav Prav knows that better than anybody else. If clinical dentist is allowed on science, I’ll tell you, man, this bringing these people and setting these systems and patient journeys is an art and science on its own. It’s just about what what you what we do and what you what you like to do, really.
[00:50:14] And so Sunday, what what was it that moving on from there inspired you to sort of create the Invisalign beast that you have to the day? Was there a was there a turning point in what you were doing where you thought, you know what, I can I can take this turnkey operation that I’ve developed, a smile stylist or whatever and apply that elsewhere. And let me see. Did you I’m assuming you didn’t have this huge vision because you just said that you take one day at a time and you just want to enjoy yourself. Right. So how did it all come about?
[00:50:48] Maybe start by telling
[00:50:50] Someone who doesn’t know what my mom is. Yep, I think I’ll finish it what my smile one, let’s start with a journey started from 2014, as I said, a new clinic. I was doing more and more of Invisalign by 2014. So my overall revenue of the business was more fun than everything else. And when I looked at those papers, I said, guys, this just speaking by itself, why don’t we focus on what we got? And that was the time I made a decision that nobody has done that before. Lots of people were talking about it. And I said, you know what, I’m going to turn this into an Invisalign on the clinic because consumer demand at that time and consumer brand awareness was getting to a stage where people were calling and say, hey, can I look at the phone company misalign instead of going to book? And what is frightening and that was the level I spoke to. And I don’t think there was a single person who said to me, that is a good idea, except one. I still remember that. And yeah, I went ahead. I just called it a Invisalign on the clinic. So that started in 2014, obviously in aligning technologies. Eco-System, they must have heard or, you know, some DEPREZ took a plunge and started in the clinic so that somebody from Aline’s head office in Amsterdam that time came to visit and came to see the clinic. And we went out for lunch and we just having a discussion. And those days I was doing like, you know, outside London.
[00:52:18] I think over the last ten years, I’ve been the biggest provider by and by long, long mile. I was doing those days about three or four hundred cases every year. And, you know, we sat down at lunch and he asked me, you know, what do you do differently compared to everybody else? And I still remember I said, yeah, but that’s my mostly what you find is that, you know, there must be something we can do. Right. And this is where this idea of my social network came, that why don’t we create a platform where I can openly share all my years of learning, all my years of understanding this Invisalign business and help people to grow there in this business. And that’s where this idea came from in 2014 and 2015, in April. So I remember from January, you know it now it looks easy. Everybody looks at it in my mind is a big beast now. It is a beast. It is, you know, with nearly 80 prospectuses. Now, what I remember can you imagine going out and telling people about the this never been done before. You’re going to have to pay five grand just to be part of this. And then on top of that, you’re going to have to pay a grand a month and we will try and grow your investment business. So they’re competing for 17 grand. So, you know, I went up and down the country, travel up and down that lots and lots of people.
[00:53:45] Did a line help you with that? That they say, you know, give us some perspective.
[00:53:50] One hundred percent, 100 percent. So whatever I have done, I’m not going to take all the credit for it. And where I am today, it is in collaboration with the line technology from day one. I had to put a business plan together. I have to show them the concept. I have to show them what it could potentially become and how we could support people. So they dedicated somebody alongside and me. We used to travel together. So one day I will be Newcastle, one day in London, one day in Manchester, trying to introduce the concept to these guys. And in April 2015, we had about 12 people who placed their hand up and say, yeah, we will we will start and see. See, that goes no. We started at twenty people at that time and twelve out of those twenty are still part of the most fun network.
[00:54:43] And the, you know, it’s a it’s a beast of a company to work with. There must be loads of others who’ve tried something like that or are trying something like that. You just really get on with that dude from Amsterdam.
[00:54:58] No, not on. Not only in.
[00:55:00] And I guess I guess you know your priority to them as one of their biggest users. Yeah. But still, you know, dealing as a as a as a dentist dealing with this slow machine. Did you did you find it easy working with them or was it too challenging?
[00:55:18] To be honest, the simplest way I can explain to you explain to you this is there’s a one thing about me. I am a very, very people person. I work with Payman. I don’t work in my team. I work with my accountant. I don’t care about company. There’s about 200 accountants. I have one lawyer. If there’s any question, I pick up the phone and talk to him. And same thing with a line, even though, you know, even at that time the line was a big company and now it’s a massive, massive company. It’s all about people. And because I was. Lots of cases that time they felt it was important. So they did whatever they had to do to look after me and I’ve been hand on heart, I’ve been 100 percent loyal. Lots of people have tried and say they’ve come and do this to us. And that’s how it’s it’s been it’s been it’s been about people. And even to this day, I still speak to all the lying team from a territory manager to the senior vice president. And we work together. It’s a collaboration. I can’t do this by myself. And obviously they see the benefit of it. So you asked me, can I explain to people what my smile is? This is a way to look at this like this is a win win win.
[00:56:36] There’s a three stakeholders in this business, there’s a dentist who joined the Misbah and there’s a spot and then there’s a of technology. Until this doctor or the dentist joins us, does the case, I don’t get anything, the line technology don’t get anything. So it’s in our interest to make sure that we send them as many leads as we can. It’s in our interest to make sure we train them really well so they know how to set the patient journey in the clinics and they can come out those. Customers into treatment. It’s in our interest to make sure that we set up the plate checks in the best possible way so they can treat more and more cases confidently. And finally, we help them to become a commercially viable model by giving them extra discounts. So if they are willing, they are happy, allowing technology is getting more and more cases, you know, now we are doing like the record currently a record month after month after month and the start of this year, I think this month we are on target to do so. Nearly 700 cases, one. So the bogus adopters do have beelined technologies. And then I have a commercial relationship that the more they do, the more the better it is for my smile. So it’s it is a win win strategy for everybody with.
[00:58:01] That’s beautiful, man.
[00:58:03] And so having grown the My Smile network to, what is it, 80 around 80 practises
[00:58:11] And the 80 plus nalliah.
[00:58:13] Was the academy all about the only reason I learnt about that is I saw a video of you on Facebook talking about sort of handing over the keys to your success. And then I came across the academy. So is that a is a training and education sort of platform? Is that centred around Invisalign only or general business development? Just tell us a little bit more about this and where that idea came from.
[00:58:41] Yeah, absolutely. It’s a good question. So part of my small network is everybody who joins us, they get the exclusive. And that is if the contract and my guarantee to those guys is as long as they stay in the NFL, I will not have anybody in those territories. Now, we dropped this contract in 2015 and those days, I think a line used to do about five thousand cases a month to nearly a hundred thousand now. But the contract is still the same. So say take an example of knowledge. So not if there’s a guy called somebody. He’s been part of my contract for the last six years under the contract with him that as long as you stay with the network, I won’t have anybody else in your area. And he’s still there. But there’s a lot of other people who are doing Invisalign now who want to join my mom, but they can’t because their territory is locked down. So the whole thing about Academy is I said, why did I started my school network so I can go properly, go out and share my knowledge, my experience and help people to grow their business. So my small academy is purely Invisalign. It’s done in collaboration with them as a nine. It is about teaching people. Why they should focus on this line and what they should do. We won’t be doing anything for them, we won’t be doing the things we want to be doing, the treatment planning. So this we won’t be going into their practises to do their training. But this is an online education programme so that I can share, you know, does it not only mean I think there’s a lots of other people who are doing exceptionally well in the network so we can collect additional knowledge with these guys to help them more.
[01:00:35] So today it’s all online, is it not? It’s not liveable
[01:00:39] At the moment, it’s all online because of the current current status, things may change. And if they do change, you know, we will look at changing those labels and the platform, how we do it. But right now, well, this quarter is starting on 1st of April. We are going online.
[01:00:57] Is it open to my small packages or they already getting all of this?
[01:01:00] So my small practises, you know, it’s it’s all about you. I have a relationship with them. They will get a free access to this because of our relation with them. So everybody else is not part of my spine that they are paying for this. But my network members will get free access to us.
[01:01:19] Was a costed.
[01:01:20] It’s seven thousand pound for three months.
[01:01:24] Or and so is it an on demand platform so so everything is pre-recorded and you can just access it back, or is it like things are released at certain times and live webinars and things like that? What’s the what’s the former.
[01:01:39] So the formula is 12 weeks, like one hour sessions with different industry experts at the back of that, we will have a WhatsApp and a online platform where people can ask us any questions they want and they can reach out to me directly. And we will be preparing them to do them every day at the end of three months so they can feel they can implement all the strategies which they love and as they go along and implement that and do the things and this is this is this is this will be a rolling Kodaly programme moving forward. So the first one is first of April and then into Q3 and Q4. So, yeah.
[01:02:30] We ask everyone this question, Sandy is around clinical errors,
[01:02:39] If you remember which one
[01:02:44] Look, we did another search to cover those errors,
[01:02:52] Errors funny because in medicine we tend to hide them. Whereas if we can learn from each other, can you think of any mistakes you made,
[01:03:02] Your life changing and life changing? I’m going to say with you asked to ask me it. So it was somewhere around in twenty, seventeen, forty six, twenty, sixteen, twenty six to business was crazy busy. My school network was growing phenomenally practice’s was doing well and I was doing clinical dentistry. But I was mainly focussing on two big cases in the news and stuff like that. One Friday, I have this patient walked in and was on the chair of those, they are supposed to fit them and but on the back of my mind, my laptop was open. My phone was there because I was expecting a very important goal. And by four o’clock, I have to transfer some money to my lawyer so we can get that deal done. So the patient is on the chair. I can’t say no because I booked all afternoon on the back. I’m keeping an eye on my phone and my laptop and that email is going to the phone is going to ring. So I started prepping this case and then was just about to put those videos on and the phone rang and my half of the focus was there. The focus is the finish the case. Ask the patient to set up just before I give up Amida. And I want the. Dos Santos about just nowhere near where they’re supposed to be.
[01:04:20] There was a count in the red line and I was absolutely speechless. So what I have done the. And you know what? I was very honest with the patient and I said, you know, something has not gone right. You need this. Let me fix it for you. Your appointment next Saturday. I’ve booked a whole day off. I’ll get my life to redo this business and sincerely apologise. And, you know, with time, I built a good rapport with the lady and she said, you know, it’s not ideal. I am a little bit upset about it, but I completely understand this and that, blah, blah, blah. So she came told us that Saturday we have 10 minutes to give us some discounts, give us some freebies. And that was the time I sat down. I think, you know what that’s enough clinical dentistry for. I am not giving my patient. So they come to me, they put a lot of trust and they pay me a lot of money and they expect a service, and at that time was the crunch time I decided I’ll focus on running the business. And that was it. So since twenty seventeen, I have not picked up a girl. So it’s going into four years. And that was a very tough decision, you know,
[01:05:36] Even Invisalign as well. But not everyone either.
[01:05:39] I don’t do anything for them.
[01:05:42] Welcome. Welcome to you
[01:05:48] Both. Now, both of us,
[01:05:50] Both of us, a failed clinician.
[01:05:53] This was your defining moment, quite similar.
[01:05:59] Yeah. Yeah, it was. But it was. I took these two these two temporary crowns off and both of them had the cause inside them both. There’s a horrible moment
[01:06:14] Right after that.
[01:06:18] So how many employees do you have now? I mean, as we’ve mentioned, all your businesses or is there a couple of Indian takeaways?
[01:06:26] You have a couple of Indian takeaways and a couple of partnerships and this and that.
[01:06:32] But the employees, if you go in.
[01:06:35] I think including everybody, I think we are close to 80,
[01:06:38] All the people that a lot of people,
[01:06:42] But, you know, the business is all about people. We touched on that before. And I’ll be very easy for me to take a pride and do take care of everything. It’s not my it’s not it’s nowhere near that for people.
[01:06:56] And so how much do you enjoy it, Sandy? I mean, like, if I was your friendly corporate who said, you know, Sandy, I’m going to take this off your hands, you know what I mean? Like, if we could value the thing, whatever you want to walk away from. But how much do you love it? I mean, would you do something? What would you do? This is to say I came along, gave you your father, how much you value. This is
[01:07:22] Money, enough money to walk away. What would you do next? I mean, is that a plan is a plan. You think five years. What do you think? What do you think?
[01:07:32] Good question. So this is what I can tell everybody right now, I am loving it. You know, considering that I was 20 years ago from today, like every day is a living bonus, I never, ever, ever dreamed in my life that what I’m doing right now. Right now, I love so, you know, people talk about hobbies, but you enjoy it. I love work. You know, you’ll give me a problem for fact. I’m going to go out for a walk and I’m going to mull over it most often. I’ll get an answer. I get on my meditation routine in the morning. And I’ll think over it after that and see if I can find it also, if I don’t, it’s OK, I’ll do that next day. So I find this a very challenging I have got lots of ambitions, but what I’m enjoying is in the process, what I am becoming. And the first thing is, I can barely speak English now.
[01:08:29] I know I’ve noticed with you, too, that since I’ve known you a good 10 years now, your smile just gets bigger and bigger and bigger.
[01:08:37] And we enjoy what you do, man. I think it’s a it’s a it’s tough out there. You got to enjoy what you do for those sun.
[01:08:49] Give us a typical week of how your week pans out day in the life week in the life. What are you doing?
[01:08:58] And day in the life, I am probably the most autopilot person you’ll ever meet, and I really mean. Five days a week, my alarm is set to for 30. I am the bed by nine, nine thirty, get a professional, I was looking at my app this morning, I use this app called Mieux. Two hundred fifty fifty three days of running straight on meditation. Never miss a day. I’d like to grab a cup of coffee after that and just mull over something that is bothering me. What is the big decision I need to make? And I have a really, really, really easy start of the day. My son’s going to uni now, and I told my daughter to come home, go to the gym, spend some time with the wife together, and then she’s working as well. So she’s managing, managing quite a quite a bit of the business. So she goes out a couple of times. And you know what? Every day is dependent. Who needs me there and what needs to be done. I have if I if you ask me what I have owned on freedom of time and I want freedom of choices, I can sit there and decide what my next week need to look like. And I’m there for people, there for my team, then I believe the meeting and I don’t have total responsibility of any of the department. There’s somebody else looking after them. Think that somebody is looking after that, that somebody is looking after the operations. Yes. Ultimately, I have a helicopter view of everything, but I don’t the business does not run because
[01:10:41] You haven’t got any deliverables.
[01:10:44] Looking at me and said, you know, Friday, five o’clock, it is that stuff with is supposed to deliver.
[01:10:52] Have you always woken up at four thirty in the morning since 2013? What happened? It just read a book.
[01:11:06] So I’m thinking about that time of 2013 at the of the work. And I think one day I was just walking out in a very cold, sunny day, cold day minus temperature, and I was sweating like a pig. What the hell is what the hell is going on? And by that time I would drink every night and eat whatever comes in front of me was about thirty six, wasted that time and never really looked after myself. And it was all about business, business, business. So I went to see a doctor and I did all the tests and they said there’s nothing wrong, you’re fine. But I knew deep down that you know what? I pushed and pushed the board bit too far this time to rein it in. And that was it. Since then, to change the lifestyle, I started cycling, started doing gym, started doing little and not eating consciously. I still have you know, we still have a pizza on the weekend and I have a bottle of wine some time. But being conscious of what you watch it on Sunday.
[01:12:06] I speak to a lot of people, a lot of successful individuals who start off life sacrificing healthful career or health, wealth or whatever you want to call it. And then there’s often a turning point in their life where something happens and events or they start thinking about their own mortality. Right. And then health starts featuring this as a priority. Is is that that event for you when you take a
[01:12:37] Million percent health and family is right at the top and everything else is is there but is far below that close to party’s? No compromise on those two things.
[01:12:52] And it is such an inspiration really
[01:12:56] Coming from you, that means a lot.
[01:13:00] So we tend to finish this podcast with the same questions like legacy based questions. We call it Prav. Final questions.
[01:13:12] I mean, I’m just sat here pretty much like I was when when
[01:13:16] I met you in in Birmingham, jaw on the floor, listening to your journey from where you’ve come, where you are today. So still the same person. You know, it’s bloody hell, it’s inspiring you really that that means a lot coming from successful guys. And, you know, you have you both have done phenomenally well. And I’ve got a lot of respect for you guys coming from you that that really means a lot to you.
[01:13:43] And it’s amazing to, you know, when we sit back and you say, right, well, what’s important to you is family and health. Right. And everything else is second best. It’s it’s lovely to hear that. Really, really lovely to hear that. And so moving on from that sun connexion, we’re not all immortal. And that day is going to there’s one thing that’s guaranteed in life, and it’s our last day on this planet. Right. And imagine it was your last day on the planet and you had the important ones around you, your loved ones around you. And you had to leave them with three pieces of wisdom. What would they be?
[01:14:21] Yeah, it’s it’s a very deep question, but it’s you got to really think about this, so this is what of my mind both. I spent a fair bit of my life feeling unnecessary things. Which didn’t really mean a lot. And my first piece of advice would be face your fears. There is a beautiful, amazing life on the other side. And so I think what would be wrong, you’re always. What I do, nobody else is doing. I have no competition. I’m not looking ahead and I’m not looking backward. I’m running my own race. And I think that that is that means a lot when we start to compete and compare and this is where we start cutting corners. This is a bit of a service of both. You know, we are all individuals and do what you what you enjoy doing. And, you know, you have to as you mentioned earlier, that you saw my video recently until December 20, 20, I’ve never done a video. And now I’m doing it like literally every big. And that’s the third message is express yourself. We all got a story to tell. We all maybe one or two people can learn from this, you know, what we’re doing today or what I have done only to inspire one or two people. You know what? If this guy can do it. Let me give a. And, you know, we can change one or two people’s life by doing that. It’s been.
[01:15:56] Racing and Sundeep, how would you like to be remembered so if you were to repeat and complete the following sentence, Sundeep, was that well, how would that read?
[01:16:07] But I will complete that and I’ll come back to that in a second. But here’s the reality. As I said before, I don’t get up in the morning and I’m how I’m going to change the world. I’m going to buy 20 practises. I’m going to do this. None of that. I want to be remembered. Somebody was a great dad, a great husband, a good boss, a good son and a good friend. Beautiful, but that’s about it, you know, it’s not it’s not changing the world, it’s about small, small, small changes and just making sure be kind to yourself, but be kind to the world. Lovely. And Sunday, if you had 30 days today
[01:16:52] And you knew that in 30 days time it was your last day on the planet, what would you do in those 30 days?
[01:17:00] I think what was I’ll probably carry on what I’m doing, probably about 20 percent of what I’m doing, and I will spend a lot of time with my family, with my kids and my wife. And I will make sure that I leave everything in good hands. I’m very, very confident if I’m not here in 30 days, the businesses will carry on. Kids will be look after. I won’t be happy, but I’m sure she will get used to because kids will be there to look after. It’s about leaving the world and my my little place at a better place than being is today. That’s what I’ll focus on the next 30 days, Sunday.
[01:17:48] Thank you so much. It’s Saturday with my jaw on the floor and I’m inspired and in the same respect, so many values that we share that revolve around family and health and that sort of happiness. It’s been such a lovely conversation.
[01:18:06] Thank you so much.
[01:18:07] We thank you. Thanks for having me, guys. Really appreciate that. And there’s nothing else you got to go to catch up with. You guys got to this fast paced world of sit down and talk about for an hour. What we have done these days means a lot.
[01:18:23] The funny thing, you know, did you know each other all these years? And then you realise
[01:18:26] There’s so much you don’t know, so much you don’t know about the lovely times. I think I should ask you for interviews next time on your inbox. I may reach out to you guys
[01:18:39] In three years time. He’s going to have a podcast network
[01:18:48] That makes a lot of money. All right, guys, thank you. Thanks for your time. Really appreciate the
[01:18:54] This is Dental Leaders, the podcast where you get to go one on one with emerging Leaders history. Your house, Payman, Langroudi and Prav Solanki.
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