Neil Sikka joins Payman to reflect on a career that has moved from single-surgery NHS dentistry in Bethnal Green to building a ten-practice London group, selling to Bupa, and now helping shape clinical strategy across one of the UK’s biggest dental organisations.
He talks candidly about the Barbican Dental Care years, why he chose cultural fit over the highest offer when selling, and why he still practises one day a week after decades in the profession.
This is also a conversation about service. From funding a dental carriage on India’s Lifeline Express to supporting Dentaid and Mercy Ships, Neil’s work outside the surgery is just as revealing as his business story.
Expect thoughtful reflections on the mouth-body connection, Bupa’s future, clinical excellence, personal branding, charitable dentistry and the quiet art of getting on with people.
In This Episode
00:01:00 – Bupa, leadership and clinical voice
00:02:45 – From Bethnal Green to Barbican
00:06:40 – Growing ten practices
00:10:30 – Selling the business
00:14:00 – Risk, reward and optimism
00:16:10 – Lifeline Express
00:21:35 – Mercy Ships and Dentaid
00:28:20 – Childhood and family
00:35:15 – Why he still practises
00:37:30 – Blackbox thinking
00:45:30 – Life inside Bupa
00:52:00 – Bupa Training Academy
00:57:00 – Mouth-body connection
00:59:15 – Personal branding
01:07:25 – A week in Neil’s life
01:18:15 – Dental learning and mentors
01:22:30 – Music, golf and real tennis
01:25:45 – Fantasy dinner party
01:28:40 – Last days and legacy
About Neil Sikka
Neil Sikka is Chief Dental Officer for Bupa Dental Insurance and Director of Dentistry at Bupa Dental Care.
Before joining Bupa, he founded and grew Barbican Dental Care into a ten-practice London group, building a corporate dental plan model for major employers. He continues to practise one day a week and has long supported access-to-care projects through Dentaid, Mercy Ships and India’s Lifeline Express.
Payman Langroudi: This podcast is brought to you by enlighten. Enlighten is an advanced teeth whitening system. Join [00:00:05] us for online training where I’ll take you through everything you need to know about how to [00:00:10] assess a case quickly, how to use the system, how to talk to patients. Because when [00:00:15] you know you can deliver brilliant results, it’s so much easier to talk about it. To book your course, which takes [00:00:20] only an hour. It’s completely free. Visit enlighten Online training.com. [00:00:25] Now let’s get to the pod.
[VOICE]: This [00:00:30] is Dental Leaders. The podcast [00:00:35] where you get to go one on one with emerging leaders in dentistry. Your [00:00:40] hosts, Payman Langroudi [00:00:45] and Prav Solanki.
Payman Langroudi: It gives me great pleasure to welcome Neil Seeker [00:00:50] onto the podcast. Neil has had an illustrious career, but right [00:00:55] now, chief dental officer at Bupa Dental insurance [00:01:00] and director of dentistry at Bupa, which is 360 practices. So I [00:01:05] guess representing the clinicians at all levels, right. Is that is that is that what you [00:01:10] do at Bupa?
Neil Sikka: I do, I do, I suppose I do three things. I’m a practising dentist. [00:01:15] Still see my patients once a week. I’ve got a group of them I’ve been looking after for years. I’m the chief [00:01:20] dental officer for the insurance business. And in that role, I helped to design our dental insurance products, [00:01:25] sell them into large companies, and then look at how we can streamline [00:01:30] the journey for anybody that has that insurance that might want to come into our practices. And [00:01:35] then with the director of dentistry role, I think my job is to I I’m [00:01:40] the senior clinician that sits on the board. I lead our clinical advisory team, um, [00:01:45] and our role as a gang of four, if you like. Um, we represent the, [00:01:50] the dental community in terms of dentists, hygiene therapists, nurses, [00:01:55] and I oversee the group. But our job is to build a community [00:02:00] to try and help people believe in, in what the value of Bupa can [00:02:05] bring to them. But also, we just, you know, we want to be the number one choice of employer. And our [00:02:10] role as a for clinical professionals, our role as a group of four is to do that.
Payman Langroudi: But [00:02:15] your your career, I mean, I remember you from the Barbican. Dental days. Yeah. [00:02:20] Which I was, I was still studying but, but by the time I, I [00:02:25] was thinking about opening a practice, you were putting these sort of [00:02:30] mobile units outside of like bank headquarters and [00:02:35] then and then doing the deal with the bank to get people to, to go there instead of the other dentists [00:02:40] because it saves time.
Neil Sikka: Yeah. That wasn’t actually me. Was that in terms of the mobile units? [00:02:45]
Payman Langroudi: Okay.
Neil Sikka: But I had a very similar idea. So my story, [00:02:50] I suppose, started, I was working in the East End of London, Bethnal Green, you know, the heart [00:02:55] of the East End. And I was working in an NHS practice in the days [00:03:00] before CQC.
Payman Langroudi: Associate.
Neil Sikka: As an associate. Um, and my [00:03:05] room was probably not much bigger than this table. Um and I, it was so small that I [00:03:10] couldn’t have a door to go in. I had saloon doors. So I was an original cowboy dentist [00:03:15] and people used to fall into my chair and I literally would sit behind [00:03:20] the chair all day and patients would just come in. I’d see 40, 50 patients a day. [00:03:25] It was that kind of practice. You probably remember those. Yeah. And it was I mean, [00:03:30] it was hard. It was tough. And it was really difficult to provide the kind [00:03:35] of treatment that I wanted to. And I remember walking out the door one day and [00:03:40] I looked up and I saw the Tower of Canary Wharf going up. And I just [00:03:45] had that kind of moment. And I thought, I know what I’m going to do. I’m going to set up a dental practice [00:03:50] in Canary Wharf, and then I’m going to approach all the companies in the area and [00:03:55] effectively set up a dental plan for those companies so that all those employees can come [00:04:00] to my practice for treatment. And that was my kind of dream. Age 2425. [00:04:05] Um, it didn’t quite work out just like that [00:04:10] because I did approach Canary Wharf and they said, have you ever run a practice before? [00:04:15] We’re looking at some very high quality services for our environment.
Neil Sikka: You know, we’ve got investment [00:04:20] banks, law firms, blue chip firms of the world. Yeah. And I said, well, [00:04:25] no, I haven’t. But I’ve got this ambition. Anyway, I managed to find out. [00:04:30] They said that they were going to put a big health centre together and Dental was going to be part of an integrated health [00:04:35] centre. So I managed to find the name of the company that was potentially going to get the contract. [00:04:40] And I approached them and they said, okay, you know, you’ve got some good ideas, [00:04:45] but you’re 25 years old. We want to try you out effectively. They didn’t say that. Set [00:04:50] up in our building in the Barbican. We’ve got a health centre there. Let’s see how you get on. And that’s [00:04:55] how I started. And um and eventually they set up in Canary Wharf [00:05:00] and that’s how I started my business. And I just, you would literally, I would set up a [00:05:05] practice, go to the local blue chip firms and local firms as well. Um, [00:05:10] I had a dental plan that I had created, I would sell that into the, into [00:05:15] the company.
Neil Sikka: And then those employees for a set monthly fee would receive [00:05:20] services of my practices so I could grow private treatment very quickly. [00:05:25] Um, and also I, you know, I don’t know if, you know, in the early, late [00:05:30] 80s, 80s, early 90s dentistry was private [00:05:35] dentistry was the preserve of the West End of London, a few pockets around the country. Yeah, but [00:05:40] there wasn’t much private dentistry going on. And I felt that it was I [00:05:45] felt that it was quite elitist, if I’m honest. People would look down on you almost if [00:05:50] you were, you know, not if they were working in the West End. And I thought, that’s not the way it should be. We all qualify [00:05:55] the same. Yeah. Um, so I thought by introducing this way of [00:06:00] providing affordable private treatment on the doorstep for employees and [00:06:05] employers, I could make it much more egalitarian. And so everybody [00:06:10] from the CEO down to, you know, your doorman could have access [00:06:15] to treatment for a set monthly fee. And that’s how I grew it. So that grew over 20 [00:06:20] years. I had ten practices in the end. Um, and, you know, and [00:06:25] that’s how I grew the.
Payman Langroudi: Business, the mobile practices wasn’t.
Neil Sikka: You. The mobile was, um, was not me.
Payman Langroudi: I [00:06:30] was not called Barbican as well.
Neil Sikka: No, that was called mobile. I think it was called Mobile Dental Services. [00:06:35] And that was run by a chap called Mark Trupp at the time.
Payman Langroudi: So how quickly did it get to ten [00:06:40] practices?
Neil Sikka: I think I started in 92 and [00:06:45] I think by 2002 I was at ten practices, but I opened them [00:06:50] all organically. I didn’t make any acquisitions. I would spot a place where I felt [00:06:55] there wasn’t, um, much dentistry being provided, or there was a new building [00:07:00] going up with thousands of employees going in, and that’s how I would approach it.
Payman Langroudi: And [00:07:05] sort of self-finance. You didn’t have.
Neil Sikka: Self-financed. I didn’t take any debt because as I grew, [00:07:10] I, you know, you know, you can lease equipment. You just have to pay for the fit out. And [00:07:15] I just did it very gradually, if I’m honest.
Payman Langroudi: Um, so that gradual is it, it’s a one a year every [00:07:20] year. And I guess you were sinking every dollar back in.
Neil Sikka: Yeah, yeah.
Payman Langroudi: Busy time. And [00:07:25] it wasn’t a time where I mean now it’s a very common story, but back then it was kind of rare for multiple [00:07:30] practice. Yeah. At that rate.
Neil Sikka: Yeah. It’s [00:07:35] um. Yeah, I mean, but I had a great team and also geographically I was only in [00:07:40] central London, so I was in the city, I was in the Canary in Canary Wharf and I was in the West [00:07:45] End and that was it.
Payman Langroudi: And what do you think your value add was? I mean, was it the fact that [00:07:50] you were good at going to the companies and getting that deal done? Or [00:07:55] are you a, you know, an expert at operations?
Neil Sikka: I think, you [00:08:00] know, I mean, you’ve run your own practice in the past. Do you know what it’s like you have to learn on the job. Yeah. [00:08:05] And you I just had this idea. Yeah. Of I did not I didn’t.
Payman Langroudi: Whatever it took.
Neil Sikka: At the [00:08:10] time. Yeah. And it’s like you just fall into it, don’t you? And you go, well I’m not, I don’t know [00:08:15] if I’m a salesman, but I’ve got this idea and I think it sells itself. I didn’t think I had to sell it to anybody [00:08:20] because it was so obvious, you know?
Payman Langroudi: Um, but I mean, for instance, you’ve got Barclays [00:08:25] Bank in Canary Wharf. How did you figure out who to go to and what to say?
Neil Sikka: And [00:08:30] so in those days, you could get hold of the name of the HR director, [00:08:35] the human resources director, or, um, sometimes it was in the people team. They had different [00:08:40] titles, but it was basically the person that was running the, the benefits for, [00:08:45] for the staff, for staff, and you could get in the name and the number [00:08:50] in those days, try and do it now. It’s almost impossible to get through because there’s so [00:08:55] many gateways.
Payman Langroudi: That you got to.
Neil Sikka: Pass through. But in those days, I could literally make a call. And [00:09:00] that was before email, of course. Yeah, yeah, yeah. So that’s literally.
Payman Langroudi: Said the [00:09:05] pitch just like that, just the way you just described it.
Neil Sikka: So what’s interesting is how it first started [00:09:10] was that, um, I rented premises from a company called Barbican [00:09:15] Health. Mhm. Um, and they would give us the access [00:09:20] to their corporate clients. Um and that’s how it first started. But then eventually we [00:09:25] would do our own marketing and literally just kind of get on the phone and say, [00:09:30] we’ve got this idea. Can we send you some details? We’re just around the corner. And often it would start by going, we’ll, [00:09:35] we’ll try you out. Um, so what I’d say is anybody [00:09:40] with an emergency from your company, you call us, we will see them on the day. Anyone [00:09:45] in trouble. And that’s the way that. And we had that as a that was our policy throughout. [00:09:50] Actually, that was one of the best ways we grew the business, because we promised that we would move the diary [00:09:55] around to make sure that we would get someone out of pain. And I think if you do that, you’ve got a patient for life. [00:10:00]
Payman Langroudi: Yeah, for sure, for sure.
Neil Sikka: Because they value the fact that you’ve, you know, you’ve gone the extra mile [00:10:05] for them. I really, it was a very personal business and I like baby.
Payman Langroudi: Right.
Neil Sikka: Yeah. [00:10:10] And I like to know the fact that I knew everybody in the business. And I found that I was starting to go into [00:10:15] practices and I didn’t recognise new employees that were being taken on. And I kind of thought, [00:10:20] oh, what’s, you know, what’s happening? Am I losing control? Or and it wasn’t so much that I thought. And then I [00:10:25] looked at the structure of the business. We didn’t have any central costs. So I outsourced finance, [00:10:30] admin, PR, marketing. But I felt that if we were going [00:10:35] to get to the next level from ten practices, we probably had to be 50 because we’d have [00:10:40] to justify the central costs that were then going to come in. Yeah. And I thought, if I’m going to set up [00:10:45] that team, then I’ve got to really leverage the business and grow it considerably. And [00:10:50] I probably had been doing it nearly 20 years by then, and I thought, maybe I’m ready [00:10:55] for a new challenge. It’s really interesting because people always say, well, how did you know who to sell [00:11:00] to? And I think that’s always a, an interesting point because, [00:11:05] because it depends what you want out of it. Now, I knew I didn’t want [00:11:10] to leave the business. I wanted to continue to be heavily involved. So for me, the [00:11:15] number one thing that was important was aligning our culture and values. What type of [00:11:20] business was going to take on, you know, my practices, [00:11:25] but also my people. So how are my people going to be treated [00:11:30] in this new business?
Payman Langroudi: But so this alignment of values factor, [00:11:35] how how important was that? I mean, was that massive? No. But was there another [00:11:40] group offering you more money? But the but the, uh, those things weren’t in [00:11:45] place. Yeah. Was it something like that?
Neil Sikka: Yeah.
Payman Langroudi: I, you potentially left [00:11:50] money on the table to make sure that your team were looked after properly. Yeah. That’s [00:11:55] nice.
Neil Sikka: And so to me, it was about longevity. It was about alignment [00:12:00] of cultural values. And you know what the future might hold. And also that synergy of the [00:12:05] approach. So, you know, they they’ve actually termed it now where you [00:12:10] have, um, where you have a company that has a product and provision and they [00:12:15] align the two, they call it a pay vida. Mhm. Um, and I’m sure you’re aware of that, but [00:12:20] at the time that’s fair. That was fairly new. Um, [00:12:25] and the fact that I was doing, and the fact that Bupa Bupa was doing it was very aligned into the [00:12:30] way that I could see the growth of the business. So that was also important as well, because I wanted [00:12:35] to see that my own practices and my own people could grow and develop in a way [00:12:40] that I probably couldn’t give them. Yeah. Um, you know, within a much larger infrastructure. [00:12:45]
Payman Langroudi: And what were the headlines as far as the size of the business, number of people, number [00:12:50] of patients turnover at that point? Well.
Neil Sikka: We were, um, [00:12:55] as I say, ten practices. We were seeing about 50,000 patients a year. [00:13:00] Um, I think we may have been about 160 people across [00:13:05] all practices. So, you know, it wasn’t big by modern [00:13:10] terms of what a corporate and it was, but it was just about manageable in [00:13:15] the structure that we had. Um, and yeah, [00:13:20] and, you know, and we were general Dental, but we, we started to bring in the specialisms [00:13:25] as time went on and as more specialisms developed, because initially there were [00:13:30] very few specialists around in the early 90s, it, it’s grown more and more as time [00:13:35] has gone on. And so you had your specialist only practices that you would [00:13:40] refer your patients to. But like all practices, we started to bring that in-house as [00:13:45] time went on as well. So we wanted to provide a really comprehensive service within [00:13:50] our own ecosystem, if you like.
Payman Langroudi: What interests me, though, is [00:13:55] when I look at your LinkedIn and I see this just cereal [00:14:00] social enterprise serial entrepreneur, [00:14:05] you know, there’s so many things you’ve done since that time that, you know, the [00:14:10] next man might have sat back, had a holiday and [00:14:15] done nothing. But but you keep on doing things. And really what I’m interested [00:14:20] in is that sort of relationship between sort of risk and reward. And I don’t necessarily [00:14:25] even mean financial risk and financial reward. I mean, when a new thing comes along, [00:14:30] you talk to someone somewhere and they say, I don’t know. I looked at one of your things. [00:14:35] It was like trying to make the nursing training pathway better. Yeah. [00:14:40] If someone said that to me, I would look at just the pain [00:14:45] points in that the next man would look at the sort of the opportunities [00:14:50] in that. And so it looks to me like you wouldn’t have done all the things that [00:14:55] you’ve done if you weren’t quite an optimist, number one, but also not [00:15:00] the kind of person who dwells on risk.
Neil Sikka: Yeah. I [00:15:05] mean, I think when I was younger, you didn’t I didn’t think about risk because I think what do I have to risk? You know, at the end [00:15:10] of the day, you had nothing to lose. You know, I, I mean, in those days, you could set up [00:15:15] a practice. I sold my car and set up the first practice. That was it. You [00:15:20] know.
Payman Langroudi: You get 100% loan, 110, 110% loan, I remember.
Neil Sikka: Right?
Payman Langroudi: Yeah, yeah.
Neil Sikka: So? [00:15:25] So there was no risk to me. I said, well, what have I got to lose? It’s all or nothing. I mean, I was 25 years old. I [00:15:30] wouldn’t think like that now, but I think from [00:15:35] a you talk about the community aspect? I think it’s always been something that’s been close to my heart [00:15:40] trying to, um, I think, you know, I think we’re in a really privileged position [00:15:45] as a clinician, as dentist in healthcare, you know, we’re in a real position to be able to [00:15:50] improve people’s lives. Yeah. And I think when you can do that and really make a difference [00:15:55] to people that just don’t have access to care, um, it’s [00:16:00] really life fulfilling. And that’s why I’ve, I’ve been involved in, [00:16:05] you’ll have seen that I’ve done stuff in India.
Payman Langroudi: Yeah. So go through that one. There’s a train, the train.
Neil Sikka: So [00:16:10] I mean, it was a simple thing. There’s a train in India called um the Lifeline Express [00:16:15] and it’s a hospital train that parks up in the sidings of a, you [00:16:20] know, you know, that the railways in, in India are the backbone of the country. [00:16:25] Everybody who, you know, the amount of people that travel on trains in India. So [00:16:30] what the train is, is they park on the sidings for, for about six months and they have a hospital, they have [00:16:35] eye surgery, orthopaedic surgery, they have operating theatres on board. [00:16:40] And I saw this and I thought, they don’t have a Dental carriage on the back, do they? So I wrote to them [00:16:45] and I said, I’ve got this idea about, you know, providing dentistry alongside everything [00:16:50] else. And they went, oh, we don’t think there’s a call for it. And I thought, really? Anyway, they [00:16:55] wrote back to me about six months later and said, we thought about your idea and we thought, we’ll try it out. [00:17:00] And we were inundated. Um, well, I wasn’t surprised really, because, you know, [00:17:05] it’s not like there’s an NHS in India providing dental care. It’s the last thing that [00:17:10] people think about. So I said, if you’re willing, you can pay for a dental carriage. We’ll put a couple of [00:17:15] chairs in there, come out for the inauguration treat, treat, um, meet the team and [00:17:20] provide some treatment. What I wanted to do and what I’ve always done in these situations [00:17:25] is I want to plug into an organisation that already has a really good infrastructure where dentistry [00:17:30] could be something you can add on, but it’s not something that once I’ve provided [00:17:35] the initial funding that I have to continue to be involved in, because they can they can [00:17:40] run with it.
Neil Sikka: And that’s what’s happened with the Lifeline Express. They’ve got the Dental carriage on. They, [00:17:45] um, they now they used to accept um international [00:17:50] volunteers. Um and so I used to have a kind of a spreadsheet of people that want to [00:17:55] get involved. And I’d let them know when there was a project going on because they changed their, their, um, their positioning [00:18:00] in the country and, but they plan it quite a long way ahead. Um, [00:18:05] and so, um, they, what they do now [00:18:10] is that they plan ahead, contact the local um, hospital, dental hospital, [00:18:15] college and get medical and dental volunteers to come and work because [00:18:20] they have to, when they’re doing orthopaedic surgery or something like that, you’ve got quite a lot of planning. You’ve got to know your cases, [00:18:25] you’ve got to know what you’re going to, who you’re going to treat, what you’re going to do about aftercare. All these things [00:18:30] are really important, um, less so for dentistry if you’re doing, which is pretty [00:18:35] much what we’re doing is emergency care because the call, you know, is so large, so [00:18:40] many people don’t get any access to care. And when you see the people that you treat there that have been [00:18:45] suffering and, and some of them have walked for miles and miles to get there. [00:18:50] And then they’re sitting in a 50 degree heat outside on the platform, waiting [00:18:55] for us in a nice air conditioned carriage to come out and get them in. You realise how [00:19:00] important it is to them. So, um, yeah.
Payman Langroudi: You paid [00:19:05] for that personally. Yeah. And just as an act of philanthropy. [00:19:10]
Neil Sikka: Well, yeah. But it was something that gave me incredible joy to be involved [00:19:15] in.
Payman Langroudi: I’m sure it did. Um, have you heard about giving directly?
Neil Sikka: No. [00:19:20] Is that a is that a platform or is it a.
Payman Langroudi: It’s a charity. But the idea is that, um, [00:19:25] that guy who’s got the toothache if you give him. $20 [00:19:30] directly. Give him the cash.
Neil Sikka: Okay.
Payman Langroudi: $20? [00:19:35] Yeah, he’ll spend it better than you can. Yeah. [00:19:40] Because he’ll he’ll go find the local dentist guy who’ll pull his tooth out for $2. [00:19:45] Right. But the cost of you and that train and all that is so much [00:19:50] higher than giving each of those patients that you treated $20 [00:19:55] to go and find their own. Now, now, of course you don’t. You don’t actually feel the [00:20:00] difference that you’re making. Yeah. But interesting idea that, you know, that me [00:20:05] going over somewhere, paying for something and providing [00:20:10] the service that I think people need is a lot less efficient than me dropping [00:20:15] $20 in someone’s hand.
Neil Sikka: I would probably challenge that. I mean, I [00:20:20] paid for the carriage and the and the units to go on there, but we’ve treated over half a million people. [00:20:25] So I think what I would have to spend to give [00:20:30] people a certain amount of money to then spend on their teeth would be far more than the half a [00:20:35] million people that we’ve treated on the Lifeline Express. And also, you’ve got [00:20:40] to remember you, you give someone $20, how do you know they’re going to spend it on their teeth?
Payman Langroudi: Well, you know, it’s [00:20:45] not for you to decide that.
Neil Sikka: That’s also.
Payman Langroudi: True. It is not for you to decide.
Neil Sikka: I [00:20:50] suppose for me, it’s like, you know, I have a skill, I have knowledge and [00:20:55] I have experience, and I want to use that for the benefit of those people [00:21:00] that can access it. So for me, I can give that money to [00:21:05] anyone anyway, regardless, but I’d want to use my skills and experience to [00:21:10] benefit people.
Payman Langroudi: Of course I get it. Of course I get it. I just think it’s an interesting thing, [00:21:15] you know, that if you do the do the maths, that you’re challenging the maths. Of course, half [00:21:20] a million sounds like a lot of humans.
Neil Sikka: It’s a lot of people and they’re incredibly efficient. I [00:21:25] think I started it in 2010. So 15 years.
Speaker 4: It’s not that long for half [00:21:30] a million people.
Payman Langroudi: Yeah, it’s very interesting. So do you still go back or not?
Neil Sikka: I haven’t [00:21:35] been back for a few years now, not since Covid. But I do other things. Um, [00:21:40] I worked on a, I volunteered and I didn’t provide anything to that [00:21:45] thing called mercy ships. I don’t know if you’ve heard of mercy ships, where they go around Africa and they park up [00:21:50] this massive great cruise liner, which has incredible funding, amazing operating [00:21:55] theatres. I mean, that is one very slick operation. And what they do is they take [00:22:00] over, um, part of a hospital on land and turn it into a kind of a ten surgery, [00:22:05] mobile practice, dental practice, ten chairs. And then people fly in for 2 or 3 weeks [00:22:10] and give their time. I mean, that’s an incredible experience. I was, I was rude because [00:22:15] you all stay on the on the ship. And I was rooming with a plastic surgeon from California [00:22:20] who had come in and flown in for a month to treat non-malignant tumours. [00:22:25] Surgical tumours that in in the West you would treat immediately. [00:22:30] But they sit there for years and years and years in Africa. So that’s you know, but the [00:22:35] I think and I haven’t done a lot of international stuff more recently because [00:22:40] we’re very embedded with Dentaid. So Dentaid [00:22:45] is another charity that I supported right at the beginning 2005, 2006, and [00:22:50] I helped them to design a chair that’s still in use.
Neil Sikka: Because if you imagine most, most [00:22:55] charities, when they go and do these, um, these kind of camps, [00:23:00] they’ll be using plastic chairs and whatever. And actually it’s very difficult when you’re trying to extract [00:23:05] teeth or you’re trying to do treatment when you haven’t got any support behind you. So we designed a chair [00:23:10] which had a which, which you headrest, a headrest at the back, but also flat seating as well. [00:23:15] So it was almost like a reclining chair, but it was hand winched. And [00:23:20] they still sell that chair now in Dentaid. But we’re I mean, I’ve always been a massive [00:23:25] supporter of Dental and, and, um, volunteered with them, but with [00:23:30] my relationship through Bupa, they are now our main charity partner for Bupa Dental [00:23:35] Care. So we’ve funded, um, a solar panel powered unit, which is much [00:23:40] more lightweight that can go into much more, um, difficult to reach places, um, [00:23:45] city centres where, you know, they’ve got, they’ve got paid massive, they get charged massive congestion [00:23:50] charges unless they’ve got a um, a Ulez compliant um van. [00:23:55] We provide volunteers all over the country and that relationship.
Payman Langroudi: Through Bupa. [00:24:00]
Neil Sikka: Through Bupa.
Payman Langroudi: Yeah.
Neil Sikka: So, you know, that was the way that I saw it when I came, when I, when I first we [00:24:05] created a foundation charity committee, which is funded by a, a big [00:24:10] kind of main foundation, but we have our own dental charity foundation. And [00:24:15] I pushed and I became the chair of it initially. And, um, and I said, [00:24:20] I think this is the perfect match because we have 8000 people [00:24:25] all over the country. Um, they need volunteers all the time. And [00:24:30] we can provide those opportunities to our staff, to our clinicians, to our staff, [00:24:35] to volunteer to work on these units. And I regularly volunteer with them.
Payman Langroudi: So what’s the typical [00:24:40] time amount of time that a clinician might give to that?
Neil Sikka: Well, not as much [00:24:45] as you’d like, I suppose, but a week. No, we just do a day a day literally. Because you know, [00:24:50] the whole point initially they were all a Dentaid were only based really in the South, um [00:24:55] around Southampton way. Um, but as they’ve grown, they started with just one unit. They’ve [00:25:00] now got 12 mobile units going all over the country. We’ve taken them to Northern Ireland, to [00:25:05] our practices there and our volunteers um have got involved there. We’ve now got a northern hub [00:25:10] where we’re providing treatment in Yorkshire and further north. And they’re all, you [00:25:15] know, they’re like these, all these vans going all over the country now providing free treatment to the homeless [00:25:20] and the vulnerable. Our job is to support them financially, provide volunteers, [00:25:25] and what they do is the logistics. They do all the organisation, they do the liaison [00:25:30] with the charities. Because ultimately, if you’re a clinician and you turn up, you want to treat patients, [00:25:35] you don’t want to be sitting there, you’re giving your time for a day, but you can just give a day. Um, [00:25:40] and they have different camps on different days.
Payman Langroudi: So every dentist knows that they’ve got that opportunity. [00:25:45] If they want to give their time, they can through you and Dental.
Neil Sikka: And [00:25:50] not just the dentists the nurses can volunteer to work on. And also the other [00:25:55] great thing is that they’re always looking for logistics support as well. So people to take medical histories, people [00:26:00] to drive the vans. So you if you’re even if you’re non-clinical, you can [00:26:05] still get involved.
Payman Langroudi: Excellent. So I’ve always thought this year that if there was a easily [00:26:10] accessible way for, let’s just call it young dentists [00:26:15] to give a day, a week, a fortnight to give their skills [00:26:20] loads and loads and loads would do it. And I know there is, but it’s [00:26:25] not publicised properly. I’m going to this thing. Mobile smiles. Charity [00:26:30] thing.
Neil Sikka: Okay.
Payman Langroudi: They they take people to. I don’t know Egypt and Namibia and [00:26:35] so forth. And it’s a kind of a ten day thing and it’s half of it is charity. And [00:26:40] then half of it, they go on holiday sort of thing. And I can understand why [00:26:45] a lot of people would do that if they knew about it. Right.
Neil Sikka: There’s a there’s a lot of that. [00:26:50] There are so many kind of oral health related charities that provide that kind [00:26:55] of opportunity.
Payman Langroudi: Linda Greenwald does something as well.
Neil Sikka: Linda does something, I think. And, um, [00:27:00] is it Mateusz? Uh, he, he has something in Africa that he provides. [00:27:05] There’s something that’s going on in, uh, in the Caribbean. I know that one of our dentists is involved. [00:27:10] There’s so many things like that going on. Bridge to aid, of course, has been around a long time. Even [00:27:15] Dental aid work in Cambodia. They work in Uganda, so they provide there [00:27:20] not just UK based. They’re very international as well in terms of. And they’ve grown enormously. [00:27:25] Um I always think that’s it’s great, but then you’ve got, if [00:27:30] you want to go abroad and do that, that’s, that’s kind of a week of your time. Yeah. As opposed to just say, [00:27:35] oh, I’ll do a day. Yeah. Which is, which is also a great thing to do as well.
Payman Langroudi: Crisis at Christmas. Yes. [00:27:40]
Neil Sikka: Another one. I’ve done that.
Payman Langroudi: Have you. Yeah.
Neil Sikka: I that was in South London Boxing Day. [00:27:45] Um again really you know it’s it’s so easy for us [00:27:50] to do I, but I do it is interesting though when people ask me, I say, [00:27:55] well what actually treatment do you do? I say, well, I do a lot of extractions. And they go especially the some of the younger [00:28:00] dentists that maybe haven’t, you know, if you haven’t had the experience, there’s a potentially [00:28:05] sometimes a little bit of, um, reticence there. Yeah. Um, so [00:28:10] there is that bit of a barrier sometimes because of the type of treatment that you will be providing to a [00:28:15] lot of people.
Payman Langroudi: Excellent. Tell me about your upbringing.
Neil Sikka: So [00:28:20] I’m Indian born and bred. So my dad, uh, [00:28:25] is a was an eye surgeon. He came over from India in the late 50s. [00:28:30] Um, and he did his, he wanted [00:28:35] to do his FRCs, Royal College of Surgeons. So you couldn’t do that in India. [00:28:40] He did that here and he stayed. And he got a consultant post in Lincolnshire.
Payman Langroudi: Before you were [00:28:45] born.
Neil Sikka: Uh, as I was born.
Payman Langroudi: As you were born. So I was you were born here.
Neil Sikka: I was born in Bradford.
Payman Langroudi: Uh huh. [00:28:50]
Neil Sikka: Um, and then at six months old, he got the consultant post. He was a senior registrar in Bradford Royal [00:28:55] Infirmary. He then, um.
Payman Langroudi: Which was no mean feat for an Indian [00:29:00] back then.
Neil Sikka: Well, it was interesting, actually, because, um, you know, there were very [00:29:05] few Asian.
Payman Langroudi: Yeah.
Neil Sikka: Um clinicians in the UK at that time. And [00:29:10] I think he was one of two Asian consultants that were appointed. Um, [00:29:15] and I mean, there’s a bit of a story behind that. He was appointed, um, [00:29:20] I think it was 1964. Um. 6364 [00:29:25] and he went for his interview and they appointed him. And then um, [00:29:30] when the local medical community found out that he was Indian, there was a massive uproar [00:29:35] and they tried to remove him, but his, um, he had a, um, [00:29:40] um, he had a reference from a, a professor at [00:29:45] Moorfields and the professor wrote to them and said, you know, you have to give me a very good reason [00:29:50] why you’re not giving him this job, having already appointed him. So he was then reappointed [00:29:55] and he was there for until until he died. And my mum’s [00:30:00] a doctor.
Payman Langroudi: As well as well.
Neil Sikka: We actually have 49 I think at last count, 49 [00:30:05] medically qualified people in our family.
Payman Langroudi: What kind of doctor is your mum?
Neil Sikka: Uh, [00:30:10] she was, she did all sorts. She was GP Psychiatry. Sexual health. [00:30:15] She’s done everything. I mean, she worked. She’s not she’s still alive. She’s. She lives [00:30:20] up in Lincolnshire in the family house. And she was working until Covid aged [00:30:25] 89.
Payman Langroudi: Wow.
Neil Sikka: And even now I say to her, she says to me, I’d still be working if it wasn’t [00:30:30] for Covid. And I’m like, mum, you’re 93.
Payman Langroudi: So childhood memories of [00:30:35] a kid who’s got two incredibly busy doctor parents. I [00:30:40] guess for you, it just felt normal that, you know, your, your, your [00:30:45] job takes over your life. I mean, but for doctors, it really does. With surgeons [00:30:50] particularly, right?
Neil Sikka: Well, I think I.
Payman Langroudi: Mean, like you didn’t see your dad very much. Well, I, I. [00:30:55]
Neil Sikka: I probably saw him a reasonable amount, but, [00:31:00] um, I think my mum probably worked even longer hours than my dad really. [00:31:05] I mean, but they, they, they juggled it and they made it work. I mean, I had two older sisters [00:31:10] And, um, so I was five years younger than my, my first [00:31:15] sister and then my other sister was, um, nine years older than me, so they were [00:31:20] around a bit. Um, but I was, I was at home until I was 11 [00:31:25] and then I went to boarding school. So then, you know, and I think they did that because they [00:31:30] were my, both my sisters were much older by then. And my, um, [00:31:35] parents probably thought, you know, you’re going to be at home a bit on your own. So this is a good idea. And I, [00:31:40] and I loved, you know, I loved sport, I loved music and being in a boarding school environment [00:31:45] was great for me because I was just kept busy every single moment of the day.
Payman Langroudi: You took to that. Well [00:31:50] did.
Neil Sikka: You? I took to it really well.
Payman Langroudi: Not everyone does.
Neil Sikka: No, no.
Payman Langroudi: Which school was it?
Neil Sikka: A place called Oundle, [00:31:55] which is near Oundle. Oh, UNDN okay. Which is near Peterborough.
Payman Langroudi: Okay. [00:32:00] So it’s kind of close to home.
Neil Sikka: Yeah. Two hours? Yeah, two hours from Grimsby, [00:32:05] which is where home was.
Payman Langroudi: And so this sort of, uh, can do attitude [00:32:10] that you’ve got.
Neil Sikka: I don’t know.
Payman Langroudi: Can you put it back [00:32:15] to some point in childhood? I mean, were you always that.
Neil Sikka: No, I don’t think I was. [00:32:20]
Payman Langroudi: What was the inflection point that made you turn into this person that, you know, like sort of I [00:32:25] mean, I know maybe you don’t want to be characterised as this, but I would say a risk taker. [00:32:30] You know, someone, someone, someone, someone who thinks outside the box completely and, [00:32:35] you know, get stuff done and then even the charitable side of it. Like what did [00:32:40] you see the roots of that?
Neil Sikka: Well, you know, I was [00:32:45] not particularly academic. I wasn’t particularly, um, [00:32:50] focussed, if I’m honest. Um, but I think it was when I went to university, [00:32:55] I just loved doing dentistry.
Payman Langroudi: Where did you study.
Neil Sikka: Uh Leeds and I, [00:33:00] and I loved, um.
Payman Langroudi: I love which student were you? The swotty one. [00:33:05]
Neil Sikka: No, I wouldn’t say I was the most No, [00:33:10] I don’t think so. I was I was kind of middle of the range. I [00:33:15] think I did enough, but I also enjoyed what I did and I loved the practical side of [00:33:20] it. Um, and, and, and I probably loved the people side of it [00:33:25] too. Um, you know.
Payman Langroudi: That’s the side of dentistry I miss since I stopped, you [00:33:30] know. So we were talking before that you still doing one day a week?
Neil Sikka: Yeah.
Payman Langroudi: I was doing one day a week [00:33:35] from around 22,007 to [00:33:40] 2012 when I, when I completely stopped. And, um, [00:33:45] then I had a bad day, basically.
Neil Sikka: And then you thought, that’s.
Payman Langroudi: It enough, you know? [00:33:50] Um, but I do miss it. And it’s only when you fully stop that you realise [00:33:55] what you do miss about the job. Because I’ve had people sitting where you’re sitting telling [00:34:00] me the thing they love about the job. Sometimes the thing I hated most about the job is [00:34:05] what someone else loved about it. For instance, I’m not that interested in Meccano [00:34:10] like, you know.
Neil Sikka: Yeah.
Payman Langroudi: Putting the the full mouth rehab in and it all fits. [00:34:15] I’m sure it’s great when you’ve you’ve the guy behind the whole thing. Yeah. But I was never I never got far enough in the industry [00:34:20] to be that guy.
Neil Sikka: Me neither.
Payman Langroudi: But the conversations [00:34:25] and maybe this is why I do a podcast now, the conversations you have with patients [00:34:30] are golden, but you don’t really realise it when you’re a dentist. [00:34:35] When you’re a dentist, in a way, people are in the way of your job in a way. Um, [00:34:40] but I only realised how much I learned from my patients and, [00:34:45] you know, just the social interaction with all different parts of society [00:34:50] that you get by being a general dentist. Yeah. Whether private or NHS, [00:34:55] you get to meet all different types of people and understand [00:35:00] different things from their lives. And then as the families grow up and all that. [00:35:05] And I was in private dentistry. The nice thing about private dentistry is that talking to your patient is a big part of [00:35:10] the job.
Neil Sikka: Oh, definitely. It’s building that relationship. I mean, I do a day a week now. I’ve [00:35:15] been doing a day a week. It’s funny, every when I, when I started the business, I said, I’m going to give up [00:35:20] a day, a week for every practice that I open. But once I got to five, I said, I’m not giving up any more days. So [00:35:25] I stopped till one day a week, but I didn’t. I haven’t seen any new patients for probably 25 [00:35:30] years.
Payman Langroudi: So they’re just your friends?
Neil Sikka: Well, I mean, I do see a [00:35:35] lot of family and friends, but a lot of them have become friends.
Payman Langroudi: That’s what I mean.
Neil Sikka: As [00:35:40] well, because and it’s really, it takes quite a long time to get to know people. You think. Oh, a couple of years and you [00:35:45] know, you’ll know them really well, but you’re only seeing a snapshot of them. That’s right. For twice a year, [00:35:50] if you, you know, unless you’re doing in depth treatment. Um, but and it takes [00:35:55] that long time, but I’ve got this group now who I just love to see. You know, I love to [00:36:00] hear what they’re up to, how the family’s doing. I see that kids, I see some of their grandkids. [00:36:05] Um, and that’s a, you know, it’s a, and I’m just a solid [00:36:10] general dentist that tries to do the right thing for their patients. I’m not I mean, I have [00:36:15] embraced technology, you know, and I, one of my roles at Bupa is to look at innovation [00:36:20] and how we can apply that, um, efficiently within [00:36:25] our dental practice environment, which is advantageous for our clinicians, but also for our [00:36:30] patients and for the business. Um, so I have, I embrace technology, [00:36:35] but I wouldn’t say I’m like, well, like you said, I don’t do big full mouth rehabs or anything [00:36:40] like that. We’ve got plenty of specialists in the business that can do all that. Um, but I’ve tried [00:36:45] to look after my patients in the right way. The only thing now is I, you know, [00:36:50] when you see someone for 30 years, you start to look at the stuff you did 20 years ago that’s [00:36:55] still there. And you go.
Payman Langroudi: And it’s the best teacher. It’s the best teacher.
Neil Sikka: I’m gonna have to start looking at this [00:37:00] now, stuff that is starting to need replacing.
Payman Langroudi: The best teacher. Yeah. Because [00:37:05] sometimes, I mean, the longest I ever stayed anywhere was three, four years. But even in three, four years, [00:37:10] some stuff failed. Oh, some stuff failed. Yeah. And and it teaches you and it’s interesting. [00:37:15] We have a bit in this podcast. You said you’d listened before about mistakes. Yeah. And to try [00:37:20] and learn from each other’s mistakes a little bit because we tend to hide mistakes [00:37:25] in medical generally. You know, that black box thinking idea, you know that it’s [00:37:30] all about blame in medical, isn’t it?
Speaker 5: Mhm.
Payman Langroudi: Um, what comes to mind? Let’s [00:37:35] let’s get to that darker part of the pod. What comes to mind mistakes wise clinically? [00:37:40] I think something that changed the way you practice.
Neil Sikka: I think you’re absolutely [00:37:45] right. You learn from your mistakes. And I will often see stuff that I’ve [00:37:50] done even five years ago. And you know what? I can do that better now. So I challenge myself [00:37:55] to come to improve all the time. And if I’m not doing that, [00:38:00] then I’m not doing right by my patients. So but I still have stuff that I’m seeing [00:38:05] that I did 30 years ago that’s still going strong. And my patients, especially when I say [00:38:10] to them, you know, this is only going to last ten years. And they, they laugh at me when they come and say, you’re not making any money out of me, Neil. [00:38:15] That’s okay. But I think what’s interesting about mistakes is [00:38:20] the approach to being a clinician. And I think we talk about [00:38:25] clinical excellence as being the most important thing. But I kind of I [00:38:30] think what I’ve learned as time has gone on, and especially having to run [00:38:35] my own business with, you know, lots of clinicians from different types of backgrounds [00:38:40] and different types of approaches is not so much about clinical excellence, but [00:38:45] how you become an excellent clinician. And, you know, we’re [00:38:50] in the medical profession, love our alliterative mnemonics. You know, we [00:38:55] remember the facial nerves and the cranial nerves and the things that we can’t repeat [00:39:00] now and how we remembered them.
Neil Sikka: Yeah, yeah, yeah. Um, but I always think now, and I try [00:39:05] and I use that, I still use that same approach and I think about what makes an [00:39:10] excellent clinician as opposed to clinical excellence. And I think about, you know, obviously your clinical skills have got [00:39:15] to be really important. But then I think your commercial skills, you’ve got to understand your [00:39:20] value to yourself, your value to the patient and your value to the business that you work [00:39:25] in. Um, I think you’ve got to, as I said, you’ve got to constantly want [00:39:30] to improve. So that’s not just about looking at your work and saying, how could have [00:39:35] I done that better? A few years down the line. But also CPD is really important. And [00:39:40] then I think the fourth one is communication. You know, you’ve got to be [00:39:45] a good communicator or learn how to be a good communicator, a good listener to your patients, [00:39:50] but also to the people that you work with. You can’t be a good team member unless you’re a good communicator. [00:39:55] And I think finally, compassion. I think we’re in a profession [00:40:00] where we have to be compassionate. And if we can do those five things, I think those are the the [00:40:05] basic tenets of being an excellent clinician.
Payman Langroudi: Yeah. But I want some examples of where one [00:40:10] of those things failed.
Neil Sikka: Oh, God, I probably miss it. I mean, I can’t remember [00:40:15] the last time I’ve actually looked at a treatment as, as completely failed apart [00:40:20] from actually, no, that’s not true. Um, there was an implant, um, [00:40:25] that had failed implants. No, I don’t place I restore, but I can remember [00:40:30] recently where an implant had failed on a patient. And the reason why it [00:40:35] had probably failed was because I hadn’t realised what a bruxas they were. And so [00:40:40] I produced a cram, put it in place and the implant looked perfect. Um, I thought [00:40:45] the restoration was perfect. A year later, the implant basically fell out. Um, [00:40:50] and looking at his bite again, um, it was probably [00:40:55] down to the fact that I hadn’t properly adjusted the occlusion to allow [00:41:00] for his bruxism. So that’s a simple.
Payman Langroudi: The cause of most mistakes, even [00:41:05] in bleaching.
Neil Sikka: But then you are still learning.
Payman Langroudi: Yeah. The most important thing in [00:41:10] bleaching is bruxism. Can you believe it? Ridiculous. It just gets in the way, doesn’t [00:41:15] it? At every turn. Yeah.
Neil Sikka: Yeah. And probably one of the most misunderstood [00:41:20] elements of dentistry.
Payman Langroudi: So, okay, there was that case. [00:41:25] Do you want to talk about business mistakes, like in the Barbican [00:41:30] years? Did you. Was there what was the darkest day?
Neil Sikka: I [00:41:35] think one of the darkest days is one of my corporate [00:41:40] clients rang up, really concerned about the [00:41:45] treatment that one of their employees had received from one of my dentists. And there was [00:41:50] an underlying theme that they might pull the whole contract, even though I had 2000 employees on [00:41:55] a Dental plan.
Payman Langroudi: Over one patient, what was the situation?
Neil Sikka: Oh, [00:42:00] the dentist had, um, fitted a crown post crown and said, [00:42:05] oh, this will last you forever. And it fell out.
Payman Langroudi: Yeah, exactly. [00:42:10]
Neil Sikka: Never say that. Especially about a.
Payman Langroudi: Crown.
Neil Sikka: Yeah. And [00:42:15] it would come out and the but the patient had kicked up a fuss [00:42:20] and they were very senior in the organisation. And so that was quite [00:42:25] a dark moment. And I managed to to pull it back and um they remained a client [00:42:30] for the rest of the time. Um and I think that was quite tough.
Payman Langroudi: It must [00:42:35] have been a darker moment than that though.
Neil Sikka: I think.
Payman Langroudi: Did you not have like a, I don’t know, a senior member [00:42:40] of staff suddenly leave?
Neil Sikka: Well, I had a, I had a quite a difficult period. [00:42:45] I had a, um, you know, I had a partner at the beginning and we [00:42:50] didn’t get on. Um and it was for both of us, I think it was, it was a [00:42:55] dark time. It wasn’t just me. Um, and I think we just weren’t well matched. We [00:43:00] were put together, we didn’t really know each other. And um, you know, that was quite [00:43:05] a dark time to try and extricate both of ourselves in the [00:43:10] right way. Um, from that.
Payman Langroudi: How many practices in were you before that [00:43:15] happened?
Neil Sikka: Uh, two practices.
Payman Langroudi: Oh, so very early on. And were you 50/50 partners? [00:43:20] Mhm. Yeah. I guess that must have been a challenge, right?
Neil Sikka: But I, you know, we sorted [00:43:25] it out, moved forward.
Payman Langroudi: You’re no longer friends. You [00:43:30] were never friends in the first place.
Neil Sikka: I think we were ever really friends, but, um.
Payman Langroudi: Do you know how some people [00:43:35] can do business with anybody? And then other people, myself [00:43:40] included, can only do business with people you fully trust? Um, [00:43:45] do you know what I mean by that? I’ve got some friends there. Like they’re on the they’ve got [00:43:50] a share in 1214 companies. And I’m like, well, how the hell did you [00:43:55] come across 14 different people like that, that you fully trust and trust isn’t even part of it. [00:44:00] They just get their bit done. Yeah. And they make sure everyone else [00:44:05] does their bit and that’s that end of it. Whereas for me, it feels like almost [00:44:10] like a marriage and you have to fully trust this person.
Neil Sikka: And, and yeah.
Payman Langroudi: Probably a more [00:44:15] unsuccessful way of living.
Neil Sikka: I’m a bit of the, I probably, I learned early on actually, [00:44:20] um, from somebody that and I was like, you, I thought you have to [00:44:25] get on really well and have to be buddies and kind of friends. Yeah. With people that you do [00:44:30] business with. And I learned from very on because I, there was somebody I was negotiating with, um, [00:44:35] who was really, I didn’t, didn’t like very much at all. And I don’t think he liked me [00:44:40] and, and um, he said that to me once he said, he said, the thing is, Neil, you don’t really [00:44:45] understand. Um, and I was quite young at the time and he said, you don’t understand Neil. You know, you [00:44:50] don’t have to like the people you do business with. You just have to get the job done. Yeah. And I kind of [00:44:55] learned that because I’m not going out for dinner with you. I’m not going out for a beer. As long as we are both, um, [00:45:00] fulfilling our needs to that relationship, that’s all [00:45:05] you need.
Payman Langroudi: Yeah.
Neil Sikka: Um, and I think in [00:45:10] certain situations that works really well, but I think it does help a lot [00:45:15] with the people that you work with within a business. So the people that you employ, for instance, [00:45:20] whatever that you, you like and trust them, I think that’s a different relationship than, [00:45:25] um, you know, kind of business relationships in terms of contract relationships [00:45:30] with external providers.
Payman Langroudi: How did you take to going from, you know, a [00:45:35] small business to a gigantic business like Bupa? Did you, you know, manage the [00:45:40] sort of politics, call it the corporate speak the [00:45:45] way that I don’t know, in huge organisations, you really aren’t free to say what you want. Whereas [00:45:50] in your own business you were ahead of that business. You probably. I did, [00:45:55] you did it go easily for you or did you find it quite funny?
Neil Sikka: My wife is the one that says [00:46:00] that you. I find it really surprising that you transferred from being an owner manager of quite a large business [00:46:05] to being, um, you know, an employee effectively within [00:46:10] a and, and I have to say, I, [00:46:15] I don’t know if it would have worked for me 25 years ago because I was quite [00:46:20] headstrong in terms of what I wanted to do, where I was going, how I was going to get there. But I [00:46:25] loved being part of a team. Now, you know, I’m a cog in a wheel as opposed [00:46:30] to the only person that’s effectively driving the car.
Payman Langroudi: You you don’t get sleepless nights [00:46:35] like you used to, I suppose. Not in the.
Neil Sikka: Same.
Payman Langroudi: Way.
Neil Sikka: I probably you know, it’s interesting you [00:46:40] say that I probably, um, I never used to worry at all. [00:46:45]
Payman Langroudi: I probably it’s not within you.
Neil Sikka: I think it’s I think with age you become more of a worrier. [00:46:50] I don’t know, maybe I don’t know, but sometimes I’m more anxious than I probably used to be about [00:46:55] much bigger things.
Payman Langroudi: Really? Really. Yeah. That’s interesting.
Neil Sikka: Yeah. So it’s, it is [00:47:00] interesting. But I, I, you know, I really enjoy being part of an organisation [00:47:05] that I love being part of. I mean, for me, the biggest thing about Bupa is it [00:47:10] doesn’t have shareholders doesn’t.
Payman Langroudi: Pay.
Neil Sikka: Dividends.
Payman Langroudi: It’s a very different corporate isn’t it?
Neil Sikka: A very different structure. And [00:47:15] that’s what I love about it. It means that we are there trying to really [00:47:20] at the bottom line, when you know, our strapline is longer, happier, healthier lives, brave, caring, [00:47:25] responsible, um, and ultimately it permeates the fact [00:47:30] that we don’t have shareholders, we don’t pay dividends. That idea permeates throughout the whole business [00:47:35] because we’re not just doing it for the sake of these shareholders. They’re getting paid all this money at the top. [00:47:40] So it all goes back into the business for the benefit. So I really like that. [00:47:45] Um, you know, it’s a wonderful experience. So for me, it’s, it’s been, [00:47:50] it’s not been a difficult transition in many ways. And I think it’s [00:47:55] the funniest thing is I think a lot of people find difficult is when they own a practice [00:48:00] and then they sell it and they still working in that practice and things aren’t done the way that they want them to be done. [00:48:05]
Payman Langroudi: Yeah. The classic. Right.
Neil Sikka: It’s funny, I was like, so I still work in the same [00:48:10] practice that I, I put in place. I merged a couple of practices about 15 years [00:48:15] ago in that same building as the one that I work in, in central London, in Moorgate. And [00:48:20] now, and even when I, as soon as I sold it, it was like, well, that’s not [00:48:25] my problem. Now when something I don’t have to deal with that. And I was like, actually, that’s quite a breath of fresh air. Yeah, [00:48:30] I can come in. I concentrate on my dentistry. If there’s a problem, I highlight it, [00:48:35] but it’s not my job to deal with it. Whereas it was always my job.
Payman Langroudi: Ultimately [00:48:40] was your.
Neil Sikka: Job. Everything was my job. Yeah. You know, the buck always stopped with me at some stage. [00:48:45] Yeah. So you had to be on top of it all. But we have a very large organisation [00:48:50] now, so 8000 people in Bupa dental care alone.
Payman Langroudi: What do you struggle with [00:48:55] at Bupa?
Neil Sikka: What do I struggle with? [00:49:00]
Payman Langroudi: Not you only.
Neil Sikka: Yeah. I think, you know, I think it’s the nature of any large organisation [00:49:05] is agility. Yeah. Get things done quickly.
Payman Langroudi: Yeah.
Neil Sikka: We’ve [00:49:10] often got to jump through many more hoops than I’d like to implement something, [00:49:15] put a pilot in place, put a new product in. That kind [00:49:20] of stuff.
Payman Langroudi: Is used to it now.
Neil Sikka: Yeah. Yeah. And I, you know, I accept it and [00:49:25] I understand the reasons why. I mean, our brand, you know, we are the leading healthcare particularly strong. [00:49:30]
Payman Langroudi: It’s a particularly.
Neil Sikka: It’s also means we’ve got, we have a responsibility [00:49:35] to ensure that it stays strong. Yeah. And that means our governance and our compliance [00:49:40] and our, you know, our processes have to be such that we don’t put the [00:49:45] brand at risk. And so as an entrepreneur, I’m like, [00:49:50] come on, let’s just get this done and let’s just try it in a couple of practices and move on. You know, let’s do this. [00:49:55] But our processes don’t allow us to do that because our head is above the parapet. [00:50:00] You know, we’re easily shot down. And you know, if some if someone’s [00:50:05] going to go for anyone in terms of regulation and compliance, they’re going to come for us. So I, [00:50:10] you know, it’s something you have to accept, but it is something that I’ve, I’ve always found challenging [00:50:15] because I.
Payman Langroudi: Want to be difficult, right? Because you’re always acting from a defensive posture rather [00:50:20] than from an attacking posture, you know, as a, as, as the entrepreneur, that [00:50:25] you were 1 to 10 practices in ten years and, you know, great new [00:50:30] ideas and all of that. It’s a sort of an attack. It’s like, it’s a, it’s a, it’s a like, [00:50:35] like I said before, it’s, it’s having sort of the future is brighter than, you know, let’s just go for it. [00:50:40]
Neil Sikka: Well, I’m still the same.
Payman Langroudi: Yeah, but, you know, you said it doesn’t have any shareholders. But, you know, [00:50:45] the brand is the shareholder in a way, isn’t it? Yeah. And it must be hard to make that transition. [00:50:50] At the same time, you’re right in that it doesn’t feel like another corporate when when when [00:50:55] you talk to the people at Bupa, they’re not just about [00:51:00] the bottom line, which a lot of corporates feel like they are. I mean, but I don’t mean [00:51:05] corporate dentists, even just companies.
Neil Sikka: Yeah, we I mean, we still [00:51:10] have to think about the bottom line. We have to, in order to in like in any business, [00:51:15] if you have to be able to make money to be able to reinvest for the benefit of [00:51:20] everybody. Yeah. But I think for me, I think I, I find that, [00:51:25] um, I, I still will have ideas, I still will push things forward, [00:51:30] but it’s not for me to say, no, you can’t do that. Someone else will say, no, we’re going to do this [00:51:35] this way. And we’re going to do have a policy and process in place to ensure that we do it properly. I say fine, I’ll just keep [00:51:40] bringing the ideas to the table. My job is to look at innovation, look at the future, look [00:51:45] at how the mouth body connection is going to change the way that we deliver dentistry [00:51:50] in the future. There’s somebody else’s job to say, whoa, let’s just [00:51:55] take one step at a time. So, and that’s okay.
Payman Langroudi: So I can I come to that unbelievable training [00:52:00] academy?
Neil Sikka: Yes.
Payman Langroudi: Uh, when was it? A month ago or so. Unbelievable. [00:52:05] Thank you. Really beautiful. And and not just pretty. [00:52:10] It wasn’t. It wasn’t about that. It was. It was well thought out. And I came away from it thinking [00:52:15] that, you know, only a Bupa could have done what [00:52:20] you guys did there, you know. So, you know, living up to your USP in [00:52:25] a way, what you said about the insurance product and the dental product, only Bupa can connect those [00:52:30] two dots because you have both sides, right? But knowing how slow things can [00:52:35] be, how long ago was the first time someone said, let’s do a training centre.
Neil Sikka: You know.
Payman Langroudi: How long [00:52:40] did that take?
Neil Sikka: I was surprised at how quick it went, really. I think it was. I remember the [00:52:45] first calls saying, do you think a training centre for us? Because they were looking [00:52:50] at all the business units and they were trying to put it all under one roof in terms of Bupa campus, [00:52:55] we call it. Yeah. And then the training academy would sit under the campus because [00:53:00] and they would and they were looking at all the business units, and they were asking [00:53:05] me and the other members of the team, do you think of Dental Training Academy would be of use and and [00:53:10] why? And basically, you know, we know that, um, there’s [00:53:15] a real challenge in terms of recruiting and retaining clinicians all around the country. And [00:53:20] we’re all competing for that for that pie. Um, so how can we separate ourselves? [00:53:25] So absolutely. I was right behind it. But I think, you know, I think start to finish probably 18 [00:53:30] months.
Payman Langroudi: You’re kidding.
Neil Sikka: No, I was I was blown over. Unless I’ve missed a year, I might have missed a year. It [00:53:35] feels like 18 months to me. It feels like it. And it’s been [00:53:40] you know, it’s been phenomenal because you talked about it. So many people externally have [00:53:45] talked about it. And that’s what we want because we want the industry, the Dental industry to take [00:53:50] us seriously, that we’re committed to really, you know, enabling [00:53:55] our clinical workforce to grow and develop. Um, and this is, you know, this is a [00:54:00] perfect way of doing it. So, you know, I was, I have to say, looking back, it’s probably one [00:54:05] of the quickest things we implemented.
Payman Langroudi: Very impressive. I mean, there was the virtual reality [00:54:10] piece. Yeah, there was this amazing projection mapping room.
Neil Sikka: Oh yeah. That room where you’re just [00:54:15] completely surrounded and then you just touch things on the.
Payman Langroudi: Wall and you move stuff around. And [00:54:20] for me, it wasn’t even what was being shown there. It was the possibilities. [00:54:25] Yeah. You know, like what could happen in a room like that? Because it’s all, I mean, to describe [00:54:30] it to people like the all four walls were a complete projection that you [00:54:35] could have anything touch. You could touch the wall and move anything around. You could get inside [00:54:40] the mouth, rotate things just.
Neil Sikka: From a training perspective. Amazing. Make it really [00:54:45] interactive so anyone can, you know, you can say right Payman you go and tell me, talk to [00:54:50] me, talk me through this, how you do this treatment here. And you have to do it by touching the wall. And [00:54:55] it’s amazing. I mean, the way technology is.
Payman Langroudi: What do you call that room?
Neil Sikka: I’m not sure. [00:55:00] Maybe the interactive room.
Payman Langroudi: I’m not sure. Something like that.
Neil Sikka: Something like that. [00:55:05]
Payman Langroudi: It’s stunning. Really, really, really stunning. Yeah. And I thought I wasn’t expecting things to be [00:55:10] like that. I really wasn’t there was the mannequins that were breathing and.
Neil Sikka: Yeah. [00:55:15] Or fogging up your mirror.
Payman Langroudi: Yeah. So interesting, so [00:55:20] interesting. So where do you see the future for you? Have [00:55:25] you got a plan or are you just loving life and you’re just.
Neil Sikka: Well, in terms of professionally, [00:55:30] personally.
Payman Langroudi: Yeah.
Neil Sikka: I mean, I’m a, I’m in a I’m [00:55:35] in a good place, if I’m honest. I only took this role on a, I see I’ve been the chief dental [00:55:40] officer for 11 years since 2014, but [00:55:45] I only took this new role on um, when Mark decided Mark Allen, I chief executive, [00:55:50] decided that he was going to form this clinical advisory team because he said he didn’t at that time, um, [00:55:55] have any clinical representation on the board. And he realised that we needed a clinical [00:56:00] voice.
Payman Langroudi: It’s crazy when you think about it. Yeah.
Neil Sikka: Well, he was the one that recognised it. We did have previously a clinical director, [00:56:05] but then when they left they didn’t replace in the same way. And they wanted the teams to work in a different way. [00:56:10] So they needed that board representation because otherwise, [00:56:15] you know, you know what it’s like in an operating environment. You need to have an [00:56:20] understanding of, of how things will be applied on a clinical level, not just within a, [00:56:25] within the clinical level, but also how reception teams are going to work with a new [00:56:30] new process, your practice managers, all that kind of stuff. So we need to have that and that’s [00:56:35] been great. So we are that clinical voice to the board. I love that. And that’s [00:56:40] only a year and a half in.
Payman Langroudi: That’s your group of four.
Neil Sikka: That’s my gang of four. Yeah.
Payman Langroudi: So you Annie. [00:56:45]
Neil Sikka: Me. Annie. Annie is our head of general dentistry. Um, Caitlin is our head of hygiene [00:56:50] and therapy, and Amelia is our head of dental nursing. And so we’re the we’re [00:56:55] the for people that represent the clinical workforce to the senior leadership.
Payman Langroudi: And part of your [00:57:00] job is to go out and talk to loads of people and feedback.
Neil Sikka: Yeah. I’ve just spent two days [00:57:05] up in Yorkshire travelling around a whole load of our practices there. Um talking to [00:57:10] clinicians, talking to the practice managers. We had a lovely dinner together, really just [00:57:15] helping, you know, understanding where are the pain points, where are the challenges. You don’t get [00:57:20] that on a teams call. You get it by sitting down and having a proper chat and, and [00:57:25] really investing the time and then feeding that back. Um, as to, [00:57:30] you know, what are we doing? Right. What’s the general feeling on the ground? What should we be [00:57:35] doing differently? So in terms of where I’m going, I mean, I’m hoping that I’ve [00:57:40] got a few more years left in me yet. Um, I’m really enjoying this journey. But the thing is this. [00:57:45] I’m really excited about what the future holds. I mean, I’ve talked about the mouth body connection. I really do [00:57:50] fundamentally believe that dentists, the dental practice is going [00:57:55] to change in future in the way that healthcare is delivered through dentistry. We’re already [00:58:00] doing blood pressure pilots within the NHS, within dental practices, our own dental practices. [00:58:05] We’re starting to do, um, HB one AC, diabetic finger prick testing. [00:58:10]
Neil Sikka: You know, there are there are apparently a million people that are undiagnosed diabetics. We know [00:58:15] the links between oral health and diabetes. So why should we as dental [00:58:20] practices not be at the forefront of that? We look at our genomics project. How [00:58:25] are we going to look at genome sequencing in terms of risk factors for periodontal [00:58:30] health. You know, I was at a lecture at the dentistry show where the lecturer and I hope she won’t [00:58:35] be asked me saying Reena Wadia and she did a brilliant lecture and she said 80% [00:58:40] of the reaction to bacteria and plaque is a host response. And there’s not a lot you can do about [00:58:45] it. So that is genetic. Yeah. So how do we then find out what [00:58:50] those are? So to me, the future is incredibly exciting. And the fact that I’m doing [00:58:55] my one day a week and I’ve got all this other time to really find out what’s [00:59:00] going on and, and be in a position to influence how we implement it is a [00:59:05] great place to be.
Payman Langroudi: It’s a privilege.
Neil Sikka: Yeah. No it is. It really is.
Payman Langroudi: What grinds your gears [00:59:10] about dentistry?
Neil Sikka: What grinds my gears? It’s a [00:59:15] difficult one, really, because I’m. I’m probably not that I’m too much of an optimist [00:59:20] to really go. What really annoys me about dentistry, I think. Okay. [00:59:25]
Payman Langroudi: Deep breath.
Neil Sikka: Oh, [00:59:30] dear. Okay, I. [00:59:35] This is making me sound like a grumpy old man. [00:59:40]
Payman Langroudi: Instagram. Instagram. Are you.
Neil Sikka: Yeah. The Instagram age of personal branding [00:59:45] for dentists.
Payman Langroudi: And easy does it.
Neil Sikka: I just think I [00:59:50] think people sometimes want to run before they can walk. And I think we’re in a business. [00:59:55] We’re we’re here to deliver health care to our patients, not [01:00:00] just to give them great smiles. I know that’s part of it, but we should be able to [01:00:05] do everything. And when you see people that, um, you know, [01:00:10] that can’t that want to promote themselves in a certain way, but [01:00:15] actually can’t do the basics. I think I find that annoying because that’s what we’re here to provide. [01:00:20] Um, you know, we provide to, to provide proper care for our patients. [01:00:25] And I suppose that’s one thing that kind of gets my what if.
Payman Langroudi: What if someone is a endodontist [01:00:30] and can’t pull out teeth and can’t, can’t, can’t do anything else [01:00:35] other than endo, but they’ve got no problem with that, right?
Neil Sikka: No, I haven’t, because.
Payman Langroudi: They’ve gone through the process. Do [01:00:40] we have a problem with this other person who wants to be a whatever? I don’t know, maybe because maybe you’re thinking of what a lime [01:00:45] bleach bond type dentist?
Neil Sikka: Potentially.
Payman Langroudi: Yes. People. That guy wants to do that.
Neil Sikka: Yeah, that’s fine, [01:00:50] but it’s not. I mean, but what are they doing about the rest of it?
Payman Langroudi: Well, I mean, it’s important. They can they can [01:00:55] they can refer at the right point.
Neil Sikka: But who are you going to afford to another general dentist because you’re not going to do. You’re [01:01:00] not going to do a filling.
Payman Langroudi: Yeah.
Neil Sikka: I think I don’t think that’s right. As a general [01:01:05] dentist I think. Why though? Because I was brought up as a as someone, as a general dentist, you [01:01:10] should be providing comprehensive care to a certain level at least. And if it’s beyond your limitations, you refer [01:01:15] to a specialist. Referring to another general dentist means that you’re not qualified enough to do your job. [01:01:20]
Payman Langroudi: Well, I’ll tell you why. Why, why I’m much more like, uh. Happy about it than you are. Yeah. I [01:01:25] stopped practising for six years when we started the company. [01:01:30] And then I went back and started doing two days, three days, four days a week. And when [01:01:35] I went back, dentistry wasn’t my focus. Focus. Right. Enlightened was my focus. Okay. [01:01:40] And I thought, if it’s not my focus, I’m not going to just sit around doing nothing. Like, like doing [01:01:45] work that isn’t the best work. So I thought, I’m going to only do [01:01:50] the things that I’m really, really good at. And it basically came down to bleaching and bonding. [01:01:55] It did. Yeah. And I found I was referring a lot, a lot [01:02:00] of different things to different people because I didn’t need the money was the reason why I [01:02:05] was doing it. Yeah. Um, you know, if it was something that I thought I could do very well, I would do it [01:02:10] myself very well. Otherwise, I would let someone else do it. And, you know, those [01:02:15] patients ended up having better treatment because of it. Because, you know, I’m not the best in the [01:02:20] world at post crowds. Yeah. So I would never do a post crown and send that to [01:02:25] someone else. Yeah. Now, my point is this, that if someone wants to be that guy, let [01:02:30] him be that guy. But tell me about personal branding that grinds you. It’s like, do [01:02:35] you have some sort of distaste for a dentist? I don’t know. [01:02:40] Um, building audience and and working on social. I mean, some people say I’ve [01:02:45] had people say this. I find it very valid. Yeah. Social is a massive skill [01:02:50] in itself. Yeah, that takes a lot of time. Yeah. Yeah. They should be spending the time learning [01:02:55] teeth and understanding people. You know what I mean? If you’re going to put time into something, don’t put it into social [01:03:00] media. I get that, I understand that.
Neil Sikka: I, you know, I don’t I don’t mind [01:03:05] the idea of building a personal brand when it’s done [01:03:10] in the right way. What I don’t particularly like is the whole kind [01:03:15] of bling side of it that goes with it in terms of fast cars, Private jets [01:03:20] and lifestyle stuff that goes with it. I [01:03:25] am very happy for people to be promoting their wonderful work. Yeah, [01:03:30] in terms of their personal brand. And that’s, that’s that I’m completely understandable. And [01:03:35] that’s something actually.
Payman Langroudi: But tell me about the fast cars. Like what’s the problem with the guy showing his Ferrari? [01:03:40]
Neil Sikka: You know, the trouble is, is then dentists get a reputation that they’re all, you know, oh, look at all these rich dentists [01:03:45] driving around in their Ferraris.
Payman Langroudi: You think that’s the thing?
Neil Sikka: Well, I think it is, yes.
Payman Langroudi: No, [01:03:50] no, it’s a thing, I think. But irrespective of whether one dentist is showing his Ferrari or not, you know, like the [01:03:55] it’s such an interesting thing. I remember when I was a dentist, when I was associate, I always used [01:04:00] to try and ask the nurse, how much do you think the boss [01:04:05] earns? Yeah. And the numbers that would come out like these ridiculous numbers, like [01:04:10] ridiculous numbers, something you wouldn’t even get anywhere near like maybe like [01:04:15] ten times what the guy was actually earning, you know, And and and you say why, you know why, [01:04:20] why, why. Oh, he’s got a swimming pool.
Neil Sikka: Yeah.
Payman Langroudi: All right. He’s, he’s [01:04:25] got a swimming pool. Um, and then you’d get, you’d get some dentists who have a really nice car. They wouldn’t [01:04:30] drive to work so that their nurse wouldn’t think they’re rich or something. Yeah. [01:04:35]
Neil Sikka: I think it’s a difficult one because I think, you know, you work hard, you earn money. You, you, [01:04:40] you deserve the rewards of what you’re working. I just think.
Payman Langroudi: If I had a Ferrari, I wouldn’t stick it [01:04:45] on the internet. I get it.
Neil Sikka: That’s all I’m.
Payman Langroudi: Saying. I get it, but you know, it’s society’s got to that [01:04:50] point now where where some people want to do.
Neil Sikka: I think what you want to do in your own time, I think is absolutely [01:04:55] fine. I think it’s shoving it down people’s throats. It’s the thing that. [01:05:00]
Payman Langroudi: By the way, anyone who really has, uh, private jets and things never, ever puts it online. [01:05:05] Yeah.
Neil Sikka: So.
Payman Langroudi: Um, [01:05:10] all right, so that grinds your gears. Um, what [01:05:15] is the future going to be for pupa? Are you guys going to add more practices? [01:05:20] Are you going to consolidate? Is it going to be more about this, uh health [01:05:25] mouth connection?
Neil Sikka: I think the mouth body connection [01:05:30] is going to be a big focus for us. I mean, we are in a very unique position to [01:05:35] be able to leverage the knowledge that we have and the data as well within all our business [01:05:40] units. I mean, if we think about, for instance, just a simple thing like, um, [01:05:45] gum disease and, and, and so if you think about, um, [01:05:50] our claims data, if you think you have gum disease, a lot of people have gum disease will have a tooth extracted. [01:05:55] So if we look at our claims data for those people that [01:06:00] have claimed for a dental extraction, they’re 70% more likely to claim under [01:06:05] their medical insurance.
Payman Langroudi: For something else.
Neil Sikka: Yeah. For something under their medical policy. [01:06:10] Mhm. So this is us using data to start to show the power [01:06:15] of oral health. Now, we can’t say that. Oh, just because I’ve had an extraction, that means it [01:06:20] caused that. But we know that the links are there. All the clinical studies are showing that. [01:06:25] So for me, the future is, is how are we going to use [01:06:30] this incredible data knowledge and also expertise within our different business [01:06:35] units to, um, to, to really connect [01:06:40] together to deliver comprehensive care for our patients. So in [01:06:45] terms of Bupa dental for the future, I think we’re concentrating on our existing [01:06:50] portfolio, but we are looking at where we can grow our existing [01:06:55] surgeries practices because they’re at capacity. And they and we [01:07:00] know that there is the need there. That is where we’re concentrating and just being [01:07:05] much more analytical about, um, our, [01:07:10] our approach to growth. So looking at [01:07:15] the data properly, not just our, our, our provision data, but also the [01:07:20] data of our connected care businesses.
Payman Langroudi: What does your week look like?
Neil Sikka: So [01:07:25] Mondays always surgery. So that’s my [01:07:30] surgery day. I shut off my computers and I just literally concentrate on my patients. And I love [01:07:35] that day because it’s like.
Payman Langroudi: Well, you’re at 9 to 5.
Neil Sikka: And I go in at 830, [01:07:40] I probably leave about six. Um, well, I get in about eight and leave at six and it’s a, it’s a full [01:07:45] day, but that’s fine. But I, you know, and I.
Payman Langroudi: What was your day of rest?
Neil Sikka: It is, it’s almost like my day off [01:07:50] because it’s like I’m not, I’m not, I’m not having any noise around me. I’m just concentrating on the people in front [01:07:55] of me and really just enjoying the vacation.
Payman Langroudi: Excellent.
Neil Sikka: And then [01:08:00] the rest of the week, um, I probably the majority of the time is spent in my role as a director of [01:08:05] dentistry.
Payman Langroudi: Um, but physically, are you working from home?
Neil Sikka: I’ll be working from home. [01:08:10] We have a it’s funny. We have a head office right next to my practice in [01:08:15] Margate where I work, which is Angel court, which is our worldwide head office. So [01:08:20] I’ll often be in there for meetings. We have our Dental head office in Bristol, so I’ll [01:08:25] be there. We have our board meetings, um, every month we get together [01:08:30] at different sites. I’ll be out and about visiting practices. I’ll [01:08:35] be working from home. You know, I like to do every [01:08:40] week. Um, it’s probably more like every month, a [01:08:45] couple of days I try and get out a bit. Um, and then I’ve got my insurance job [01:08:50] as well. So I will be helping the insurance team to design insurance products. I’ll [01:08:55] be pitching. So when we’re going out to try and sell a dental insurance product [01:09:00] to a new client or renewal meetings with existing clients. So we’ll have. [01:09:05]
Payman Langroudi: You do that actual pitch to a company.
Neil Sikka: Yeah, because I’m not you see, I’m not selling a product. I’m. [01:09:10] I’m promoting a service which is very different. So I come at it from a clinical [01:09:15] angle and why it’s important for your employees oral health to have this [01:09:20] and to support it with the facts. So I’ll I’ll, you know, [01:09:25] I’ll be out there. They’ll, they’ll, they’ll bring me in for the big pictures. [01:09:30] Um, and I’ll be out there because that’s what I used to do. That was, that’s what I used to do [01:09:35] myself when I was for Barbican days. I was out there pitching.
Payman Langroudi: I’ll give you an example. It’s like we’re talking some fortune [01:09:40] 500 company or whatever.
Neil Sikka: All of them. Yeah. All the top.
Payman Langroudi: Like a giant employer. Yeah. [01:09:45] And you’re trying to get Dental as part of the benefits. Yes. So [01:09:50] it must be a much bigger business in the US than here, right. We don’t have here.
Neil Sikka: What [01:09:55] you’re talking about, dental insurance as a business or or Bupa in America.
Payman Langroudi: No, dental [01:10:00] insurance is a business.
Neil Sikka: No dental insurance in America is massive. Yeah. I mean, in the UK, um, [01:10:05] I think it’s around about, uh, dental insurance as a business [01:10:10] is about £200 million of insurance premiums here, which is peanuts. Yeah, but we’ve got [01:10:15] there’s massive potential.
Payman Langroudi: Yeah. What about the proposition for associates? [01:10:20] I’m an associate.
Neil Sikka: I’m an associate.
Payman Langroudi: Yeah, [01:10:25] I’m not an associate. But if I was an associate and I’ve got on [01:10:30] one side an independent practice principles on site, they look like they’re [01:10:35] doing things ethically. On the other side, I’ve got a gigantic corporate, faceless, [01:10:40] nameless. And then on the other side we’ve got Bupa. Let’s say, let’s say we’ve got these three choices, the value [01:10:45] prop that you present. And we talked about some of the stuff that we said about, you know, the training centre training. [01:10:50]
Neil Sikka: Academy and but.
Payman Langroudi: What is what’s the pitch that, you know, what’s, what’s what is the [01:10:55] value prop that an associate gets from Bupa sort of clinical freedom as a thing?
Neil Sikka: I mean, [01:11:00] clinical freedom is a given. You know, you there is no there [01:11:05] is no onus on the individual to work in a certain way. As an associate [01:11:10] within Bupa Dental Care, you have complete clinical freedom as a as a self-employed because [01:11:15] you’re a self-employed principal. I get it in your.
Payman Langroudi: I get it. And that sounds like fun, doesn’t it? That sounds great for for, [01:11:20] for an associate. But you talk about this brand, right? One of the most powerful [01:11:25] brands, full stop, not just brands in health care. I’m a consumer. I walk into [01:11:30] a business with that brand on the on the wall. As a consumer, I would expect [01:11:35] certain clinical fundamentals to come out from every [01:11:40] single place that has that over the wall. But now you’re telling me full clinical freedom. So [01:11:45] one associate could do X, the other associate could do Y. How do you how do you square that circle?
Neil Sikka: Well, [01:11:50] it’s a really difficult one because this is the whole problem in terms of trying to drive consistency. [01:11:55] When you have 2500 clinicians around the.
Payman Langroudi: With full freedom, right.
Neil Sikka: With [01:12:00] well, because they’re self-employed in their own right. But I mean, if you go back [01:12:05] a stage to what you said. Well, what what is it that an associate wants? I [01:12:10] mean, if I think of myself as an associate, if I was working in any environment, [01:12:15] I would want three things. I want to be working with a great team that provides me with [01:12:20] the support. I want my nurse to know exactly what she’s doing, to be really invested in [01:12:25] supporting me so that I don’t have to think too hard about, you know, I just know it’s all there [01:12:30] in terms of enabling me to do the best possible job for my patients. I [01:12:35] want to know that it’s a proud, I’m proud to walk into the practice that the environment [01:12:40] is nice.
Payman Langroudi: Feels good, looks good, feels good.
Neil Sikka: Look good. The equipment is good that the that [01:12:45] they’re investing in my future in terms of digital technology, especially because [01:12:50] that’s where the future lies. And thirdly, you know, I want to be busy. So [01:12:55] I want to I want a business that’s going to put bums on seats for me. Yeah. So those are the three fundamental [01:13:00] things. Now, I mean, there are there are some independent [01:13:05] practices that do an amazing job and they and they have incredible, um, [01:13:10] local brand awareness and power and [01:13:15] they, you know, and we, we can’t compete with them in some ways because they [01:13:20] have, you know, they, they know, they do, they do an incredible job of all those [01:13:25] things for their associates. And I think where we can, [01:13:30] um, where we can hopefully leverage those relationships is there’s, there’s [01:13:35] certainly clinical and potentially non-clinical, um, um, opportunities. [01:13:40] So within our training academy, within our management structure, there’s [01:13:45] opportunities for dentists to get involved in different ways. But if you just want to be an associate [01:13:50] and you want to come in to your practice, I think it’s, I think it’s nice to be [01:13:55] part of an organisation, as I say, that, um, puts the health, the, the health [01:14:00] care of our people first in terms of the fact that we’re not we’re not always paying [01:14:05] big dividends out to shareholders. I think that’s a really nice thought [01:14:10] to have when you come in as an associate. And just the general vibe actually, [01:14:15] that you’re part of a group of people, I’m really surprised that, you know, well, I’m not surprised. But when I go around our [01:14:20] practices, it’s just lovely to meet people that really care. And I think [01:14:25] that is something that we try and engender as.
Payman Langroudi: Difficult to pull off across 350 sites. [01:14:30]
Neil Sikka: And you’re not going to get it right every time. And, you know, and we are going to have our challenges. And also [01:14:35] this consistency that you talk about is something that is really, really difficult. [01:14:40] We try and do it in certain ways with us, you [01:14:45] know, things like our, our website and our online booking process. And perhaps [01:14:50] we’re helping to train receptionists to try and deliver similar service [01:14:55] levels to people when they walk through the door. Um, there’s no way that I [01:15:00] could say we’ve, we’ve, we’ve, we’ve nailed that at all. And it’s part of [01:15:05] a journey. Um, but we, but, but we’re very aware that, I [01:15:10] mean, I love us to be able to give a consistent. I did that at Barbican. I wanted people to have [01:15:15] a consistent, um experience, whichever of my practices that they walked into. [01:15:20] And that’s ultimately what we would like to do within our Bupa environment to [01:15:25] a certain extent, because we have NHS practices, we have purely private [01:15:30] practices, we have specialist practices and we have some we have orthodontic practices. [01:15:35] We have practices in Ireland where they don’t where we don’t have dental [01:15:40] insurance. We. So we do have different brands within [01:15:45] under under the Bupa banner. So, um, it’s not going to be always the same [01:15:50] experience, but if you would go to a certain type of practice, which is similar to another, I’d love that [01:15:55] to be consistent, but I, I won’t say we’re there yet.
Payman Langroudi: So I mean, in Barbican, when [01:16:00] you were trying to keep things consistent, were you telling the dentist they had to do anything? Like [01:16:05] for instance, if I, if I, if I had a group of practices, [01:16:10] which I don’t, but if I did, I might say to all my clinicians that at [01:16:15] this business, we take photographs of every patient for the sake of the argument. Yeah. [01:16:20] I you know, whatever it is.
Neil Sikka: I it’s funny, I think what I [01:16:25] said, I think the one thing that I said to all the associates that would come and work with me, and it was [01:16:30] about, um, it was about putting the care of the patient [01:16:35] first fundamentally. And I said, if you’re here to make a quick buck, that’s all you’re going to make. [01:16:40] But if you put the care of the patient first, I’ve got to trust that you have the experience [01:16:45] and the knowledge. If you haven’t, I will find out because we’ll do our clinical audits regularly. [01:16:50] So the quality of your treatment has got to be the same. But also the [01:16:55] difficulty is the recommendation of treatment is different between different and you’re never going to change [01:17:00] that. Um, but I put it down initially to how a [01:17:05] patient would feel sitting in your chair versus sitting in another person’s [01:17:10] chair. Because ultimately, you know, the old saying, Maya Angelou, you know, people [01:17:15] will not remember what you say. They’ll never remember what you do, but they’ll always remember the way that you made them [01:17:20] feel. Yeah. And if we can make them have that feeling, I don’t know if you’ve seen our fluffy chair campaign. [01:17:25] Beautiful. But that’s the whole point about it. It’s like we have an amazing NPS score. [01:17:30] It’s about 86 now, I think, or something. And that is, you know, it’s world leading. [01:17:35] So we wanted to support that with a campaign that shows that you can feel at ease [01:17:40] when you come into our.
Payman Langroudi: I was quite surprised when I saw that actually, I didn’t expect it to go that sort of outside [01:17:45] the box. It was quite nice to see.
Neil Sikka: I love it and it’s had an amazing response [01:17:50] from the market. Yeah. Because it’s very different.
Payman Langroudi: Yeah.
Neil Sikka: It’s not about we’ll do this [01:17:55] treatment or that treatment. It’s treatments just know we’ll we’ll make you feel at ease. Yeah, yeah. And that’s [01:18:00] to me, the core of everything that I would like people to do.
Payman Langroudi: A [01:18:05] couple of quick fire questions. Um, what comes [01:18:10] to mind when I say what’s the best Dental lecture you’ve ever been to?
Neil Sikka: Oh. [01:18:15] There was a chap called. [01:18:20] Do you ever remember a chap called Gordon Christiansen?
Payman Langroudi: Yeah. Of course. Used to do that report.
Neil Sikka: I [01:18:25] used to. Yeah. Well he still does. It’s not him but it’s somebody else that does it. It was called the Clinical Research Associates. [01:18:30] And it was a thing that you got in the post.
Payman Langroudi: Yeah yeah.
Neil Sikka: Yeah. But he used to come to the UK and do these [01:18:35] lectures.
Payman Langroudi: Yes.
Neil Sikka: And it was all about everything that’s on the market. He’d run through it independently [01:18:40] tested.
Payman Langroudi: Yeah I.
Neil Sikka: Remember. And he would, he would talk about, um, [01:18:45] you know, all the different products. And I thought those, those lectures were so important formative [01:18:50] because, you know, you want to be able to walk away from your lecture at least taking a [01:18:55] few key messages, right? If I could take 2 or 3 key things that I could [01:19:00] put into practice. The other person was a chap called John Cranham. I don’t.
Payman Langroudi: Remember [01:19:05] him.
Neil Sikka: He was amazing. And he gave such beautiful lectures. And again, in [01:19:10] terms of design for anterior cosmetic work and just to be really formalised [01:19:15] about your approach, he was brilliant at that. Um, and the other person was a chap called [01:19:20] was it Yan Pamir? He was, he was a chap from Sweden who also [01:19:25] did such beautiful work, but also simplified it so that he, [01:19:30] you could as a, you know, humble general practitioner, could try [01:19:35] and put a few of those things into, into, into practice. When you get.
Payman Langroudi: These important what you’re [01:19:40] saying about simplifying something, because a lot of lecturers go the opposite direction. They make things more complicated [01:19:45] than they need to be.
Neil Sikka: Well, they want to show off their how brilliant they are at doing this complicated work. But then you think, [01:19:50] well, when am I ever going to do that?
Payman Langroudi: Yeah. Yeah. Although at the same time we supply [01:19:55] we do education as well. We do composite bonding courses. Okay. You do have to think that, [01:20:00] you know, there’s going to be someone in the room who’s quite experienced already, and then someone who’s a complete beginner. And how [01:20:05] do you pitch it so that everyone gets something out of it? Yeah. So, you know, it’s [01:20:10] a difficult needle to dance on sometimes. What about if I say favourite book or [01:20:15] resource? You know, I don’t know, uh, Instagram page. [01:20:20]
Neil Sikka: I mean, I’ve got to say I use LinkedIn a lot.
Payman Langroudi: Oh, really?
Neil Sikka: Yeah. I find [01:20:25] it a really useful resource for, um.
Payman Langroudi: But. Dental. Dental.
Neil Sikka: Dental. [01:20:30] Dental stuff.
Payman Langroudi: Keep up with what’s.
Neil Sikka: Going health care stuff.
Payman Langroudi: Yeah.
Neil Sikka: For, um, [01:20:35] just general market overview. Yeah. Um, I find it a really good resource [01:20:40] and I can flick and I can just go, oh, that’s a really interesting one. And I’ll, you know, Mark’s really good [01:20:45] at sharing things as well. So he’s a great resource.
Payman Langroudi: I [01:20:50] bet he is.
Neil Sikka: Yeah. So, so I mean, I, yeah, probably [01:20:55] use LinkedIn a lot.
Payman Langroudi: Does a teacher stand out like a, someone from university or someone [01:21:00] who inspired you or who’s a dentist who really inspires you?
Neil Sikka: Who [01:21:10] is a dentist? That really inspires me. [01:21:15] I think that’s there is there is somebody out [01:21:20] there who I have spent a bit of time with recently who is just is [01:21:25] incredible. His commitment to trying to really, [01:21:30] um, providing credible care, but also pushing the frontiers of [01:21:35] what you can do for patients. And there’s a chap called Miguel Stanley.
Payman Langroudi: I know Miguel. Yeah.
Neil Sikka: So [01:21:40] I’ve been to his clinic in. Oh, have you in Lisbon? I spent time with him. He was a keynote [01:21:45] lecturer for us at our conference in January. And he’s someone [01:21:50] who.
Payman Langroudi: Outside the box thinking.
Neil Sikka: Yeah, but also is like making me challenge my own way [01:21:55] of thinking about what dentistry should be like in the future.
Payman Langroudi: Yeah, definitely. [01:22:00] That’s what you’re saying, that the mouth body connection, he’s definitely [01:22:05] involved.
Neil Sikka: Absolutely.
Payman Langroudi: In that. Yeah.
Neil Sikka: And he’s a forefront because he, he, you [01:22:10] know, everything is based on science with him. And he does his research. He’ll test things out and [01:22:15] he’ll he will report back on it in terms of what’s working within [01:22:20] his clinic.
Payman Langroudi: How about your free time? Let’s say you had an afternoon [01:22:25] off from everything.
Speaker 5: When’s that?
Payman Langroudi: Yeah, exactly. Let’s imagine [01:22:30] I could, I could I could make that happen. Well.
Neil Sikka: I fiddle in people’s mouths, but I’m [01:22:35] also a fiddler violin.
Payman Langroudi: Yeah.
Neil Sikka: So I play the violin and a symphony orchestra. [01:22:40]
Payman Langroudi: Oh.
Speaker 5: Do you? Yeah.
Neil Sikka: And I love doing that. Oh, that’s my Wednesday nights. Um. [01:22:45]
Payman Langroudi: As a child, did you learn?
Neil Sikka: I learned as a child, as I was saying, you know, I was sent away to boarding [01:22:50] school and I played I was a music scholar and I played it excellent. So and I loved that. I really [01:22:55] love that. It’s, it’s like switch off time. Just really just get into it. [01:23:00] And I just that I.
Payman Langroudi: So how often do you play at home?
Neil Sikka: Well, I probably [01:23:05] practice a couple of times 2 to 3 times a week. Oh really? Um, when I’ve got. Well, [01:23:10] we do four concerts a year and so I’ve got to practice for the concert. So it gives me a real [01:23:15] focus because I’m in an orchestra where the standards are quite high and I’m probably [01:23:20] one of the least proficient, so I don’t want to show everybody up.
Payman Langroudi: And [01:23:25] where do you perform?
Neil Sikka: Um, it’s called the Brent Symphony Orchestra. So it’s in North London.
Payman Langroudi: Amazing. [01:23:30]
Neil Sikka: Yeah. No, I love doing that. Um, I play a very silly game [01:23:35] called Real Tennis. I was playing this morning.
Payman Langroudi: Oh, really?
Neil Sikka: Do you know real tennis?
Payman Langroudi: Real tennis? Yeah.
Neil Sikka: Um.
Payman Langroudi: Where’d [01:23:40] you play that?
Neil Sikka: Middlesex University, which is up in north London.
Payman Langroudi: Describe to someone who’s [01:23:45] never heard of it what happens in real tennis.
Neil Sikka: Oh, God. Well, it’s just something that the monks used to play in monasteries. [01:23:50] The French monks.
Payman Langroudi: Before tennis.
Neil Sikka: Right? Yeah, it was before tennis. And it’s basically [01:23:55] based around the cloisters of a of a monastery where you have a penthouse, [01:24:00] which is like a half roof that goes around, which is covered cloisters. And then [01:24:05] you have a net across the middle, and then you have a kink in a wall, and then you have holes in the wall. So [01:24:10] and it’s a it’s a normal tennis scoring, but it’s very strange about things that you [01:24:15] play in the game. So it’s too complicated to explain.
Payman Langroudi: Have you come across fives?
Neil Sikka: Yes. I used [01:24:20] to play fives at school.
Payman Langroudi: I played five. There’s that thing that sticks out the buttress thing. It’s literally [01:24:25] part of a cathedral or something sticking in the middle of a squash court. Yeah. [01:24:30]
Neil Sikka: So I did that play golf.
Payman Langroudi: Played.
Neil Sikka: Quite a lot of golf weekends. We’re a big family of [01:24:35] golfers. All five of us. I’ve got three kids.
Payman Langroudi: How old are.
Neil Sikka: They? Oh, 27, 25 [01:24:40] and 19. None of them are at home anymore.
Payman Langroudi: Any dentist [01:24:45] types.
Neil Sikka: Know I’ve got. I’ve got a paediatric nurse. My daughter is a paediatric nurse. Uh, [01:24:50] another one works in finance. He lives in Manhattan and the other one’s just gone off to university. So no, [01:24:55] no, dentists couldn’t persuade them.
Payman Langroudi: Excellent.
Neil Sikka: Even though they said it was a. It [01:25:00] would be a great career for. I said it would be a great career for them.
Payman Langroudi: But it’s been a massive pleasure to have [01:25:05] you, man. Really, really. Thank you so much for coming all the way down.
Neil Sikka: Hey, look, it’s been a great pleasure.
Payman Langroudi: For a long time. [01:25:10] Long time organising this with you guys are busy. That’s what I think I’ve learned. [01:25:15] Yeah, but, um. No, I’ve learned a lot. Thank you so much for. For taking the time.
Neil Sikka: Well, thank you so [01:25:20] much for the invitation. It’s been a pleasure.
Payman Langroudi: I’ve enjoyed that, man. Enjoyed [01:25:25] it.
Neil Sikka: Good God, is that an hour and a half?
Payman Langroudi: 20. [01:25:30]
Neil Sikka: Okay, good. Excellent. Oh, you didn’t ask [01:25:35] me about my three people I’d have around the dinner table.
Payman Langroudi: Oh, shit. Yeah, we have to do that. Oh. Do we? Yeah. Sorry, sorry, [01:25:40] sorry. So lost. Um. So final [01:25:45] question. Fantasy dinner party.
Neil Sikka: Okay.
Payman Langroudi: Three guests.
Neil Sikka: Okay. [01:25:50]
Payman Langroudi: Dead or alive?
Neil Sikka: Okay.
Payman Langroudi: Are you having.
Neil Sikka: So, um, [01:25:55] I think I’ve told you that I’m. I love playing golf. [01:26:00] Yeah. Uh, my favourite golfer of all time is Seve Ballesteros.
Payman Langroudi: Seve.
Neil Sikka: So, [01:26:05] you know, when I was young and he was such a magician. He’s still alive? No, [01:26:10] he had a brain tumour, and he died in his 50s, which was a real, real shame. But he [01:26:15] was a man of incredible passion, loved the game, loved to win, [01:26:20] but just played with such panache. And I think I would just love [01:26:25] to hear his stories. Um, the other person that I’d really [01:26:30] like to have around the dinner table, um, is a violinist. I said, I play [01:26:35] the violin, there’s a, there’s a violinist, um, professional violinist called Itzhak [01:26:40] Perlman.
Payman Langroudi: Yeah.
Neil Sikka: Who is who had polio as a child, but overcome [01:26:45] that to become one of the world’s greatest violinists. Yeah, apparently a very funny guy [01:26:50] as well. But I’ve seen him play and it’s just like he [01:26:55] is.
Payman Langroudi: He’s not alive anymore.
Neil Sikka: Yeah. He’s alive. He’s 80. Um, I don’t know if he performs anymore, [01:27:00] but I’ve had the pleasure of seeing him at the Festival Hall many, many years ago, and [01:27:05] he was just incredible. Made it look so easy, but just so [01:27:10] almost whimsical in the way that he approached things. But such a light touch, [01:27:15] but so beautiful to listen to. And I love to hear his experiences. And [01:27:20] my third one would be quite an interesting one for me. There’s [01:27:25] one book that I’ve read that I think has been incredibly profound in [01:27:30] its approach, but has really made me think about my life. And that’s called Man’s Search for Meaning [01:27:35] by a book called Viktor Frankl.
Payman Langroudi: Yeah. Good book.
Neil Sikka: Um, and he.
Payman Langroudi: I only read that last [01:27:40] year for the first time.
Neil Sikka: And.
Payman Langroudi: Loved it. Loved it.
Neil Sikka: I think it’s incredible. And again, I, [01:27:45] you know, we talked about lecturers that simplify things and make things easy for you to understand. He [01:27:50] has these moments and he says these things like, you know, between stimulus and [01:27:55] response, there’s a space. And in that space is your, your growth and [01:28:00] your freedom because it’s up to you how you respond. Simple, but just like perfect. [01:28:05]
Payman Langroudi: So I’d heard that from Stephen Covey, but obviously he’d [01:28:10] heard it from from there. So I thought it was the Stephen Covey original [01:28:15] thought until I read I read it last year. Yeah.
Neil Sikka: Well, he was a Holocaust survivor. And this whole [01:28:20] story is incredible, beautiful, beautiful book. So I’d have those three. And I think it’d [01:28:25] be really interesting to see Viktor as the psychiatrist analysing Seve. [01:28:30]
Payman Langroudi: True.
Neil Sikka: True. So yeah, and we probably have a [01:28:35] few laughs as well. So.
Payman Langroudi: Well, final final question. Um, It’s a deathbed. [01:28:40]
Neil Sikka: Okay.
Payman Langroudi: Three pieces of advice for your loved ones on your deathbed. [01:28:45]
Neil Sikka: Well, I’ve got to say, if I think if I got to my deathbed and I was giving them advice, it’d [01:28:50] probably be a bit late. I’d probably like. I’m always imparting advice [01:28:55] to my kids.
Payman Langroudi: A week before your deathbed.
Neil Sikka: Well, funny enough, somebody once said to me, [01:29:00] um, about, um, you know, we were talking about something called intention. [01:29:05] And I said, what does intention mean? He said, intention is your emotional [01:29:10] legacy. I said, what does that mean? He says it’s imagine yourself towards [01:29:15] the end of your life. You’re sitting on your veranda with a blanket over you, looking [01:29:20] at the sunset, thinking about how you would like to be remembered. That [01:29:25] is your emotional legacy, and you should hold that with you throughout [01:29:30] your life so that that influences the things that you do so that when you look back, [01:29:35] you can look back with pride And you can look back with comfort and. [01:29:40] So that would be one piece of advice. The other thing that I, I say to my [01:29:45] kids all the time is a simple thing. It’s, it’s like, [01:29:50] you know, when they say, talk about exams and A-levels and results and [01:29:55] this I said, you know, what’s most important thing? I said, I was not the most academic person, but I said, [01:30:00] if you get on with people, you’ll get on in life. And [01:30:05] if people like you, you don’t have to be the cleverest in the room. You just have to be someone that can [01:30:10] people can equate with. So that would be my probably my other piece [01:30:15] of advice.
Payman Langroudi: What about a piece of advice? Like, I mean, this the one [01:30:20] that you’ve given a kind of, sort of I found these worked for me kind of advice. What about stuff [01:30:25] that you wish you’d you were more classically. [01:30:30] I wish I’d gone to the gym more. So you should go or I wish I was less risk averse or [01:30:35] something like that. What if it was a piece of advice like that?
Neil Sikka: I [01:30:40] wish. Okay. I think that, um. [01:30:45] What we don’t realise is that when you’re younger, you think that [01:30:50] opportunities are going to occur, present themselves [01:30:55] to you that will transform your life. And actually, there are very few. [01:31:00] And I think I would if I was looking back, I think I wish I’d grasped [01:31:05] more of those opportunities when they came. So when you think something [01:31:10] sounds like something that you really need to grab hold of, do it. Do not [01:31:15] think that something else better will come up.
Payman Langroudi: You can give me an example of [01:31:20] or not. Like what was the opportunity that you didn’t? [01:31:25]
Neil Sikka: Well, I didn’t I probably wasn’t brave enough with my business. I could [01:31:30] have probably.
Payman Langroudi: You did. Okay. But are you.
Neil Sikka: Saying I could have done a lot more if [01:31:35] I thought, you know, I could have bought an insurance company.
Payman Langroudi: Oh, yeah.
Neil Sikka: And I could have really [01:31:40] grown that business enormously because I had all the tools to be able to do it.
Payman Langroudi: Yeah. You were in [01:31:45] the right sort of intersection. Right.
Neil Sikka: And there was no one else. Okay, who was doing it. But yeah, nobody else [01:31:50] was in that market at all. Interesting. And I could have stolen a march on everybody.
Payman Langroudi: Interesting, [01:31:55] interesting.
Neil Sikka: But I wasn’t brave enough. You keep saying I’m a risk taker, I wasn’t. I’ve [01:32:00] seen people far more risk than me. I was I was I think I was quite cautious [01:32:05] really.
Payman Langroudi: Excellent. Thank you so much for doing this.
Neil Sikka: Thank you so much. Thank [01:32:10] you. It’s a pleasure.
Prav Solanki: Thanks for listening, guys. Hope you enjoyed today’s episode. Make sure you tune in [01:32:15] for future episodes. Hit subscribe in iTunes or Google Play or whatever [01:32:20] platform it is. And you know, we really, really appreciate it. If you would, um, give. [01:32:25]
Payman Langroudi: Us a six star rating.
Prav Solanki: Six star rating. That’s what I always leave my Uber [01:32:30] driver.
Payman Langroudi: Thanks a lot, guys.
Prav Solanki: Bye.
